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PAGEPAGE1國(guó)家開(kāi)放大學(xué)本科《商務(wù)英語(yǔ)4》一平臺(tái)機(jī)考總題庫(kù)說(shuō)明:資料整理于2024年8月14日,適用于國(guó)家開(kāi)放大學(xué)本科學(xué)員一平臺(tái)期末機(jī)考考試。第一大題交際用語(yǔ)題庫(kù)本大題共包含5小題,每小題2分,共計(jì)10分。閱讀對(duì)話(huà),從A、B、C三個(gè)選項(xiàng)中選擇一個(gè)能填入空白處的最佳選項(xiàng)?!顰my,doyoushoponlineoften?●____.C.Yes.It’sveryconvenientandthepriceisoftenlowerthaninstore★AretheProjectManagerslinkingupOK?●Theyseemtobe,yes.____.B.There’sbeenagoodatmosphereatthefirstmanagementmeetings★AretheProjectManagerssharinginformationandcontactsandsoon?●____.A.Yes,there’sreallynothingtoworryabout★Arethereanydisadvantagestoshoppingonline?●_____.ButIthinkthisproblemwillbesolvedsoon.B.Ittakessometimeforthestuffyoubuyonlinetoarrive★AuntCindy,doyoushoponlineoften?●_____C.Yes.It’sveryconvenientandthepriceisoftenlowerthaninstore.★AuntCindy,doyoushoponlineoften?●_____C.Yes.It’sveryconvenient.★_____,butIstillhavethefeelingthatit’snotsafeenough.●Icouldn’tagreemore.That’swhyIonlydostreetshopping.C.Payingonlineismuchsaferthanbefore★Betty,we’llhaveabuffetpartynextSaturday.Willyoujoinus?●_____,Susan.Thankyou!C.I’dloveto★Betty,we’llhaveabuffetpartynextSaturday.Willyoujoinus?●_____,Susan.Thankyou!A.I’dloveto★Butthenwe’llhavetoacceptaBoardofDirectorschosenbyourstockholders.Wouldn’tthatlimitusinmanyways?●Certainly.Butifyouconsiderthemassivecapitalinvestmentthatwe’llreceive,you’llunderstandthatthiscouldtakeourcompany______.B.frombeingamedium-tierfirmtobeingoneofthebigplayers★Canyoutelluswhyyouthinkthismakesgoodbusinesssensetoyou?●We’vebeendoingquitewellonourownandwecouldprobablysurvivelikethisforquiteafewmoreyearstocome,butifwereallywanttotakeittothenextlevel,_____.C.wearegoingtohavetoconsiderfindingmoreinvestors★Couldyoubesokindastoturndownthatrocknroll?I’mpreparingfortomorrow’smeetingreport.●______.C.Sure.Sorrytodisturbyou★Didyougetyourfinancialrecordsintoshapeforyourauditnextmonth?●_____.Keepingastrictaccountofallourincomingandoutgoingisnotaneasytask.C.I’mstillworkingonironingoutafewproblems★DoyoumindifIclosethedoor●__________B.Ifeelcoldaswell.Goahead.★Haveyouevertriedshoppingonline?●No,never.______,especiallyforclothesandshoes.A.IprefertoactuallyseeandtouchwhatI’mbuyingbeforeIpayforit★Hello,isthistheSailMovingCompany?●_____B.Yes,thanksforcalling.★Hello,isthatSailMovingCompany?●______?A.Yes,thisisJackspeaking.Thanksforcalling.Whatcanwedoforyou★Hello,Sir._______●I’dliketoorderapizza.C.WhatcanIhelp?★Hello,thisisLucasBowen.I’dliketoordersomemachines.●___.Whendoyouneedthem?B.Noproblem★Henry,whatdoyouthinkofthenewteam?●_____,Ithinktheteamisstartingtogetalongquitenicely.C.Verywellonthewhole★HeyKyle,guesswhat!ThebossissendingmetoEuropeforamarketingseminarnextmonth.●___You’vebeenitchingtogoonabusinesstripformonths.B.Great!Youmustbehappy.★Howdoyoucalculatethefeeifweaskyoutomovetheofficefurniture?●_______.C.Thecostdependsonthefloortomoveto,thedistancebetweentwoplacesandtheamountofthefurnituretomove★Howistheweatherinautumn?●______B.Itisalwayssunny.★Howmuchofaproblemmeetingthebudget?●_______.B.Well,itseemsthatweunderestimatedthecosts★HowwasyourtriptoLondon,Jane?●________.A.Oh,wonderfulindeed★Howwouldyouliketogo?●_______.B.I’dliketoflytoFrankfurtforastayoftwodays★_______?●IexpecttodepartforFrankfurtonSunday,September1st,anytimeafter13:00pm.C.Whendoyouplantoleave★Iamgoingtoaskforapayrise.●________.C.Ithinkyoumaytalktoyourboss★Ihadareallygoodweekendattheseaside.●________.B.Oh,I’mgladtohearthat★IthoughtthatifIcouldgetyoursupportfirst,itmightmakegettingapprovaleasier.●_____.B.Well,you’vegotmysupportonthis★IthoughtthatifIcouldgetyoursupportfirst,itmightmakegettingapprovaleasier.●_____A.Well,you’vegotmysupportonthis.★I’dliketohavesomesoftdrink.●________B.Hereyouare.★I’llalsothrowinthediscountof10%onyourupfrontdeposit.Whatdoyouthinkaboutthissuggestion?●_______.A.OK,Ithinkwe’vebothhavedoneourbestforthis★I’llbeawayonabusinesstrip.Wouldyoumindsigningformyexpressdelivery?●____C.I’dbehappyto.★I’llbeawayonabusinesstrip.Wouldyoumindsigningformyexpressdelivery?●____.C.I’dbehappyto★I’mreallyfedupwithLarry!●_____A.Hey,what’sup?★I’mreallyfedupwithLarry!●_____C.Hey,what’sup★Isthereabanknearhere?●_______C.Yes.Thereisonejustdowntheroad.★L(fēng)arryisthebiggestairheadI’veevermet.Healwaysmakescarelessmistakes,andhe’sapaintoworkwith.●______.You’llalwayshavesomeco-workersthatarehardertoworkwiththanothers,youknow.C.Youshouldn’tbesonegative★L(fēng)ookingatthis,ifmycalculationsarecorrect,weareaboutfivethousanddollarsoverbudget.●That’sright._____.C.It’sgoingtocostaboutfivethousandmoretocompletethefirstorder★Okaythen,sotoconfirm:a6%discountbutyoupayalltheshippingandinstallationcosts.●_____.I’llcallyoutomorrow.B.Thatsoundsallright★Okay,whatisthedecision?●Asyouknow,wehavebeenaprivatelyheld,family-ownedcompanyforover120years,_____.B.butitmaybetimetoconsidersomemajorchanges★___●Sure,noproblem.First,goseeCindyandtellherwhereyou’regoingandwhen.A.Canyoufillmein?★___?●Sure,noproblem.First,goseeCindyandtellherwhereyou’regoingandwhen.C.Canyoufillmein★Somefriendssaywhentheygetthearticle,______.●Thathappens.Soclosequalitycontrolisneededtoavoide-shoppers’fraud.A.it’squitedifferentfromwhattheysawonthewebsiteadvertisement★Thanksforinvitingme,John,butI’vealreadymadeotherplans.●______.Maybeanothertime.C.Oh!I’msorrytohearthat★Theclientsaidhehadtosendamonitorbackthreetimesbeforetheproblemwassolved.Doyouhaveareasonforthis?●_.A.Well,Iwonderwhethertherecentlayoffsareaffectingthequalityofourcustomerservice★Theywanttomakesureyou’repayingtaxesonthemoneyyoumake.●_______.A.We’repayingalright★We’vedoneverywellsofarbutifwewanttoseeseriousgrowth,_____.●Yeah...maybe.ButIhavemydoubtsC.itmightbetimetoditchouroldbusinessmodelandgopublic★Whatdoesthecustomer’scomplaintsay?●_____.B.Hesayshehasn’tgottenbackthemonitorforrepairs★Whatisthedistancebetweenthenewbuildingandyouroffice?●______.B.Itisabout15kilometers★________?●Yes,businessclass.A.Willyouflybusinessclass★_________●Yes,Ithinkso.A.Willyouflybusinessclass?★Youmean...likebecomingapublicly-tradedcompany?●That’sright._______.A.It’ssomethingweshouldgiveseriousconsiderationto第二大題詞匯與結(jié)構(gòu)題庫(kù)本大題共包含15小題,每小題2分,共計(jì)30分。閱讀句子,從A、B、C三個(gè)選項(xiàng)中選擇一個(gè)能填入空白處的最佳選項(xiàng)。★Althoughhehassoughttofindapeaceful_____,heisfacingmorepressurefromhisbusinessrivals.C.solution★Althoughhehassoughttofindapeaceful_____,heisfacingmorepressurefromhisbusinessrivals.C.solution★Althoughhehassoughttofindapeaceful_____,heisfacingmorepressurefromhisbusinessrivals.A.solution★Amongthecritiqueswereallegations_________somefranchiseusesitspoliticalinfluencetoincreaseitsprofits.C.that★Anon-linevirtualsupermarket_________therealsupermarket,whichmakesitfeelsoreal.B.simulates★Anon-linevirtualsupermarket_________therealsupermarket,whichmakesitfeelsoreal.B.simulates★Atthesametime,thenegotiatorkeepsthingssecret_________wouldlimithis/herabilitytonegotiate.B.that★Atthesametime,thenegotiatorkeepsthingssecret_________wouldlimithis/herabilitytonegotiate.C.that★______behalfofVancouverC&SInt’lTradeCorp.,Iampleasedtoinviteyouandyourcolleaguestovisitus.B.On★______behalfofVancouverC&SInt’1TradeCorp..Iampleasedtoinviteyouandyourcolleaguestovisitus.C.On★Betterunderstandingofteamworkcanmakeyouamoreeffectiveemployeeandgiveyouanextra_______inyourcorporateoffice.A.edge★ButJerry,haveyoureallythoughtthis_________?Youwouldessentiallybegivingupthecompanythatyourgreat-grandfatherbuilt.A.through★Canyoufillme_________?Ineedsomedetailedinformation.A.in★Canyoufillme_________?Ineedsomedetailedinformation.C.in★Canyoutelluswhyyouthinkthismakesgoodbusiness_________toyou?C.sense★Canyoutelluswhyyouthinkthismakesgoodbusiness_________toyou?B.sense★Chineseshoppersspentbillionsonlineyesterdayastheytookadvantage_______discountsofferedonSinglesDay(November11).B.of★Cooperatingissimplyworkingtogether_______teammates_______thegoodoftheteam.A.as...for★Current_________arethosedebtsthatmustbepaidwithintheyear.C.liabilities★Customersoftenremain____toabusinessthathasexcellentserviceeveniftheirpricesarehigh.A.loyal★Customerswon’tfindstoreclerkssittingaround_________.B.watchingTVorplayingcards★Customerswon’tfindstoreclerkssittingaround_________.A.watchingTVorplayingcards★Didyougetthefinancialrecords_________shapeforyourauditnextmonth?A.into★Didyougetthefinancialrecords_________shapeforyourauditnextmonth?A.into★Eventhoughhe’s_________outofcollegeandstillabitgreen,heisagreatco-worker.B.fresh★_____friendsandcolleaguesgreetedeachotherwiththatdaywasBoughtanythingtoday?C.What★Foralimitedcompany,thiswillincludethemoney________byissuingshares,andisknownasthesharecapital.B.raised★Foralimitedcompany,thiswillincludethemoney_______issuingshares,andisknownasthesharecapital.B.raisedby★Georgesaidthathedidn’tdo__________paperwork.C.much★_______hasgoodreputationwillsoonerorlaterbesuccessfulinhisbusiness.B.Whoever★Hemadeapromisethat_________Ipassedtheexaminationhewouldbuymeagift.B.if★Henryisoftenseen__________Englishaloudeverymorningintheclassroom.A.toread★Hisideasarelinkedtothetheory_______marketsareefficient,whichmeansmarketactorstakingallavailableinformationtocreatethecorrectpriceforthingsatanygiventime.C.that★HismethodsupportsMrShiller’sfindingsandhas__________effortstopredictpricesinthefinancialindustry.A.influenced★Icouldn’tagreemore.That’s_________Ionlydostreetshopping.C.why★Ihavetomake_________clearthatitworkswell.B.it★Ireally_________theeffortyouhavemadefortheproject.C.appreciate★Ireally_________theeffortyouhavemadefortheproject.C.appreciate★Ireally_________theeffortyouhaveputinonyourteam’scurrentproject.C.appreciate★Ifanyofthearticlesaredamagedduringmove,youmaymakea_________forcompensationwithourcompany.C.claim★Ifpeople_______we’reveryvaluabletheywon’tbuyourstock.C.don’tthink★Ifthingshave_______,thepersonyou’retalkingtowillwanttoknowthereasons.B.gonewrong★Ifyouareintending_______justoneSchengencountry,youwillneedtoapplyfortheSchengenvisadirectlywiththeembassyorconsulateofthatparticularcountry.A.tovisit★I’mstillworkingonironing_________afewproblems.C.out★I’mstillworkingon_________afewproblems.B.ironingout★I’mstillworkingon_________afewproblems.C.ironingout★Inbusiness,whateveryoudo,donot_________illegalbenefit.A.chase★Itshould_________thatfranchisingisoneofthemeansavailableforgettinginvestmentmoneywithoutgivingupcontrolofthechainoperationandbuildingadistributionsystemforservicingit.C.berecognized★Itwill_________abouteightpercentmorethaninitiallyprojected.C.cost★It’ssaidthatsomemeasureshavebeentaken_________thisproblem.B.todealwith★JohnworkedinaAmericancompany.So__________I.B.did★L(fēng)argeorganizationswillfind___impossibletomanageallthesedataifmanualaccountingwereused.C.it★L(fēng)ookingyourcustomersintheeyeshowsthatwearelisteningtothemandhearing__________theyaresaying.C.what★L(fēng)ookingyourcustomersintheeyeshowsthatwearelisteningtothemandhearing_______.C.whattheyaresaying★Manyofthebanksandtravelservicesinthewesterncountriesprovideconvenienceforthetravelersbyissuingtraveller’s_________.A.checks★Okay,let’ssaywemakeadecision________;whatkindofpricearewethinkingaboutchargingforourstock?A.togopublic★Onekindofpartnershipiscalledalimited_________partnership.C.liability★Please_________anopenreturnflightfromBarcelonatoFrankfurt.C.book★Respectingfellowteammateskeepseveryoneinagood____andencouragesoverallteamspirit.A.mood★Sheheardaterriblenoise,_________broughtherheartintohermouth.A.which★Someinthemarketnowwantgovernment_________inordertoreducecosts.B.regulation★Someinthemarketnowwantgovernment_________inordertoreducecosts.A.regulation★Someofthecustomers’complaintsseem___________.A.unacceptable★Someofthecustomers’complaintsseem_________.B.unacceptable★Someofthe_________solutionswillsupporttheserequirementsbetteratthemoment.C.proprietary★Somestoresevenoffer_________lanesforcustomerswith10itemsorlesstocheckoutquickly.B.express★Somestoresevenoffer_________lanesforcustomerswith10itemsorlesstocheckoutquickly.A.express★SometimesIsurfonlineshopstochecksomerelatedinformation,andthengotoaphysicalstoretodothe_________shopping.A.actual★SometimesIsurfonlineshopstochecksomerelatedinformation,andthengotoaphysicalstoretodothe_________shopping.C.actual★______thesituationmaybe,makesurethatyoudon’tleaveyourcustomerwithanunansweredquestion.C.Whatever[答案]C★______thesituationmaybe,makesurethatyoudon’tleaveyourcustomerwithanunansweredquestion.A.Whatever★Teammateswhohaveteamspiritaremoresatisfied_________theirteamactivities.B.with★Thatmightbeacceptable_________youhandletheinsurancefees.A.if★That’ssomethingyoucanimprovebytalkingtohuman_________.B.resources★TheAmericanideaofcustomerserviceis_________eachcustomerthecenterofattention.B.tomake★Thebottomhalfshows_________thismoneycamefrom.A.where★Thecustomerservicerepresentativewilloftenallowcustomerstoexchangetheproducttheyboughtorreturnitforafull_________.C.refund★Theexecutiveteamhavetoholdanurgentmeeting_________theyseethebadmarketfeedback.A.because★Theexecutiveteamhavetoholdanurgentmeeting_________theyseethebadmarketfeedback.B.because★Thefranchisor___thefranchiseeshouldobservetheregulationstomakethebusinessgowell.B.aswellas★Theinstructiondescribescompletelythe_________anditssafetybasis.C.facility★Theinstructiondescribescompletelythe_________anditssafetybasis.C.facility★Thelong-termassetsareknownas_________assets.A.fixed★Thepeopleinyourdepartmentseemso_________andnicetobearound.B.capable★Thepeopleinyourdepartmentseemso_________andnicetobearound.C.capable★Theprocessingtime_________perembassy.C.varies★Theproprietorownsallofthepropertyofthebusinessandisresponsible_________everything.B.for★Thesameistrue__________individualproprietorships.B.to★Theteammembersare_________andhelpingeachotherout.B.gettingalong★Thethiefstoleherwallet__________sheknewit.A.before★Theirskilland_________hasgotthemonthesalesteam.C.enthusiasm★Thenyour_________willbesoldbyauction.C.stuff★Therearemoreandmore_______ofsoftwareforaccounting,thishasmadethedifferenttypesofsoftwaremoreaccessibleintermsofcostsandvariety.A.manufacturers★Theyexchangedtalesof_________ordisappointingnewsofpopularitemssoldoutminutesafterthespreebeganatmidnight.A.bargains★Theywantedto_________discussiononeconomics.B.initiate★Toattractinvestors,thegovernmenthas_________itstaxandlaborlaws.C.adjusted★Trademarks,proprietaryservicemarksandregulationsneed_________carefully.A.tobeobserved★Traveler’schecksaregenerally_________smallfacevalue.C.of★Travelers,when_________thechecks,havetosignthechecksinthepresenceofthebankorserviceclerks.B.buying★Wecan’tmanagethat_________youpayfortheinstallation.C.unless★Wecan’tmanagethat_________youpayfortheinstallation.C.unless★Wedidn’tunderstandhowdifficultitwasto_________suchabreakfast.B.distribute★Weusedto_________cashadvances.C.have★Well,thedayweofferstockforsaleisthedaywewillseehowmuch_____thereisinourcompany.C.faith★What’smore,it’snotalwaysso_____forustopayonlineashackersmightstealourusernameandpassword.B.safe★Whentherestoftheroom_______emotional,staycoolanduselogictonegotiateandclose.B.gets★Whiletheotherpeople_______anddiscussedtheproblemtogether,Tedignoredthem.A.interacted★Withoutclosequalitycontrol,wemay_______fraud,andthee-shopmaysuddenlygooffline,soyoucan’tgetarefund.C.encounter★_______youhaveajob,youmaybeinthemarketforanotherone.A.Evenif★Youcandownloadandprintoffthe_________online.B.form★Youcanshowrespecttoyourteammates_________everyonefairlyandequally.C.bytreating第三大題閱讀理解選擇題題庫(kù)本大題共包含5小題,每小題4分,共計(jì)20分。閱讀短文,從A、B、C三個(gè)選項(xiàng)中選擇一個(gè)正確答案。★Advertisementcanbethoughtof“asthemeansofmakingknowninordertobuyorsellgoodsorservices”.Advertisementaimstoincreasepeople’sawarenessandarouseinterest.Ittriestoinformandtopersuade.Themediaareallusedtospreadthemessage.Thepressoffersafairlycheapmethod,andmagazinesareusedtoreachspecialsectionsofthemarket.Thecinemaandcommercialradioareusefulforlocalmarket.Television,althoughmoreexpensive,canbeveryeffective.Publicnoticesarefairlycheapandmorepermanentintheirpowerofattraction.Otherwaysofincreasingconsumerinterestarethroughexhibitionsandtradefairsaswellasdirectmailadvertisement.Therecanbenodoubtthatthegrowthinadvertisementisoneofthemoststrikingfeaturesofthewesternworldinthiscentury.Manybusinessessuchasthosehandlingfrozenfoods,liquor,tobaccoandmedicineshavebeenbuiltuplargelybyadvertisement.Wemightaskwhetherthecostofadvertisementispaidforbytheproducerorbythecustomer.Sinceadvertisementformspartofthecostofproduction,whichhastobecoveredbythesellingprice,itisclearthatitisthecustomerwhopaysforadvertisement.However,iflargescaleadvertisementleadstoincreaseddemand,productioncostsarereduced,andthecustomerpaysless.Itisdifficulttomeasureexactlytheinfluenceofadvertisementonsales.Whenthemarketisgrowing,advertisementhelpstoincreasedemand.Whenthemarketisshrinking,advertisementmaypreventabiggerfallinsalesthanwouldoccurwithoutitssupport.Whatisclearisthatbusinesseswouldnotpaylargesumsforadvertisementiftheywerenotconvincedofitsvaluetothem.特別提醒:本題共5個(gè)小題,需要拉動(dòng)答題框右邊的滾動(dòng)條使5個(gè)試題顯示出來(lái)做答??![單選題]◆Advertisementisoftenusedto__________.(紅色字體為本題正確答案選項(xiàng))A.deceivecustomersB.increaseproductionC.pushthesale[單選題]◆Theword“media”(inthefirstparagraph)includes__________.(紅色字體為本題正確答案選項(xiàng))A.thepress,magazineB.television,radioC.alloftheabove[單選題]◆Advertisementismainlypaidforby__________.(紅色字體為本題正確答案選項(xiàng))A.thecustomerB.theproducerC.increasedsales[單選題]◆Advertisementcanincreasedemand__________.(紅色字體為本題正確答案選項(xiàng))A.inashrinkingmarketB.inanycircumstancesC.inagrowingmarket[單選題]◆Fromthelastsentenceofthispassageweconcludethat_________.(紅色字體為本題正確答案選項(xiàng))A.businessesusuallydonotpaymuchforadvertisementB.businessmenknowwellthatadvertisementcouldbringthemmoreprofitsC.advertisementcouldhardlyconvincepeopleofthevalueofthegoods★Businessesarestructuredindifferentwaystomeetdifferentneeds.Thesimplestformofbusinessiscalledanindividualorsoleproprietorship.Theproprietorownsallofthepropertyofthebusinessandisresponsibleforeverything.Anotherkindofbusinessisapartnership.Twoormorepeoplegointobusinesstogether.Anagreementisusuallyneededtodecidehowmuchofthepartnershipeachpersoncontrols.Onekindofpartnershipiscalledalimitedliabilitypartnership.Therearefullpartnersandlimitedpartners.Limitedpartnersmaynotshareasmuchintheprofits,buttheyalsohavelessresponsibilityforthebusiness.Doctors,lawyersandaccountantsoftenformpartnershipstosharetheirrisksandprofits.Ahusbandandwifecanformabusinesspartnershiptogether.Partnershipsexistonlyforaslongastheownersremainalive.Thesameistrueofindividualproprietorships.Butcorporationsaredesignedtohaveanunlimitedlifetime.Acorporationisthemostcomplexkindofbusinessorganization.Corporationscansellstockasawaytoraisemoney.Stocksrepresentsharesofownershipinacompany.Investorswhobuystockcantradetheirsharesorkeepthemaslongasthecompanyisinbusiness.Acorporationisrecognizedasanentity-itsownlegalbeing,separatefromitsowners.Aboardofdirectorscontrolscorporatepolicies.Thedirectorsappointtopcompanyofficers.Thedirectorsmightormightnotholdsharesinthecorporation.Corporationscanhaveafewmajorshareholders,orownershipcanbespreadamongthegeneralpublic.Butnotallcorporationsaretraditionalbusinessesthatsellstock.Somenon-profitgroupsarealsoorganizedascorporations.特別提醒:本題共5個(gè)小題,需要拉動(dòng)答題框右邊的滾動(dòng)條使5個(gè)試題顯示出來(lái)做答!![單選題]◆Thispassageismainlyabout__________.A.whydifferentformsofbusinessrunB.whendifferentformsofbusinessraisemoneyC.howdifferentformsofbusinessareorganized[單選題]◆Whatisusuallyneededtodecidetheportionofthepartnershipeachpersoncontrols?A.Arule.B.Anagreement.C.Aregulation.[單選題]◆Whoarenotincludedinlimitedliabilitypartnerships?A.Fullpartners.B.Limitedpartners.C.Unlimitedpartners.[單選題]◆Howcancorporationsraisemoney?A.Bysellingstock.B.Bybuyingstock.C.Byholdingcorporationshares.[單選題]◆Whocontrolscorporatepoliciesinacorporation?A.Chairmanoftheboard.B.Aboardofdirectors.C.Theownerofthecorporation.★Chinahasthemostfranchisesintheworldbutthescaleoftheiroperationsisrelativelysmall.EachsysteminChinahasanaverageof43outlets,comparedtomorethan540intheUnitedStates.Together,thereare2,600brandsinsome200,000retailmarkets.KFCwasthemostsignificantforeignentryin1987andiswidespread.Manyfranchisesareinfactjoint-ventures,asattheirformingthefranchiselawwasnotexplicit.Forexample,McDonald’sisajointventure.PizzaHut,TGIF,Wall-mart,Starbucksfollowedalittlelater.Buttotalfranchisingisonly3%ofretailtrade,whichseeksforeignfranchisegrowth.Theyear2005sawthebirthofanupdatedfranchiselaw,MeasuresfortheAdministrationofCommercialFranchise.Previouslegislation(1997)madenospecificinclusionofforeigninvestors.Todaythefranchiselawismuchclearerbyvirtueofthe2007law,arevisionofthe2005law.Thelawsareapplicableiftherearetransactionsinvolvingatrademarkcombinedwithpaymentswithmanyobligationsonthefranchisor.Thelawcomprises42articlesandeightchapters.特別提醒:本題共5個(gè)小題,需要拉動(dòng)答題框右邊的滾動(dòng)條使5個(gè)試題顯示出來(lái)做答?。單選題]◆Accordingtothepassage,thepassagemainlytalksabout________.A.thescaleoffranchisinginChinaB.thefranchiselawinChinaC.anoutlineoffranchisinginChina[單選題]◆KFCwasthe________foreignfranchisetoChinain1987andiswidespread.A.mostprofoundB.firstC.wealthiest[單選題]◆Manyfranchisesareinfactjoint-ventures,because________.A.atthebeginningstage,franchiselawwasnotsoclearB.atthebeginningstage,manyfranchisescouldnotfindtherightpartnersC.manyforeignerswerenotfamiliarwithChineseculture[單選題]◆ForeignfranchisegrowsinChinabecauseof________.A.theopenpolicyB.thesmallamountofretailtradeC.theChineseculture[單選題]◆Thewriterhasthe________attitudetofranchisinginChinaA.negativeB.positiveC.neutral★Communicationplaysanimportantroleinanegotiation.Participantscommunicateinformationnotonlyverballybutnon-verballythroughbodylanguageandgestures.Byunderstandinghownon-verbalcommunicationworks,anegotiatorisabletounderstandtheinformationtheotherparticipantsaregivingoutnon-verbally.Atthesametime,thenegotiatorkeepsthingssecretthatwouldlimithis/herabilitytonegotiate.Take“non-verbalanchoring”asanexample.Inanegotiation,apersoncangaintheadvantagebyverballyexpressinghis/herpositionfirst.He/shealsocan“anchor”andgainadvantagewithnon-verbalcueslikethefollowing.First,personalspace:thepersonattheheadofthetableistheobvioussymbolofpower.Negotiatorsmaybeunhappywiththisstrategicadvantage.Second,firstimpression:beginthenegotiationwithpositivegesturesandenthusiasm.Lookthepersonintheeyewithhonestyandrespect.Ifyoucannotmaintaineyecontact,theotherpersonmightthinkyouarehidingsomethingoryouaredishonest.Anotherexampleisreadingnon-verbalcommunication.Beingabletoreadthenon-verbalcommunicationofanotherpersoncanbeagreatassetinthecommunicationprocess.Bybeingawareofdifferentsignsandexpressionsthatapersongivesverballyandnon-verbally,anegotiatorcanadjusthis/herapproachandthenegotiationcangosmoothly.Ifpossible,itmaybehelpfulfornegotiationpartnerstospendtimetogetherinacomfortableatmosphereoutsideofthenegotiationroom.Beingfamiliarwithanotherpersonhelpsyoutosensethedifferencesbetweenverbalandnon-verbalcommunicationwithinthenegotiationatmosphere.特別提醒:本題共5個(gè)小題,需要拉動(dòng)答題框右邊的滾動(dòng)條使5個(gè)試題顯示出來(lái)做答??![單選題]◆Whatcanbeclassifiedasnon-verbalcommunication?(紅色字體為本題正確答案選項(xiàng))A.Gestures.B.Speaking.C.Writing.
[單選題]◆Howcananegotiatorunderstandtheinformationtheotherparticipantsaregivingoutnon-verbally?(紅色字體為本題正確答案選項(xiàng))A.Byaskingforhelpfromothers.B.Bytalkingaboutthepurposeofcommunication.C.Byunderstandinghownon-verbalcommunicationworks.
[單選題]◆Howcanapersongaintheadvantageinanegotiation?(紅色字體為本題正確答案選項(xiàng))A.Bytalkingloudly.B.Bytellingothershis/herpositionfirst.C.Byaskingdifficultquestions.
[單選題]◆AccordingtoParagraph2,whoisthoughttobethepersonwhohasthepower?(紅色字體為本題正確答案選項(xiàng))A.Thepersonattheendofthetable.B.Thepersonatthemiddleofthetable.C.Thepersonattheheadofthetable.
[單選題]◆Ifyoucannotkeepeyecontact,peoplewillthinkthat___________.(紅色字體為本題正確答案選項(xiàng))A.youarehonestB.youaresincereC.youarehidingsomething
★CyberMondayrockedwhilemobilesalesroared.ThedaywidelyregardedastheSuperBowlofonlinesalescreatedarecorddayforretailers,includingWalmart,andmarkedashiftinshoppingpreferencesassmartphonesandtabletsdrovenearlyathirdoftraffic-andforsomeretailers,morethanhalf.W
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