舒膚佳 x天貓超級(jí)品牌日推廣方案

Safeguard&TmallApr.SportSeasonActionPlanActiveSportProductlineTargetConsumerOrientationAgeabout20MalecollegestudentsandgraduatesHowtoengagethem？GroupcharacteristicWillingtoshowIntensecollectivesenseofhonorFondfeelingsfortheirAlmaMatersocial-mediasavvy

TheCampusSportsMeetingwillbeholdduringAprilinmanyChineseuniversities.

Thefiercecompetition,brilliantCheerleaders,athletesandtheinvincibleschoolteam

areallhot-topicsamongcollegestudents.盡情流汗

暢享濕身Getwetandenjoysport！

Safeguard&TmallSportSeasonCommunicationThemeSocialPlatformMinisite&H5interactionVote&share

attractingattentioncreatingabuzzTmallPotentialcustomers:provideexperience&interestsGettingwetandenjoysport！Followers：StrengthenbrandimageBrandValueAccumulationExerciseandFitnessAppcommunicationstrategyOfflinecommunicationPlatform

濕身天團(tuán)

最強(qiáng)PKIdeaATheBestSchoolTeamPKCompetitionThe“unofficialcontest”betweencollegesanduniversitiesisaendlessPKgameandalwaysahottopicinsocialmediaWorkingwithcollegesanduniversitiestocollectschoolteampictures&videosEncouragingstudentsandgraduatestovotefortheirschoolteamthroughmediapromotionTurningpromotionsintoadditionalsalesActiveStagePictures&videos

CollectionSocial

&

Digital

Voting

CampaignProviding

interests

to

stimulatesalesWarming-upOnlineCampaignWorkingwithcollegesanduniversitiestocollectschoolteampictures&videos.Encouragingstudentsandgraduatestovotefortheirschoolteamthroughsocialmedia&campusmedia&onlinevideowebsitespromotion.Providingdiscountcouponsofonlinestoresandphysicalprizestostimulatesales.Warming－upWorkingwithcollegesanduniversitiestocollectschoolteampictures&teammembers’introductionandbackupgroupvideos.Providingparticipantssafeguardactivesportproductionaspartinggiftsandshowtheminpicturesorvideostoincreasethebrandexposure.Showingteams’promotionalbannersintheirpictures,suchas“賽場(chǎng)最”彪汗，下場(chǎng)小清新（Beingsweatyinthegame，keepfreshafterthegame）”tospreadsellingpoint“keepfreshfor12hours”ofproducts.Winningawardsincludes：Trainingfund￥30000providingtheteamSafeguardactivesportproductionduringayear‘”Wet”photoshootingwithselectedsupporterswhovotedforthemPlatform:safeguardTmallflagshipstore/WeChatplatform#1Clickuniversitiesatthetopofvotingpagetoenterthedisplaypageofsupportingteam.#2Click“Like”tovoteforsupportingteam,eachusercanvote3timeseveryday#3Top3teamsaredisplayedAtthebottomofthepageTheBestSchoolTeamPKCompetitionMiniSite／H5VotingMiniSiteVoting#1Participantscangetdiscountcouponsofonlinestoresorphysicalprizesatrandomaftervoting.#2SharelinktoWeiboorWechattoaskmorevotersforsupportMiniSiteVotingTheBestSchoolTeamPKCompetitionMiniSite／H5VotingWhyonYouku?YoukuisaleadingvideosharingwebsitePurchasedbyAlibabainChina.67%oftheusersarecollegeStudents.SomeProgramsontheplatformlike“ragecomic”hasbecomeapopularcultureof20sstudents.PromotiononYoukuActivityBanneronYoukuhomepageDisplayPageGrouppicturesIntroductionVideoClickforvotingSetactivitybanneronYoukuhomepageShowgroupphotos/members’introductionandbackupgroupvideosonteamdisplaypagePromotiononothervideowebsites神應(yīng)援！濕身男神PKBlibliMiaoPaiBliblivideowebsiteisainteractivecommunityofPopculture.Mostusersare20syouth.Makefunnyvideo,suchas”這一支啦啦隊(duì)有毒”（clownishcheerleaders）,toattractattention.MiaoPaiisashortvideo(lengtharound10s－60s)sharingcommunity.Sharingteamtrainingvideos，backupgroupvideostoattractattention.IdeaB

Takeadvantageoftheheatof“TheBestSchoolTeamPKCompetition”activityCommunicatewithallSports&fitness-lovingpeoplethroughtheSocialMediaandfitnessApppromotion.無(wú)懼流汗全民濕身Let“gettingwet”becomeanationalfashionSocialMediaFitnessAppPlatformContentDoingSportsisnotyouthexclusive.EveryoneCanliveactiveandstayhealthythrough“gettingwet”

CommunicationphaseCombinegamesandactivitieswiththeirhabitsonAPPssuchas“clockin”,“setalert”,“completetask”toembedproductinformationandpromoteactivities1.Upload“wetphotos”ofyoursorfriends/families2.Sharephoto

withyour“sportsmotto”3.AfterSharingyoucantakealuckydraw4.YoumaygetdiscountcouponsofonlinestoresandphysicalprizesatrandomWeChatH5game5.EngageplayersgotoTmalltousediscountcoupons6.Engageplayerssharethegameamongtheir“friendscircle”這才是真男神，快來(lái)贊我！WeChatH5gamePromotiononSports/FitnessAppSuggestedAppsFitness：Keep－移動(dòng)健身教練／火辣健身Run：Gudong，Dongdong，walkupGiftforclockinUserswillgetencouragementgiftprovidedbySafeguardOnceclockinonapporcompleteataskSettingAlertNamingexercise／restalerttoincreasethebrandexposureCommunityActivitiesReleaseessayonusersforumtopromoteproducts&brandLaunchinteractivegamesonApptoattractattentionMembershipmallProvideproductsordiscountcouponsforcreditsexchangetoincreasesalesGiftforclockin／completetask＃1UserswillgetencouragementgiftprovidedbySafeguardOnceclockinonapporcompleteatask#2Promoteproductssellingpointsintheactivity12小時(shí)持久清新！無(wú)懼流汗！暢享濕身！12小時(shí)持久清新！無(wú)懼流汗！暢享濕身?。１M情流汗

暢享濕身＃＃盡情流汗

暢享濕身＃四月到啦，小伙伴們快躁動(dòng)起來(lái)，準(zhǔn)備迎接運(yùn)動(dòng)季的到來(lái)吧！運(yùn)動(dòng)最健康，濕身最性感！參與話題討論，發(fā)送你或者親友的濕身照@keep即有機(jī)會(huì)得到［Keep］聯(lián)合［舒膚佳］為大家準(zhǔn)備的活力運(yùn)動(dòng)系列產(chǎn)品（10名）運(yùn)動(dòng)裝備（3名）中獎(jiǎng)公告：中獎(jiǎng)名單見明日@keepActivityentry：Topbannerof“Topic”region#1Releaseactivitythemeandinteractivewaylike“showingoffyourboyfriend’sabsand@keep“andprovidedprizes#2WinnersarerandomlyselectedbykeepplatformamongtheparticipantsofthetopicKeep&SafeguardAwardsTopicActivityCommunityActivitiesActivityentry：Topbannerof“Gudongassessmentcenter”#1Releasemeasurementproducts,productsintroduction,withthemarketpriceandnumber#2ReviewersarerandomlyselectedbyGudongplatformamongtheapplicants#3ReviewersposttheirintroductionandexperienceGudong&SafeguardGudongassessmentcenter＃盡情流汗

暢享濕身＃12小時(shí)持久清新?。１M情流汗

暢享濕身＃12小時(shí)持久清新！12小時(shí)持久清新！12小時(shí)持久清新，運(yùn)動(dòng)之后也香香健身運(yùn)動(dòng)的朋友都有的煩惱就是流汗之后一身汗臭，恨不得馬上沖進(jìn)浴室洗白白，但是這樣做是不健康的哦！其實(shí)，汗味是因?yàn)楹顾图?xì)菌結(jié)合，產(chǎn)生的味道，舒膚佳活力運(yùn)動(dòng)系列，持久抑菌12小時(shí)，讓你盡情流汗，不留汗味！CommunityActivitiesCommunityActivitiesActivityentry：GudongActivity#1Duringtheactivity,usersaccumulatetheirrunningmileagethroughrunningfunctionofGudongApp#2Theycanunlockacheckpointwhenthey’veAccumulatedtoacertainmileage#3Eachlevelhasaprize,whenusersunlockacheckpoint,Theyhaveonechancetowinthisluckydrawprize＃4Recordthe“shield”ofsafeguardintheprocessofrunning.Itcanbeyourrunningroute,oreverythingyouseewhenyourun.SendphotostoWeibo,participateintopicand@safeguardtounlockmoresurpriseprizeGudong&SafeguardHavefuninSportswithSafeguard＃盡情流汗

暢享濕身＃＃盡情流汗

暢享濕身＃12小時(shí)持久清新！12小時(shí)持久清新！12小時(shí)持久清新，運(yùn)動(dòng)之后也香香現(xiàn)在，趣流汗！現(xiàn)在，趣曬！Getwetandenjoysport！1.Clean,athletic,activeVision2.HighlightPromotionmechanism

3.“TheBestSchoolTeamPKCompetition”Activityentry4.LimitedCust