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綜合練(六)1隨著經(jīng)濟(jì)的快速發(fā)展,人們的物質(zhì)生活水平迅速提高,但是社區(qū)居民的鄰里關(guān)系變得越來越冷漠。你班利用寒假時間就鄰里關(guān)系組織了一次調(diào)查。請根據(jù)下表的調(diào)查結(jié)果,用英語寫一篇150詞左右的調(diào)查報告?,F(xiàn)象比例不了解鄰居愛好的85%不知道鄰居姓名的80%沒有拜訪過鄰居的70%出現(xiàn)上述現(xiàn)象的原因……你對此的觀點……________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________2Traditionally,customersmayconsidermoreaboutwhattheybuytheproductfor.However,theimageofproductandtheconsumingcircumstancehavebecomethekeypointstoattractcustomers’awarenessandstimulatetheirbuyingneeds.Frequently,customersbuygoodsjustbecausetheyarecute,lovelyandunique.Withalessemphasisonfunctionalutilities,theexperienceandimaginativespaceareplacedintoanincreasinglyimportantrole.Theimageofproductisemphasized,aswellasthecommunicationbetweenproductsandconsumers.“Customerbehavior,whichappearstobefocusedanddirectedattheobjectandatpleasure,infactrespondstoquitedifferentobjectives:displacedexpressionofdesire,andtheproductionofacodeofsocialvaluesthroughtheuseofdifferentialsigns”(Baudrillard).Thereasonforimage-orientedcustomerbehaviorisprobablythatcustomers’lifestylehasbeencontinuouslyvirtualizedbypayingmuchattentionto“VirtualReality”.TheevidencescanbetracedfromcomputergamesandHollywoodmovies,inwhichcustomers’preferenceforfleeingrealityisperfectlymatched.Thischangerequiresustotakeeffortstoenhanceproductimagebyintegratingstyle,color,taste,shapeandmaterial,andcommunicatewithcustomerscreatively,imaginativelyandinnovatively,andenablethemtoenjoythedistinctiveexperienceimagebrings.“Aneedisnotaneedforaparticularobjectasmuchasitisa‘need’fordifference.”(Baudrillard)ThetypicalexampleisAppleComputer’sIMAC,whichhasstrongvisualimpactandoutstandingdynamics.Bythisway,customerrelationshipcanbesetupthroughimage,andbrandcanbetreatedaslivingthatcantransformpeople.OtherexamplescommonlyusedareDisneyFairlandandLasVegas,wherenewexperienceandimaginationarefullydemonstrated.Insum,consumptionisnegotiation,anever-endingconversationheldinthelanguagesofadvertising,packaging,branding,fashion,andentertainment.MoreAttentiontotheImageofProductMaincomparisonsContextsDifferentaspects1.concerned/caredaboutbypeoplewhentheyareshopping.Inthepast,peoplethinkmoreaboutthe2.use/functionofthegoods.Peopletodayaremoreeasily3.attractedbythe4.imageofproductandthebuyingatmosphere.Different5.waystopromotesalesTraditionally,producersmayfocusmoreonthefunctionalutilitiesofgoods.Nowadays,productimageshouldbe6.stressedandthereshouldbemoreeffective7.ommunicationwithcustomersMoredetailsworthnoticingThe8.reasonforimage-centeredbehaviourInfluencedbycomputergamesandHollywoodmovies,people’s9.lifestyleisvirtualized.10.ExamplesaregiventoprovetheimportanceofimageAppleComputer’sIMAC/DisneyFairyland/LasVegas3Theearth’soceancanreachdepthsofupto11,000metres.ThatisdeepenoughtocoverMountQomolangma!Marine(海洋的)scientistsdividetheoceansintofivezones.Eachzoneisdifferentmainlyasaresultofhowmuchsunlightreachesit.Mostofthelifeintheoceancanbefoundinthefirstzone,whichbeginsatthesurfaceandgoesdowntoabout200metres.Becausethereissunlightatthislevel,plantsareabletogrow.Marineanimalssuchasdolphins,sharks,seaturtlesandsealions,andofcourseavarietyoffish,liveinthesunlightpartoftheocean.Itisdifficulttohidefromotheranimalsinthearea,butmanyspecieshaveadaptedbybecomingdarkonthetopandlightonthebottom.Thismakesithardtoseethemagainstthedarkwaterbelowandtheblueskyabove.Thesecondstartsat200metresandgoesdowntoabout1,000metres.Somesunlightcanreachthislevel,butitisnotenoughforplantstogrow.Becausethiszoneisrelativelydark,manyofthecreaturesthatlivehereareabletomakelightwiththeirbody.Thelightfromtheseanimalsmakesthewaterlooklikeaskywithmovingstarsinit.Thethirdzoneisdark.Thisplace,about3,000metresdeep,maynotseemalikelyhabitat(棲息地),buttherearemorecreaturesherethanonemightthink.Mostoftheanimalsthatlivehereareblackorredbecauseofthelackoflight.Atthisdepth,aslowshowerofwhatlookslikesnowisfalling.Thisphenomenon,called“marinesnow”,isactuallynutrientsfallingtowardsthebottomoftheocean.Itisasourceoffoodforthecreaturesthatliveinthedeep.Below4,000metres,thetemperatureisnearfreezingandthereisnolightatall.Infact,thezoneissodarkandemptythatscientistsnamedthiszoneaftertheGreekwordfor“nobottom”.Thereisnotmuchlifetobefoundinthiscoldandunpleasantpart.Butsomecreaturesmanagetosurviveheredespitehighwaterpressure.Theverydeepestpartoftheoceanis2,000metresfurtherdown.Atthisdepth,thewaterpressureisextremelyhighandlifeisverydifficultforthefewcreaturesthatlivehere.Comparedtotheotherzones,thisonehasverylittlelife.Sincethereisnolighthere,someanimalsdon’thaveeyes.Whenscientistsexploredtheverydeepestpartsoftheocean,theydidnotexpecttofindanylifeatall.Itturnedoutthattherearecreaturesasfardownas10,000metres.Theyusuallysurvivebylivingclosetodeepseavents,“chimneys”thatsendoutgasesfromwithintheearth.1.DepthConditionsLife5.formsHowdotheanimalsadapt?Surfaceto200metresSunlight,plantsMarineanimalsandavarietyofFishManyspeciesbecomedarkonthetopandlightonthe8.bottom.200-1,000metresNotenoughsunlight,relativelydarkManycreaturesManycreaturesareabletomakelightwiththeirbody.Theymakethewaterlooklikeaskywithmoving9.stars.1,000-4,000Metres3.Lackoflight;“marinesnow”Morecreaturesthan6.imagined/expectedMostoftheanimalsareblackorred.Below4,000metresDarkandempty;4.highwaterpressureNotmuchlife;somecreaturesSomecreaturesstillmanagetosurviveheredespitehighwaterpressure.Below2.2.6metresExtremelyhighwaterpressure;nolight;verycoldLittlelife;someanimalswith7.noeyes.Somecreaturessurvivebyliving10.neardeepseavents,“chimneys”thatsendgasesfromwithintheearth.答案1參考范文Withthedevelopmentofsociety,people’slivingstandardhasbeengreatlyimproved.Butfromoursurveyoftheneighborhoodrelationship,wegetasurprisingresult.85percentofthepeoplesurveyedhavenoideaoftheirneighbors’hobbies.80percentfailtoknowtheirneighbor’snameswhile70percenthavenevervisitedtheirnei
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