SAP離散制造解決方案

SAPSAP離散制造行業(yè)方案概覽華思遠(yuǎn)華思遠(yuǎn)首席顧問SAP離散制造解決方案中心SAPSAP對離散行業(yè)的定義汽車行業(yè)高科技行業(yè)行業(yè)事業(yè)群機(jī)械制造行業(yè)航空航天行業(yè)全球500強(qiáng)企業(yè)中80%都是SAP的客100%100%100%件100%SAP的客戶全球500強(qiáng)企業(yè)100%100%100%件100%SAP的客戶全球500強(qiáng)企業(yè)快速消費品航空與國防汽汽車機(jī)械設(shè)備與零高科技高科技工工生命科學(xué)務(wù)信零售消費品/金融服務(wù)流程型制造業(yè)服務(wù)業(yè)離散型制造業(yè)零售消費品/金融服務(wù)流程型制造業(yè)服務(wù)業(yè)議程議程工程機(jī)械行業(yè)汽車行業(yè)高科技行業(yè)機(jī)械制造行業(yè)的細(xì)分機(jī)械制造行業(yè)的細(xì)分MachineryManufacturersComponentManufacturersMachineryManufacturersComponentManufacturersWedistinguishbetweenComponentandMachineryManufacturers.TheIM&Cindustryincludes12industrysegments.MTS,MTO,ETO機(jī)械制造行業(yè)中不同的制造模式按庫存生產(chǎn)按訂單生產(chǎn)按訂單設(shè)計StandardProductsnoProductVariantsMultipleProductVariantsMass-CustomizationCustomerspecificDesign/EngineeringMixofmanufacturingmodelswithinacom機(jī)械制造行業(yè)的整個生態(tài)系統(tǒng)機(jī)械制造行業(yè)的整個生態(tài)系統(tǒng)TheabilitytoorchestratetheTheabilitytoorchestratetheIM&Cecosystemwillmakethedifferenceandbenefitthecustomer.物繳物繳77777t機(jī)械制造行業(yè)面臨的挑戰(zhàn)和行業(yè)趨勢機(jī)械制造行業(yè)面臨的挑戰(zhàn)和行業(yè)趨勢宏觀經(jīng)濟(jì)環(huán)境的變化客戶要求更高的產(chǎn)品價值股東要求更高的投資匯報與服務(wù)附加值股東要求更高的投資匯報過渡競爭帶來的利潤壓力行業(yè)的變化已經(jīng)開始行業(yè)的變化已經(jīng)開始-從產(chǎn)品的提供商向服務(wù)的網(wǎng)絡(luò)供應(yīng)商轉(zhuǎn)變EnterpriseResourcePlanningIntra-EnterpriseCo-operationCollaborativeBusinessSolutionProviderNetworkSAP在全球有強(qiáng)大的機(jī)械行業(yè)客戶群2.400SAPforIM&CCustomersWorldwideMachinery62%ComponentsMachinery62%繳Americas繳Americas7777vvAsiaPacificvvEMEA1.697|71%?SAP2007/Page10Source:IWPasofNovember2006機(jī)械制造行業(yè)對機(jī)械制造行業(yè)對SAP是-個典型的7物MidsizedBusiness繳59%SmallEnterprise19%22%Large7Business7物MidsizedBusiness繳59%SmallEnterprise19%22%Large7BusinessNotjustforthe“bigguys”59%ofIndustrialMachinery&ComponentcustomersaremidsizedbusinessesrunningSAPproducts22%aresmallbusinesses,mostofthemareSAPBusinessOnecustomers?SAP2007/Page11Source:IWPasofNovember2006,2400customers,259customersarenotassignedtocustomerssegments過去過去10年SAP機(jī)械制造行業(yè)的發(fā)展 5957Growthis 5957 5341Strongcustomerbasedrivesdevelopment 5341YstrategyY繳繳44510NumberofInstallationsNumberofInstallationsNumberofCustomers3366333023224652400221642009200911452821821Source:IWPasofNovember2006*NumbersfromNovember2006?SAP2007/Page12SAPSAP在機(jī)械制造行業(yè)的典型客戶IndustrySegmentsSampleCustomersMarketShareTotalSAPCustomersEnterprisesGeneralIndustrialMachinery&Equipment50%65966%Measuring&ControllingDevices80%54%Semiconductor&ElectronicMeasurement90%29156%IndustrialTools&MetalWorkingMachinery70%26361%Engine,Turbine,Pump&CompressorMachinery80%20359%Lifting,MaterialHandling&RailroadEquipment80%63%Construction&MiningMachinery80%56%Heating,Ventilation,AirConditioning&Plumbing70%55%ElectricalEquipment,Appliance&Components80%55%Textile,Paper,Printing&PackagingMachinery58%Motion&FluidControl60%58%Oil&GasMachinery70%2636%?SAP2007/Page13Source:MKISasofJanuary2006Numberofnotassignedcustomers:27機(jī)械制造行業(yè)在軟件選型過程中已經(jīng)具有高趨同性機(jī)械制造行業(yè)在軟件選型過程中已經(jīng)具有高趨同性2,400IM&CCustomers80%CoveragewithinWhereCompaniesrankintheIndustrial,FarmEquipmentIndustry80%CoveragewithinIndustryWeek'sTopMachineryCompaniesFAGTIMKE對FS區(qū)互可BSCH?SAP2007/Page14Research&DevelopmentNewSales&MarketingResearch&DevelopmentNewSales&Marketing SupplyChainPlanningDemandManufacturingProcurementLogistics&DistributionAftermarketSales&ServiceEnterpriseManagement&SupportSAP機(jī)械制造行業(yè)解決方案圖S?SAP2007/Page15議程議程工程機(jī)械行業(yè)汽車行業(yè)高科技行業(yè)?SAP2007/Page16?SAP2007/Page17整體經(jīng)濟(jì)顏色么——客戶需要任何知道最近為止,我們還沒有競爭對手,很少有廠商能提供大批量、低成汽車制造商是一體化的整合經(jīng)濟(jì)體——顏色么——客戶需要任何知道最近為止,我們還沒有競爭對手,很少有廠商能提供大批量、低成亨利·福特亨利·福特Yugo經(jīng)濟(jì)型汽車當(dāng)今汽車行業(yè)生態(tài)系統(tǒng)-當(dāng)今汽車行業(yè)生態(tài)系統(tǒng)-挑戰(zhàn)與機(jī)遇對上市時間的挑戰(zhàn)行業(yè)內(nèi)最佳:16-24個月facture成本和質(zhì)量的挑戰(zhàn)索賠外>包$、15外B協(xié)/業(yè)年務(wù)/控制成本汽車是全球索賠支出的最大行業(yè)MM客戶忠誠度的挑戰(zhàn)平均客戶忠誠率<50%行業(yè)內(nèi)最佳品牌60%吸引并維護(hù)客戶忠誠度吸引并維護(hù)客戶忠誠度AssemblefactureXXAssemblefactureXXXXXXFlexibleIndustry-StandardProcessIntegrationSupplierSources:JDPower,WarrantyWeek,Cust.Interviews,AIAG價值鏈分配成本:$1K/每車.?SAP2007/Page18汽車行業(yè)生態(tài)系統(tǒng)汽車行業(yè)生態(tài)系統(tǒng)售后服務(wù)客戶汽車金融經(jīng)銷商分銷商開發(fā)和生產(chǎn)銷售和服務(wù)售后服務(wù)客戶汽車金融經(jīng)銷商分銷商二級部件供應(yīng)商二級部件供應(yīng)商 一級部件供應(yīng)商二級部件供應(yīng)商 一級部件供應(yīng)商二級部件供應(yīng)商工程設(shè)計合作伙伴工程設(shè)計合作伙伴第三方物流第三方物流(3PL)?SAP2007/Page19汽車零部件供應(yīng)商面臨的挑戰(zhàn)汽車零部件供應(yīng)商面臨的挑戰(zhàn)需求波動放大逐步轉(zhuǎn)向模塊化供貨,支持批量送貨、適時送貨、適時排序送貨等多種入廠物流方式,配合主機(jī)廠采購逐步轉(zhuǎn)向模塊化供貨,支持批量送貨、適時送貨、適時排序送貨等多種入廠物流方式,配合主機(jī)廠采購業(yè)務(wù)運行透明業(yè)務(wù)運行數(shù)據(jù)開放和透明-“玻璃房里的供應(yīng)商”進(jìn)行持續(xù)改進(jìn)面臨來自主機(jī)廠的不斷加大的成本壓力和對質(zhì)量與面臨來自主機(jī)廠的不斷加大的成本壓力和對質(zhì)量與從純粹的產(chǎn)品性價比的競爭轉(zhuǎn)向基于采購供應(yīng)體系及協(xié)作配套體培養(yǎng)研發(fā)能力所針對的細(xì)分市場所針對的細(xì)分市場SAP是唯一支持、開發(fā)和銷售汽車行業(yè)標(biāo)準(zhǔn)解決方案的全球軟件零部件廠商,可支持整個汽車行業(yè)價值鏈—從整車廠到進(jìn)口商再到經(jīng)銷商和最終消費者。汽車零部件廠商n第一級:系統(tǒng)和總成件廠商n第二級:組件零部件廠商n第三級:備件零部件廠商汽車銷售和服務(wù)SAP?SAP?汽車行業(yè)解決方案 您拓展汽車業(yè)務(wù)的明智選擇:汽車行業(yè)是SAP在全球戰(zhàn)略性的一個行業(yè),也是SAP發(fā)展最快的行業(yè)之一。SAP汽車行業(yè)解決方案在全球有超過1,600家的客戶和超過5,000次的安裝。SAP是唯一一家能夠為整車廠、零部件廠商、經(jīng)銷商的若干核心業(yè)務(wù)提供整體方案的供應(yīng)商。SAP和幾乎所有領(lǐng)先的整車廠和零部件廠商保持著良好的合作關(guān)系,我們在所有關(guān)鍵的業(yè)務(wù)領(lǐng)域共同投入研究,持續(xù)不斷地為汽車行業(yè)當(dāng)前和將來所面臨的挑戰(zhàn)提供最佳的業(yè)務(wù)實踐。SAPSAP在汽車行業(yè)中無可爭議的領(lǐng)先地位2,1002,100汽車行業(yè)客戶遍及89個國家零部件廠商(9/Top10)售后及服務(wù)24%53%23%售后及服務(wù)24%53%23%零部件廠商整車廠商整車廠商(10/Top10)DAIMLERCHRYSLER售后及服務(wù)領(lǐng)域售后及服務(wù)領(lǐng)域(5/Top10)SAP支持了現(xiàn)代化的汽車工業(yè)SAP支持了現(xiàn)代化的汽車工業(yè)SAPSAP全球汽車零部件行業(yè)客戶(部分)AsiaPacificAsiaPacificYAPP EMEACENTRAL EMEANEWS三三TeksieAmericaSAP汽車行業(yè)解決方案——我們不斷發(fā)展關(guān)n在-個行業(yè)建立完整的專家級的產(chǎn)品庫需要時間和耐心n持續(xù)不斷地與客戶的溝通和交流是我們進(jìn)-步開發(fā)的基礎(chǔ)n對產(chǎn)品的不斷優(yōu)化是我們成功的基石nnnn汽車解決方案圖-汽車零部件行業(yè)汽車解決方案圖-汽車零部件行業(yè)OEMOEM關(guān)系管理協(xié)作工程關(guān)鍵客戶管理上市時間新產(chǎn)品開發(fā)和引入上市時間新產(chǎn)品開發(fā)和引入生命周期數(shù)據(jù)管理零部件廠商協(xié)作零部件廠商協(xié)作戰(zhàn)略采購采購執(zhí)行和內(nèi)向物流客戶客戶賠管理售后備件計劃售后備件執(zhí)行按訂單生產(chǎn)/按庫存生產(chǎn)供應(yīng)到生產(chǎn)線外向物流企業(yè)資產(chǎn)管理制造執(zhí)行銷售訂單管理銷售訂單管理需求和訂單計劃訂單執(zhí)行和收貨結(jié)算企業(yè)管理和支持企業(yè)管理和支持議程議程工程機(jī)械行業(yè)汽車行業(yè)高科技行業(yè)高科技行業(yè)高科技行業(yè)行業(yè)細(xì)分HighTechIndustBusiness&ConsumerComputers,Peripherals,StorageMedicalDevicesIntegratedDeviceManufacturers(IDM)FablessFoundry,TestElectronicsManufacturingServices(EMS)OriginalDesign&Manufacturing(ODM)EnterpriseApplicationsDesktopSoftware高科技行業(yè)的生態(tài)系統(tǒng)高科技行業(yè)的生態(tài)系統(tǒng)復(fù)雜而靈活多變的業(yè)態(tài)SystemSoftwareProviderSystemSoftwareProviderServiceDesign/TechnologyTechnologySupplierDistributorCapitalEquipmentCapitalEquipmentManufacturerComponentComponentManufacturerSemiconductorManufacturerSemiconductorManufacturerSupplierDistributorDistributorAssemblyAssemblyFoundryWhereverthereWhereverthereisphysicalmovementofproduct3rd-PartyProvider高科技行業(yè)面臨的挑戰(zhàn)與機(jī)遇高科技行業(yè)面臨的挑戰(zhàn)與機(jī)遇ProductProductExcellenceCustomerExcellenceCustomerExcellencePressurefor:DiminishedGrowthPotentialReducedOperatingEfficiencySupplyChainExcellenceServiceExcellence“ServiceswithProduct”“ServicesthroughProduct”SAPSAP在高科技行業(yè)中的地位Sub-industrySemiconductorEMSProviderSoftware2600+HighTechcustomersglobally7300+HighTechcustomerimplementationsSemiconductorManufacturersContractManufacturersSemiconductorManufacturersContractManufacturersElectronicComponentsManufacturers在各個高科技行業(yè)細(xì)分中的客戶SAPOriginalEquipmentManufacturers(OEM)SoftwareProviders高科技行業(yè)解決方案圖高科技行業(yè)解決方案圖-Business,Medical&ConsumerOEMsSuppliers&Suppliers&Time-to-MarketInnovationManagementTime-to-MarketInnovationManagementProductDevelopmentProductLaunchandLifecycleManagementGo-Go-to-MarketMarketingSalesForceManagementChannelManagementSupply-to-MarketDemandSupply-to-MarketDemandandSupplyPlanningFulfillmentandLogisticsQuote-to-CashQuotation,Contract,andOrderQuote-to-CashQuotation,Contract,andOrderManagementChannelSalesExecutionAAfterSalesSupportCustomerServiceManagementServiceExecutionSerConsultingandEngagementManagementEnterpriseManagement&SupportSuppliers&Suppliers&Go-to-MarketMarketingDesignWinChannelManagementSalesPlanningandManagement高科技行業(yè)解決方案圖-SemiconductorTime-to-MarketInnovationManagementProductDevelopmentProductLaunchandLifecycleManagementSupply-to-MarketDemandandSupplyPlanningStrategicSourcing&ProcurementFulfillmentandLogisticsQuote-to-CashQuotation,Contract,andOrderManagementnWarrantyandReturnsEnterpriseManagement&SupportProductDevelopmentProgram&PortfolioManagementConcept,Specification&DesignCollaborativeProject&QualityManagementMarketing&SalesMarketingSalesPlanning&ForecastingLeadandOpportunityManagementPartnerManagementPartnerManagementChannelSales&MarketingEnterpriseManagement&Support高科技行業(yè)解決方案圖-SoftwareQuote-to-CashctManagementOrderManagementueManagementAfterSalesSupportCustomerSuppentManagementProfessionalServicesManagementTime-to-MarketProductDevelopmentProductLaunchandLifecycleManagementGo-to-MarketQuotationandContractManagementCustomerProgramManagementSalesManagementSupply-to-MarketDemandandSupplyPlanningDistributedManufacturingOrderFulfillmentandLogisticsLeanandSixSigma/QualityManagementMaterialsManagementInboundMaterialsLogisticsStrategicSourcingOperationalProcurementAfterSalesSupportCustomerServiceManagementServiceExecutionServicePartsManagementEnterpriseManagement&Support高科技行業(yè)解決方案圖-ElectronicsManufacturingServiceProvider(EMS/ODM)??Copyright2008SAPAGAllrightsreservedNopartofthispublicationmaybereproducedortransmittedinanyformorforanypurposewithouttheexpresspermissionofSAPAG.Theinformationcontainedhereinmaybechangedwithoutpriornotice.SomesoftwareproductsmarketedbySAPAGanditsdistributorscontainproprietarysoftwarecomponentsofothersoftwarevendors.SAP,R/3,mySAP,mySAP.com,xApps,xApp,SAPNetWeaver,Duet,BusinessByDesign,ByDesign,PartnerEdgeandotherSAPproductsandservicesmentionedhereinaswellastheirrespectivelogosaretrademarksorregisteredtrademarksofSAPAGinGermanyandinseveralothercountriesallovertheworld.Allotherproductandservicenamesmentionedandassociatedlogosdisplayedarethetrademarksoftheirrespectivecompanies.Datacontainedinthisdocumentservesinformationalpurposesonly.Nationalproductspecificationsmayvary.TheinformationinthisdocumentisproprietarytoSAP.ThisdocumentisapreliminaryversionandnotsubjecttoyourlicenseagreementoranyotheragreementwithSAP.Thisdocumentcontainsonlyintendedstrategies,developments,andfunctionalitiesoftheSAP?productandisnotintendedtobebindinguponSAPtoanyparticularcourseofbusiness,productstrategy,and/ordevelopment.SAPassumesnoresponsibilityforerrorsoromissionsinthisdocument.SAPdoesnotwarranttheaccuracyorcompletenessoftheinformation,text,graphics,links,orother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