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AnnualDinner2015EventBackgroundEVENT2015L’OrealGalaDinnerDATEFeb5th,2015(Thursday)ATTENDEES1200pax–1600paxVENUEPudongKerryHotelOrSH.WorldExpoCenterBEAUTYEXISTSINEVERYMOMENT

FOREVERYAGE

ANDEVERYWHERE

L’OREALOFFERSBEAUTYFORALL

EventbackgroundConcept1ThemeConceptualizationDiscoverBeauty(Warmup&Invitation)PursueBeauty(Foyer)CreateBeauty(Dinner)SuggestRundownConcept2ContentCONCEPTONE

BEAUTYBLOSSOMSISTHEPOWERFOREVERYINDIVIDUALTOBLOSSOMBEAUTY

KVOption1DiscoverBeautyPursueBeautyCreateBeautyWewillusetheconceptofaflowerblossomingtodemonstrateL'Oreal'saimtodevelopbeautyfrominsidetooutside.3stepsprocess:123WarmupFoyerPerformanceTHEMECONCEPT

AugmentedRealityeffectforsmartphones: GuestscanscantheQRcodelocatedonpostersaroundtheofficeorsentinanemail Animation’swillshowuponscreenwhenyoutakeaphoto Theanimationwewillusewillbeflowersbloomingtodemonstratediscoveringbeautyeverywhere1DiscoverBeauty

TeasingCampaignOption1“DiscoveringBeauty”PhotoCompilation: Guestsareinvitedtotakeaphotoofanythingtheythinkisbeautifulbeforetheevent Allphotoswillbedisplayedinthefoyer EachphotomustbetakenbyasmartphonewithoutanyeditingDiscoverBeauty

TeasingCampaignOption21DiscoverBeauty

Invitation1Option2Option1PursueBeauty

Signingarea2PursueBeauty

GiftBag2PursueBeauty

DIYGiftBag2Eachguestwillhavetheirowncanvasgiftbagthattheycandesignandpersonalizewiththestampsprovided.PursueBeauty

DIYGiftBag2 Guestscantaketheirphotointhephotobooth; Photo’swillbeprojectedontothebigscreen; Allthepictureswillformthewordbeauty; Showingthatbeautybringspeopletogether.PursueBeauty

PhotoBooth2PursueBeauty

PhotoBooth2PlaygroundCinemaHomeOfficePartyChildrenLoversFamilyColleagueFriendsPursueBeauty

PhotoBoothConcept2PursueBeauty

PhotoBooth-Children2PursueBeauty

PhotoBooth-Children2摩天輪為畫面呈現(xiàn)PursueBeauty

PhotoBooth-Lovers2膠片均為畫面呈現(xiàn)PursueBeauty

PhotoBooth-Family2花瓣為畫面呈現(xiàn)PursueBeauty

PhotoBooth-Colleague2PursueBeauty

PhotoBooth-Party2CreateBeauty

Stage3舞臺(tái)尺寸縮減為30米*10米花瓣為畫面呈現(xiàn)CreateBeauty

FloorPlan3備餐臺(tái)及控臺(tái)工作區(qū)域Part1:RibbondanceprojectedontoanLEDscreenwithonedancerReferenceVideo(From3’’24)CreateBeauty

OpeningShowOption13 Part2:Fastandrhythmicgroupdanceinfrontof3DkaleidoscopeProjectionMapping.ReferenceVideo(From4’’00)CreateBeauty

OpeningShowOption13CreateBeauty

PerformanceOption23Projectionmapping17:30–18:00 Cocktailreception18:05 Openingshow18:10 CEOspeech18:35 Longserviceawards18:50-20:25 Internalperformance Luckydraw(aftereachperformance)20:30 Executivecommitteeshow21:00 Closingspeech21:15 Redenvelopsending21:30 EventendsSuggestRundownVenuemendationNO.2727,BINGJIANGROAD,PUDONGDISTRICTTHESHANGHAIINTERNATIONALCONFERENCECENTERVenuemendationVenuem

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