mastercard weekly update feb 6萬(wàn)事達(dá)卡每周

WeeklyUpdate(1/27-2/2)Preparedby:McCann/Edelman/Carat/OctagonFeb.3th,2015CompetitiveReview//McCannSocialTracker//EdelmanMediaUpdate//CaratMasterCardCenterActivationPlan//OctagonCurrentProjectDiscussionClientSharingorUpdateAgenda2Competitivereview

31Lastmeetingrecap:

Visa補(bǔ)信惠代言u(píng)pdate2.Leverage銀行既有優(yōu)惠，豐富禮遇內(nèi)容4Visa樸信惠地區(qū)：中國(guó)、香港、韓國(guó)使用媒體：電視、全平面、網(wǎng)絡(luò)代言品項(xiàng)：VISA全品牌Visa樸信惠ChinaHKKoreaTaiwanJapan使用媒體TVC

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WeiboTVC、全平面、網(wǎng)絡(luò)未使用代言人已有代言人-上戶(hù)彩VISAChinaVISA

China僅放了safety相關(guān)的TVC于Weibo上，以#樸信惠帶你去旅行#為主題，每周定期發(fā)一則旅行文，介紹景點(diǎn)并推廣優(yōu)惠除TVC外，僅用于單一Agoda促銷(xiāo)活動(dòng)上VISA–Agoda合作優(yōu)惠

#樸信惠帶你去旅行#預(yù)訂Agoda酒店立減10%滿(mǎn)額即可抽現(xiàn)金券將預(yù)訂成功頁(yè)面截圖私訊給VISA，即可抽價(jià)值3000元的三亞美高梅度假酒店房券

Media:Weibo>

ChinaVISA找樸信惠作為活動(dòng)代言人帶出Agoda促銷(xiāo)，每周定期發(fā)一則旅行文，介紹景點(diǎn)并推廣優(yōu)惠VISAKoreaVISA

Korea拍了3支video，1支safety相關(guān)TVC，2支greetingvideo于Facebook上，針對(duì)不同主題(travel,onlineshopping,safety…)及活動(dòng)有系列密集的訊息推播VISAKOREA–

3videosTVC-safetyChristmasgreetingFirstgreetingVISAKOREA–

securityMedia:FacebookVISAKOREA–overseatravelknow-howposts>

Facebook推播從出發(fā)到回國(guó)各個(gè)流程的趣味know-howTravelplanPreparationbeforetravelMedia:FacebookVISAKOREA–overseatravelknow-howpostsBookflights&hotelsShoppinglist&shippingBackhome&Taxrefund>

Facebook推播從出發(fā)到回國(guó)各個(gè)流程的趣味know-howMedia:FacebookVISAKOREA–

blackFridayevent抽Samsung手機(jī)OnlineshoppinginfoEventreminderMedia:FacebookVISAKOREA–

specialeventMedia:Facebook回答問(wèn)題即可獲得免費(fèi)咖啡VISAHongKongVISA

HKadapt了3支video，1支safety相關(guān)TVC，2支greetingvideo于Facebook上，針對(duì)travel,onlineshopping&safety的平面稿做簡(jiǎn)單的發(fā)文VISAHKOnlineShopping/delivery&returnpoliciesChristmasGreetingTravelOnlineShoppingMedia:FacebookVISAHK–3videosTVC-safetyChristmasgreetingFirstgreeting18WeeklyCompetitorsupdateVISA–

#尊享極致人生旅程#

>VISA

推出2015年高端產(chǎn)品專(zhuān)享禮遇計(jì)劃。>VISA#尊享極致人生旅程#推出2015年高端產(chǎn)品專(zhuān)享禮遇計(jì)劃，禮遇含括了酒店、航空、旅行、美食、健康、生活和教育七大消費(fèi)領(lǐng)域。

Media:WeiboVISA–

#去我不一樣的#

>VISA

推出#去我不一樣的#活動(dòng)，制作專(zhuān)屬明信片并分享抽獎(jiǎng)>在2015年2月1日至2015年3月15日活動(dòng)期間，訪(fǎng)問(wèn)Visa中國(guó)微博活動(dòng)“去我不一樣的”活動(dòng)網(wǎng)站，體驗(yàn)不一樣的墨爾本，悉尼，首爾之旅，探索不一樣的行程，品味不一樣的故事，精美定制電子明信片等您發(fā)現(xiàn)，分享定制明信片到微博，前六十名轉(zhuǎn)發(fā)或評(píng)論數(shù)最高的用戶(hù)可獲得Visa特別提供的自行車(chē)一輛或Visa定制精美水壺一只。

Media:WeiboVISA–WeChat動(dòng)態(tài)

>VISA

WeChat本周PO文主要為公布環(huán)球旅行抽獎(jiǎng)活動(dòng)得獎(jiǎng)名單為主，并同步介紹境外旅游優(yōu)惠Media:WeChat支付寶

>支付寶搶過(guò)年返鄉(xiāng)潮，推出短期買(mǎi)機(jī)票滿(mǎn)500立減50活動(dòng)1月28日-2月3日，登錄支付寶錢(qián)包購(gòu)買(mǎi)機(jī)票，就可以享受滿(mǎn)500立減50元哦！數(shù)量有限，先到先得！Media:Weibo支付寶–芝麻信用>支付寶推出芝麻信用活動(dòng)，大家來(lái)測(cè)誰(shuí)的信用最佳

芝麻信用是獨(dú)立的信用評(píng)估及信用管理機(jī)構(gòu)，其首款產(chǎn)品叫芝麻信用分(簡(jiǎn)稱(chēng)“芝麻分”)，這是中國(guó)有史以來(lái)首個(gè)個(gè)人信用評(píng)分，根據(jù)用戶(hù)的身份特征、行為偏好、信用歷史、履約能力和人脈關(guān)系五個(gè)維度來(lái)評(píng)估。Media:Weibo/WeChat支付寶–芝麻信用>支付寶推出芝麻信用活動(dòng)，大家來(lái)測(cè)誰(shuí)的信用最佳未來(lái)當(dāng)用戶(hù)的芝麻分達(dá)到一定數(shù)值，租車(chē)、住酒店時(shí)將有望不用再交押金，網(wǎng)購(gòu)時(shí)可以先試后買(mǎi)，辦理簽證時(shí)不用再辦存款證明等Media:Weibo/WeChat

銀聯(lián)閃付>銀聯(lián)與臺(tái)灣合作金庫(kù)合作，在臺(tái)灣啟動(dòng)銀聯(lián)閃付

Media:Weibo銀聯(lián)>銀聯(lián)推出#玩轉(zhuǎn)銀聯(lián)大富翁#活動(dòng)，最高返現(xiàn)20元Message:入住格林豪泰旗下酒店/錦江之星，使用銀聯(lián)在線(xiàn)支付預(yù)訂，最高返現(xiàn)20元！

Media:Weibo銀聯(lián)1元機(jī)場(chǎng)接送優(yōu)惠>銀聯(lián)1元機(jī)場(chǎng)接送即將結(jié)束，推出填寫(xiě)問(wèn)卷再加贈(zèng)禮品卡活動(dòng)Message:即日起至2015年1月30日，白金、鉆石信用卡持卡人以一元的優(yōu)惠價(jià)格享受機(jī)場(chǎng)接送服務(wù)。參加問(wèn)卷調(diào)研，還可獲贈(zèng)一百元的京東禮品卡。禮品卡僅限前50名，先到先得。

Media:WeChat中國(guó)建設(shè)銀行Message:建行龍卡信用卡滿(mǎn)RMB19減19，全場(chǎng)滿(mǎn)59免郵。推廣建行移動(dòng)支付建行持卡人于1/1-1/31可搶購(gòu)限量1元商品，每卡每周限搶一件。Media:MG招商銀行聯(lián)名卡Message:加入ELLE聯(lián)名卡專(zhuān)屬禮遇特輯

>繼上周發(fā)布招行與ELLE推出聯(lián)名卡，這周再針對(duì)細(xì)節(jié)溝通Media:MG農(nóng)業(yè)銀行Message:即日起至3月31日，抽中“車(chē)（機(jī)）票紅包”的客戶(hù)可憑借火車(chē)票、飛機(jī)票報(bào)銷(xiāo)路費(fèi),每單最高1000元！

Media:Print/OfficialsiteMessage:農(nóng)行信用卡多重繽紛優(yōu)惠！(含：餐飲、Applestore優(yōu)惠、通話(huà)費(fèi)優(yōu)惠、境外消費(fèi)優(yōu)惠、電影票優(yōu)惠、日用品優(yōu)惠等…)KeyLearnings雖然優(yōu)惠內(nèi)容大同小異，但競(jìng)品選擇『從消費(fèi)者利益出發(fā)』來(lái)講述內(nèi)容，并將產(chǎn)品『與消費(fèi)者生活相結(jié)合』，透過(guò)互動(dòng)與社群讓訊息傳散更快，更有感染性。32Socialtracker

-Weibo&wechat2CompetitorReviewWeChatPerformanceOverviewWeChat&WeiboContentHighlightsNewTrendsInSocialMediaWeChatAdinMomentsAnalysis2014WeiboUsersDevelopmentReportMasterCardSocialPerformanceReviewCompetitorAnalysisContentCompetitorReviewWeChatPerformanceOverviewWeChat&WeiboContentHighlightsNewTrendsInSocialMediaWeChatAdinMomentsAnalysis2014WeiboUsersDevelopmentReportMasterCardSocialPerformanceReviewCompetitorAnalysisContentWeChatPerformanceOverviewContentPreferenceIsGettingBetterStillNeedGreatEfforttoCatchupwithAlipayPaymentPlatformsWeChatPerformanceOverviewBanksWeChat&WeiboContentHighlightsContent=ProductIntro&Promotion快更新支付寶錢(qián)包！否則后悔死你人一生中最重要的分?jǐn)?shù)，你得了幾分？閱讀量：24,228點(diǎn)贊：67參考鏈接：閱讀量：33,631點(diǎn)贊：232參考鏈接：AlipayWeChat&WeiboContentHighlightsContent=ProductIntro&Promotion快更新支付寶錢(qián)包！否則后悔死你人一生中最重要的分?jǐn)?shù)，你得了幾分？閱讀量：24,228點(diǎn)贊：67參考鏈接：閱讀量：33,631點(diǎn)贊：232參考鏈接：AlipayGetReadyforCNYHongbaoCampaign未來(lái)當(dāng)用戶(hù)的芝麻分達(dá)到一定數(shù)值，租車(chē)、住酒店時(shí)將有望不用再交押金，網(wǎng)購(gòu)時(shí)可以先試后買(mǎi)，辦理簽證時(shí)不用再辦存款證明等WeChat&WeiboContentHighlightsIntroductionFirst,OffersLast太平洋上的熱帶天堂——夏威夷世外桃源塞班島，讓你春節(jié)暖暖噠！閱讀量：2,821點(diǎn)贊：0參考鏈接：閱讀量：3,293點(diǎn)贊：1參考鏈接：VisaWeChat&WeiboContentHighlightsIntroductionFirst,OffersLast太平洋上的熱帶天堂——夏威夷世外桃源塞班島，讓你春節(jié)暖暖噠！閱讀量：2,821點(diǎn)贊：0參考鏈接：閱讀量：3,293點(diǎn)贊：1參考鏈接：VisaOnlyMentionVisa’sOffersatTheEndofArticlesWeChat&WeiboContentHighlights“悅”是萬(wàn)分無(wú)奈，“樂(lè)”要活得自在！MasterCardUseful&PromotionContentAttractMore閱讀量：3,214點(diǎn)贊：50參考鏈接：暢游2015年韓國(guó)購(gòu)物季，萬(wàn)事達(dá)卡為你美麗加冕轉(zhuǎn)發(fā)：1,122評(píng)論：719贊：298參考鏈接：CompetitorReviewWeChatPerformanceOverviewWeChat&WeiboContentHighlightsNewTrendsInSocialMediaWeChatAdinMomentsAnalysis2014WeiboUsersDevelopmentReportMasterCardSocialPerformanceReviewCompetitorAnalysisContentPreparedbyEdelmanDigitalWeChatAdinMomentsAnalysisWhatHappened1WeekAfter1stWeChatAd?WeChatAdinMomentsAnalysis2ndBatchofWeChatAdsinMomentsBIGDATA?EFFIEIENCY?WeChatAdinMomentsAnalysis數(shù)據(jù)樣本：1,301人參與調(diào)研，其中1,009人收到朋友圈廣告數(shù)據(jù)來(lái)源：BLUES公眾號(hào)和朋友圈調(diào)研Analysisof1stBatchofWeChatAdsinMomentsWeChatAdinMomentsAnalysisNoBigDifferencesBetween3TargetGroupsWeChatAdinMomentsAnalysisPreparedbyEdelmanDigital“NotTargeted”BasedonCustomer’sFeedbackWeChatAdinMomentsAnalysisPreparedbyEdelmanDigitalFromResearchof1stBatchofAds:NotSoTargetedFrom2ndBatchofAds:NotHotTopicsAnyMoreWeChatAdinMomentsAnalysisPreparedbyEdelmanDigitalQuickTake-away:BasedonTheClose-loopFeatureofWeChat,AdsinMomentsisNotAGreatTooltoMaximizeTheInfluenceunlessTheContentisGreat.InCurrentStage,AdsinMomentsisStillAKindofDisplayBanner.PreparedbyEdelmanDigital2014WeiboUsersReport2014WeiboUsersReportUsersWhoInterestedinTravelAreMainlyMale&24-332014WeiboUsersReportBigAccountsCouldBeUsedinFuturePromotion2014WeiboUsersReportVerticalBBS&PhotoSharingAppCouldBeCoopPlatforms*DetailedPlanwillBeShowedin2015SocialPlanCompetitorReviewWeChatPerformanceOverviewWeChat&WeiboContentHighlightsNewTrendsInSocialMediaWeChatAdinMomentsAnalysis2014WeiboUsersDevelopmentReportMasterCardSocialPerformanceReviewCompetitorAnalysisContentPreparedbyEdelmanDigitalMasterCardWeiboPerformance1910231510OnlyUse1KOLforPromotionMasterCardWeChatPerformance10661Decrease56FollowersDuetoNoMCCEventsWeChatFanBaseTrendJeffChang/S.H.E/MayDay6,505EXO/LeeMinho4,059NBA/CBA1,313SJ/GirlsGeneration1,893KoreaGoldenDisk：84No.ofFansIncreaseFastOnlywithMCCEventsSinaWeiboTweetsDataCategoriesContentReadsEngagementCampaign#無(wú)價(jià)驚喜新年夜#大獎(jiǎng)的動(dòng)人故事1,646,0493,491#海淘新姿勢(shì)MasterPass四字真言#第四式184,3542139【福利不停歇】#無(wú)價(jià)驚喜新年夜#51,42130#比價(jià)老師萬(wàn)萬(wàn)駕到#海淘比價(jià)達(dá)人挑戰(zhàn)賽開(kāi)獎(jiǎng)啦！8,59417Producthighlights#旅行，自在隨心#10,21367Cross-border#無(wú)價(jià)北京#閃耀指間的女神之光6,62761【胖紙們的福音！25萬(wàn)人的口碑推薦，快來(lái)處置你那“無(wú)處安放的脂肪”！】6,80249#萬(wàn)事達(dá)卡樂(lè)游賞#堪培拉HotelHotel10,62622#無(wú)價(jià)北京#OysterTalks10,7667WeChatTweetsDataContentReadsForwardsOpen-rateLike暢游2015年韓國(guó)購(gòu)物季，萬(wàn)事達(dá)卡為你美麗加冕2,204445.23%50樂(lè)游賞使用手記大公開(kāi)：去了一趟英國(guó)，輕松小賺90美金！1,73124.11%31周三周六5折起，午后精彩盡在中信銀行萬(wàn)事達(dá)卡1,30103.09%21萬(wàn)事達(dá)中心2015精彩盛事?lián)屜瓤?！男神女神出沒(méi)請(qǐng)注意！1,20032.85%23明天，誰(shuí)能改變一億人的生活？873132.07%17【海淘比價(jià)達(dá)人挑戰(zhàn)賽】萬(wàn)萬(wàn)喊你過(guò)來(lái)領(lǐng)獎(jiǎng)啦！71901.71%13CompetitorReviewWeChatPerformanceOverviewWeChat&WeiboContentHighlightsNewTrendsInSocialMediaWeChatAdinMomentsAnalysis2014WeiboUsersDevelopmentReportMasterCardSocialPerformanceReviewCompetitorAnalysisContentPreparedbyEdelmanDigital加載紅包功能，積極社交化添加招財(cái)寶，布局移動(dòng)理財(cái)戰(zhàn)略CompetitorAnalysis:銀聯(lián)積極拓展海外用卡法國(guó)新增10萬(wàn)商戶(hù)受理銀聯(lián)卡銀聯(lián)國(guó)際與克羅地亞最大收單機(jī)構(gòu)簽署合作協(xié)議銀聯(lián)“閃付”落地臺(tái)灣CompetitorAnalysis:Visa公布第一季度財(cái)報(bào)：凈利同比增11%Visa在華推出2015年高端產(chǎn)品專(zhuān)享禮遇計(jì)劃國(guó)際第三方支付平臺(tái)PayPal近期被爆出有大量中國(guó)商戶(hù)賬戶(hù)因訴訟被凍結(jié)。CompetitorAnalysis:ContentCalendar時(shí)間新聞稿2月8日本周日萬(wàn)事達(dá)卡消費(fèi)者傾向購(gòu)買(mǎi)指數(shù)-旅游（主要推送給旅游、生活及消費(fèi)類(lèi)媒體）CompetitorReviewWeChatPerformanceOverviewWeChat&WeiboContentHighlightsNewTr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CaseSharing663支付寶PC端合作時(shí)間：2014年12月合作主題：支付寶海外交通卡免費(fèi)領(lǐng)Minisite：APP端露出硬廣露出Minisite搭建合作時(shí)間：2014年3月合作內(nèi)容：超值日本游，賞浪漫櫻花，參與抽獎(jiǎng)參與人數(shù)：4455人日本旅游局熱門(mén)硬廣投放會(huì)員EDM發(fā)送游記植入；APP端露出Minisite

合作時(shí)間：2013年12月-201４年1月合作內(nèi)容：參與JEEP試駕活動(dòng)，預(yù)訂本產(chǎn)品即可獲得100元的立減優(yōu)惠，到店試駕Jeep，更可獲得300元抵用券！數(shù)量有限，先到先得！合作渠道：全站硬廣＋貴賓俱樂(lè)部ＥＤＭ＋官方微信＋度假線(xiàn)路合作活動(dòng)鏈接：JEEP1.全站熱門(mén)廣告位投放2.貴賓俱樂(lè)部EDM（針對(duì)100萬(wàn)白金鉆石會(huì)員推送活動(dòng)）４.度假線(xiàn)路合作（冠名／產(chǎn)品經(jīng)理植入）３.微信活動(dòng)（免費(fèi)自駕體驗(yàn)活動(dòng)）福特翼虎

PC/APP硬廣+線(xiàn)路/微博推廣攜程首頁(yè)右上寬屏/攜程旅游度假周邊游浮層/國(guó)內(nèi)機(jī)票首頁(yè)寬屏/攜程旅游度假周邊游線(xiàn)路定制/攜程旅游度假周邊游線(xiàn)路置頂/APP當(dāng)?shù)厥醉?yè)頭圖、文字/APP攻略首頁(yè)頭圖微博推廣額外資源定向投放4、定制活動(dòng)頁(yè)面1、PC硬廣投放6、微博推送3、橫向資源溝通確認(rèn)

額外資源投放5、冠名線(xiàn)路植入推廣資源配置2、APP硬廣投放合作時(shí)間：2014年7月-8月合作主題：體驗(yàn)翼虎專(zhuān)享線(xiàn)路，參與線(xiàn)下試駕挑戰(zhàn)賽，分享游記贏大獎(jiǎng)活動(dòng)頁(yè)面：蘭蔻活動(dòng)時(shí)間：2015年第一季度活動(dòng)目標(biāo):精準(zhǔn)覆蓋打算去韓國(guó)首爾旅行的用戶(hù)，引流至蘭蔻的頁(yè)面，并填寫(xiě)相關(guān)信息申領(lǐng)奇跡香水/小黑瓶，用戶(hù)最終能夠前往首爾免稅店憑兌換碼去兌換取蘭蔻Miracle香水或小黑瓶目標(biāo)人群:春節(jié)期間，中國(guó)到韓國(guó)首爾旅行的人群熱門(mén)廣告活動(dòng)入口韓國(guó)度假產(chǎn)品植入顯示優(yōu)惠信息精準(zhǔn)廣告推送1韓國(guó)攻略游記、優(yōu)惠券贈(zèng)送25韓國(guó)酒店禮包植入34韓國(guó)機(jī)票禮包植入常規(guī)硬廣+APP+SNS度假線(xiàn)路植入minisite72MasterCardCenterActivationPlan

4MasterCardCenterCBAPlayoffsBeijingHomeGameActivationBackground:MasterCardCenterwillbetheofficialhomecourtforBeijingJinyuduring2015CBAPlayoffsStartsonFeb6th,Beijingwillpotentiallyplay3roundsinthenext2monthinordertodefendtheirchampionship-upto8homegamesBeijinghasexcellentbasketballatmosphereandgreatlocalsupportGreatpromotionopportunityforMasterCard

MasterCardCenterCBAPlayoffsAnticipatedHomeGameScheduleScheduleFeb10thFeb14thFeb8thDeterminedTBDMar3rdFeb25thSituation1HomeadvantageHomeadvantageAnticipatedHomeGameScheduleScheduleDeterminedTBDSituation2Feb10thFeb14thFeb8thMar1stFeb27thMar5thHomeadvantageHomeadvantageKeyConceptCreatesapricelessCBAbasketballjourneyfortheluckyfansselectedfromsocialmedia.ProvidingthemwithanexclusiveMasterCardCBApackageconsistsseveralpriceless

itemsatonetime,duringonegame.Atthesametime,createsgreatstories.videorecordingthejourneyforsocialmediapromotion.Videorecordingthefan’sjourneyfromthemomenthe/sheischosentilltheveryendforproducingacompleteinspiringstory.MasterCardPricelessCBAJourneyWatchthegamewithacelebrityAselectedbasketballfaninvitedbyMasterCardtomeetupacelebrityattheCBAplayoffsPricelessexperienceforthefan+emotionalcontentcreationCoreElementofTheJourneyKeyConceptStorybetweenfansandhis/heridolMasterCardCBAPricelessJourneyAJourneyFullofSurprises-PricelessJourneybeginsClosureMaterialsSocialMediaCelebritySignatureSignedshoes/JerseyMCGiftsSocialmediabroadcastTweetinvitationletterAnnouncewinnerSocialmediapromotionCelebrityretweetBeijingJinyuretweetVideoshootingMCCretweetSocialmediapromotionInterviewthefanSocialmediabroadcastVideoshootingPhotos/Printer1.Learnabouttheopportunity2.E-CommerceparticipationFanSelectionReceiveInvitationletterInvitation1.LedtobestseatInthehouse2.ReceiveMCTee3.Meetcelebrity4.WatchgamewithCelebrity1.Interview2.ReceivespecialgiftsPost-gameDuringgameInvitationletterMasterCardCBAPricelessJourneyCollaboratingwithBankPartnersE-Commercewinnerareeligible海淘全球萬(wàn)事達(dá)海淘達(dá)人周冠軍 TopspenderwillbeinvitedtowatchagameAnnouncetheCBAPricelessExperienceopportunitytobankcustomersthroughsocialmediasuchasBankofficialWeibo,MasterCardofficialWeibo,promotingthekeyfeaturesthateverywinnerwillget:￥2000BestSeatsticketsx2,WatchtheGamewithaCelebrityAnnouncethatthetopspendersstartingfromDecemberuntilFeb5thwillwinthispricelessopportunitytowatchagameviasocialmediamessagestodrivecardusage.Specialinvitationpackagewillbemailedtowinnersbeforeeachgame.BenefitE-Commerce

TopSpendersInvitedtotheGame

Otherthanthetop1spenderwinningtheCBAPricelessJourney,4extrabestspenderswillbeabletowinMasterCardCenterSuitetickets.2ticketsforeachspenderExtraBenefitsMasterCardCBAPricelessJourneyActivationPlanWatchtheGamewithaCelebrityBestSeatsinTheHouseMCSpecialGiftsBigThemeActivationPlanMCCMCStudioTeamClubCelebrity

PermitSignPhotostakenwithFansFilmashortvideoclipandinterviewforMasterCard

AutographedGiftsShoes/JerseyWeiboretweet

PhotowithPlayers

LockerRoomTour(Before&after)VideoShootingWeibosharing&retweetBestTicketsinTheHouseMCGifts/TeeToDoListWhoWhatFireworksSetupasocialcampaigntorecruitabasketballfanforeachgameInvitecelebrityforeachgameWatchtheGamewithaCelebrityBestSeatsinTheHouseMCSpecialGiftsBigThemeActivationPlanRootingfortheteamwithacelebrityyoulike--thisisthemainconceptoftheCBAPricelessSurprisesactivation

Surprisegetsbigger.MCKOL/celebrityselectionwillbecontinuallyupgradedeverytimeBeijingmakesittothenextround,andwillreachthepeakofexcitementatthefinalround.

ByleveragingtheKOLs/Celebrities’socialinfluence,MasterCardcanpotentiallyreachouttoalargeamountofpeopleinordertodrivebusinessaswellascreateshottopics

Celebrityselectioncriteria:-BasketballFan-SportsRelated-RecentPopularityDifferentGames,DifferentCelebritiesWatchtheGamewithaCelebrityName:Mike隋Background:Bestknownforhisinternetshortfilmswhichshowedincredibletalentimitatingdifferentaccentandentertaining.Activeinmovie,TVdramasrecently.《決戰(zhàn)剎馬鎮(zhèn)》《一代梟雄》《同桌的你》SocialMediaPerformance：BaiduPageView:1.4mWeibo:0.8mReleasedhisnewestshortfilm《老外屌絲2》recentlywhichcreatedgreatbuzzonsocialmedia;mendation:BasketballfanPlayedleadingroleinIamMarburyRootingWithACelebrityCelebrity/KOLSelectionRound1Game1Feb8th

Name:徐濟(jì)成Background:FamousbasketballcommentatorNBA,CBAcommentaryforyearswithgreatreputationamongbasketballfansmendation:ProfessionalbasketballcommentatorUnderstandthegamegreatly,cancreateinterestinginteractionwithfansRootingWithACelebrityCelebrity/KOLSelectionRound1Game2Feb10th

Name:林丹Background:Chinesebadmintonplayer;IconicsportsfigureWorldfamousbadmintonlegend;FirstplayerwhohasacareergrandslaminthesportofbadmintonOneofthefewChineseathleteswhoseimagesareintheMadameTussaudsWaxMuseumSocialMediaPerformance：BaiduPageView:5.7mWeibo:1.2mmendation:Worldbestbadminto