爺爺不泡茶（首義店）萬圣節(jié)主題包裝思路方案

——萬圣節(jié)主題包裝思路推薦方案——HALLOWEEN爺爺不泡茶·首義店HALLOWEEN.萬圣節(jié)--以年輕群體狂歡的節(jié)日，實現(xiàn)與年輕人的有效對話近年來，萬圣節(jié)在國內(nèi)興起，有趣好玩的節(jié)日習俗吸引了不少年輕人節(jié)日聚人流哪里要過“節(jié)”，哪里就有品牌借勢此次萬圣節(jié)「以年輕群體狂歡的節(jié)日出發(fā)」找準品牌和“鬼”之間的關(guān)聯(lián)度建立聯(lián)系，把握節(jié)日的氛圍特點，與消費者產(chǎn)生情感共鳴「爺爺不泡茶x萬圣節(jié)」

深諳年輕圈層文化，打造消費新場景-對此，本次美陳包裝-挖掘爺爺不泡茶品牌自身特色與萬圣節(jié)融合的地方，根據(jù)品牌方的特點量身打造萬圣節(jié)美陳布置通過充滿可愛能量和社交傳播屬性的主題場景打造，讓消費者樂意了解品牌并主動傳播賦予產(chǎn)品新的意義，激發(fā)消費者的購買欲望，增強品牌個性化和記憶點，也提升消費者對品牌的好感度ONE思路推薦一IdeaRecommendationoneBycreatingthemedscenesfullofcuteenergyandsocialcommunicationattributesconsumersarewillingtounderstandthebrandandactivelyspreadit思路規(guī)劃我們深挖品牌內(nèi)在與萬圣節(jié)的關(guān)聯(lián)點，將品牌與節(jié)日傳統(tǒng)元素進行融合將創(chuàng)意賦予「南瓜」--作為本次包裝視覺符號以年輕群體的視覺喜好與生活方式出發(fā)將品牌橙與南瓜橙進行顏色融合作為主色調(diào)，極致運用借用超級視覺符號--強化品牌記憶點WedelvedeeperintotheconnectionbetweenthebrandandHalloween,integratingthebrandwithtraditionalholidayelementsGivecreativityto'pumpkin'-asavisualsymbolforthispackagingStartingfromthevisualpreferencesandlifestyleofyoungpeopleColorfusionofbrandorangeandpumpkinorangeasthemaincolortone,withultimateapplication思路案例思路案例思路案例TWO思路推薦二IdeaRecommendationtwoBycreatingthemedscenesfullofcuteenergyandsocialcommunicationattributesconsumersarewillingtounderstandthebrandandactivelyspreadit思路規(guī)劃「巫師帽」--作為萬圣節(jié)必不可少的傳統(tǒng)元素，本身具有傳播打卡點打造武漢萬圣節(jié)巨型巫師帽，突出品牌的玩樂基因為線下門店帶來更多流量，也為品牌培養(yǎng)更多年輕消費者打造地域巨型巫師帽--建立社交傳播屬性The"WizardHat"-asanessentialtraditionalelementofHalloween,ithasitsowndisseminationandcheck-inpointsCreateaWuhanHalloweengiantwizardhat,highlightingthebrand'splayfulgenesBringingmoretraffictoofflinestoresandcultivatingmoreyoungconsumersforthebrand思路案例思路案例THREE思路推薦三IdeaRecommendationthreeBycreatingthemedscenesfullofcuteenergyandsocialcommunicationattributesconsumersarewillingtounderstandthebrandandactivelyspreadit思路規(guī)劃將萬圣節(jié)的南瓜元素與熱氣球進行跨界聯(lián)合打造以源源不斷的靈感為品牌注入源源不斷的新鮮活力為所有消費者打造別樣的萬圣節(jié)場景美陳跨界聯(lián)合，打造別樣萬圣氛圍CrossbordercollaborationbetweenHalloweenpumpkinelementsandhotairballoonsInjectingacontinuousstreamoffreshvitalityintothebrandwithcontinuousinspirationCreateauniqueHalloweensceneforallconsumers思路案例思路案例FOUR思路推薦四IdeaRecommendationfourBycreatingthemedscenesfullofcuteenergyandsocialcommunicationattributesconsumersarewillingtounderstandthebrandandactivelyspreadit思路規(guī)劃利用萬圣節(jié)節(jié)日各道具，如南瓜、蜘蛛網(wǎng)、鬼樹、鬼燈等搭建美陳場景整體設(shè)計融入年輕潮流元素，將萬圣節(jié)的儀式感拉到至高點沉浸式氛圍拉滿萬圣節(jié)儀式感UsingvariousHalloweenpropssuchaspumpkins,spiderwebs,ghosttrees,andghostlanternstocreatebeautifuldisplayscenesTheoveralldesignincorpor