Unit+1+The+mass+media+Extended+reading+(1)+教案 高中英語譯林版(2020)選擇性必修第二冊

課時教案課題：Extendedreading(1)U4B4第1課時總序第個教案課型：Newlesson教學目標：批注1.understandwhyandhowadvertisingpersuadespeopleintopurchasingaproductorservice;2.analysethewritingtechniquesofthearticle;教學重點：analysethewritingtechniquesofthearticle;教學難點：analysethewritingtechniquesofthearticle;教學用具：Multi-media教學方法：Groupwork,discussion教學實施過程：1.Havestudentsthinkaboutadvertisingbyansweringthefollowingquestions.(1)Wheredoadvertisementsusuallyappear?AdvertisementsareoftenshownonTV,particularlyatpeaktimes.Therearemanyadvertisementpostersandbillboardsalongthestreetstoo.Theyalsoappearinnewspapers,magazinesandatthecinema.AdvertisementsarealsoverypopularontheInternet.(2)Haveyoueverpurchasedaproductorserviceafterseeingtheadvertisementpromotingit?Whyorwhynot?Option1:Iboughtacameraafterseeingitsadvertisementlastyear.Theadvertisementusedmanybreathtakingphotostoshowthatthecameraisagoodchoiceforanyonewholovestakingphotos.Asanamateurphotographer,Iwasattractedtotheadvertisementandtheproductatonce.Infact,Ifoundbothweregreat.Option2:Idonoteasilybelieveinadvertisements.Ipreferbuyingsomethingforitsdesignandquality.Althoughnotalladvertisementsprovidefakeinformation,Idonotfeelcomfortablefollowingthem.Ithinkweshouldcareforthequalityofaproductratherthanitspopularity.2.Havestudentsreadparagraph1andanswerthefollowingquestion.批注Whatisthepurposeofadvertising?Advertisingaimstopromoteaproductorservice.Inotherwords,ittriestopersuadepeopletobuyit.3.Havestudentsreadparagraphs2to3andanswerthefollowingquestions.(1)Howhaveadvertisingandthemassmediadevelopedhandinhand?Thehistoryofadvertisinghasalwaysbeencloselylinkedwiththatofthemassmedia.Asmediachannelshavegrowninnumberandtype,sohaveadvertisements.(2)Whatisthepurposeofamassmediaadvertisingcampaign?Amassmediaadvertisingcampaignisoftenlaunchedbyacompanytopromoteitsproductorservice.4.Havestudentsreadparagraphs4to6andanswerthefollowingquestions.(1)Whatisthepowerofamemorableslogan?Amemorableslogancannotonlyboostsalesbutalsobecomepartofpopularculture.(2)Whatisa“brandambassador”?A“brandambassador”isusuallyafamousactor,asportsstar,orevenafictionalcharacterthatacompanyoritsproductislinkedto.(3)Whattypesofmassmediauseproductplacement?Typically,filmswithhugebox-officesuccessandTVshowswithhighratingsoftenuseproductplacement.Sodovideogames.5.Havestudentsreadparagraph7andanswerthefollowingquestions.(1)Whatisthedifferencebetweenadvertisinginthepastandinthefuture?Inthepast,advertisingaimedtoreachasmanypeopleaspossiblewiththesamemessage.Inthefuture,advertisingwillbemoreaboutunderstandingindividualcustomersandsendingthemadvertisementsthataretailoredtotheirspecificneeds.(2)Whatistherelatio