上海市第八中學2023-2024學年高三上學期期中測評英語試題

上海市第八中學2023學年度第一學期期中考試高三英語試卷I.ListeningComprehensionSectionAShortConversationsDirections:InSectionA,youwillheartenshortconversationsbetweentwospeakers.Attheendofeachconversation,aquestionwillbeaskedaboutwhatwassaid.Theconversationsandthequestionswillbespokenonlyonce.Afteryouhearaconversationandthequestionaboutit,readthefourpossibleanswersonyourpaper,anddecidewhichoneisthebestanswertothequestionyouhaveheard.1.A.Home. B.Hospital. C.Cafeteria. D.Restaurant.2.A.Inanapartment. B.Inahouseagency. C.Inabedroom. D.Inawaitingroom.3.A.Theywillholdafurnituredisplay. B.Theywillholdalecturetonight.C.Theyareshortofchairsfortheaudience. D.Theyhaven’tpreparedthelecturewell.4.A.TheycannotfinishtheassignmentuntilThursday.B.Theyhaveplentyoftimetoworkontheassignment.C.Theassignmentlookseasybutactuallyit’squitedifficult.D.Theassignmentistoodifficultforthemtocompleteontime.5.A.Themanlefthomeearlierthanusual.B.Themanhasdecidedtoworkflexiblehours.C.Themanhadtoleaveworkearliertotakeawalk.D.Themanalwayswalkstoworkdespitetheweather.6.A.Hedoesn’tbelievethewoman.B.Hehashadtoomanyphonecalls.C.Themanisexpectingthetelephone.D.Hedoesn’tusuallygetcallsatthistime.7.A.ResearchsuggeststhatwatchingTVisapassiveactivity.B.TVandvideoscanreplaceparentsinpre-schooleducation.C.Parentsshouldspendtimewithkidstohelpthemlearnbetter.D.Watchingvideoscangreatlyhelpkids’languagedevelopment.8.A.Theyliketobookahotelatthelastminute.B.TheyhavedecidedtogotoCanadathisyear.C.Theyalwayshavedifferentopinionsaboutwheretogo.D.Theyusuallyspendlongtimediscussingtravelarrangements.9.A.Itranintoanothercar. B.Itfellintoariverandsank.C.Itbrokedownontheroad. D.Itlefttheroadandlandedinafield.10.A.Askhisteacherforhelp.B.Makeacopyofhernotes.C.Attendtherevisionlessons. D.Gotothechemistrylabthisevening.SectionBDirections:InSectionB,youwillheartwoshortpassagesandonelongerconversation,andyouwillbeaskedseveralquestionsoneachofthepassagesandtheconversation.Thepassagesandtheconversationwillbereadtwice,butthequestionswillbespokenonlyonce.Whenyouhearaquestion,readthefourpossibleanswersonyourpaperanddecidewhichonewouldbethebestanswertothequestionyouhaveheard.Questions11through13arebasedonthefollowingpassage.11.A.Someonewouldfollowherimmediately.B.Someonewouldtakeheroutofthebuilding.C.Someonewouldtellherthatnothingwaswrong.D.Someonewouldletherknowwhatactuallyhappened.12.A.Shewentdownstairsatonce.B.Shelostherwayinthebuilding.C.Shelookedforwhattotakewithher.D.Shescreamedback‘EverythingisOK!’13.A.Theydidn’tgetsuitabletools.B.Theydidn’theartheexplosion.C.Theydidn’tobeythecommand.D.Theydidn’tleavethebuildingsoonenough.Questions14through16arebasedonthefollowingpassage.14.A.Thesalesofnewspapersaredeclining.B.Newspapersaresellingatahighprice.C.Toomanypeoplewaitinlinetobuynewspapers.D.Passengersintrainstationstakenointerestinnewspapers.15.A.Toexplainwhypeoplearedishonestinsomecases.B.Todescribetheuniqueprocessesthatthesurveyunderwent.C.Tointroduceawell-knownTVprogrammeaboutpsychology.D.ToillustratethatWHSmith’snewideamaynotworkasplanned.16.A.Banks. B.Largesupermarkets.C.Departmentstores. D.Neighbourhoodshops.Questions17through20arebasedonthefollowingconversation.17.A.Aprofessorgivingadviceonparenting. B.Amemberofhighschoolauthorities. C.Aresearcherofteenagepsychology. D.Anexpertspecializinginsleep.18.A.30minutes. B.20minutes. C.10minutes. D.3minutes.19.A.Shortageofsleep. B.Stayingupallnight.C.Owingclassmatesmoney. D.Fallingasleepinclass.20.A.Itappearsinthemorning. B.Itremindspeopletowakeup.C.Itmakespeoplewanttosleep. D.Ithelpsteenagerstobeenergetic.II.GrammarandVocabularySectionADirections:Afterreadingthepassagebelow,fillintheblankstomakethepassagecoherentandgrammaticallycorrect.Fortheblankswithagivenword,fillineachblankwiththeproperformofthegivenword;fortheotherblanks,useonewordthatbestfitseachblank.TheZeigarnikEffectHaveyoueverfoundyourselfthinkingaboutapartiallyfinishedprojectforschoolorworkwhenyouweretryingtofocusonotherthings?Orperhapsyouwonderedwhat(21)________(happen)nextinyourfavoriteTVshoworfilmseries.Ifyouhave,you’veexperiencedtheZeigarnikeffect.Youtendtorememberunfinishedtasksbetterthan(22)_______youhavefinished.KnowledgeoftheZeigarnikeffectcanbeputintouseineverydaylife.Theeffectisespeciallywellsuitedforhelpingovercomedelayinganactionto(23)_______latertime.Weoftenputoffbigtasks(24)________(perceive)asoverwhelming.However,theZeigarnikeffectsuggeststhekeytoovercomingprocrastination(拖延癥)istojustgetstarted.Thefirststepcouldbe(25)________smallandseeminglyinsignificant.TheZeigarnikeffectcanbeusefulforstudentswhoarestudyingforanexam.Theeffecttellsafactthatbreakingupstudyperiods(26)_______actuallyimproverecall.Soinsteadofcrammingforanexamallinonesitting,breaksin(27)_______thestudentfocusesonsomethingelseshouldbescheduled.Thiswillcauseintrusivethoughts,enablingstudentstorehearseandconsolidatetheinformationthatrequires(28)_______(remember),leadingtobetterrecallwhentheytaketheexam.TheZeigarnikeffectalsopointstoreasonswhypeoplemayexperiencementalhealthproblems.(29)________anindividualleavesimportanttasksincomplete,theintrusivethoughtscanleadtostress,anxiety,difficulty(30)______sleeping,andemotionaldistress.Conversely,completingataskcangiveanindividualasenseofaccomplishmentandleadtoafeelingofclosurethatcanimprovepsychologicalwell-being.SectionB(10分)Directions:Completethefollowingpassagebyusingthewordsinthebox.Eachwordcanonlybeusedonce.Notethatthereisonewordmorethanyouneed.A.assumeB.exclusiveC.handfulD.influentiallyE.journeyF.majorityG.originalH.preciselyI.stageJ.transformK.upliftingThemythof‘goingviral(病毒的)’ontheInternetTheinternetissupposedlyahive(蜂巢)ofvirality.WhenweseeaWeibopostwith10,000sharesoraTiktokvideowith5millionviews,we31thispopularityisdrivenbytrillionsofshares,likeinfectedindividualspassingalongtheflu.Dopopularideasandproductsreallygo“viral”?Foralongtime,nobodycouldbesure.Itwashardto32trackword-of-mouthmessages.Butonline,scientistscanactuallyfollowthe33ofapieceofinformationasittravelsaroundtheInternet.In2012,researchersfromYahoostudiedthespreadofmessagesonasocialnetwork.Theirconclusion:nothingreallyevergoesviral.Morethan90%ofthemessagesdidn’tspreadatall.Thevast34ofthenewsthatpeopleseeonthesocialnetwork—around95%—comesdirectlyfromits35sourceorfromonedegreeofseparation.PopularityontheInternetisstilldrivenbythebiggestbroadcasts—notbyamillion1-to-1shares,butratherbya(n)36of1-to-1millionshares.Suchbroadcastsusedtobe37tobigbroadcastcompanies,likeTVchannelsandFMstations.NowtherearenewhotpointsontheInternet,likeatopstar’spost.Wewanttobelievetheviralmythbecauseit’s38.Itpromisessmall-timewriters,photographersandvideographersthatamoment’sinspirationcan39intosuddenfame.ItholdsuptheInternetasaperfect40forgrassroots,whereanybodycanbecomeastariftheymakesomethinggoodenough.Intheend,viralityisamythcoveringupthefactthattheInternetisstillrunbyGoliaths(巨人歌利亞).III.ReadingComprehension 45’SectionA 15'Directions:ForeachblankinthefollowingpassagestherearefourwordsorphrasesmarkedA,B,CandD.Fillineachblankwiththewordorphrasethatbestfitsthecontext.TheWorldHealthOrganization(WHO)defineshealthas"astateofcompletephysical,mentalandsocialwell-beingandnotmerelytheabsenceofdiseaseorinfirmity"."Yetwhenwethinkofhealth,wetendto____41_____physicalwell-beingattheexpenseofmentalhealth.Instead,weshouldtacklementalhealththesamewaywetacklephysicalhealthwithaneyetowardspreventingdiseasebyaddressingthefoundationalforcesthatcauseustobesickorwell.About15percentoftheworld’sdiseasesarementalillnesses.Depressionisoneofthemostcommonmentalillnesses,____42_____anestimated300millionpeoplearoundtheworld.DepressionissowidespreadthattheWHOhas____43_____that,by2030,itwillbetheleadingcauseoftheglobaldiseaseburden.Mentalillnessmaybeevenmorecommonthanwethink.Manymentalhealthchallengesarelikely____44_____.Thereareanumberofreasonsforthis.Theyincludedifferencesofopinionwithinthementalhealthfieldaboutthecharacteristicsofthesedisorders,aswellaschangestohowwestudythemacrosspopulationsandcultures.Wealsohavealongwaytogobeforewecreateaculturewherestigmanolonger____45_____peoplewithmentalillnessfromgettingassistance.Thirty-eightpercentofAmericanshavesaidtheyare"definitelyorprobably"____46_____tohaveapersonwithmentalillnessmovenextdoortothem.Theirattitudesmakeitmorelikelythatmanypeoplewithmentalillnesswillremainundertheradar,makingit____47_____toaccuratelyassesstheirtruenumbers.Healthbothphysicalandmentalisa____48_____ofthesocial,economic,andenvironmentalconditionsinwhichwelive.Ourminds,justlikeourbodies,areshapedbycomplexfactors,includingwherewelive,ourgenetics,ourchildhoodexperiences,andour____49_____tomaterialresources.Income,____50_____,isoneofthemostsignificantinfluencesonhealthandislinkedtoanumberofcommonmood-anxietydisorders.From2009to2013,8.7percentofpeoplewithannualincomesbelowthefederalspovertylinewerereportedtoexperience"seriouspsychologicaldistress,"comparedwiththelowerlevelsofpsychologicaldistressreportedbyindividualswithhigherannualincomes.Ifwe____51_____anarmordevelopaninfectiousdisease,itwillbedifficultforanyonetoconsiderushealthy.If,however,westrugglewithmentalillnesssuchasdepression,anxiety,orpost-traumaticstressdisorder(PTSD)itispossiblethatourdiseasewill____52_____fewoutwardsymptoms.Atthesametime,thestigmathatisstilltoooften____53_____tomentalillnesscanmakethosewhodevelopadisorderlesslikelytoseekthehelptheyneed.Giventhesechallenges,andthereasonsIhavelisted,itis___54______thatweaddressmentalhealthwithasmuchenergyandinsightasweapplytophysicalconcerns.Ourhealthdeserves____55_____less.41.A.prefer B.prioritize C.preconsider D.prejudice42.A.suffering B.changing C.affecting D.insulting43.A.projected B.designed C.criticized D.advertised44.A.posed B.misunderstood C.found D.underreported45.A.helps B.kills C.prevents D.requires46.A.unwilling B.evaluated C.relaxed D.eager47.A.possible B.necessary C.convenient D.hard48.A.factor B.product C.creation D.foundation49.A.imagination B.concept C.access D.use50.A.instead B.forexample C.however D.therefore51.A.open B.raise C.cross D.break52.A.hide B.present C.relieve D.improve53.A.adjusted B.adapted C.attached D.appointed54.A.efficient B.effective C.obvious D.critical55.A.nothing B.something C.somebody D.nobodySectionBDirections:Readthefollowingthreepassages.Eachpassageisfollowedbyseveralquestionsorunfinishedstatements.ForeachofthemtherearefourchoicesmarkedA,B,CandD.Choosetheonethatfitsbestaccordingtotheinformationgiveninthepassageyouhavejustread.(A)Theturningpointofmylifewasmydecisiontogiveupapromisingbusinesscareerandstudymusic.Myparents,althoughsympathetic,andsharingmyloveofmusic,disapprovedofitasaprofession.Thiswasunderstandableinviewofthefamilybackground.Mygrandfatherhadtaughtmusicfornearlyfortyyears.Thoughmuchrespectedinthecommunity,heearnedbarelyenoughtoprovideforhislargefamily.Asaconsequenceofthisexampleinthefamily,theverymentionofmusicasaprofessioncarriedwithitapictureofariskyexistencewithuncertainfinancialrewards.MyparentsinsistedoncollegeinsteadofaconservatoryofmusicandtocollegeIwentquitehappily,asIremember,foralthoughIlovedmyviolinandspentmostofmysparetimepracticing,Ihadmanyotherinterests.Beforemygraduation,thefamilymetwithseverefinancialreversesandIfeltitmydutytoleavecollegeandtakeajob.ThusIlauncheduponabusinesscareerwhichIalwaysthinkofasthewastedyears.NowIdonotforamomentmeantodisparage(藐視)business.Mywholepointisthatitwasnotforme.Iwentintoitformoney,andasidefromthesatisfactionofbeingabletohelpthefamily,moneyisallIgotoutofit.Itwasnotenough.FrombeingmerelydiscontentedIbecamemiserable.Icontinuedtomakemoney,andfinally,bitbybit,accumulatedenoughtoenablemetogoabroadtostudymusic.Thefamilybeingoncemoresolvent(有償付能力的),andmyhelpnolongernecessary.Iresignedfrommypositionand,feelinglikeamanreleasedfromjail,sailedfortheworldofmusic.IstayedinEuropeforfouryearsandenjoyedeveryminuteofit.“Enjoyed”istoomildaword.Iwalkedonair.Ireallylived.IwasafreemanandIwasdoingwhatIlovedtodoandwhatIwasmeanttodo.IfIhadstayedinbusiness,Imightbeacomparativelywealthymantoday,butIdonotbelieveIwouldhavemadeasuccessofliving.Iwouldhavegivenupallthoseinnersatisfactionsthatmoneycanneverbuy.56.Whichofthefollowingstatementsaboutthewriter’sparentsisTRUE?A.Theyhadnopassionformusicatall. B.Bothofthemusedtobethemusicteachers.C.Theyfeltsorryfornotsupportingthewriter. D.Theyinsistedsendingthewritertoamusicschool57.Thereasonwhythewriterstartedabusinesscareeristhathisfamilymetwith________.A.afinancialproblem B.aseparationofthemembersC.anaturaldisaster D.adisagreementinopinion58.WhichofthefollowingisNOTareasonforthewritertogiveupthebusinesscareer?A.Hecouldgainnoinnersatisfactionexceptthefinancialbenefits.B.Themoneyheearnedwasfarfromenoughtosupporthisdream.C.Hisfamilyrecoveredfromthefinancialreverseyearslater.D.Hehadearnedsufficientwealthtogoabroadforfurtherstudy59.Whichofthefollowingcanbethebesttitleforthepassage?A.MyCriticismonBusiness B.LifeinaViolinCase.C.Moneykillsinterests D.FreedomfromStruggle（B）TheBCBookPrizes,establishedin1985,celebratetheachievementsofBritishColumbiawritersandpublishers.ThesevenPrizesarepresentedannuallyattheLieutenantGovernor’sBCBookPrizesGalainthespring,withthewinnerofTheLieutenantGovernor’sAwardforLiteraryExcellencebeingannouncedbeforehandattheannualBCBookPrizesSoiree(aneveningparty).ThePrizesareadministeredandawardedbymembersofanon-profitsocietywhorepresentallaspectsofthepublishingandwritingcommunity.ABOUTBCBOOKPRIZESCategoriesandCriteriaGeneralCriteriaThebookmusthaveanISBN(InternationalStandardBookNumber).Thebookmusthaveaprintrunofatleast350copies.Thebookmustbeatleast48pageslongunlessitisachildren’spicturebookinwhichcaseitmustbeatleast24pageslong.Thebookmustshowinprintthatitwaspublishedintheappropriateeligible(有資格入圍)year.ThemainlanguageofthebookmustbeEnglish.Threecopiesofthesubmittedbookmustbeprovidedforthejudgesforeachprizecategoryentered.SubmissionsmustbemadeusingtheBCBookPrizesOfficialEntryForm.E-bookSpecificCriteriainadditiontotheGeneralCriteriaE-booksareacceptedforsubmissiontotheEthelWilsonFictionPrizecategoryonly.Asignedstatementofverificationofcopyrightmustbeprovided.Thebookmusthavegonethroughaprofessionaleditingprocess.Threeprintedcopiesofthee-bookmustbeprovidedforthejury((比賽的)評判委員會).ExpectationsoffinalistsandwinnersThepublishersoffinalistbookwillbeexpectedtoparticipateinthesharedcostofprintadsplacedinBCnewspapersannouncingthefinalists.Costperbookis$100.Allpublishers,authorsandillustratorsareinvitedtoattendtheSoiree,whichisafreeevent.TicketstotheLieutenantGovernor’sBCBookPrizesGala(慶典)arenotprovidedtofinalists,somustbepaidforbytheauthors/illustratorsortheirpublishers.60.WhatcanwelearnabouttheBCBookPrizes?A.Theyareinthechargeofanon-profitsociety.B.Therearesevenmembersinitsadministrationteam.C.Thewinnersoftheprizesareannouncedbeforehand.D.Theyarepresentedataneveningpartyeveryspring.61.Whichofthefollowingbookscouldbeacceptedforsubmission?A.AnovelwritteninFrench. B.Abookpublishedinanyyear.C.Achildren’sbookwith48pages. D.AnE-booktobeedited.62.WhichofthefollowingstatementsisTRUEaccordingtothepassage?A.Noprintedcopiesarerequiredforthesubmittede-books.B.Allpublishers,authorsandillustratorsenjoyfreeadmissiontothegala.C.Aparticipantmayprovidemorethanthreecopiesofthesubmittedbook.D.ThepublishersofsubmittedbooksshouldsharethecostofprintadsinBCnewspapers.(C)5G,thefifthgenerationofwireless,promiseslightning-fastdownloadspeedsandcouldlaythefoundationforhigh-techadvancementslikeself-drivingcars.Butlikemanynewtechnologies,it'scausingconcernaboutpotentialhealthissues.Thefirstgenerationofwirelessintroducedmobilephones,and2Gbroughttexting.3Glaidthegroundworkforsmartphones,and4Gallowedvideostreamingandmore.5Gisexpectedtodownloaddata20timesfasterthanitspredecessor(前任),andsomeexpertsargueitcouldbemuchfaster.Toomuchofagoodthing?It’snotjustaboutstreamingdatafaster,it’saboutstreamingmoreofit.Ona5Gnetwork,ausercandownloadamovieinstantly,anddatawillflowbetweenconnectedobjectswithoutdelay.Theamountofdatapeopleuseonmobiledeviceshasgoneup40timessince2010andisonlyexpectedtoincrease.5Gnetworksarewirelesscompanies’attemptstosatisfythatdemand.UncertaineffectsTheuntestednatureof5G,andtheextensivenessofitsinfrastructure(基礎設施),hassomeworriedthattheincreasedexposurecouldhaveserioushealtheffects.Wirelesssafetyadvocateshavecalledformorestudiesontheeffectsoftheexposure,andonegroupistryingtostoptheinstallmentof5GnetworksinChicago’sneighborhoods.Thefederalgovernmenthassafetyrulesthatwirelesscompaniesmustobeythatlimithumanexposuretoradiowaves,includingfrequenciesusedwith5G.WirelessindustryassociationCTIAsaystypicalexposureto5GinfrastructureiscomparabletoBluetoothdevicesandbabymonitors,andthereisnoscientificevidenceofnegativehealtheffects.Still,assurancesfromgovernmentagenciesandindustryoperatorsarenotenoughforChicagoresidentJudyBlake.Additionalstudieson5G’shealthimpactslikelywouldn’tsoothehereither.Shesaid,“Peoplecan’tchoosewhetherornottobeexposedtothisradiation.”“Idon’tneedanothertest.Theonlytestthat’sgoingtohappennowispeople’slives,”saidBlake,67.Onlytimewilltell?Thoughlittleisknownaboutthelong-termhealthimpactofthemillimeterwavesthat5Goperateson,someresearchhasshownshort-termexposurecouldbeproblematic,saidJoelMoskowitz,apublichealthexpertattheUniversityofCaliforniaatBerkeley.Theeyesandsweatglands(腺體)areamongseveralbodypartsstudieshaveshowncouldbeatrisk,Moskowitzsaid.Insectsandplantlifecouldalsobeaffected,headded.Themillimeterwavesusedin5Gareabsorbedbytheupperlayersofskin,potentiallycausingthetemperatureoftheskintorise,saidSureshBorkar,seniorlecturerintheDepartmentofElectricalandComputerEngineeringattheIllinoisInstituteofTechnology.Theeffectsofextendedrisesinskintemperature“becomeabigunknown,”hesaid.Thisisn’tthefirsttimepeoplewillcomeintocontactwithmillimeterwaves:They’realsousedinairportbodyscanners,saidLavVarshney,assistantprofessorofelectricalandcomputerengineeringattheUniversityofIllinoisatUrbana-Champaign.Still,it’sthefirsttimethehigh-frequencywaveswillbeusedonsuchascale,andconcernssurroundingnewtechnologiesarecommonthroughouthistory.“Whencarsfirststartedreplacinghorse-drawncarriages,peoplewereafraidofwhatthehealthimpactsoftravelingathighspeedswouldbe,”Varshneysaid.“Therehasalwaysbeenoccurrenceofthisfear.”WhichofthefollowingisTRUEaccordingtothepassage?5Gisfasterbutnotsafetohumanbeings.5Gfeaturesfasterandmoreintransferring.5Gcanmeetpeople’sanydemandintheory.5Gjustmakeslittleimpactonpeople’shealth.Whatcanbeinferredfromthepassage?Millimeterwavescertainlyaffectpeople’shealthseriously.Millimeterwaveswillcausetheskin’stemperaturetorise.It’sobviousthatmanyscientistsobjectto5Gtechnology.It’shardtosaywhethermillimeterwavesdodamagetohealth.Thewordsootheinthelastbut7paragraphsmostprobablymeans______.tomakesomebodyfeelcalmorlessworried.tomakesomebodyfeelhappyormoreexcited.tomakesomebodyfeeldisappointedorlesssatisfactory.tomakesomebodyfeelinspiredormoreenergetic.Thebesttitleforthispassageis______.5G’sAdvantagesandDisadvantagesTheDevelopmentofWireless5GHealthConcern5GFuturePredictionSectionC(8%)Directions:Readthefollowingpassage.Fillineachblankwithapropersentencegiveninthebox.Eachsentencecanbeusedonlyonce.Notethattherearetwomoresentencesthanyouneed.Theymaybepopular,butpeoplearelesssureaboutwhethertheseadsactuallybenefitthebigbrandsbehindthem.However,notalladswillhittheirintendedtarget.Itledbusinessexpertstocallthecampaignawasteofmoneythatwouldhavenoimpactonsales.MarketresearchcompanyKantaralsobelievesthatChristmasadsbenefitretailers.Theadhasreceivedpositivereviews,withonenewspapercallingit“adorable”.ItseemstobeacommonviewonabusyLondonshoppingstreet,wherepeoplestruggletofindanyonewhodislikesthem.Christmasads-dotheyreallywork?“IthinkChristmasadsareprettygood.They’renottoocommercialandtheycheeryouup,”says19-year-oldJohanStone.67We’reonlyafewweeksintoNovemberandtheChristmasadvertisingcampaignseasoniswellunderway,withbigbudgetadsfromJohnLewis,Sainsbury’s,IkeaandAmazonalreadygracingourscreensandsocialmedia.68“Ienjoythembuttheydon’tmakemerushouttobuystuff,”saysJeanetteSewell,whoisretired.“IalreadyknowwhereI’mgoingtodomyChristmasshoppingandwhatI’mgoingtobuy.”Atatimewhenmanyconsumersarecontrollingtheirspending,thissortofreactionhasraisedalarmbellsinsomequarters.Festivecampaignstypicallycostinthemillions,withmostofthatmoneybeingspentonbuyingadvertisingspace.Lastyear,JohnLewiswassaidtohavespentabout￡8monitsadfeaturingEltonJohnplayinghishitYourSong.69ItistruetheadcameattheendofaparticularlydifficultyearforJohnLewis.Buttheretailer(零售商)saysthecampaignwasacompletesuccess,attracting50millionviewsacrosssocialmedia.“Ouradsalwaysdeliveranexcellentreturnoninvestmentatatimeofyearthatiscriticalforus,generallydelivering20timesthereturnonouroriginalspend,”aspokeswomantellstheBBC.70ItsaysUKconsumersspendabout￡30bnintheso-called“goldenquarter”leadinguptoChristmas,andcompetitiontoattracttheirattentionisfierce.AgreatChristmasadwillhelpthemcutthroughthisnoiseand“sparksconversations”,sayschiefgrowthofficer,JaneBloomfield.Consumersalsolovethem.“Theimpactalsoisn’tjustatChristmasitwillsetyouupfortheyearahead.Itisimportanttoremindconsumersofyourbrandatthistimeofyear,”MsBloomfieldsays.IV.Summary 10’Directions:Readthefollowingpassage.Summarizeinnomorethan60wordsthemainideaandthemainpoint(s)ofthepassage.Useyourownwordsasfaraspossible.FictionReadingFormanypeople,nothingismoreenjoyablethanspendingawholeafternoonreadingagoodnovel.Butarenovelssimplyapleasurewaytopassthetime,orcoulditbetruethatreadingfictionactuallybenefitsourlives?Oneofthejoysoffictionisthatitcantakeustoplacesthatourliveswon’t.Itcantransportusto17th-centuryFrance,ortowar-tornGermany.Itcantakeustoafutureworldinwhichartificialintelligencetakesoverandbooksarebanned,orafantasyworldwherepeoplebattleitoutforfood.Fictioncanalsointroduceustoawholerangeofpeoplethatwehaven’tyetmet.Andthis,accordingtoCarrieOates,anovelistandacademic,isperhapstherealbenefitofstories.Inoneofherstudies,participantswereaskedtoreadeitherashortstorybyChekhov,oraversion