《跨境電商直播（雙語）》課件-4.1跨境直播腳本設(shè)計

Cross-BorderE-CommerceLiveStreaming(Bilingual)跨境電商直播（雙語）IntroductioncaseAsanassistant,Vickymadesufficientpreparationsformaterialsandmarketingforthefirstlivestream,andachievedgooddrainageandsalesresults.Thistime,Vicky‘snewworkrequiresusingareallivestreamaccount,preparingscriptsandproductsforasingleevent,appearingwithnewanchorsinfrontofthecamera,andimprovingprofessionalabilityinpractice.Howtowriteanannualplanforthelivestreamaccount?Howtodesignasinglepromotionevent?Howtointeractwithcustomersandattractmoretraffic?Howtogetmoresalesorder?Questions04/LearningsceneOperateacross-borderlivestream跨境電商直播運(yùn)營目錄ContentsDesignscriptofacross-bordere-commercelivestream跨境直播腳本設(shè)計4.1Applyrulesforcross-bordere-commercelivestreaming應(yīng)用跨境電商直播規(guī)則4.2Interactwithcross-bordere-commercecustomerswhilelivestreaming與跨境直播客戶互動4.3知識目標(biāo)KnowledgeobjectivesGettoknowpromotiondayfordifferentonlineplatformandofflinemarket01Understandtherhythmfordesigningoneyearmarketingplan02Gettoknowelementsofascriptforalivestream03UnderstandFABEmodelforsuccessfullysellingaproduct04Gettoknownecessarywaysforimprovingperformance05能力目標(biāo)SkillobjectivesOrganiseteammemberstoperformtasksaccordingtomarketingtarget01Designthewholeyearlivestreamplanaccordingtocustomerprofile02Designalivestreamplanwithatleast2hours03Prepareproducts,propsandfacilitiesforalivestream04Communicatewithcustomerstoraiseconversionrate05素質(zhì)目標(biāo)Qualitiesobjectives01Dedicated,abidebycompanycultureanddiscipline,andcompletebasiclivestreamingtasksontimewithhighqualityandquantity02Beattractiveforaudienceontheshow03Sharebenefitswithothersasdailylife04Haveteamspiritinthecompanywithotherdepartment05Havestrongtimeconceptandon-the-spotreactionawareness4.1Designscriptofacross-bordere-commercelivestream4.1Designscriptofacross-bordere-commercelivestream跨境直播腳本設(shè)計4.1.1Designthewholelivestreamplan4.1.2FABEmodelforsellingaproduct4.1.3Writescriptforpromoteaproduct4.1.1DesignthewholelivestreamplanScheduleforayearinChina草原XX牛肉制品202X年直播排期月份1月2月3月4月5月6月7月8月9月10月11月12月平臺活動年貨節(jié)情人節(jié)女神節(jié)出游季520表白日“618”大促七夕88會員日“99”大促雙11預(yù)售“雙11”大促“雙12”大促直播間粉絲節(jié)主題新年禮物零食工廠專訪送美味草原直播看產(chǎn)地吃得放心游牛肉干送給誰銷售總監(jiān)特價夏季出游吃貨節(jié)嘗新日國慶旅游產(chǎn)地尋寶冬季探雪日期1.1-1.202.10-2.143.2-3.104.15.15-5.206.10-6.187.5-7.888會員日“99”大促10.1-10.12“雙11”大促“雙12”大促核心賣點牛肉干女生喜歡口味的牛肉干原味旅行裝多口味多包裝牛肉干牛肉醬和牛肉干情侶旅行吃牛肉制品產(chǎn)地周邊游新產(chǎn)品的制作自駕穿越草原品嘗草原烤肉工廠探秘還原古法制作方法，品嘗正宗牛肉干御寒與營養(yǎng)私域聯(lián)動微淘互動直播間免單和送禮微淘互動直播間免單和送券送禮微淘互動預(yù)告預(yù)熱微信微博微淘互動預(yù)告預(yù)熱微信微博微淘預(yù)告微信微博整點開獎加優(yōu)惠減免微淘微信微博預(yù)告微淘微信微博預(yù)告微淘微信微博預(yù)告微淘微信微博預(yù)告微淘微信微博預(yù)告微淘微信微博預(yù)告微淘微信微博預(yù)告場觀預(yù)估203050300500800100010001000100010001000新增粉絲預(yù)估102030102030303030303030成交預(yù)估12351020202020202030店鋪成交目標(biāo)1020401002003004005006007008001000草原XX牛肉制品202X年直播排期月份1月2月3月4月5月6月7月8月9月10月11月12月平臺活動年貨節(jié)情人節(jié)女神節(jié)出游季520表白日“618”大促七夕88會員日“99”大促雙11預(yù)售“雙11”大促“雙12”大促直播間粉絲節(jié)主題新年禮物零食工廠專訪送美味草原直播看產(chǎn)地吃得放心游牛肉干送給誰銷售總監(jiān)特價夏季出游吃貨節(jié)嘗新日國慶旅游產(chǎn)地尋寶冬季探雪日期1.1-1.202.10-2.143.2-3.104.15.15-5.206.10-6.187.5-7.888會員日“99”大促10.1-10.12“雙11”大促“雙12”大促核心賣點牛肉干女生喜歡口味的牛肉干原味旅行裝多口味多包裝牛肉干牛肉醬和牛肉干情侶旅行吃牛肉制品產(chǎn)地周邊游新產(chǎn)品的制作自駕穿越草原品嘗草原烤肉工廠探秘還原古法制作方法，品嘗正宗牛肉干御寒與營養(yǎng)私域聯(lián)動微淘互動直播間免單和送禮微淘互動直播間免單和送券送禮微淘互動預(yù)告預(yù)熱微信微博微淘互動預(yù)告預(yù)熱微信微博微淘預(yù)告微信微博整點開獎加優(yōu)惠減免微淘微信微博預(yù)告微淘微信微博預(yù)告微淘微信微博預(yù)告微淘微信微博預(yù)告微淘微信微博預(yù)告微淘微信微博預(yù)告微淘微信微博預(yù)告場觀預(yù)估203050300500800100010001000100010001000新增粉絲預(yù)估102030102030303030303030成交預(yù)估12351020202020202030店鋪成交目標(biāo)10204010020030040050060070080010004.1.1DesignthewholelivestreamplanDifferentcountrieshavedifferentpromotiondays4.1.1DesignthewholelivestreamplanGroupwork:Designthewholelivestreamplanfor202*XmonthXdayTargetcountry:Singporee-businessplatform:AmazonProduct:CupsLivestreamschedule200XMonthJanFebMarAprMarJunJulAugSepOctNovDecFestival

6.6

Theme

Biggestdiscount

Date

6.6-6.10

Coresellingpoints

ThermoscupLightandkeepiced

Privatearea

Whatsapp,Telegram,FB,Wechat

Viewer

1000

Newfans

40

Salesorder

200

GMV

30000

Targetcountry:Singporee-businessplatform:AmazonProduct:CupsLivestreamschedule200XMonthJanFebMarAprMarJunJulAugSepOctNovDecFestival

6.6

Theme

Biggestdiscount

Date

6.6-6.10

Coresellingpoints

ThermoscupLightandkeepiced

Privatearea

Whatsapp,Telegram,FB,Wechat

Viewer

1000

Newfans

40

Salesorder

200

GMV

30000

4.1.1Designthewholelivestreamplan4.1.1DesignthewholelivestreamplanGroupwork:Designthedailylivestreamplanfor202*NameoftheGroup_______TargetCountry____products______platform_________ItemsContentsTimeLocationThemeProductnameandquantityHostoranchorStaffandresponsibilityPreheatingactivitiesFacilitiesandpropsProceduresNoteDateandtime,frombeginningtoend，>120

minutesIndoororoutdoorroomXXX?SuchasSingledaypromotionorBlackFridaypromotionThermoscup,largecapacity,unbreakable,withstrapstocarry,fortravel，100OneormoreCameraOperationTechnician

AssistantOnlineplatforms,socialmediaandofflinelocation,promotionsloganLights,camera,mobilephone,screen,pad,printedposter,powerbank,abasinofwater,electronicscale,blankA4paper,napkin10Mins

brandandcompanyintroduction,discount;80Mins10

productsintroduction20Minsinteraction

10Minssummaryandnexttimeintroductionhotsale;indices;explanation+answeringquestions+communicationwithfans;Interactionways;differentscenes;4.1.1Designthewholelivestreamplan1-5minuteIntroductionWaitforallguestscoming5-10minutePreviewnewandhotsalesproductsIntroducepromotionactivities10-20minuteIntroduceallitemssimplyIntroduceimportantitemswithpatience20-60minutePromoteproductsonebyoneInteractwithviewers60-90minuteLuckydrawPromotehotsalesagainAnswerquestions100-110minuteReviewnewandhotsalesproductsLuckydraw110-120minutePreheatnexttime’slivestreamBonusAlivestreamfor120minutesDetailedcase4.1.2FABEmodelforsellingaproduct4.1.2FABEmodelforsellingaproduct我們的品牌設(shè)計師是一位媽媽，她有個漂亮的小公主，于是就有了我們在直播間的這條旗袍。而目這件旗袍是限量發(fā)行的哦，首次設(shè)計師款200件！這件旗袍不是傳統(tǒng)的大紅色，而是高貴的蒂芙尼水藍(lán)色，既傳統(tǒng)又時尚，與眾不同，不會撞衫。不僅可以春游穿，配合陽光明媚的春天，滿樹粉色的櫻花下拍寫真，當(dāng)然稍正式一點的場合也可以穿，讓找們的小公主們出場自帶光環(huán)，吸引所有人的目光。4.1.2FABEmodelforsellingaproduct當(dāng)然了，公主服的細(xì)節(jié)設(shè)計也很細(xì)心，中國式的金色小紐扣，鎖邊的工藝設(shè)計，邊上還有一個美麗帶珍珠的藍(lán)色穗子，完完整整的中國式優(yōu)雅。下擺設(shè)計收邊，還把袖口加寬，讓小手小腳不會被束縛得很緊。這個面料也是非常柔軟的，里面穿一件毛衣也好看，不用擔(dān)心凍著寶寶。4.1.2FABEmodelforsellingaproduct這件衣服首發(fā)價399，直播間今天領(lǐng)券只需要299！限量發(fā)售的旗袍禮盒，送人自留都是很值得的佳品。299不到媽媽一支口紅的錢，或者爸爸幾包煙的錢。就可以給女兒搶到一件限量版的定制旗袍。多難得！今天直播間的優(yōu)惠券也不多，限量發(fā)放20張，3分鐘后我們會直接彈窗發(fā)券，需要下單的公主媽媽請準(zhǔn)備好哦！4.1.2FABEmodelforsellingaproductmilkteamouseteddybearfloorsweeperballpen4.1.2FABEmodelforsellingaproductFeaturesOriginMaterialProcessInterfaceAdvantagesFunctionsSafetyWarmSoftTenderBenefitsThefeelingofcustomersPrideHonorDreamEvidencesArticlesDemonstrationCertificatesCustomerexperienceBecauseSothatForyouOthers4.1.2FABEmodelforsellingaproductNameofproductFeaturesAdvantagesBenefitsEvidenceMilkSweepingmachineCow’sgoodgeneCleanfoodandwaterNiceenvironmentNoadditiveNopreservativeNutritionProteinCalciumHealthyfoodKeephealthyEasytofallinsleepPhotosVideoCCTVCERTCustomerfeedbackCPUSoftwareMotorVacuumWheelsSensorsDustabsorptionkeepthefloorcleanNoneedtowashthetowelRemotecontrolSilentlyworkingLesshouseworkMorefreedomSavetimeCERTCustomerfeedbackPhotosVideo4.1.2FABEmodelforsellingaproductNameofproductSenseMil