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11Introduction
strategy
IntroductionBrandvalues
Gravitas
Intentional,solid,firm.
precision
clarified,Exact,orderly
Approachable
open,optimistic,warm.
Allure
unexpected,Delightful,Mysterious.
Bold
Innovative,Groundbreaking,Novel.
Introduction
2.2
Logo
Logomark
2.3
Logo
Logotype
2.4
LOCKUP
2.5
clearance
color
openAl
whiteBlack
color
openAl
Red700
openAl
Green600
Blue600
27
Logo
Minimumsizes
openAlMenu
openAl
118px
2.8
Logo
placement
openAlopenAl
ope
penAl
nAlO
penA
Avatar
whattoavoid
enai
openAi
penA
openAi
31color
Introduction
3.2color
primary
white
#FFFFFFP---
3.3color
secondary
Red
#FF4500P---
Green
#51DA4CP---
3.4color
Tertiary
yellow
#FFF639P---
Magenta
#FF45FFP---
cyan
#OOFFFFP---
3.5color
supplemental
orange
#FE7600P---
Gray
color
shades(primary)
gray-700
gray-600
gray-400
gray-300
gray-200
gray-500
#A8A8A8
#E5E5E5
F5F5F5
#747474
#FFB7A4
#CDCDCD
gray-100
#FAFAFA
gray-000
#FFFFFF
3.6color
shades(secondary)
Red
red-7o0
red-500
red-600
red-400
red-300
red-100
red-200
#FF4500
#FF9574
#FF6E3C
#FFD3C9
#FFB7A4
#FFEDEB
#FFEODB
red-o50
#FFF7F6
color
shades(secondary)
green-500
green-600
green-300
green-200
green-400
7CF178
#51DA4C
#cgFFC7
#DgFFD8
#A6FFA3
color
shades(secondary)
blue-300
blue-400
blue-200
#AFC1FF
#7989FF
#CBDCFF
3.6color
shades(Tertiary)
yellow
yellow-700
yellow-500
yellow-600
yellow-300
yellow-200
yellow-100
yellow-050
yellow-400
#A19A3A
#F5E6OD
#CFC52C
#FFFF66
#FFFFB6
#FFFF8F
#FFFFDB
#FFF639
Magenta
color
shades(Tertiary)
mangenta-500
mangenta-600
mangenta-300
mangenta-200
mangenta-100
mangenta-400
#FFC1FF
#FFF2FF
#FFOOFF
#FF45FF
#FFD7FF
#FF8BFF
mangenta-050
#FFFgFF
cyan
color
shades(Tertiary)
cyan-700
cyan-500
cyan-600
cyan-300
cyan-200
cyan-100
cyan-050
cyan-400
#00E7E7
#B3FFFF
#00FFFF
#EOFFFF
#FOFFFF
#42FFFF
#CAFFFF
#82FFFF
color
shades(supplemental)
orange-700
orange-500
orange-600
orange-300
orange-200
orange-400
#C45600
#FFA045
#FE7600
#FFE8C1
#FFF1D6
#FFC98A
color
shades(supplemental)
violet-500
violet-600
violet-300
violet-200
violet-400
#D292FF
#FCDAFF
#FEE6FF
#B161FD
#EBBBFF
3.6color
shades(supplemental)
Brown
brown-500
brown-300
brown-200
brown-100
brown-o50
brown-400
#B67252
#E1B59F
#E8C7B6
#FODACF
#F7ECE6
#CB9379
3.7color
colorcontrast
Aa
Aa
Aa
Aa
3.7color
colorcontrast
3.8color
light-red
light-brown
light-orange
light-yellow
light-green
light-cyan
light-blue
light-violet
light-magenta
light-gray
dark-red
dark-brown
dark-orange
dark-yellow
dark-green
dark-cyan
dark-blue
dark-violet
dark-magenta
dark-gray
Themes
mid-red
mid-brown
mid-orange
mid-yellow
mid-green
mid-cyan
mid-blue
mid-violet
mid-magenta
mid-gray
3.8color
Themes
Neutral
Light
gray-900
gray-000
Mid
gray-900
gray-600
Dark
gray-000
gray-900
3.8color
Themes
Red
Light
blue-600
red-200
Mid
gray-900
red-700
Dark
blue-300
red-900
3.8color
Themes
Green
Light
magenta-700
green-200
Mid
gray-900
green-600
Dark
magenta-400
green-900
3.8color
Themes
Blue
Light
yellow-900
blue-100
Mid
gray-000
blue-600
Dark
yellow-400
blue-900
3.8color
Themes
cyan
Light
orange-800
cyan-200
Mid
gray-900
cyan-600
Dark
orange-400
cyan-900
3.8color
Themes
Magenta
Light
green-800
magenta-100
Mid
gray-900
magenta-500
Dark
green-600
magenta-900
3.8color
Themes
yellow
Light
blue-600
yellow-100
Mid
gray-900
yellow-400
Dark
blue-100
yellow-900
3.8color
Themes
orange
Light
blue-600
orange-200
Mid
blue-700
orange-600
Dark
blue-100
orange-900
3.8color
Themes
violet
Light
green-800
violet-200
Mid
green-400
violet-700
Dark
green-500
violet-900
3.8color
Themes
Brown
Light
blue-600
brown-200
Mid
blue-100
brown-600
Dark
blue-300
brown-900
3.8color
products
openAl
openAlResearchv
safetycompanyv
searchLogin7
4.1Typography
Introduction
4.2Typography
serif
4.2
Typography
serif:line-height
4.2
Typography
serif:scale
styleTypesizeLine-heightLetter-spacingkernsetting
4.3Typography
sans-serif
4.3
Typography
sans-serif:line-height
4.3
Typography
sans-serif:scale
styleTypesizeLine-heightLetter-spacingkernsetting
4.3
Typography
sans-serif:scale
styleTypesizeLine-heightLetter-spacingkernsetting
4.4
Typography
weights
4.5
Typography
whattoavoid
5.1lconography
Introduction
5.4Iconographyscale
S?hneBuch12→
S?hneBuch13→S?hneBuch14→
S?hneBuch15→
S?hneBuch16→
S?hneBuch18→
S?hneBuch21→
S?hneBuch24→
S?hneBuch28→
S?hneBuch32→
S?hneBuch36→
S?hneBuch42→
S?hneBuch48→
S?hneBuch54
S?hneBuch60→
S?hneBuch72→
sihnekr?ftig1t3→
sihnekr?ftig14→
sihnekr?ftig15→sihnekr?ftig16→
sihnekr?ftig18→
sihnekr?ftig21→
sihnekr?ftig48
sihnekr?ftig54
5.5IconographyAlignment
>
>
Iconography
style
Miteredcaps
usemiterjoinsforcorners.
usebuttedcapsforstrokeendings.
5.6IconographyLibrary
arrow-northeast
+
chevron-upwards
arrow-upwards
>
chevron-rightwards
arrow-rightwards
chevron-downwards
↓
arrow-downwards
<
chevron-leftwards
arrow-leftwards
filter
Q
information
minus
plus
search
Iconography
Library
checkbox-unselected
pause
checkbox-selected
loading
radio-unselected
checkmark
radio-selected
play
6.1photography
Introduction
photography
color
photography
color:do's
photography
color:dont's
photography
composition
photography
composition:do's
photography
composition:dont's
photography
Elements
photography
Elements:do's
photography
Elements:dont's
photography
Lightandshadow
photography
Lightandshadow:do's
photography
Lightandshadow:dont's
photography
Algenerated
71Datavisualization
Introduction
7.2Datavisualization
Gridlinesandmarkers
Lineweightcolor
7.3Datavisualization
columncharttitlesubtitlegoeshere
32
32
LabelLabelLabelLabelLabelLabelLabel
source:Aliquamauctornisivitaequamtinciduntidauctorloremfringilla.
spacing
24
24
e8Dataset1
4
8Dataset2
4
8Dataset3
4
8Dataset4
4
o8Dataset5
columncharttitlesubtitlegoeshere
00
4
00
4
LabelLabelLabelLabelLabelLabelLabel
source:Aliquamauctornisivitaequamtinciduntidauctorloremfringilla.
24
24
7.3Datavisualization
32
24minimum
Barcharttitle
subtitlegoeshere
Label
Label
Label
Label
Label
Label
Label
source:Aliquamauctornisivitaequamtinciduntidauctorloremfringilla.
spacing
Barcharttitle
subtitlegoeshere
Label
Label
Label
Label24
Label
Label
Label
00
4
source:Aliquamauctornisivitaequamtinciduntidauctorloremfringilla.
7.4Datavisualization
primarycolors
green-600
gray-600
gray-500
gray-400
gray-300
gray-200
gray-100
7.5Datavisualization
secondarycolors
yellow-400
magenta-500
cyan-600
Datavisualization
secondarycolors
yellow-400
yellow-200
yellow-100
Megentashadesandtints
Datavisualization
secondarycolors
magenta-500
magenta-200
magenta-100
cyanshadesandtints
Datavisualizationsecondarycolors
cyan-600
cyan-200
cyan-100
7.6Datavisualization
Tertiarycolors
orange-600
orangeshadesandtints
DatavisualizationTertiarycolors
orange-600
orange-200
orange-100
7.6Datavisualization
Tertiarycolors
violetshadesandtints
violet-200
violet-100
7.6Datavisualization
Tertiarycolors
Brownshadesandtints
brown-200
brown-100
77Datavisualization
Lineswithmarkers
Lines
Lines
red-700
green-600
blue-600
gray-900
gray-600
gray-400
yellow-400
magenta-500
cyan-600
orange-600
violet-700
brown-600
77Datavisualization
Lines:withfil
Lineswithfill
Line:red-700/fill:red-700,10%opacity
Line:yellow-400/fill:yellow-400,10%opacity
Line:green-600/fill:green-600,10%opacity
Line:magenta-700/fil:magenta-700,10%opacity
Line:blue-600/fill:blue-600,10%opacity
Line:cyan-600/fill:cyan-600,10%opacity
Line:gray-900/fill:gray-900,10%opacity
Line:orange-600/fil:orange-600,10%opacity
Line:gray-600/fill:gray-600,10%opacity
Line:violet-700/fill:violet-700,10%opacity
Line:gray-400/fil:gray-400,10%opacity
Line:brown-600/fill:brown-600,10%opacity
7.8Datavisualization
columncharttitlesubtitlegoeshere
LabelLabelLabelLabelLabelLabelLabel
source:Aliquamauctornisivitaequamtinciduntidauctorloremfringilla.
Barandcolumncharts
Barcharttitle
subtitlegoeshere
Label
Label
Label
Label
Label
Label
Label
source:Aliquamauctornisivitaequamtinciduntidauctorloremfringilla.
7.8Datavisualization
Dataset1
Multiplecolumncharttitlesubtitlegoeshere
LabelLabelLabel
source:Aliquamauctornisivitaequamtinciduntidauctorloremfringil
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