《國(guó)際商務(wù)英語(yǔ)初級(jí)》課件-教參 practice 4

OverviewProject4CompanybiographySkill1RetellingacompanybiographyReading1Readthefollowingcompanybiographyandanswerrelatedquestions.Speaking2TalkaboutBurberryListening3DescribecompanyorganizationchartReading4ReadthepassageandretellthestoryofBodyShopWriting5Writeacompanybiographyforawell-knowncompanySkill2Describingcompanyperformance1.VocabularyProductionandsalesperformanceReading2.LinegraphpracticeReading3.BarchartpracticeReading4.PiechartpracticeReading5.TablepracticeWriting6.WritingadescriptionofsalesperformanceUsefullanguagefromProject4Wordlistacquisitionanalystannualrevenueadatagraph/chart/diagram/illustration/tablebreathableandwaterproofbranchopeningclaimcompanybiographycorporatemovedemergerdiagramdistributeexclusivelyexpertisefamily-controlledcompanyfashionhousefoundheadquartershyperlinkillustrateinvestorlicensedagreementsmajorityshareholdermergermilestoneopenstorepressreleasesreincorporateretailstoresponsorshipsubsidiarysuccinctlyupdatedExpressionarangeof1,000productsbarchartcosmetic,skincareandperfumecompanyfranchisefranchisedstoresFTSE100indexgeneraltendencygrowthinsalesandprofitsInterbrand’sBestGloballistedontheLondonStockExchangelinegraphLouisVuittonandPradaoriginalvisionpiechartrecognizedby…asabusinesswomanrefillablebottlesrepresentativeofGreenpeacesalesperformancetableThedealwasapprovedunderstrictcontrolReading1Readthefollowingcompanybiographyandanswerrelatedquestions.Answer(1)Itsmainfashionhousefocusesonanddistributestrenchcoats(forwhichitismostfamous),ready-to-wearouterwear,fashionaccessories,fragrances,sunglasses,andcosmetics.(2)YearsEventsIn1856BurberrywasfoundedBy1870thebusinesshadestablisheditselfbyfocusingonthedevelopmentofoutdoorsattire.In1879BurberryintroducedinhisbrandafirstofitskindfabriccalledGabardineIn1955whenitwasreincorporated.(3)Theseproducts,designedunderthestrictcontrolofheadquartersinLondon,wereproducedanddistributedthroughindependentretailstoresworldwideaswellastheBurberrystores,andcontributedtothegrowthofthebrandinsalesandprofitsthroughtothelate90s.(4)Duringthe1970sand1980s,BurberrysignedagreementswithworldwidemanufacturerstoproducecomplementaryproductstotheexistingBritishcollection.(5)GUSplc,thecompany’sformermajorityshareholder.(6)inordertoprotectitsbrandandpreventtheitemsbeingstolenorsoldcheaply.(7)Burningtheseproductsmakingisunfriendlytoenvironmentwithouttakinganyprotectivemeasures.2TranslationTranslatethefollowingsentencesfromthepassageintoChinesebypayingattentiontothekeybusinessexpressions.(1)巴寶莉集團(tuán)是一家總部位于英國(guó)倫敦的英國(guó)豪華時(shí)裝公司。(2)到1870年，這家公司通過(guò)專注于戶外服裝的發(fā)展而確立了自己的地位。(3)巴寶莉是一家獨(dú)立的家族控股公司，直到1955年被重組。(4)這些產(chǎn)品在倫敦總部的嚴(yán)格控制下設(shè)計(jì)，通過(guò)全球獨(dú)立零售店和巴寶莉?qū)Ｙu店生產(chǎn)和分銷。(5)在過(guò)去的五年里，巴寶莉銷毀了價(jià)值超過(guò)9000萬(wàn)英鎊的未售出的衣服、配件和香水，以保護(hù)自己的品牌，防止這些物品被盜或廉價(jià)出售。Speaking2TalkingaboutBurberry(1)officialcompanynameBurberryGroupPLC(2)companylocationheadquarteredinLondon(3)businessItsmainfashionhousefocusesonanddistributestrenchcoats(forwhichitismostfamous),ready-to-wearouterwear,fashionaccessories,fragrances,sunglasses,andcosmetics.(4)foundingtimeBurberrywasfoundedin1856(5)awardsorbigclientsIn2015,Burberryranked73rdinInterbrand’sBestGlobal.(6)CompanymilestonesandsuccessesThecompanyislistedontheLondonStockExchangeandisaconstituentoftheFTSE100index.(7)ThestructureofthecompanyDuringthe1970sand1980s,Burberrysignedagreementswithworldwidemanufacturerstoproducecomplementaryproducts(8)Communityinvolvement(9)missionstatementandcompany’svaluesBurberryhaddestroyedunsoldclothes,accessories,andperfumeworthover90mpoundsinordertoprotectitsbrand(10)mergers,acquisitionsandimportantbranchopenings.In2005,itcompleteditsdemergerfromGUSplc,thecompany’sformermajorityshareholder.Listening3DescribingcompanyorganizationchartAnswer:(1)thecompany'sorganizationalstructure(2)theChiefExecutiveOfficer,isresponsibleforrunningthewholecompany.(3)Four.TheyaretheProductDepartment,FinanceDepartment,MarketingDepartment,andHRDepartment.(4)probablymeethimintheafternoon.Reading4:ReadthepassageandretellthestoryofBodyShopBeforereading,trytofigureoutthefollowingproductsoftheBodyShop,theirnames,theirfeatures.No.ProductnameProductfeature(1)JapanesecherryblossomWithstrawberry(2)VitaminEMoisturecream(3)ShampooWithGinger(4)ManicurecreamWithalmond(5)Multi-protectionessenceSkindefenceagainststrongsunlight(6)ElderflowerEyegelWithflowerunperfumedAfterreading,findouttherelatedinformationfromthepassageandwritethemdowninthefollowingtable.(1)officialcompanynameTheBodyShop(2)companylocationinLondonBridgeandLittlehampton,WestSussex(3)businessacosmetic,skincareandperfumecompany(4)foundingtimeFoundedin1976(5)awardsorbigclientsFollowingherdeath,shewasrecognisedbyformerPrimeMinisterGordonBrownasabusinesswomanwho"campaignedforgreenissuesformanyyearsbeforeitbecamefashionabletodoso".(6)CompanymilestonesandsuccessesIn2017,L’OreálsoldTheBodyShoptoBraziliancosmeticscompanyNaturainadealof€1billion.In2019TheBodyShopreceiveditsB-Corpcertification.(7)Thestructureofthecompany(8)Communityinvolvement(9)missionstatementandcompany’svaluestosellproductswithethically-sourced,cruelty-freeandnaturalingredients(10)mergers,acquisitionsandimportantbranchopenings.In1977,Roddickpurchasedanothershopthroughselling50%ofthebusinesstoalocalgarageowner.Skill2Describingcompanyperformance1.VocabularyProductionandsalesperformanceWorkwithyourpartnertomatchthewordsgivenwiththearrows.ArrowsDescription1.rise,goup,increase2.fall,decrease,drop3.remainsteady4.leveloff5.recover6.peakReading2.LinegraphpracticeAnswer(1)F(2)D(3)E(4)C(5)AReading3.BarchartpracticeAnswerA:fellrecoveryincreasesteadilyB:steadysharplypeakedslightlyReading4.Piechartpractice4.1Matchthepercentagestothefractions.Answer75percent50percent66percent33percent25percentahalfathirdaquartertwoth