2022屆高三英語培優(yōu)外刊閱讀 直播帶貨話題 學(xué)案

高三英語培優(yōu)外刊閱讀外刊精選｜抖音快手加碼直播帶貨，阿里還有多少勝算？本周，阿里傳出電商板塊重組、淘寶換帥的消息，一時(shí)間眾說紛紜。近兩年，抖音、快手等短視頻平臺紛紛推出直播帶貨業(yè)務(wù)，對淘寶造成了巨大沖擊。據(jù)多家媒體分析，這種新形勢正是此次阿里重新整合電商板塊的原因之一。阿里是否還面臨著其他問題？短視頻平臺又是如何吸引到消費(fèi)者的？AlibabachallengedasTikTokgenerationstartsshoppingonshortvideoappsByEleanorOlcottWithhissharpsuits,oiledhairandslicksalespatter,DongWenmingsellsgoldnecklacesanddiamondringstohis18mfanseveryday,straightthroughDouyin,China'sversionofTikTok.Increasingly,ChineseusersofthevideoappfindliveshoppingbroadcastsfrominternetcelebritiessuchasDongsandwichedbetweencatvideosandnewdancecrazes—aversionoftelevisionshoppingforthemobilegeneration.Nowthelivestreamingshoppingmarket,whichwasfirstpioneeredbyChina'sonlineshoppinggiantAlibabain2016,isdisruptingAlibaba'smainbusinesses,TaobaoandthemoreupmarketTianmao.Leadingtheway,alongsideAlibaba'sownefforts,areChina'stwobiggestandfastestgrowingvideo-sharingapps,KuaishouandDouyin,whichisownedbyByteDance.TheirgrowthiscomingasAlibabafacesattemptsbyantitrustregulatorstobreakupitsirongriponChina's782monlineshoppersandasAlibabawarnedthatitsgrowthwasbeinghitby"softermarketconditions".ForDouyinandKuaishou,whichhave600mand320mpeoplescrollingthroughtheirvideoseachday,respectively,convertingasmallnumberofthosepeopletobuyingcustomersquicklyaddsup.Thelivestreamingmodelisgearedtowardshighvolume."Shoppersloveitbecauseyoucanfindsomanyspecialdealsonbulkpurchasesanddiscounts,"saidone20-somethingshopper,addingthattheformatisparticularlylovedbystudents,whohavefreetimetoscrollthroughvideos.【詞匯過關(guān)】請寫出下面文單詞在文章中的中文意思。1.sharp[?ɑ?p]adj.___________________________2.oil[??l]vt._________________________；n._________________________3.sandwich[?s?nw?d?]vt._________________________；n._________________________4.disrupt[d?s?r?pt]vt._________________________5.upmarket[??pmɑ?k?t]adj._________________________；adv._________________________6.convert[k?n?v??t]vt._________________________7.gear[ɡ??]vt._________________________；n._________________________【詞塊學(xué)習(xí)】請從文章中找到下面中文相對應(yīng)的文詞塊。1.熟練的帶貨話術(shù)_________________________2.直播賣貨_________________________3.互聯(lián)網(wǎng)名人，網(wǎng)紅_________________________4.流行一時(shí)的舞蹈_________________________5.反壟斷的監(jiān)管機(jī)構(gòu)_________________________6.強(qiáng)硬的控制_________________________7.積少成多_________________________8.指“買得越多，折扣越大”的促銷手段_________________________拓展練習(xí)閱讀理解Theracetointroducethefirstcommercialflyingtaxiisofficiallyon.Google,BoeingandPorscheareamong20companiestestingtheirmachines,layingthegroundworkforwiderproductionandstartingtoencouragegovernmentofficialstobringautonomousall-electricvehiclesintotheskiesinjustafewyears.Lilium,aGermanstart-upcompany,hasraisedmorethanUS$100millionfrominvestors.Itsprototype（雛形）jet—whichisstillseekingcertificationfromEuropeanregulators（歐洲監(jiān)管機(jī)構(gòu)）—isabletotakeoffandlandlikeahelicopter,andisquietenough"tolandinsomeareasthataretraditionallyoff-limitstoaircraft"—evenmidtownManhattan.However,thepossibilityofairvehiclesoverNewYorkalreadyrepresentsaclearandpresentdangertopublicsafety.NewYorkskiesarealreadyfilledwithhelicopters.Since1983,therehavebeenatleast30helicoptercrashesinthecity."Thereareseveralchallengestoovercomebeforecommuters（上下班往返的人）areflyingthroughtheair,"saidDalvinBrowninUSAToday.Manyofthevehiclesnowbeingimaginedrequire"magicalelectricbatteriesthatdoesn'texist—yet."Thebestthatanyonecandorightnowwithanelectricbatteryis20minutesofflight.Anevenbiggerobstacle（障礙）isgainingapproval（批準(zhǔn)）fromtheFAA（AmericanFederalAviationAdministration）,whichhasstrictrulesandguidelinesforsmallaircraft,andtheNationalHighwayTrafficSafetyAdministration.That'swhythefirstpracticalcommercialtestsofautonomoustaxisarelikelytobeoutsidetheUS,saidJeremyBogaiskyonF."EHangbecamethefirstcompanytoreceiveapprovalfromChineseaviationregulatorstoestablishanautonomousair-taxiserviceinGuangzhou."TosucceedintheUS,airtaxicompanieswillneedmuchmorethanthat.TakingasmallaircraftthroughtheregulatoryforestofsafetycertificationtoproductioncancostUS$75toUS$100million.1.WhichisspecialabouttheLiliumprototypejet，accordingtothepassage?A.It'sthemostexpensivemodel.B.It'salreadyavailableonthemarket.C.It'ssuitableformidtownManhattan.D.It'ssuitabletobeusedincities.2.Whatisthemainideaofthesecondparagraph?A.Theproblemstoovercome. B.Publicconcernsaboutsafety.C.Relatedofficialpolicies. D.Potentialmarketrisks.3.Whichofthefollowingbestdescribestheapprovalprocessforeverythingfromsafetytoproduction?A.Quickandeconomical. B.Strictandexpensive.C.Difficultandtime-saving. D.Unsafeandimpractical.外刊精選答案【詞匯過關(guān)】請寫出下面文單詞在文章中的中文意思。1.sharp[?ɑ?p]adj.（本文）時(shí)髦的，吸引人的；尖的，鋒利的2.oil[??l]vt.給……涂油，抹油；n.油3.sandwich[?s?nw?d?]vt.把……夾在中間；n.三明治4.disrupt[d?s?r?pt]vt.使中斷，打斷5.upmarket[??pmɑ?k?t]adj.（本文）高端市場的，適合高消費(fèi)階層的；adv.走高端路線6.convert[k?n?v??t]vt.使轉(zhuǎn)化7.gear[ɡ??]vt.（本文）使適合于；換擋；n.汽車排擋【詞塊學(xué)習(xí)】請從文章中找到下面中文相對應(yīng)的文詞塊。1.slicksalespatter熟練的帶貨話術(shù)2.liveshoppingbroadcast直播賣貨3.internetcelebrity互聯(lián)網(wǎng)名人，網(wǎng)紅4.dancecraze流行一時(shí)的舞蹈5.antitrustregulator反壟斷的監(jiān)管機(jī)構(gòu)6.irongrip強(qiáng)硬的控制，文中指阿里牢牢掌控了廣大網(wǎng)購用戶，形成了一家獨(dú)大的局面7.addup積少