2025年人教版（2024）高三英語(yǔ)下冊(cè)月考試卷

…………○…………內(nèi)…………○…………裝…………○…………內(nèi)…………○…………裝…………○…………訂…………○…………線…………○…………※※請(qǐng)※※不※※要※※在※※裝※※訂※※線※※內(nèi)※※答※※題※※…………○…………外…………○…………裝…………○…………訂…………○…………線…………○…………第=page22頁(yè)，總=sectionpages22頁(yè)第=page11頁(yè)，總=sectionpages11頁(yè)2025年人教版（2024）高三英語(yǔ)下冊(cè)月考試卷666考試試卷考試范圍：全部知識(shí)點(diǎn)；考試時(shí)間：120分鐘學(xué)校：______姓名：______班級(jí)：______考號(hào)：______總分欄題號(hào)一二三四五六總分得分評(píng)卷人得分一、選擇題(共9題，共18分)1、I_____gototheairporttomeether．Butthatdepends．（）A.canB.mustC.shouldD.may2、【題文】–IlikeEnglishbest.Whatabout_______?

–Hethinksscienceisveryinteresting.Hisfavoritesubjectisscience.A.himB.herC.meD.them3、【題文】JennyandGinaare__.Theycomefrom__.A.Americans;AmericaB.America;AmericanC.Americans;AfricaD.American;American4、【題文】Youdon’tnecessarilyhavetoown_____latesteverything,butyoushouldhave_____roughideaofwhatischanging.A.the;aB.a;不填C.不填;theD.the;the5、【題文】AgreatperformancewasheldonthecampusofBeijingUniversityonthenightofMay4andwasgiven____coveragebytheCCTV.A.aliveB.livelyC.lifeD.live6、I'dliketobuyacar-modern，good-looking，and________cheap．（）A.aboveallB.allinallC.afterallD.atall7、QuanAnqi,MissMichigan,impressedthejudgesbyherwisdom_______herattractivefigure.Whichiswrong?A.exceptB.besidesC.inadditiontoD.apartfrom8、Thefinancialproblemisdifficult__________.Itneedseffortsmadebyallthepeople.A.dealingwithB.dealtwithC.tobedealtwithD.todealwith9、________we’llholdthefancyballthisweekendhasn’tbeendecidedyet.()A.WhichB.WhatC.ThatD.Where評(píng)卷人得分二、填空題(共8題，共16分)10、Thewitnesses---________bythepolicejustnowgaveverydifferentdescriptionofthefight.A．questionedB．beingquestionedC．tobequestionedD．havingquestioned11、I______myselfmore－itwasaperfectday.A．shouldn’thaveenjoyedB．needn’thaveenjoyedC．wouldn’thaveenjoyedD．couldn’thaveenjoyed12、Weshouldconsiderthestudents’request____theschoollibraryprovidemorebooksonpopularscience.A.thatB.whenC.whichD.where13、Thepianosinanothershopwillbe________，but________.A．cheaper；notasbetterB．morecheaper；notasbetterC．cheaper；notasgoodD．morecheap；notasgood14、MusicforHumansandHumpbackWhales

AsresearchersconcludeinScience，theloveofmusicisnotonlyauniversalfeatureofthehumanspecies，butisalsodeeplyfixedincomplexstructuresofthehumanbrain，andisfarmoreancientthanpreviouslysuspected．

Inthearticlesthatdiscussthefieldofbio-musicology，thestudyofthebiologicalbasisforthecreationandappreciationofmusic，researcherspresentvariousevidenceto，showthatmusic-makingisatonceanoriginalhuman"business"，andanartformwithskillfulperformersthroughouttheanimalkingdom．

Thenewreportsstressthathumansholdnocopyrightonsoundwisdom，andthatanumberofnonhumananimalsproducewhatcanrightlybecalledmusic，ratherthanrandomsound．Recentin-depthanalysesofthesongssungbyhumpbackwhalesshowthat，evenwhentheirorganwouldallowthemtodootherwise，theanimalsconvergeonthesamechoicesrelatingtosoundsandbeauty，andacceptthesamelawsofsongcompositionasthosepreferredbyhumanmusicians，andhumanears，everywhere．

Forexample，malehumpbackwhales，whospendsixmonthsofeachyeardoinglittleelsebutsinging，userhythms（節(jié)奏）similartothosefoundinhumanmusicandmusicalphrasesofsimilarlength-afewseconds．Whalesareabletomakesoundsoverarangeofatleastsevenoctaves（八度音階），yettheytendtomoveonthroughasonginbeautifulmusicalintervals，ratherthanmovingforwardsmadly．Theymixthesoundslikedrumsandpuretonesinaratio（比例）whichagreeswiththatheardinmuchwesternmusic．Theyalsouseafavoritetechniqueofhumansingers，theso-calledA-B-Aform，inwhichathemeisstated，thendeveloped，andthenreturnedtoinslightlyrevisedform．

Perhapsmostimpressive，humpbacksongscontaintunesthatrhyme．"Thissuggeststhatwhalesuserhymeinthesamewaywedo：asatechniqueinpoemtohelpthemremembercomplexmaterial，"theresearcherswrite．

25．Theunderlinedwords"convergeon"inParagraph3probablymeans____．

A．tendtowards

B．referto

C．turninto

D．putforward

26．Whichofthefollowingshowstheadvancedmusicalabilityinhumpbackwhales？____

A．Theycanremembercomplexmaterial．

B．Theycancreatepleasingpatternsofmusic．

C．Theycanmakesoundslikedrumscontinuously．

D．Theycansingalongwithrhythmsofwesternmusic．

27．Whatisthemainideaofthearticle？____

A．Animalsareabletocomposeandenjoymusiclikehumans．

B．Humanbeingsborrowideasinmusicfromhumpbackwhales．

C．Humpbackwhalesareskillfulperformersintheanimalkingdom．

D．Music-makingitanancientactivityofbothhumansandanimals．

28．Themainpurposeofthepassageisto____．

A．a(chǎn)rgueanddiscuss

B．informandexplain

C．compareandadvertise

D．examineandassess．15、Iam____（極其）sorrytohavetroubledyou．16、在某種程度上．____．17、Doyouknowachildwhohasusedfirstaidtosavealifeorhelpaninjuredperson？

St．JohnAmbulanceisseekingyoungpeoplewhohaveactedquickly，calmlyandeffectivelyatarealemergencyforitsannualYoungFirstAideroftheYearawards．

Theawardsareopentoallthoseunder18，andtheclosingdatefornomination（提名）isApril30，2016．ThewinnerswillbeinvitedtoattendaspecialceremonyinJune；2016．

"St．JohnAmbulancebelievesitisessentialforyoungpeopletolearnfirstaidsothattheycanhelpanyonewhoisinjured，"saidSandraStocker，directorofSt．JohnAmbulanceAwardsCommittee．"TheYoungFirstAideroftheYearisawonderfulwaytocelebratetheirbraveryandquick-thinking．"

NominationfortheYoungFirstAideroftheYearisnowopen．PleasecompleteandreturnthenominationformsassoonaspossibleandcertainlynolaterthanApril30，2016．ThecommitteewilldecidewhichofthenomineeswillreceivetheYoungFirstAideroftheYearawardsbyconsideringtheactionsofthenomineesalongwiththeiragesandotherfactors．Youshouldsendanyevidenceyouhavewiththenominationform；showingthenominees'actions．

Examplesofevidencecouldinclude：

◆Newspaperclippings（剪報(bào)）oftheincident．

◆Policeincidentrecordnumbers．

Onceanominationformisreceived，thenomineeornominatormaybeapproachedforfurtherdetailsoftheincident．ForfurtherinformationpleasegetintouchwithSandraStockerbyemailoro

Findoutwhoourwinnerswillbefor2016．

60．Whatdoesthepassageintendtotellthereaders？____

A．Youngpeopleshouldlearnfirstaidtohelptheinjured．

B．Learningfirstaidcanhelpyoungpeoplewinanaward．

C．Theinjuredareencouragedtoactquicklyandcalmly．

D．St．JohnAmbulancemakesprofitbytrainingfirstaiders．

61．Ifyousuggestsomeonefortheawards，youshould____．

A．a(chǎn)ttendtheawardsceremony

B．makeaspeechintroducingyourself

C．providethedetailsoftheincident

D．haveagoodknowledgeaboutfirstaid

62．Whichofthefollowingisthebesttitleforthepassage？____

A．DemandforFirstAiders

B．ImportanceofFirstAid

C．St．JohnAmbulanceAwards

D．YoungFirstAideroftheYear．評(píng)卷人得分三、語(yǔ)法填空(共8題，共16分)18、MaybeGodwantsustomeetafewwrongpeoplebeforemeetingtherightonesothatwhenwefinallymeettherightperson，we____________(know)howtobegratefulforthatgift．Whenthedoorofhappinesscloses，anotheropens，butoftenwelooksolong____________thecloseddoorthatwedon'tseetheonewhich____________(open)forus．Thebestkindoffriendisthekindyoucancommunicatewithmentallywhensittingonaporch(門(mén)廊)，neversayaword，andthenwalkawayfeeling____________itwasthebestconversationyou'veeverhad．It'struethatwedon'tknowwhatwe'vegotuntilwelose____________．It'salsotruethatwedon'tknowwhatwe____________(miss)untilitarrives．Givingsomeoneallyourlovedoesnot____________(necessary)meananassurancethatthey'llloveyouback！Justwaitforit____________(grow)intheirheart，butifitdoesn't，becontentwithitsgrowinginyours．Ittakesonlyaminutetogetacrush(短暫的迷戀)onsomeone，____________hourtolikesomeone，andadaytolovesomeone，butittakesalifetimetoforgetsomeone．Don'tgoforlooks；theycanbedeceptive(欺騙性的)．Don'tgoforwealth，____________willprobablygetlost．Goforsomeonewhomakesyourheartsmilebecauseonlyasmilecanmakeadarkdayseembright．19、Twoyearsago，BoyanSlat，athen19—year—olduniversitystudentinHolland，madetheclaimthathe____cleanuptheoceansvastaccumulationofplasticsinaboutfiveyears．____ascubadivingholidayinGreece，BoyanSlat，aged16，foundtherewere____(many)plasticbagsthanfishinthesea．Hestartedseekingforasolutiontooceanplastic____(pollute)．In2012，hedecidedtomakehisintentionspublic．Itsoundedlikeapipe—dreamtomanywhenSlatfirstdescribedhisidea，buthefeltitwassosimpleitjustmightwork．Slatcameupwith____hecalledafloating“OceanCleanupArray．”Insteadofgoingaftertheplastics，hedesignedanarray(排列)oflongfloatingbarrierstolettheoceancurrentsconcentratetheplastic____(it)．Thesystemoffloatingbarriersisoveramilelong．Thesystemhaditsfirstproof-of-concepttest，which____(perform)intheAzoresIslands．Afterprovingthefeasibility(可行性)ofthearrayindoingwhatitwassupposedtodo，therealevaluationofthearraywilltakeplaceinthesecondquarterof2016，inatwo—yearpilotprojectinreal—worldconditionsoffthecoastofTsushima，anisland____(lie)betweenJapanandSouthKorea．Thispilotprojectisworthwatchingtoseeifit____(work)．Andifitdoesworkas____(expect)，wehavesomethingevenbiggertolookforwardto．20、Usuallytherearecertainreasonswhypeopledon?tcookmoreoften.TodayIwouldlike____(give)yousomewisdomabouthowtomake____mostofthetimeyouspendinthekitchen.Thinkahead.Thepainfulmomentsformeare____I?malreadyhungryandthere?snothingreadytoeat.Sothinkaheadofthecomingweek.Alittletimeplanningaheadusually____(save)alotofworklateron.Makeyourtimeworthit.Whenyoudofindtimetocookameal,makefulluseof____andsaveyourselftimelateron.Areyoumakingoneloafofbread?Makethreeorfour____(loaf)instead,____takesaroundthesameamountoftimetomakemoreofsomething.Trynewthings.Thismaysurpriseyou,____oneofthebesttoolsformakingcookingworthyourtimeisexperimentation.Itgivesyouthechancetocomeupwithnewideasthatcanworkwellwithyour____(appetising)andschedule.____(hope),thatgivesyouagoodstart.Letcookingandlivingsimplybeajoyratherthanaburden.21、PerhapsVanGogh（1853-1890）isn’tthemostfamousartistintheworld,buthispersonalstoryisprobablythe____(well-known).Thepaintingshecreateddidn’tbecomefamous____afterhedied.Lastyearmarkedthe125thanniversaryofhisdeath.AnartexhibitionwasheldinBeijing,____morethan3,000photosoftheartist’smasterpieceswereshown.VanGoghwasbornintoarichfamilyintheNetherlands.Hestartedhiscareer____(work)foranartdealer.ButthenhetriedotherthingsliketeachinginEngland.Healsotriedtobecome____priest（牧師）,butfailed.Finally,hefoundsomethingelse____(believe)inwhilehewaslivinginasmalltowninBelgium—art.Hereturnedto____childhoodloveofpaintinganddrawing.VanGoghuseddifferentformsandcolorstomakehisartmoreabstract.Thewayheusedcolorswasespeciallyimpressive.____(fortune),VanGogh’sartwasn’tverypopularwhilehewasalive.Hewaspoorand____(think)tohavementalproblems,whichledhimtocut____hisearandeventuallydiebyshootinghimself.22、閱讀下面材料，在空白處填入適當(dāng)?shù)膬?nèi)容（1個(gè)單詞）或括號(hào)內(nèi)單詞的正確形式。ThefoodcultureisdeeprootedinChina'shistory.AsavisitororguestineitheraChinesehomeorrestaurant,youwillfindthatmannersareimportant,____addtotheenjoymentofyourmealsandkeepyouinhigh____(spirit).Chinesepeoplestress____(devote)totheelderly.Thepracticeofpresentingthebestorfinefoodfirsttotheseniormembersofthefamily____(observe)forgenerations.Inaddition,Chinesepeoplealwaysshowrespectfortheguests.Whenhostsplacedishesonthetable,they____(arrange)themaincoursesatthecenterwiththesupportingdishes____(place)aroundthem.Whenthemaindishesarelaid____adecorativeform,theywillbeplaced____(face)themajorguestsatthetable.AlthoughthehostsinChinaareallfriendly,guestsshouldalsoshowthemrespect.Beforestartingtoeatdinner,thehostmayoffersomewordsofgreeting.Guestsshouldnotstarttoeat____thehostsays,"Pleaseenjoyyourself"orsomethinglikethat,oritsuggestsdisrespectandcausesdispleasure.Itisreallyanadmirablecustomtorespectothersatthetable,includingtheaged,guestsandhosts,whichreflects____(tradition)Chinesevirtue.23、TenChineseengineersweredrivingdownaroadtoaNationalForestPark.Theywere____(sudden)amazedbywhattheysaw.Threetallanimals,____(cover)withlongblackhair,werecrossingtheroad.On______(see)theanimals,theengineersimmediatelystoppedandranafterthem.However,whentheysaw____movethroughtheforestwithgreatspeedandstrength,theydidnotdaretofollowany____(far)．Themendidnottakeanyphotographsbutscientistsweredelightedbythe____(discover),becausetheengineersareallwell-educatedpeopleandscientistsfeeltheycanrelyonwhatthey____(describe)．Scientistsreturnedtotheforest,collectedsomehairandmeasuredfootprints,____areabout20inches.Theyappeartobetheanimals?feet!Chinesescientistshavenowsetupaspecialgrouptoexchangeinformationandmadeastudyoftheforest.Butinthemeantime,somepeoplerefusetobelievethatthishalf-man,half-monkey____(exist).Theywillnotbelieveit____oneoftheanimalshavebeencaught.(1)____(2)____(3)____(4)____(5)____(6)____

(7)____

(8)____

(9)____

(10)____

24、Asyouknow,scienceplays____veryimportantroleinoureducation.Doyouwanttokeepup____thelatestresearchanddiscoveriesinscience?Therearemanygoodwebsites____youcancheckoutthelatestinthescienceworld.OnegreatsiteisScienceNewsforKids.Thissitereportssciencenews____(cover)awiderangeofsubjects.Thearticlesareintendedforyoungerreaders,butadultswillfindthissite____(suit)forthemaswell.Anotherwonderfulsite,onethatIcheckouteveryday,____(call)ScienceDaily.Thesiteis____(constant)updatedwithnews,oftenaboutexciting_____(finding)thatchangehowweviewtheworld.Thesesitespostthelateststoriesandalsokeepallthepastarticlesthey____(post)earlier.Thatwayyoucanfindarticlesjustaboutanythingthat____(be)relatedtothesciencefieldsyouareinterestedin.(1)_________(2)_________

(3)_________

(4)_________

(5)_________

(6)_________

(7)_________

(8)_________

(9)_________

(10)_________25、LindaEvanswasmybestfriend．WhenIwas13，myfamilymovedaway．Wekeptintouchthrough（1）______（letter）andsaweachotheronspecialtime-likemyweddingandLinda's．Soonwewerebusywithchildrenand（2）______（move）tonewhomes，andwewrotelessoften．OnedayacardthatIsent（3）______（come）back，stamped-AddressUnknown．Welosttouchwitheachother．

Overtheyears，ImissedLindaverymuch．Iwaseager（4）______（share）happinessandsadness．Therewas（5）______emptyplaceinmyheartthatonlyafriendlikeLindacouldfill．

OnedayI（6）______（read）anewspaperwhenInoticedaphotoofayoungwomanwholookedverymuchlikeLindaandwhoselastnamewasWagman-Linda's（7）______（marry）name．TheremustbethousandsofWagmans，Ithought，（8）______Istillwrotetoher．

Shecalledassoonasshegotmyletter．Mrs．Tobin，shesaid（9）______（excite），-LindaEvansWagmanismymother．

Minuteslater，IheardavoicethatIknewverymuch．even（10）______40years．Nowtheemptyplaceinmyheartisfilled．Andthere'sonethingthatLindaandIknowforsure：Wewon'tloseeachotheragain!評(píng)卷人得分四、閱讀表達(dá)(共3題，共6分)26、ItwasatleasttwomonthsbeforeChristmaswhennine-year-oldAlmieRosetoldherfatherandmethatshewantedanewbicycle.AsChristmasdrewnearer,herdreamforabicycleseemedtofade(逐漸消失),forshedidn’tmentionitagain.Weboughtsomebeautifulstorybooksforherandthoughtshewouldbehappytoseethem.However,onDecember24,shesaidthatshewantedabikemorethananythingelse.Itwasjusttoolate.WewerebusywithChristmasdinnerandpackingpresentstillmidnight.Sotherewasnotimetobuyabicycleforourlittlegirl.Thinkingshewouldfeelunhappywiththegiftwegaveher,wefeltsad.Wedidn’tknowwhattodo.Suddenlymyhusbandhadagoodidea.“WhatifImakealittlebicycleoutofclay(泥)andwriteanotetotellherthatshecouldtradetheclaymodelinforarealbike?”myhusbandasked.Iagreed.Sohespentthenextfourhourspatientlyworkingwithclaytomakeatinybike.OnChristmasmorning,wewereexcitedforAlmietoopenthelittleboxwiththebeautifulredandwhiteclaybikeandthenote.Finally,sheopeneditandreadthenotealoud.Thensheasked,“DoesthismeanthatIcantradeinthisbikethatDaddymademeforarealone?”Smiling,Isaid,“Yes.”Almiehadtearsinhereyeswhenshereplied,“IwillnevertradeinthisbeautifulbicyclethatDaddymadeforme.I’dratherkeepthisthangetarealbike.”Hearingthis,Igaveherabighug(擁抱).

(1)WhatdidRosehopetogetonChristmasDay?____(2)Whydidn’tRose’sparentsbuyabicycleforher?____(3)WhatdidRose’sfatherdecidetodothen?____(4)WhendidRoseopentheboxandreadthenoteinaloudvoice?____(5)WhatdoweknowfromRose’swordsinthelastparagraph?27、Bornin1949,DianaNyadtookanearlyinterestinswimmingasasportandwasaFloridaStateHighSchoolswimmingchampion.Likemanyyoungathletes,shehadOlympicdreams,butaseriousillnesskeptherfromcompetingintheGames.Thedisappointmentdidn’tstopherfromgoingforward.Instead,shebecameinterestedinmarathonswimming.Abrilliantathlete,shewaswell-conditionedforspendinglongperiodsoftimeinthewater.Asalong-distanceswimmer,shewouldcompeteagainstherselfandtheobstaclespresentedbydistance,danger,cold,andexhaustion.FortenyearsNyaddevotedherselftobecomingoneoftheworld’sbestlong-distanceswimmers.In1970,sheswamaten-milemarathoninLakeOntario,settingthewomen’srecordforthecourse.In1972shesetanotherrecordbyswimming102.5milesfromanislandintheBahamastothecoastofFlorida.ThenshebrokeathirdrecordwhenswimmingaroundManhattanIslandin1975.NyadattemptedtoswimthedistancebetweenFloridaandCubain1978.Thoughthespanofwaterislessthan100mileswide,itisroughanddangerous.Afterbattlingthewaterfortwodays,shehadtogiveupforthesakeofherownhealthandsafety.Evenso,sheimpressedtheworldwithhercourageandstrongdesiretosucceed.ForNyadherstrengthofpurposewasjustasimportantasreachingCuba.Thatishowshedefinedsuccess.Itdidnotmatterthatherswimcameupshort;shebelieved____WhenNyadendedhercareerasaswimmer,shecontinuedtotrynewthingstravellingtheworldasareporter,writingbooksandgivingpublicspeechesaboutherlife.DianaNyadworkstoinspireothers,justasshedidwhensheswamthewatersoftheworld.(1)WhatpreventedNyadfromtakingpartintheOlympicGames?(Nomorethan5words)_________________________________________________________________(2)WhatachievementdidNyadmakein1970?(Nomorethan10words.)_________________________________________________________________(3)WhydidNyadgiveupswimmingtoCuba?(Nomorethan6words)_________________________________________________________________(4)Pleaseexplaintheunderlinedsentenceinthethirdparagraph.(Nomorethanfivewords)_________________________________________________________________(5)PleaseexplainhowyouareinspiredbyNyad.(Nomorethan20words)_________________________________________________________________28、Doyouthinktheauthorwillstudyatamedicalcollege？Whyorwhynot？（nomorethan20words）______評(píng)卷人得分五、閱讀填空(共2題，共6分)29、Advertisersalwaysaskwhatwillmaketheircampaignssuccessful.Beforeansweringit,let’sunderstandwhatadvertisingis.AccordingtoMerriam-Webster’sDictionary,thedefinitionofadvertisingis“totellaboutorpraise(aproduct,service,etc.)publicly,asthroughnewspapers,handbills(傳單),radio,etc.,soastomakepeoplewanttobuyit.”Mostadvertisersfocusonthefirstpart—tellingpeopleabouttheirproductorservice.Thisiswhymostadvertisingfails.Tellingyourstoryalonewon’tmakepeoplewanttobuy.Actually,therearetwosidestothepurchasing—logic(邏輯)andemotion.Thedecisiontobuyismadeontheemotionallevelfirst,andthenbackedupwithlogic.Mostadvertisingprovidesconsumerswithplentyoflogicalreasonsbutfewemotionalones.Anotherreasonwhycampaignsfailisthatmostadvertisementsarefullofclichés(陳腔濫調(diào)).Whenitcomestoadvertising,aclichéisdefinedasastatementeverymarketermakesbutnoonebelieves.Thus,ratherthanloadingyouradvertisementswithclichés,considerusingwordsthatarepowerful,colorful,descriptiveandrelevant,andcreateyouradvertisementsfromconsumers’pointofview,notyours.Additionally,manycampaignsfailalsoduetoadvertisersputtingtoomuchinformationandtoomanydifferentthoughtsintheiradvertisements.Thisisa2-partproblem.Thefirstpartisthattheadvertisementscontainmorethanonemajortheme.Aclear,singlemessagedeliveredwithrealemotionwillbeattheadvertisementsfilledwithcompetingmessageseverytime.Whenyouloadyouradvertisementswithnumerousmessages,youwillconfuseconsumers.Confusedconsumersdon’tbuy.Theotherpartisthatthere’sjusttoomuchinformationintheadvertisements.Onceyoustartloadingyouradvertisementswithlonglists,you’velosttheinterestandattentionofconsumers.Non-interestedconsumersalsodon’tbuy.So,ifyouwantasuccessfulcampaign,simplifyyourmessagesintheadvertisements.Often,manyadvertiserswillattempttheuseofsoundeffectstogaintheattentionofpotentialcustomers.Soundeffectscanworkifthey’rerelevanttoyourproduct/service.Themostsuccessfuladvertiserscraft(精心制作)theirmessagesbycommunicatingwithcustomerssothattheydeliveruseful&relevantinformationforthem.Ifyouwantasuccessfulcampaign,don’tannoyconsumers.Sodon’tputonemessageonTV,anotheronradioandyetanotherinprint.Actually,themostsuccessfuladvertiserswillplacethesamemessageacrosseverymediachanneltheyuse.Anyway,bymakingafewadjustmentstohowyoucraftyouradvertisements,you’llseeanincreaseininquiries(詢問(wèn)),andeventually,highersales.。WhyMostAdvertisingFailConceptofadvertisingAdvertisingistheactivityof(81)____somethingbytellingaboutorpraisingitpubliclythroughvariousmediachannelssothatpeoplebuyit(82)____.(83)____forfailureofadvertising●Advertisersexplaintheirproductorservicelogically,not(84)____.●Advertisementswithclichésfailtobebelieved.●Advertisers(85)____consumers’pointofview.●Advertisementswithmorethanonemajorthemetendto(86)____consumers.●Advertisementswithtoomuchinformationwon’t(87)____toconsumers.Suggestionsfor(88)____advertising●Simplifyyourmessagesintheadvertisements.●Use(89)____soundeffectstoattractyourpotentialcustomers.●Valuethe(90)____ofconsumersincraftingyourmessages.●Putthesamemessagethroughdifferentmediachannels.30、Whateveryourcareer,andwhateveryourgoalsinlifeare,ideasaregoingtomattertoyou.Onegreatideacouldchangeyourlife.Thethingis,youprobablydon’thaveasmanygreatideasasyou’dlike.Perhapsyoufeelunimaginativeandunoriginal.Youkeephopingthatareallygoodideawilljustpopintoyourhead,butthatneverseemstohappen.Thegoodnews?Ideasaren’tmagicdustsprinkledbytheMuses.There’sanawfullotyoucandotogenerateideasanytimeyouwant.First,youneedtimetocomeupwithideas–andqualitytime,whereyou’renotworryingaboutthechoresoryouremails.Gettingqualitytimeideallymeanstakingawholedayawayfromyourregularresponsibilities.Goouttoacoffeeshopwithanotebook,orshutyourselfinaroomathomewithoutinternetaccess.Getazoomed-outviewofyourlife:setasideworriesabout“butwhatwouldpeoplethink?”and“isitsensible?”andletyourselfdream.You’llbeamazedwhatyoucomeupwith.Everhadanideawhichyouimmediatelydismissed?Youprobablytoldyourself“That’sstupid,”or“It’sbeendonebefore.”Whenyou’regeneratingideasandthinkingthroughpossibilities,you’llinevitablycomeupwithafewfalsestarts.Someideaswillbeunoriginal,undesirableorunworkable.Butthat’snotabadthing.Oneideaoftenleadstoawholetrainofthought–andyoumightendupwithareallygoodideafromsomethingwhichseemed,atfirstglance,unpromising.AlthoughI’mabitofanintrovert–Iliketospendafairamountoftimeonmyown–Ialsogetagreatbuzzfrombeingwithlike-mindedpeopleanddiscussingideasandprojectswiththem.You’veprobablyexperiencedsomethingsimilaryourself–maybeinabrainstormingmeetingatwork,ormaybejustatabarwithfriends.Theenergygeneratedbyseveralpeopletogethercansparksomebrilliantideas–oneswhichyou’dneverhavecomeupwithalone.Howdoyoufindlike-mindedpeopletobounceideasoff?Youcouldtry:Localgroups,suchaseveningclasses;Gettingtogetherwithacoupleoffriendswho“get”yourdreams;Findinganonlineforumofpeoplewiththesameinterestorgoalsasyou.Ideasdon’tjustappearinavacuum.They’reformedfromallthevariousinputthatyoutakein.Sometimes,anewsstorymightgiveyoutheperfectideaforaChristmaspresentforyoursister,orabookthatyou’rereadingmightgetyouthinkingaboutaparticulargoalinyourlife.Themorewidelyyouread,themoreopenyou’llbetonewideascroppingup.Thatmightmeanreadingamagazineorjournalarticlethat’sfaroutsideyournormalareaofexpertise,orturningtoabiographyofsomeonewhoyouknowalmostnothingabout.Agreatplacetostartisonline:blogs,newssites,forumsandeve