Unit1ThemassmediaIntegratedSkillsExtendedreading課件-高中英語(yǔ)譯林版(2020)選擇性

IntegratedSkills--ExtendedReadingUnit1Themassmedia1.mastertheimportantwordsandsentencestructuresbyusingtheminspecificcontexts2.learnthestructureofthetext3.explaintheirattitudestowardsadvertisingtailoredtoindividualcustomers’needs.4.writeanarticleaboutsocialmediawatchingTVprogrammesreadingnewsstoriesonmymobilephonereadingnewspapers...Lead-inHowdoyougetnewsupdateseveryday?Wheredoadvertisementsusuallyappear?FreetalkLeadinPrintmediabroadcastmediadigitaleditionsActivity1:Revisionoftheimportantwordsandexpressions1.Thelittleboywas________bythe___________book.Buttoour____________,heheldthebookupsidedown.(amuse)2.The_________whohad__________theaccidentpromisedtobea________incourt.(witness)3.Tom’sadvicewasso__________thatIwasatlast_________togooutforawalkwithhim.(persuade)4.Althoughtheteacheroftenhadalimitedamountoftimeto___________withhisstudents,the___________betweenthemproducedmanygoodideas.(interact)amusedamusingamusementwitnesswitnessedwitnessinteractioninteractpersuadedpersuasiveTask1Importantwords5.Aftergraduation,Tomenteredthe___________industry.Asfarashe’sconcerned,agood_____________isjustlikeanexcellentworkofart.Heisnowbusy_____________theproductsofhiscompanyontheInternet.(advertise)6.Thescienceof____________studiesthe____________actionandbehaviorofhumanbeingsandanimals.(psychologist)7.Haveyouevercomplainedaboutyour___________becauseyoufinditsimplyimpossibleto_________________allthenewwordsyouarelearning?(memorable)advertisingadvertisingpsychologypsychologicalmeomorymemorizeadvertisement1.涌現(xiàn)_______________________2.引起轟動(dòng)，大受歡迎__________3.致力于______________________4.被理解，把……講清楚________5.簡(jiǎn)言之______________________6.換句話說(shuō) ____________________7.與……密切相關(guān) ____________________________8.（與……）攜同發(fā)展 _____________________________9.在黃金時(shí)段 ______________________10.除……之外 ___________________11.發(fā)起大眾媒體廣告活動(dòng) ___________________________________12.說(shuō)服人們做某事 ________________________________13.大票房 _________________________14.高收視率 ______________________15.針對(duì)具體需求而制定廣告___________________________________Task2Importantimpressionsspringupinotherwordsbecloselylinkedwith…atpeaktimesinadditiontolaunchamassmediaadvertisingcampaignhugebox-officesuccesspersuadepeopleintodoingsthtailoradstospecificneedshighratingsdevelophandinhand(with…)getacrossbecommittedtoinshortmakeahit

一、Translationofphrasesspringupgetacrossmakeahitpersuadesbintotailor…toone’sneeds1.Newtheatersforstand-upcomedy_______________alloverthecountrynow.2.Samcreatedawayto_______hismessage________whileusingasfewwordsaspossible.3.Adele’snewsingle______________rightawayafteritwasreleased.4.Simon__________hisdaughter_____changinghermindlastweek.5.Wecan_________thetreatment_____________________(病人的需要).arespringinguppersuadedgetacrossintotailormadeahittothepatient’s/patients’

二、Fillintheblankwithrightphrases6.Andrewwasso____________thoughtthathedidn’tnoticeourcomingin.7.Advertisementsarealwayspostedonthewebsiteinorderto_____________awidercustomerbase.8.Byspendingjustafewhourseachweekvolunteering,youcan__________________toyourhometown.9.Ibelievethatwemustmove_______________________insolvingtheproblemofenvironmentalpollutiontocreateabrightfuture.10.Apersonalletterwillusually__________________aperson’sday.beabsorbedinmakeadifferenceappealtohandinhandbrightenupabsorbedinmakeadifferenceappealtohandinhandbrightenup1._______________welikethe_____________________(我們?cè)较矚g這位品牌大使)，themorewewillbeattractedtobuytheproduct.2.Thenursingroom,_______(位于)onahousingestate,hasmorethan150seniorcitizens,_____________________areover90yearsold.(其中一些人)3.Itwasthefirsttimemanyofthestudents_________________________________(參加)avolunteerprogrammelikethis.4.Thatis_____________acompanywantstopromoteaproductorservice,itoftenlaunchesamassmediaadvertisingcampaign.(那也就是為什么當(dāng)一家公司想要推銷(xiāo)產(chǎn)品或服務(wù)時(shí))5.Smartphoneownersarefinding__easiertoreadnewsontheirownmobiledevices.6.Asmediachannelshavegrowninnumberandtype,___________________________.(廣告的數(shù)量和類(lèi)型也在隨之增加)ThewhomofsomelocatedambassadorbrandmoresoitinwhywhenparttakenhadadvertisementshaveTask3Importantsentences

一、Finishthesentences1.Inadditiontomakingpeopleawareofaproductorservice,asuccessfuladvertisementwillalsocreateadesiretobuy,thusboostingbusiness.(分詞作狀語(yǔ))譯：_______________________________________________Basedonthepsychologybehindcreatingadesiretobuy,advertisershavedevelopedwaysofpersuadingpeopleintopurchasingtheirproductsorservices.(分詞作狀語(yǔ))譯：________________________________________________仿：基于它的優(yōu)點(diǎn)，網(wǎng)絡(luò)新聞媒體越來(lái)越受歡迎。____________________________________________________仿：如今許多樹(shù)木被砍伐，越來(lái)越多的森林沒(méi)有了，使得動(dòng)物失去了生存的家園。________________________________________________________________________________________________________________________________除了讓人們知曉產(chǎn)品或服務(wù)，一則成功的廣告也會(huì)激發(fā)購(gòu)買(mǎi)欲，從而促進(jìn)業(yè)務(wù)增長(zhǎng)。

基于激發(fā)購(gòu)買(mǎi)欲背后的心理特征，廣告商開(kāi)發(fā)了多種說(shuō)服人們購(gòu)買(mǎi)其產(chǎn)品或服務(wù)的方式。Basedonitsadvantages,theonlinenewsmediagainagreaterpopularity.Now,manytreesarebeingcutdownandmoreandmoreforestsarelost,makinganimalslosetheirhomestolivein.二、Analysis,translationandapplicationofimportantsentences2.Notonly

willthismakethemfeelmorevaluedandenablethemtoseewhattheyaremostinterestedin，but

itwillalsohelpcompaniestargettheircustomersmoreefficientlytohaveapositiveeffectonsales.(notonly置于句首，部分倒裝)譯：_______________________________________________仿：這篇文章不僅對(duì)大眾媒體作出了詳細(xì)的介紹，還提到了它對(duì)我們的生活的影響。_____________________________________________________________________________________________________________仿：一則成功的廣告不僅讓人們知曉產(chǎn)品或服務(wù)，也會(huì)激發(fā)購(gòu)買(mǎi)欲。_____________________________________________________________________________________________________________

這不僅會(huì)讓他們感到更受重視，看到自己對(duì)什么最感興趣，還會(huì)幫助公司更有效地鎖定客戶，對(duì)銷(xiāo)售產(chǎn)生積極的影響。Notonlydidthearticlegiveadetailedintroductiontothemassmedia,butalsoitreferredtoitsinfluenceonourlives.Notonlydidthearticlegiveadetailedintroductiontothemassmedia,butalsoitreferredtoitsinfluenceonourlives.Passage1Theriseofonlinenewsmedia

Thepastdecades1._____________(witness)therapiddevelopmentofonlinenewsmedia.Inthemid-1990s,duetothe2.____________(popular)ofpersonalcomputersand3.__________(increase)Internetaccess,somenewspapersbegantopublishtheirowndigitaleditionsontheInternet.Peoplecanreadthesamecontentonline4.________isprintedinthenewspaperseveryday.Bytheendof1999,morethan1,000newspapersinChina5.________(set)uptheirownonlinenewsplatforms.Atalmostthesametime,newswebsiteswithnoprinteditions6._________(spring)up.Theymade7._______hitimmediatelybecauseofawiderrangeofstoriesandalmostinstantupdatesofnewsevents.Interactionwasalso8.___________(encourage)asreaderscouldposttheirowncomments.Task1FillintheblanksaccordingthetwopassagesActivity2:RevisionofthetextThenweenteredthesmartphoneera.Nowadaystherearehundredsofthousandsofnewsappsandofficialnewsmedia9.__________(account)onsocialmedia,withatotal10._________(member)ofover600millioninChina.Smartphoneownersarefindingit11.________(easy)toreadnewsontheirmobiledevices.Theycancheckthelatestnewsanytimeatanyplace.Duringthepastyears,technology12._____________(transform)thewaypeoplegetnews.Fromprintmediatobroadcastmediatoonlinemedia,readingnewshasbecomeamorepersonalandcomprehensiveexperiencethaneverbefore.Thevarietyand13.________(access)ofonlinenewsmeansthattherapidriseofonlinenewsmediais14.________(likely)tostop.Passage2:Advertising:thepowerofpersuasion

Advertising,anactivityof(1)__________aproductorserviceandtrying(2)_____________youtobuyaproductorservice,hasbecomepartofourmodernlife.Asmediachannelshavegrowninnumberandtype,sohave(3)_____________.Whenacompanywantstopromoteaproductorservice,itoften(4)________amassmediaadvertisingcampaign.(5)______onthepsychologybehindcreatingadesiretobuy,advertisershavedevelopedwaysofpersuadingpeople(6)____purchasingtheirproductsorservices,includingcreatingamemorableslogan,(7)_________theircompanyorproduct(8)__a“brandambassador”andusingproduct(9)_________infilmsandgames.Advertisinginthefuturewillbemorepersonalizedand(10)_______tospecificneeds.

promotingtopersuadeadvertisementslaunchesBasedintotoplacementtailoredlinking[Para.6]________________Productionplacement[Para.5]________________Brandambassadors[Para.4]

_________________Slogans[Para.3]___________________________________Reasonsforadvertisingonmassmedia[Para.2]HistoryPart1[Para.1]Introduction

Part2[Para.______]_________________________________________RelationshipbetweenadvertisingandmassmediaPart3[Para.______]_________________________________________TechniquesusedbyadvertisersPart4[Para.______]Futuredevelopment2–34–67Advertising:thepowerofpersuasion

Task2:DetailedinformationI.

Drawamindmapofthestructure.(1)FromParagraph1,welearnthatadvertisements__________.

A.existineveryone’sdailylifeB.aredisturbingeveryone’slifeC.canpromoteanyproductorserviceD.candeterminewhatonebuysII.Understandingofthetext(2)Whatistherelationshipbetweenadvertisingandthemassmedia?A.Oldnewspapershadanegativeeffectonadvertisements.B.Smartphoneappsmakethebiggestdifferencetoadvertisements.C.Advertisementspromotedthedevelopmentofthemassmedia.D.Advertisementsaregrowinghandinhandwiththemassmedia.(3)Whatkindofpersonislikelytobechosenasabrandambassador?A.Afamousactorwhorunsabusiness.B.Asportsstarwholikesfastfood.C.Afictionalcharacterwhoispopular.D.Anycelebritieswholooksweet.(4)Whatwillbethebiggestfeatureoftheadvertisementsinthefuture?A.Itwillbemoredigitalandpersonalized.B.Itwillgiveusbiggerandspecialdiscounts.C.Itwillreachmorepeoplethaneverbefore.D.Itwillbemorepersonalizedandefficient.(5)Whattheauthor’sattitudetowardsadvertisement?A.positive B.negativeC.objective D.subjective(6)Q:Howhasonlinemediadevelopedovertime?AdvertisingAdvantagesDisadvantages?letthecustomersknowmoreabouttheproducts;?someadvertisingaimstoteachusandhelpusleadbetterlives;...?advertisingplaystricksoncustomers;?advertisingwillnottellpeoplethecompletetruth;?advertisingmakespeoplepuzzleaboutwhattobuy;…Whatadvantagesanddisadvantagestheadvertisingbringstous?III.Criticalthinking

Whatshouldwedowhenlivinginanexplosionofadvertising?

Thepurposeofadvertisingistopromotethesaleofproducts.Weshouldconsumewiselyandchoosegoodsaccordingtoourpersonalpreferencesandneedsinsteadoftheadvertisements.Activity3:Writing假定你是李華，你發(fā)現(xiàn)很多同學(xué)都喜歡使用網(wǎng)絡(luò)語(yǔ)言，請(qǐng)你給校報(bào)的英語(yǔ)欄寫(xiě)一封信反映這種現(xiàn)象。內(nèi)容如下：1.介紹這種現(xiàn)象；2.描述網(wǎng)絡(luò)語(yǔ)言的優(yōu)缺點(diǎn)；3.表達(dá)你的看法。注意：1.詞數(shù)80左右；2.開(kāi)頭和結(jié)尾已給出，不計(jì)入總詞數(shù)。參考詞匯：網(wǎng)絡(luò)語(yǔ)言cyber-language

Para1?…h(huán)asimprovedthequalityofourlivesandplayedanimportantroleinourdailylife.?Somepeoplebelieve..,butothersclaim..Bothhavetheiradvantagesanddisadvantages.?Thereisagoodsideandabadsidetoeverything.Expressions

Para2?Ontheposit