商務(wù)英語寫作實務(wù) 課件匯 陳習東 Unit 11 Fax Writing -Unit 17 Advertisement Writing

示范性高等院校應(yīng)用型規(guī)劃教材

商務(wù)英語寫作實務(wù)

BusinessEnglishWritingPracticeUnit11FaxWritingLearningObjectivesknowthefunctionsofafax;knowbasicelementsandprinciplesoffaxwriting;draftandwriteaonebusinessfax.SectionOne

GeneralIntroductionAfaxisaprofessionalandformaltypeofmemoorbusinesslettersentandreceivedbyafacsimilemachine.I.FormatCompanyNameAddressTelFaxWebaddressTo:From:Company:Ref.No.:Fax:Page:Tel:Date:Subject:Cc:Urgent

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ForReview

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PleaseRecycleSalutationEarliercontactregardingthesubjectofthefaxThepurposeofwritingClosing,expectedactionsorwishesComplementaryclose

SignatureII.TipsItisbettertokeepdetailsinlistsratherthanparagraphs.Subjecthelpsreadersunderstandwhatthefaxismainlyabout.Usesimple,legiblefontforyourfax.Avoidhandwrittennotesexceptsignature.Avoiddarkareassuchasgraphics.III.Warm-upExerciseYouareKennyLiu,theDirectorofKen’sCheeseHouse.WriteafaxtoMr.Anderson,theSalesManagerofWayne’sSupermarkettotalkabouttheconfirmationofanorder.PointsYouhadatelephoneconversationtoday.Mr.Andersonordered120cartonsCheddarDeluxe.SectionTwo

SamplesJacksonBrothers1ParkAve,NewYorkNY10016Tel07-8153127Fax07-8153125To:AlfredBillFrom:DennisJacksonCompany:HenkelLimitedRef.No.:Fax:07-8165279Page:1Tel:07-8165735Date:April18,2012Subject:TheLastedCatalogueCc:□Urgent□ForReview

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□PleaseReply □PleaseRecycleSample1DearMr.Bill,Thankyouforyourinquiryof15Aprilaskingforthelatesteditionofourcatalogue.Wearepleasedtosendyouthelatestbrochure.Wewouldalsoliketoinformyouthatitispossibletomakepurchasesonlineat.Welookforwardtowelcomingyouasourcustomer.Yourssincerely,DennisJacksonDennisJacksonMarketingDirectorJacksonBrothersFirstNationalTradingCo.3145olumbusAvenue,NewYork,NY10023Tel212-7995999Fax212-7995998To:ChrisBrownFrom:KennyLiuCompany:FirstNationalTradingCo.Ref.No.:Fax:212-7965489Page:1Tel:212-7965483Date:April12,2012Subject:DocumentsforMeetingCc:□Urgent□ForReview

□PleaseComment□PleaseReply □PleaseRecycleSample2DearMr.Liu,I’mlookingforwardtomeetingyouTuesdaythe5that9a.m.inyouroffice.Tomakeoursessionmoreproductive,here’salistofitemsitwouldbenicetohaveathandforthemeeting:

TheGoldReport,includingthetradeareamapwecreatefromtheircustomerdata.Brochuresorotherpromotionalmaterialsyouhaveonyourfirmandconsultingservices.Testimonialsfromsatisfiedconsultingclients.Clientlists.

Ideally,ifyougivemethego-aheadtocreateadirectmailpackageforyou,I’dliketotakeasmuchofthisasIcanbackwithme.

YoursSincerely,ChrisBrownChrisBrownVicePresidentFirstNationalTradingCo.RMTradingCo.234MorseAve,Wyckoff,NJ07481Tel201-8480011Fax201-8480010To:NoraStuartFrom:AliceJamesCompany:FourSeasonsHotelRef.No.:

Fax:201-8326743Page:1Tel:201-8326745Date:Mar.19,2012Subject:VenuefacilitiesCc:□Urgent□ForReview

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□PleaseReply □PleaseRecycleSample3DearMs.Stuart,Wearecurrentlyseekingavenueforthisyear’ssalesconvention,scheduledforJune.Pleaseprovidefullinformationabouttheconventionfacilitieswhichyourhoteloffers,andthechargesforthem.Weexpectupwardsof80delegates.Yourearlyresponsewillbeappreciated.

Yoursfaithfully,AliceJamesAliceJamesExecutiveAssistantRMTradingCo.LATElectronicsCo.2111ChicoAve.,S.ElMonte,CA91733Tel323-9338906Fax323-9338900To:JoyceLeeFrom:GeorgeCarterCompany:LionIncorporatedRef.No.:Fax:323-9864327Page:1Tel:323-9864329Date:April18,2012Subject:AdditionaldiscountCc:□Urgent□ForReview

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□PleaseReply □PleaseRecycleSample4DearMs.Lee,Thepasttwoyearssawamarkedincreaseinourpurchasesofgoodsfromyou.InfactlastyearwetouchedHKD100,000,anewrecordforus.Alsoifyoucheckouraccount,youwillfindthatwehavealwaysbeenpromptinourpayments.Inviewofthesewewouldliketoaskyouforanadditionaldiscountof7%ofyourgoods.Atpresentwearegettingonly9%to13%discount.Ifyoucouldletushaveabetterdiscount,wearesurethatwecanincreaseourbusinessvolumeevenmore.Thisissomethingbeneficialtobothofus.Ifourproposalisacceptabletoyou,pleaseinformussoon.Wewillbeplacingournextorderinafortnightorso.

Yourssincerely,GeorgeCarterGeorgeCarterSalesManagerLATElectronicCo.SectionThree

SituationWritingSituation1YouwanttobearegionalretailerforTSTTradingCo.,Ltd..Youhavetosendafaxtothecompanytoaskforacatalogueandpricelist.CompletethefollowingfaxaccordingtotheChineseprovided.UniversalCompanyP.O.BOX1089Arcata,CA95518-1089Tel.:707-3715673Fax:707-3715621 ToClintWoodFromSandyGreyCompanyTSTTradingCo.,Ltd.Ref.No.Fax310-3714428Page1Tel.310-3714429DateMay13,2012SubjectProductInquiryC.c.□Urgent□ForReview

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□PleaseReply □PleaseRecycleDearMr.Wood,

Pleasesendmeacopyofyour_____________________________________（最新的產(chǎn)品目錄和價格單）________________________________________________（請告知貴公司的零售條款及折扣）.

Yourssincerely,SandyGreyUniversalCompanythelatestcatalogueandpricelistofyourproductsAndletusknowyourcompany'sretailtermsanddiscountsSituation2YouareDennisWu,theSalesManagerofCNFoodCo.,Ltd..YouneedtosendafaxtoBrucePeterofWal-Martindicatingthatcertaingoodsaretemporarilyoutofstock.CompletethefollowingfaxaccordingtotheChineseprovided.CNFoodCo.,Ltd.13014ESpragueAve.,SpokaneValley,Washington99216Tel.:202-3262222Fax:202-3262223www.cnfood.comToBrucePeterFromDennisWuCompanyWal-MartRef.No.No.673Fax202-3276584Page1Tel.202-3276532DateFeb.18,2012SubjectProductTemporarilyoutofStockC.c.□Urgent

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□PleaseComment□PleaseReply□PleaseRecycleDearMr.Peter,_________________________________________（感謝您2012年2月9號的訂單）.

However,weareunabletosupplytheDragonBrandfragrantriceasyourequestedforwearealsooutofstockwithregardstotheitem.____________________________________________________________________________________________（我們一收到貨物就立即給你們發(fā)貨，時間大概是下月月初）.

____________________________________________（對由此給您帶來的不便，我深表歉意）

Yourssincerely,DennisWuSalesManagerCNFoodCo.,Ltd.ThankyouforyourorderinFebruary2012,9Wewilldeliveritassoonaswereceivethegoods,thetimeisprobablyatthebeginningofnextmonthIdoapologizefortheinconveniencecausedbyit.Situation4SupposeyouareParkHow,theSalesManagerinHorizonGarmentCo.,Ltd..SendafaxtoEricLee,theViceManagerofKatrinaCo.,Ltd.toapologizefortheshipmentdelayofhiscostume.PointsApologizeforthedelayofshipping.Explainthereasonfortheshipmentdelayisthatthedeliverytruckhadanaccident.Offer5%offontheshipmentinvoiceascompensation.DearMr.EricLee,Idoapologizeforthedelayofshippingthecostume.Thereasonforthedelayoftheshipmentisthatthedeliverytruckhadanaccidentonthewaytowhereyouare.Ourcompanywouldoffer5%offontheshipmentinvoiceascompensation.Yourstruly,ParkHow,TheSalesManagerHorizonGarmentCo.,Ltd.Situation5Ms.Whiteisapotentialcustomerofyourcompany.Sendherafaxaboutyournewpromotions.PointsTellherthatshecanviewyourpromotionsonyourwebsitewww.softhy.co.uk.Giveanadditionaldiscountof5%fromlistpriceasanintroductoryoffer.Thedeadlineofthediscountwillbetheendoftheyear.DearMs.White,Youarewelcometoourpromotionsonourwebsitewww.softhy.co.uk.Whateveryoupurchaseonitwewouldofferanadditionaldiscountof5%fromlistpriceasanintroductoryoffer.Soitisaverygoodopportunityforyoutobuywhatyouneed.Thedeadlineofthediscountwillbetheendoftheyear.Donothesitatetophoneusifyouwanttoknowmoreaboutthepromotions.Yourstruly,ParkHow,TheSalesManagerHorizonGarmentCo.,Ltd.Unit12AdvertisementWritingLearningObjectivesknowthefunctionsofanadvertisement;knowbasicelements&principlesofadvertisementwriting;draftandwriteasimpleadvertisement.SectionOne

GeneralIntroductionAnadvertisementisawaytoshowaproductorservicetothepotentialcustomersandpersuadethemtobuyit.I.FormatHeadingSubhead(optional)Body:1.SectionHeading…2.SectionHeading…II.TipsAdvertisementwritingisinhalf-literarystyle.Thelanguageshouldberich,colorful,imaginativeandvivid.Puttheinformationinsections.Highlighttheadvantagesoftheproductorserviceinsomeway.Usebulletstomakeaclearlayout.Usepresenttenseandactivevoice.Useinterrogativeandexclamationmarkstoemphasize.Useimperativesentencestoimpresscustomers.Useallkindsofrhetoricdevices,suchassimile,metaphor,pun,etc.topersuadecustomers.III.Warm-upExerciseThenwriteanadvertisementforanewkindoftransparenttoothpastebyyourselfaccordingtotheinformationbelowwithin10minutes.Ithasamintflavor.Itcanprotectagainstplaquebacteriafor12hours.Itcanpreventcavities,fightgingivitis,etc..SectionTwo

SamplesSony46"LEDEX523InternetTVConnecttomorethanjustHD.AnexceptionalFullHD1080pexperienceisjustthebeginning.EdgeLEDbacklitBRAVIA?EX523SeriesLCDHDTVsproducearemarkablepicturewithbrilliantcolorandcontrast—allwrappedupinaslimdesign.However,itfeaturesbuilt-inWi-Fi?thatletsyoubreakawayfromthecableboxanddialupyourfavoriteonlineentertainment.Instantlystreamhitmovies,popularTVshowsandthelatestmusicfromQriocity?,Netflix?,HuluPlus?,Pandora?andmanymore.Usethebuilt-inUSBinputtosharephotos,videosoryourmusiclibrary.Sample1Sample2Revlonchangesmascaraforever!Here.Now.TheNewFlexibleMascara.Chooseyourangle.Getperfectcontrol!Revlon’snewbrushlocksintothreedifferentangles.Movesinclose,evenon“theothereye”.Thesuper-lastingnewwaterproofformulaleaveslasheslong,lushandflexible.Nowmakebotheyeslookverybig…h(huán)eartbreakinglybeautiful!Sample3EsteeLauderAreyouusingyesterday’smakeupfortoday’sface?IntroducingLucidityLight-DiffusingmakeupSPF18It’sthatrarestofthings—atruebreakthrough.Amakeupthatcoversflawlessly…yetlooksnatural.Amakeupthatmoisturizesandprotectsyourskinineveryminuteyou’rewearingit.EsteeLauderResearchhasfoundawayforthecolortoskimthesurfaceofyourskinsosmoothly.Itreflectslightawayfromlinesandshadows—makesthemseemtodisappear.Youdon’tseethemakeup…youseetheperfection.WearitwithLuciditylooseorpressedpowder.Lucidity.Today’smakeup.OnlyfromEsteeLauder.Sample4ImaginePURSUINGYOURRESEARCHDREAMWhenyoustudyinCanada,you’repartofaresearchcommunitythatdemonstratesstrengthinabroadrangeofdisciplines.Canadianuniversityresearchaccountsformorethanone-thirdofCanada’sresearcheffort,thehighestproportionintheG8,soyouknowthatyourresearchgoalsaresupported.YourdreamscometolifewhenyoustudyinCanada.SectionThree

SituationWritingSituation1GALAXYNoteisaproductdesignedandmarketedbySamsung.CompletethefollowingadvertisementwiththeChineseprovided.GALAXYNoteisanewtypeofsmartphone,borneofinsightandinnovation.Itistheultimateon-the-godevicewhichconsolidatescorebenefitsofdiversemobiledeviceswhilemaintainingsmartphoneportability.___________________________________________________________________________________（它能滿足你的所有渴望，讓你能夠簡單地操作）.Itistrulysmart.Consumerresearchindicatesthat_____________________________________________________________________________________________________________（即使在旅途中，無論是瀏覽網(wǎng)頁，收發(fā)電子郵件，玩游戲，還是觀看照片和影片，人們總是希望同時處理更多的工作）.Todoallthis,consumerscarrymultipledevices,becauseeachdevicehasuniquebenefitsthatworkbestinaparticularsituation.______________________________________________________________________（因此，人們需不時轉(zhuǎn)換使用不同產(chǎn)品來滿足需求）.Evenforconsumerswithmultiplesmartdevices,theystillcarryaroundanotepadforwritingdownideas.Thereisanemergingdesireforaprimarydeviceforon-the-gousethatcouldconsolidatethecoretasksofmultipledevicesaswellasrecreatetheeaseandsimplicityofusingapenandpaper.___________________________________________（GALAXYNote的出現(xiàn)反映了你的欲望）.TheGALAXYNoteisaprimarydevicethatwillminimizetheneedtoswitchtootherdeviceswhileonthegoandopenupthepotentialofyourmobileexperience.Itempowersyouwitheverythingyoucaneverdesiresothatyoucansimply,feelfreetooperateit.peoplealwayswanttodomoretasksmuchbetter,evenonthego,whetheritiswebbrowsing,email,games,orviewingphotosandvideos.Therefore,consumersconstantlyswitchdevicestousetherightdeviceattherighttime.TheGALAXYNotewascreatedtoreflectyourdesires.Situation2Thefollowingisarefrigeratoradvertisement.CompletethefollowingadvertisementwiththeChineseprovided.Fresh-KeepingTechnologyBeforeyoubuygroceriesorfeedyourfamily,________________________________________________（你應(yīng)該想想你冰箱的質(zhì)量）.Canitkeepyourfoodfresh?Forhowlong?Willitkeepbacteriaandgermsfromspreading?____________________________________________________（在冰箱內(nèi)保存數(shù)天后，食物的味道是否依然不變）?_________________________________________________（配合三星突破性的冷卻技術(shù)）,itcan.Samsung’srefrigeratormaintainshumidityupto75%,_________________________________________________________________________________________________________（能使水果和蔬菜保持天然滋潤，沒有任何氣味的混合，令食物保持原有的味道）,andthere’snoicybuildup.TwinCoolingPlus?isexclusivelydevelopedbySamsung.Itcontrolsandgeneratescoolingairfortherefrigeratorandfreezerseparatelywithtwoindependentevaporatorsandpreciseelectroniccontrol.youshouldthinkaboutthequalityofyourrefrigeratorWillthefoodtastethesameafterdaysintherefrigerator?WithSamsung'sground-breakingcoolingtechnologysofruitsandvegetableskeeptheirnaturalmoisture,there'snomixingofodourssofoodtastesthewayitshouldSituation5Writesectionheadingsforthefollowingadvertisement.NYTTheworld’spremiernewssite.Enjoyunlimitedaccesstotheworld’sfinestjournalism,withcontinuouscoverageofthemostimportantnews,issuesandnewsmakers,plusprovocativeopinionandinnovativemultimedia.1.__________________TheNewYorkTimesnewsroomisa24-houroperation,withjournalistsinNewYork,acrossthenationandaroundtheworldreportingoncriticaleventsastheyunfold.24-HourNewsDesk2._______Onawidearrayoftopics—fromtopnewstonewfilmstothelatesttechnology—ourvideoscaptureevents,issuesandnewsmakers,fromtheuniqueperspectivesofrenownedTimesjournalists.3.__________Frominteractivemapstotimelinesandslideshows,ourdynamicmultimediabringoutvitalaspectsofstoriesinnewandcompellingways.4.BlogsOver50inall,ontechnology,culture,healthandmore.GetafinancialedgewithDealBook;gainpoliticalinsightswithTheCaucus;tapthemindsofexpertsineveryfield.VideosMultimediaUnit13InquiryandReplyWritingLearningObjectivesknowthefunctionsofaninquiryandthereply;knowbasicelements&principlesofaninquiryandthereplywriting;draftandwriteaninquiryandthereply.SectionOne

GeneralIntroductionInquiriesareusedquiteoftenasusualwaysforthecommunicationbetweenthefuturesellerandbuyer.Generallyspeaking,therearetwokindsofinquiries:generalandspecificinquiries.Areplyistheletterwhichanswerstotheinquiry.I.Format

InquiryInsideAddressSalutationBody:1.thesourceoftheinformationandbriefself-introduction2.briefexplanationofthepurposeofwritingtheletter3.yourgoodwillofcooperationComplimentaryCloseSignatureReplyInsideAddressSalutationBody:1.thanksfortheinquiry2.necessary&specificinformationaccordingtotheinquiry3.yourgoodwillofcooperationComplimentaryCloseSignatureII.TipsIntheinquiriesMakeabriefself-introductionorabriefstatementofyourpurposeatthebeginning.Makeyourrequestsinapoliteway.Stateyourinquiryclearlyandstatethemostimportantmessageinapositiveway.Usingencouragingwordstoconvinceyourreaderstotakeaction.Endonanoptimisticnoteandrequestanearlyreply.Thelanguageshouldbesimple,accurateandguideless,andthetoneshouldbecordial,sincereandcourteous.IntherepliesAreplyshouldmainlyconsistofthreebasicparts:expressingthemeaningofthanks,replyingtherequirementsoftheinquiry,andshowingthedesiretoenterintobusinessandthehopeoffurthercontact.Expressyourappreciationfortheperson’sinterest.Emphasizeoneortwopositivefeaturesofthethingsyoumentioned.Thereplyshouldbepromptandcourteousandcoveralltheinformationaskedfor.Describebenefitsassociatedwiththemessageandemphasizethepositivefeaturesofthethingsyoumentioned.Thelanguageshouldbedirectandaccurate.III.Warm-upExerciseNow,supposeyourcompanyneeds10,000pcs100%cottonwomen’sprintedT-shirt.Youarewritingtoaclothingsupplierasaninquiry.Intheinquiry,youshouldalsoaskforsomeinformationaboutthegoods.PointsThesupplier’sinformationcomesfromtheCantonFair.Youaskfortheinformationaboutspecification,pricelist,samplebook,paymenttermsandotherinformationyouneed.Expressyourdesireofplacingalong-termorderifthepriceisconsiderable.SectionTwo

SamplesDearSirs,WelearnfromoneSwedencompanyofthesametradethatyouareproducingforexporthand-madecarpetsofdifferentsizesinwoolandsilk.Weareinterestedinthem,forthereissteadydemandinourmarketforcarpetsofgoodquality.Wewillbeappreciativeifyousendusacopyofyourcarpetcatalogue,withdetailsofyourpricesandtermsofpayment.Ishouldfinditmosthelpfulifyoucouldalsosupplysomesmallpiecesassamplesofvarioustypes.Inviewofthedemandforyourproducts,animmediatereplyisappreciated.Yourstruly,JohnSmithPurchaseManagerSample1Sample2DearSirs,WeoweyournameandaddresstoonetradepartnerontheChineseImport&ExportCommoditiesFairinGuangzhouwhohasinformedusthatyouareoneofthelargestexportersofplasticproductsinEurope,andyouwishtoextendexportbusinesstoourmarket.Youwillbepleasedtonotethatweareimportersofplasticproducts,havingover50years’experienceinthisarea.Atpresent,wearekeenlyinterestedinhouseholdplasticproductsandwewillbepleasedifyoukindlysendusyourlatestpricelistandcatalogueforallkindsofhouseholdplasticproductsspecifyingthespecificationsanddesigns.Weappreciateyourearlyreply.Yourstruly,JohnSmithPurchaseManagerSample3DearMr.Wood,FurthertoyourinquiryofJuly11th,2011,Ihavepleasureinenclosingdetailsofourcopymachines.Allthemodelsillustratedcanbesuppliedfromstockatcompetitiveprices.Aswecarryalargestockofthegoodsinsuperiorquality,wecanexecuteyourcommandspromptlyandfaithfully,attherock-bottomprices,asshowninthepricelist.MayIsuggestavisittoourshowrooms?Thenweshalldemonstratethevariousmachinesandatthesametimeshowyouourwiderangeofofficeequipment.Yourssincerely,DavidWangSalesManagerSample4DearSirs,Thankyouforyourletterenquiringaboutthestainlesshandtoolsdated11July.Ihavepleasureinenclosingourlatestillustratedcatalogueasyourequested.Thisincludesdetailsofanumberofstainlesshandtoolsindifferentmodels.Asyoumentioned,youmaybeparticularlyinterestedinournewestproduct,theLH-81023model.Youwillfinddetailsofthismodelon13ofthecatalogue,andwillseefromthepricelistthatpricesofthemodelsarealsoreasonable.Ifyouwouldlikedemonstrationsofanyofthemodelsinthecatalogue,Iwouldbehappytoarrangeforourrepresentativetocallonyouwheneverconvenient.Yourssincerely,DavidWangSalesManagerSectionThree

SituationWritingSituation1CompletethefollowinginquirybytranslatingtheChineseintoEnglish.DearSirorMadam,WemetyouintheCantonFair,hopingyoustillrememberus.______________________________________________________________________________（我們公司是中國最大的專門從事家用紡織品進出口的企業(yè)之一）.Now,wearewritingtoyoutoestablishbusinessrelationswithyou.Wearemuchinterestedinyour100%cottonembroideryteatowelsandshallbegladifyoutellusanexactspecificationoftheproducts.____________________________________________________________________________________（若貴公司能寄送你們詳細的產(chǎn)品目錄及最新的包含支付方式的價目表，我方將不勝感激）.Lookingforwardtoyourearlyreply.Yourssincerely,JerryLeePurchaseManagerWeareofoneofthelargestspecializingenterprisesinChinainhometextilesimportandexportItwouldbeappreciatedifyoucanpostusyourdetailedcatalogueandthelatestpricelistwithpaymentitemsSituation2Supposeyouarealargesupplierofhouseholdelectricalappliances,andyoulearnedfromtheEBaywebsiteaboutanexporterofthehouseholdovens,icecreammakers,toasterovens,stewcookersandetc..Nowyouwritealettertoaskthemtosendyoudetailsoftheirvariousrangesofproducts.Andaskthemthediscounttheycanallowonpurchasesofquantitiesofnomorethan1,000pcs.ofindividualitems,andquotetheCIFPricetoShanghai.PointsAskthemtosendyoudetailsofthevariousrangesoftheproducts.Askwhetherthereisapossibilityofgivingaspecialdiscount.AskthemtoquotetheCIFprice.Statethepossibilityofplacinganorder.DearSirs/Madams,WehavelearntfromEBaythatyouareanexporterofthehouseholdovens,icecreammakers,toasterovens,stewcookersandetc..WewouldliketotakethisopportunitytointroduceourselvesasoneofthelargestsuppliersofhouseholdelectricalappliancesinShanghaiformanyyears.Weareinterestedinyourproducts.PleasesendusthedetailsofthevariousrangesofyourproductsandquoteusyourlowestpriceCIFShanghai.Wewouldalsoliketoknowifyoucouldofferspecialdiscountonanorderofnomorethan1,000pcsofindividualitems.Wehopethatwewillestablishalongtermbusinessrelationshipwithyou.Ifyouwouldliketoknowanyinformationaboutus,pleasedonothesitatetocontactus.Welookforwardtohearingfromyousoon.Yourtruly,(Signature)Situation3Supposeyouarethesalesmanofonecompany,whichisspecializingintheexportofthecarpet.Andyoureceivedaninquiry(SectionTwo,Sample1)onJan.24th2011.Pleasewriteareplytothisinquiryandnoticethefollowingpoints.PointsExpressthanksfortheinquiry.Answeralltheinformationaskedfor.Pointoutthebrightmarketprospect.Expressintentionoffurthercooperation.DearSirs,WeareverygladtoreceiveyourletterofJanuary24inwhichyouenquiredaboutourproducts.Weareenclosingourcatalogueandthepricelistswithdetailedtermsofpayment.Wearealsosendingyousamplesofthecarpetsweproduced.Wearesureyouwillfindthatweuseonlythebestqualitymaterialsforourproducts.Thehighstandardofworkmanshipwillappealtoyourdomesticbuyers.Asyouhavementioned,abrightprospectforourproductsinyourmarketisforeseeable.Wehopethatwewillestablishalongtermbusinessrelationship.Weinviteyourattentiontoourotherproductssuchascurtainsandtablecloth,detailsofwhichyouwillfindinthecatalogue.Welookforwardtoreceivinganorderfromyousoon.Yoursfaithfully,(Signature)Situation4SupposeyouarethesalesmanageroftheFagorIndustrialCo.,Ltd.,whichisoneofthefivewell-knownplasticproductsenterprisesinU.K..Andyoureceivedaninquiry(SectionTwo,Sample2)inMar.11th2011.Pleasewriteareplytothisinquiry.PointsExpressthanksfornotice.Givethecompleteanswers.PointoutthebrightmarketprospectandmentionthelatestproductLE-009onthecatalogue(page12)tocreatenewbusinessopportunities.Expressintentionoffurthercooperation.DearSirs,WeareverypleasedtoreceiveyourinquiryofMarch11andareenclosingourillustratedcatalogueandpricelistgivingthedetailsyouaskedfor.Alsobyseparatepostwearesendingyousomesamplesandfeelconfidentthatwhenyouhaveexaminedthemyouwillagreethatthegoodsarebothexcellentinqualityandreasonableinprice.Ourproductscombinetheadvancedeco-friendlytechnologyandtrendydesign,whichI’msure,willbepopularinyourmarket.WeinviteyourspecialattentiontoourlatestproductLE-009,detailsofwhichyouwillfindinthecatalogue(page12).Welookforwardtoreceivingyourfirstorder.Yoursfaithfully,(Signature)Unit14SalesLetterWritingLearningObjectivesknowthefunctionsofasalesletter;knowbasicelements&principlesofsalesletterwriting;draftandwriteasalesletter.SectionOne

GeneralIntroductionAsaformofadvertising,asalesletterisapieceofdirectletterwhichisdesignedtopersuadethereadertopurchaseaparticularproductorserviceintheabsenceofasalesman.I.FormatSalutationBody:1.aquotationoranattention-grabbingshortstorytocatchthereaders’attention2.adescriptionoftheproductinthereaders’interesttoarousetheirinterest3.evidencesofinspiringthereaders’desiretobuyyourproducttostimulatetheirdesire4.encouragementtoactimmediatelytoinducetheiractionofpurchaseComplimentaryCloseSignatureII.TipsGivetheletteranattractivebeginningandmakeitaspersonalaspossible.Brieflydescribethecompleteproductorservice.Persuadethecustomertotakeactio