綜合商務(wù)英語知到課后答案智慧樹章節(jié)測試答案2025年春武漢商學院

綜合商務(wù)英語知到課后答案智慧樹章節(jié)測試答案2025年春武漢商學院第一章單元測試

Acompanyisessentiallyanartificialpersoninthatitisanentityseparatefromtheindividualswhoown,manage,andsupportitsoperations.（）

A:對B:錯

答案:對Whichisnottheadvantageofstartingacompany?()

A:Increasedlegalliability.

B:Incomediversification.

C:Astrongcorrelationbetweeneffortandreward.

D:Creativefreedomandflexibility.

答案:Increasedlegalliability.

Acorporationisalegalentitythatisseparateanddistinctfromitsowners.（）

A:對B:錯

答案:對Acorporation'smostimportantaspectislimitedliability.（）

A:錯B:對

答案:對Acorporation'sgoalisonlyfor-profit.（）

A:錯B:對

答案:錯Whichoneofthefollowingisnotthemainbusinesstype?()

A:Firm.

B:Partnership.

C:Corporation.

D:Soleproprietorship.

答案:Firm.

Partnersarepersonallyheldliableforanybusinessdebtsofthepartnership,whichmeansthatcreditorsorotherclaimantscangoafterthepartners'personalassets.（）

A:錯B:對

答案:對Whichoneofthefollowingstatementsisnotcorrect?()

A:Seniorleadersshouldconsideravarietyoffactorsbeforedecidingwhichtypeoforganizationisbestfortheirbusiness,includingthebusinessgoals,industry,andcultureofthecompany.

B:Adecentralizedstructurehasadefinedchainofcommand.

C:Successfulorganizationalstructuresdefineeachemployee'sjobandhowitfitswithintheoverallsystem.

D:Anorganizationalstructureoutlineshowcertainactivitiesaredirectedtoachievethegoalsofanorganization.

答案:Adecentralizedstructurehasadefinedchainofcommand.

Organizationalstructuresarenormallyillustratedinsomesortofchartordiagramlikeapyramid,wherethemostpowerfulmembersoftheorganizationsitatthebottom,whilethosewiththeleastamountofpowerareatthetop.（）

A:對B:錯

答案:錯Traditionally,organizationshavebeenstructuredwithdecentralizedleadershipandanundefinedchainofcommand.（）

A:對B:錯

答案:錯

第二章單元測試

Leadershipinvolves:______.()

A:supervisingthecompletionoftheirtasks

B:negotiatingwithsuppliers

C:showingworkershowtoeffectivelyperformtheirresponsibilities

D:settingapositiveexampleforstafftofollow

答案:supervisingthecompletionoftheirtasks

###showingworkershowtoeffectivelyperformtheirresponsibilities

###settingapositiveexampleforstafftofollow

Aneffectiveleaderisapersonwhodoesthefollowing:()

A:Managesdeliveryofthevision.

B:Createsaninspiringvisionofthefuture.

C:Coachesandbuildsateam.

D:Motivatesandinspirespeopletoengagewiththatvision.

答案:Managesdeliveryofthevision.

###Createsaninspiringvisionofthefuture.

###Coachesandbuildsateam.

###Motivatesandinspirespeopletoengagewiththatvision.

Inbusiness,avisionisarealistic,convincingandattractivedepictionofwhereyouwanttobenow.（）

A:錯B:對

答案:錯Leadersworkhardthroughouttheprojecttoconnecttheirvisionwithpeople'sindividualneeds,goalsandaspirations.（）

A:錯B:對

答案:對Aleaderwillensurethatteammembershavethenecessaryskillsandabilitiestodotheirjobandachievethevisionbytrainingandcoachingpeopletoimproveindividualandteamperformance.（）

A:對B:錯

答案:對Authoritarianleadershipstyleisaone-personshowwhichallowsaleadertoimposeexpectationsanddefineoutcomes.（）

A:錯B:對

答案:對Theadvantagesofauthoritarianleadershipstyleinclude:()

A:Mistakesintheimplementationofplanscanbereduced.

B:Itreducesgroupsynergy&collaboration.

C:Chainofcommandcanbeclearlyemphasized.

D:Timespentonmakingcrucialdecisionscanbereduced.

答案:Mistakesintheimplementationofplanscanbereduced.

###Chainofcommandcanbeclearlyemphasized.

###Timespentonmakingcrucialdecisionscanbereduced.

Delegativeleadershipstyleisalsoknownas“democraticleadership”.（）

A:錯B:對

答案:錯Transformationalleadershipstylesuserewards,punishmentsandotherexchangestogetthejobdone.（）

A:錯B:對

答案:錯Whichoneofthefollowingstatementsisnotcorrect?()

A:Itcansometimesleadtothedeviationofprotocolsandregulations.

B:Itleadstoaloweremployeeturnoverrate.

C:Itusesmotivationandinspirationtogainthesupportofemployees

D:Employeescanchooserewardsystems

答案:Employeescanchooserewardsystems

第三章單元測試

Strategiesaretheplansforhowtheorganizationwilldowhatit’sinbusinesstodo,howitwillcompetesuccessfully,andhowitwillattractandsatisfyitscustomersinordertoachieveitsgoals.（）

A:對B:錯

答案:對Strategicmanagementinvolves__________.()

A:evaluatingemployees’performance

B:settingobjectives

C:ensuringthatmanagementrollsoutthestrategiesacrosstheorganization

D:analyzingthecompetitiveenvironmentandtheinternalorganization

答案:settingobjectives

###ensuringthatmanagementrollsoutthestrategiesacrosstheorganization

###analyzingthecompetitiveenvironmentandtheinternalorganization

Anorganizationmayrelysolelyonthechiefexecutiveofficer(CEO)forguidanceratherthanhavingseveralemployeesdevotedtostrategy.（）

A:錯B:對

答案:錯Themissionisastatementoftheorganization’spurpose.（）

A:對B:錯

答案:對STEP1ofthestrategicmanagementprocessistoconductanexternalanalysis.（）

A:錯B:對

答案:錯Whenconductinganexternalanalysis,managerscanexamineallcomponentsoftheenvironmentlike________.()

A:financialassets

B:demographic

C:humanassets

D:sociocultural

答案:demographic

###sociocultural

Ifanorganizationplanneditsstrategieseffectively,theperformancewillsurelybehigh.（）

A:錯B:對

答案:錯Acorporatestrategyisanorganizationalstrategythatspecifieswhatbusinessesacompanyisin—orwantstobein—andwhatitwantstodowiththosebusinesses.Whichoneisnotacorporatestrategy?()

A:Renewal

B:Stability

C:Differentiation.

D:Growth

答案:Differentiation.

Organizationsgrowbyusing_____________.()

A:verticalintegration

B:concentration

C:differentiation

D:horizontalintegration

答案:verticalintegration

###concentration

###horizontalintegration

Afunctionalstrategyisastrategyforhowanorganizationwillcompeteinitsbusiness.（）

A:對B:錯

答案:錯

第四章單元測試

Theamountofremunerationanditscomponentsdependonmanyfactors,including:__________.()

A:thejobtype

B:theemployee'svaluetothecompany

C:thegeneralstateoftheeconomy

D:thecompany'sbusinessmodel

答案:thejobtype

###theemployee'svaluetothecompany

###thegeneralstateoftheeconomy

###thecompany'sbusinessmodel

Goldenparachuteisasigningbonus,duewhentheemployeestartsthejob.（）

A:錯B:對

答案:錯Attheexecutivelevel,remunerationcanincludeoptions,bonuses,expenseaccounts,andotherformsofcompensation.（）

A:錯B:對

答案:對___________aresometypesofremuneration.()

A:Tips

B:Commission

C:Useofacompanymobiledeviceorcar

D:Gymmemberships

答案:Tips

###Commission

###Useofacompanymobiledeviceorcar

###Gymmemberships

Formanyworkers,salaryandremunerationarethesame.（）

A:對B:錯

答案:對Anemployee'sbasepaycanonlybeexpressedasanannualsalary.（）

A:錯B:對

答案:錯Inadditiontopayinghighbasesalaries,companiesmaywooprospectiveemployeeswithadditionalperks,includingagenerousbenefitspackage,retirementplan,bonuses,investmentoptions,andtangiblerewards.（）

A:錯B:對

答案:對Themostcommonbenefitsinclude____________.()

A:educationassistance

B:life,disability,andhealthinsurance

C:tuitionreimbursement

D:retirementbenefits

答案:educationassistance

###life,disability,andhealthinsurance

###tuitionreimbursement

###retirementbenefits

Somefringebenefitscomeintheformofreducedpricesongoodsandservices,including___________.()

A:Museumsandculturalinstitutionsmightofferfreeadmissiontoemployeeswhosefirmsaremajordonorsoreventsponsors.

B:Someemployersprovidestafferswithcellphones.

C:Employeegetbonusattheendofayear.

D:Cellphoneprovidersoffercorporatediscountsontheirplanstocertainlargecompanies.

答案:Museumsandculturalinstitutionsmightofferfreeadmissiontoemployeeswhosefirmsaremajordonorsoreventsponsors.

###Someemployersprovidestafferswithcellphones.

###Cellphoneprovidersoffercorporatediscountsontheirplanstocertainlargecompanies.

Whileyourtake-homepayisaveryimportantconsideration,youshouldalsokeepinmindanyotherperksthatyouremployeroffersyou.（）

A:對B:錯

答案:對

第五章單元測試

Professionalswhoworkinacorporation'smarketingandpromotiondepartmentsseektogettheattentionofkeypotentialaudiencesthrough()

A:promotion.

B:selling.

C:advertising.

D:marketing.

答案:advertising.

Matchingproductstocustomersultimatelyensuresacompany’s______.Thatistheultimategoalofacompany’smarketingactivities.()

A:competitiveness

B:survival

C:profitability

D:revenue

答案:profitability

_________referstothedistributionoftheproduct.()

A:Price

B:Place

C:Promotion

D:Product

答案:Place

Marketingpertainstoallaspectsofabusiness,including().

A:sales

B:distributionmethods

C:productdevelopment

D:advertising

答案:sales

###distributionmethods

###productdevelopment

###advertising

Thetermmarketingmix(4ps)oftenrefersto().

A:place

B:price

C:product

D:promotion

E:people

F:process

答案:place

###price

###product

###promotion

The4Pscanbeusedwhen()

A:optimizingsaleswithatargetaudience.

B:planninganewbusinessventure.

C:testingacurrentmarketingstrategyonanewaudience.

D:evaluatinganexistingoffer.

答案:optimizingsaleswithatargetaudience.

###planninganewbusinessventure.

###testingacurrentmarketingstrategyonanewaudience.

###evaluatinganexistingoffer.

Eachelementofmarketingmix(4Ps)canbeexaminedindependently,butinpractice,theyoftenaredependentononeanother.（）

A:對B:錯

答案:對Promotionsrelativelyremainthesamenomatterwhatstageoftheproductlifecycletheproductisin.（）

A:錯B:對

答案:錯Theultimategoalofamarketingstrategyistoachieveandcommunicateasustainableoverrivalcompanies.（）

A:對B:錯

答案:對Marketingstrategyandmarketingplanmaynotbeincorporatedintoonedocument,particularlyforsmallercompaniesthatmayonlyrunoneortwomajorcampaignsinayear.（）

A:錯B:對

答案:錯

第六章單元測試

Outsourcinggivescompanymanagementabilitytocleartheirmindfromthe_____activitiesandworktowardsthe____ones.()

A:non-core,core

B:core,non-core

C:core,core

D:non-core,non-core

答案:non-core,core

Asianculturesemphasize_______andviewpeopleasgroupsratherthandistinctindividuals,whichisknownascollectivism.()

A:cooperation

B:responsibility

C:identity

D:connection

答案:cooperation

Organizationsthatadoptindividualisticvaluesrecognizeemployeesfortheiruniqueskillsratherthanrewarding().

A:groupleader'sefforts

B:personalefforts

C:group'sefforts

D:individual'sefforts

答案:group'sefforts

Whataretheexamplesofoutsourcing?（）

A:Informationservice

B:Marketing

C:Manufacturingofproducts

D:Customerservice

答案:Marketing

###Manufacturingofproducts

###Customerservice

Countriesthatarerelativelymorecollectivisticinclude（）

A:Japan

B:Australia

C:China

D:Korea

答案:Japan

###China

###Korea

Countriesthatareconsideredindividualistculturesinclude（）

A:Indonesia

B:Australia

C:Germany

D:theUnitedStates

答案:Australia

###Germany

###theUnitedStates

Commoncharacteristicsoforganizationalindividualismculturesinclude:()

A:Peopleoftenplaceagreateremphasisonstandingoutandbeingunique.

B:Independenceishighlyvalued.

C:Individualrightstakecenterstage.

D:Beingdependentuponothersisoftenconsideredshamefulorembarrassing.

E:Therightsofindividualstendtotakeahigherprecedence.

F:Peopletendtobeself-reliant.

答案:Peopleoftenplaceagreateremphasisonstandingoutandbeingunique.

###Independenceishighlyvalued.

###Individualrightstakecenterstage.

###Beingdependentuponothersisoftenconsideredshamefulorembarrassing.

###Therightsofindividualstendtotakeahigherprecedence.

###Peopletendtobeself-reliant.

Ataskgiveninitsentiretytoanoutsidecompanyisknownasexternaloutsourcing.（）

A:對B:錯

答案:對Ifyouhavegivenatasktoadifferentareaofyourcompany,ortoadepartmentwhichspecializesinit,thisiscommonlyknownasinternaloutsourcing.（）

A:錯B:對

答案:對Whenyouareoutsourcingyouhireacontractor,notemployees,youcanhavethesamecontroloverit,asonyourin-houseteam.（）

A:對B:錯

答案:錯

第七章單元測試

Ifacompanythrivesanddecidestogopublic,itwillissuesharesonastockexchangethroughanto().

A:catchattention

B:makemoney

C:makepublicity

D:raisecash

答案:raisecash

Financialactivitiesaretheinitiativesandtransactionsthatbusinesses,governments,andindividualsundertakeastheyseektofurthertheir().

A:politicalgoals

B:culturalgoals

C:socialgoals

D:economicgoals

答案:economicgoals

Whenacompanysellssharesandmakesdebtrepayments,theseareboth().

A:operationalactivities

B:economicactivities

C:financialactivities

D:strategicactivities

答案:financialactivities

Thetermdescribesactivitiesassociatedwith（).

A:ordebt

B:investments

C:money

D:banking

E:credit,

答案:ordebt

###investments

###money

###banking

###credit,

Asindividuals,businesses,andgovernmententitiesallneedfundingtooperate,thefinancefieldincludes（）.

A:behavioralfinance.

B:socialfinance

C:personalfinance

D:public(government)finance

E:corporatefinance

答案:behavioralfinance.

###socialfinance

###personalfinance

###public(government)finance

###corporatefinance

Personalfinanceincludesthepurchasingoffinancialproductssuchascreditcards,insurance,mortgages,andvarioustypesofinvestments.（）

A:錯B:對

答案:對Bankingisnotconsideredacomponentofpersonalfinance.（）

A:錯B:對

答案:錯Inthefieldoffinance,financeactivitiesarethesametoeconomicactivities.（）

A:錯B:對

答案:錯Thepurposeofbehavioralfinanceistoidentifyandunderstandwhypeoplemakecertainfinancialchoices.（）

A:對B:錯

答案:對

第八章單元測試

Thecandidateswhowereabletopassthepreliminaryscreeningwillnowundergothe().

A:Finalinterview

B:Secondaryinterview

C:Selectioninterview

D:Initialinterview

答案:Initialinterview

_________involvesfillingvacancieswithexistingemployeesfromwithinanorganization.()

A:StaffingRecruiting

B:InternalRecruiting:

C:RetainedRecruiting

D:ContingencyRecruiting

答案:InternalRecruiting:

________istypicallyanemployer-sponsoredbenefitwhichhelpsformeremployeestransitionintonewjobs.().

A:OutplacementRecruiting

B:ReverseRecruiting:

C:RetainedRecruiting

D:ContingencyRecruiting

答案:OutplacementRecruiting

_____referstotheprocesswherebyanemployeeisencouragedtoseekemploymentwithadifferentorganizationthatoffersabetterfitfortheirskillset.（）

A:RetainedRecruiting

B:ContingencyRecruiting

C:ReverseRecruiting

D:OutplacementRecruiting

答案:ReverseRecruiting

Companiesalmostalwaysrecruitcandidatesfornewpositionsvia().

A:recruitingsoftware

B:jobboards

C:advertisements

D:socialmediasites

答案:recruitingsoftware

###jobboards

###advertisements

###socialmediasites

Whenwritinganattention-grabbingandthoroughyoushouldconsider:()

A:Includetheessentials.

B:Maketitlesasspecificaspossible.

C:Openwithacaptivatingsummary.

D:Keepdescriptionsconcise.

答案:Includetheessentials.

###Maketitlesasspecificaspossible.

###Openwithacaptivatingsummary.

###Keepdescriptionsconcise.

Whenyou’rerecruitingforasimilarposition,considerre-visitingtheresumesofpastapplicants，becausethesecandidates().

A:arealreadyfamiliarwithyourcompany

B:havebecomeyourfriends

C:mayhavegainedexperience

D:mayhavepickedupnewskills

答案:arealreadyfamiliarwithyourcompany

###mayhavegainedexperience

###mayhavepickedupnewskills

Themoreaccurateyourtitle,themoreeffectiveyouwillbeinpiquingtheinterestofthemostqualifiedandinterestedjobseekers.（）

A:錯B:對

答案:對Jobseekersseldomtaketimetoresearchemployeereviews,salarydata,benefitsandmorebeforeapplyingtojobs.（）

A:對B:錯

答案:錯Whenacandidatearrivesforanon-siteinterview,HRmanagersshallneveraskifthey’dlikesomethingtodrinkandshowthemwheretofindtherestrooms.（）

A:對B:錯

答案:錯

第九章單元測試

Today,()isoftenusedwhenweareexpandingthebusinessintointernationalterritories.

A:Demographicsegmentation

B:Psychographicsegmentation

C:Behavioralsegmentation

D:geographicsegmentation

答案:geographicsegmentation

Thecriteriaassistwithsegmentationinclude()

A:Selfcontainment

B:Profitablesize

C:Marketingmixresponse

D:Accessibility

答案:Selfcontainment

###Profitablesize

###Marketingmixresponse

###Accessibility

Theautomarketcouldbesegmentedby()

A:driver’sage,

B:productionscale

C:cost

D:enginesize,

答案:driver’sage,

###cost

###enginesize,

()canbeusedfordemographictypeofmarketsegmentation.

A:Income

B:Age

C:Usage

D:Gender

答案:Income

###Age

###Gender

Youcanseparatecustomersbasedonwheretheypurchasedyourproduct.()

A:錯B:對

答案:對

第十章單元測試

Aproductisanythingthatcanbeofferedtoamarkettosatisfyawantorneed,includingphysicalgoods,services,experiences,events,persons,places,properties,organizations,information,andideas.（）

A:對B:錯

答案:對Onlythephysicalfeaturescreateabrand.（）

A:錯B:對

答案:錯Brandlogoreferstotheword,phrasesorwordsusedtoidentifythecompany,product,serviceorconceptandothercorevaluesofthebrand.（）

A:錯B:對

答案:錯Thesmellofabrandwillnotaddtotheoverallelementsofthebrandidentity.（）

A:對B:錯

答案:錯Brandrecognitionindicateshoweasyitisforaudiencestoidentifyyourbrandwithouthearingorseeingthebrandname.（）

A:錯B:對

答案:對

第十一章單元測試

Inthepreparationphasewhenyou'redevelopingthemessage,youneedto()

A:haveyourfactsstraight

B:concernsaboutthenumberofpeoplewhoabsorbthemessageorchangetheirbehavior

C:presenttheinformationinamannerthatmakessensetotheaudience

D:haveappropriatedatatopresenttoyouraudience

答案:haveyourfactsstraight

###presenttheinformationinamannerthatmakessensetotheaudience

###haveappropriatedatatopresenttoyouraudience

Whenyouorganizeyourcommunications,youshould().

A:organizeandclarifyideasinyourmind

B:stayontopic

C:becrystalclear

D:thankyoulisteners

答案:organizeandclarifyideasinyourmind

###stayontopic

###becrystalclear

###thankyoulisteners

Ifyouneedtotellsomeonesomethingthatisn'tgoingtositwell(suchasnewsofadeathorabreakup),doitinpublic,aroundcolleagues,ornearotherpeople.()

A:對B:錯

答案:錯Thegoalofarticulatecommunicationistobeclear,conciseandrelevant.()

A:對B:錯

答案:對Iftheaudienceappearstobeconfused,itisoftenhelpfultoaskthemtoreflectbackwhathavebeensaidintheirownwords.()

A:錯B:對

答案:對

第十二章單元測試

Logisticsmanagementisthepartofandthatplans,implements,andtheefficient,effectiveforward,andreverseflowandstorageofgoods,services,andrelatedinformationbetweenthepointoforiginandtomeetcustomer’srequirements.（）

A:對B:錯

答案:對Asupplychainonlyincludesthedeliveryofsourcematerialsfromthesuppliertothemanufacturer.（）

A:對B:錯

答案:錯Thethreemainflowsofthesupplychainaretheproductflow,theinformationflowandthestaffflow.（）

A:對B:錯

答案:錯Enterprisesexportproductsinbulktotheoverseaswarehouseandafterthegoodsaresoldviaonlineplatforms,theycandirectlydeliverproductsfromthewarehousetoforeignconsumers.（）

A:錯B:對

答案:對Therearetwowaysofthird-partyoverseaswarehouses:rentingandcooperativeconstruction.（）

A:對B:錯

答案:對

第十三章單元測試

Innovativebusinesseshavenewandexcitingideasthataremorelikelytoattract().

A:jointventures

B:largecorporation

C:scholars

D:venturecapitalinvestment

答案:venturecapitalinvestment

Businessinnovationcanmanifest()

A:organizationalinnovation

B:marketinginnovation

C:processinnovation

D:productinnovation

答案:organizationalinnovation

###marketinginnovation

###processinnovation

###productinnovation

Traditionally,acompany’snewideasandproductscomefromitsR&Ddepartmentbutwhathappensonceaproductgoesintodevelopmentcanvary.（）

A:對B:錯

答案:對Itcanbeeasytodevelopandsupportcreativityinlargerbureaucraticorganizations.()

A:對B:錯

答案:錯R&Disafairlylimitedtermthatusuallyreferstothedevelopmentofnewproductswhilebusinessinnovationisabroadertermthatdescribesanytypeofinnovationthatoccursinabusinesscontext.()

A:對B:錯

答案:對

第十四章單元測試

Amergeroccurswhenonebusinessorcompanyispurchasedbyanothercompanyorotherbusinessentity.（）

A:對B:錯

答案:錯Afriendlytakeoveriswherethetargetcompanyagreestotheacquisitionofferinapeacefulmannerandinthiscasethetakeoverissubjecttotheapprovaloftheshareholdersofthetargetcompanyaswellasthatoftheregulatorstocheckifthedealcomplieswiththeantitrustlaws.（）

A:錯B:對

答案:對Amergerisagreeduponbymutualconsentoftheinvolvedparties,a