




版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請進(jìn)行舉報或認(rèn)領(lǐng)
文檔簡介
MagicQuadrantforCPSProtectionPlatforms
12February2025-IDG00808225-47minread
ByKatellThielemann,WamVoster,and1more
Cyber-physicalsystemsprotectionplatformsthatdiscoverandprotectassetsinproductionormission-criticalenvironmentsare
emergingasaleadingmarketcategory.ThisresearchwillhelpcybersecurityleadersfindtherightvendortofacilitateprotectionofCPSusingCPSprotectionplatforms.
StrategicPlanningAssumptions
By2027,75%ofCPS-intensiveorganizationswillobtaincybersecuritycapabilitiesfromacyber-physicalsystemsprotectionplatform(CPSPP),acceleratingtheshiftfrompointsolutions.
By2027,45%oforganizationswillprioritizeremediationcapabilitiesasaselectioncriterionforCPSPPs,prioritizing“doing”over“knowing.”
MarketDefinition/Description
Gartnerdefinesthecyber-physicalsystems(CPS)protectionplatformsmarketasproductsthatuseknowledgeofindustrial
protocols,operational/productionnetworkpacketsortrafficmetadata,andphysicalprocessassetbehaviortodiscover,
categorize,mapandprotectCPSinproductionormission-criticalenvironmentsoutsideofenterpriseITenvironments.CPS
protectionplatformscanbedeliveredfromthecloud,on-premisesorinhybridform.GartnerdefinesCPSasengineeredsystemsthatorchestratesensing,computation,control,networkingandanalyticstointeractwiththephysicalworld(includinghumans).Whensecure,theyenablesafe,real-time,reliable,resilientandadaptableperformance.
Whetherincriticalinfrastructure,manufacturing,warehousing,transportation,utilities,buildingmanagementorhealthcare,everyasset-intensiveorganizationhasCPS.Theycanbeinterchangeablycalledoperationaltechnology(OT),InternetofThings(IoT),IndustrialIoT(IIoT),InternetofMedicalThings(IoMT),smartbuildingsolutions,orIndustrie4.0.Whatevertermorganizations
choosetoadopt,thesesystemshaveonethingincommon—theyaremanageddigitallybutinteractwiththereal,physicalworld.
Securityfortheseconnectedassetsusedtobe“outofsight,outofmind,”orcoveredunderagenericOTsecurityumbrella
dominatedbynetwork-centrictools.Anasset-centricsecuritydisciplinehasemerged,however,asorganizationsaimingtoreducecyberrisksstartedaskingquestionssuchas:
·“WhatCPSdoIhave?”
·“Howdotheyconnect?”
·“WhatistheirriskprofileandhowcanIimprovemysecuritycontrolsasaresult?”TheCPSprotectionplatformsmarketexistsbecause:
·Theattacksurfaceisgrowing:CPSareusuallycorevaluecreationassetsand,iftheygodown,theyhaltproductionorderailmissions.Themoreconnectedtheybecome,themoretheyexpandtheattacksurface.Thisincreasinglymakesthemattractive
targetsforransomware,industrialespionageorgeopoliticallymotivatedattacks.Fromoperationaldisruptionsofpipelineoperatorstohaltedmachineryatshipbuilders,thenumberofdisclosedattackscontinuetorise.
·Threatsareontherise:malwarepurposelybuiltforindustrialenvironmentssuchasINDUSTROYER.V2andPipedreamareemerging.
·Morevulnerabilitiesaresurfacing:yetremaindifficulttomanageasCPScannotbepatchedatwill.
·Moreregulations,directivesandframeworksareemerging:duetoincreasedthreatstocriticalinfrastructure-related
organizations,governmentsarerecognizingthattheubiquitousCPStechnologylandscapesupportingthemiskeytonationalsecurityandeconomicprosperity.
·Manualassetinventoriesaretimeinefficientandcostly:andITsecuritytoolsareinappropriateformanyCPSenvironments.
MandatoryFeatures
Themandatoryfeaturesforthismarketinclude:
·Vendor-nativeassetdiscovery,visibilityandcategorization
·Supportforbothmodernanduniqueindustrialprotocolswhilenotinterferingwiththeoperationofanydevice·Detailednetworktopologyanddataflowdiagrams
·Detailedpedigreeofassets,includingnesteddevices·Vulnerabilityinformationandrecommendedactions
.Threatintelligenceinformationandrecommendedactions·IntegrationwithITsecuritytools
·Riskscoringandrecommendedactions
CommonFeatures
Thecommonfeaturesforthismarketinclude:
·Baselineandconfigurationmanagement.Incidentresponseandforensics
·Network-segmentation-relatedfeaturesandfunctionalities·Securityframeworkscompliancereports
·Variousrole-baseduserinterfaces
MagicQuadrant
Figure1:MagicQuadrantforCPSProtectionPlatforms
VendorStrengthsandCautions
Armis
ArmisisaLeaderinthisMagicQuadrant.ItsArmisCentrixCyberExposureManagementPlatformistheCPSPP.TheArmis
CentrixplatformisdeliveredonlyasaSaaSsolution.Armis’sacquisitionsofSilkSecurityandCTCIhaveincreaseditscapabilitiestoprioritizevulnerabilityremediationandthreatintelligence.Itisknownforitsuserinterfaceandtheabilitytointegratewithotherplatforms.Itissuitedfororganizationsseekingacloud-basedsecuritysolutionthatofferscoverageforenterprisewideCPSandIT.
Strengths
·Geographicstrategy:Armishasabroadsalesandsupportpresence,servingtraditionalmarketsinNorthAmerica,EuropeandAsia,aswellasemergingmarketslikeLatinAmericaandAfrica.Thismakesitsuitableforgloballydispersedorganizations.
·Productstrategy:Existingdiscoverytoolslikepassivenetworkanalysishaverecentlybeenexpandedwithintegrationsandadditionalactivequeryingcapabilitiestoenhancebothassetdiscoverycapabilityandspeedofdeployment.
·Operations:AsaSaaSplatform,ArmisCentrixcollectsreal-timeoperationalintelligenceofplatformusagetodriveproduct
improvements.ThefreeArmisUniversitycaterstovariouslearningneedsandskilllevels,coveringnavigation,featureusage,configurations,integrationsandbestpractices.
Cautions
·Overallviability:Armisislargelyheldbyventurecapitalfirmsandemployees.Largeinvestmentsingo-to-marketeffortsto
capturemarketsharehaveoffsettheprofitfromtheplatform.Therapidgrowthofthecompanysizein2024andthetworecentacquisitionsrequirescalableprocessestobesuccessful.
·Businessmodel:Customerscanchoosefivedifferentproductsuitesdesignedtousefeaturesfromeachproduct.WhilethecoreofferingsincludeprotectionofCPSnetworksandassets,advancedfeaturesaresoldseparately,meaningcustomersneedtomakeadditionalinvestmentstoreapthefullbenefitsofArmisCentrix.
·Vertical/industrystrategy:Givenitsstrategytobeanenterprisesolution,theArmisCentrixplatformcanidentifydevicesrangingfromX-rayscannerstoindustrialcranes,butdoesnotprioritizedeepverticalindustryknowledge.
Cisco
CiscoisaNichePlayerinthisMagicQuadrant.ItsIndustrialThreatDefenseCPSPPconsistsofCyberVision,builtonthe2019Sentryoacquisition,alongwithSplunk,SecureFirewall,IdentityServicesEngine,SecureEquipmentAccessandTalosthreat
intelligence.CiscosensorscanbeembeddedintoselectCiscoCatalystroutersandswitches,providinganetwork-centric
approachtodetection,investigationandresponseinCPSenvironments.Cisco’s2024SplunkacquisitionaimstoharmonizesignalsfrommultipledatasourcesforaunifiedITsystems/CPScybersecuritypaneofglassfororganizations.Thesolutionissuitedforlargeorganizationswithaglobalindustrialfootprintthatprioritizesinglevendorsolutions.
Strengths
·Salesexecution/pricing:Cisco’sCPSdealsinvolvehigh-touchpresalesengagementswiththeindustrialspecialistteam.
Itspricingmodelformultiyearcontractsissuitedforlarge-caporganizationswithheavymultinationalandindustrialfootprints.
·Geographicstrategy:Ciscosupportsmanygeographicareas,bothdirectandpartner/channel-based,includingpartnershipswithOEMsthatalsoresellCiscoproducts.
·Marketingstrategy:Asaleadingglobalcompany,Ciscohasalongtrackrecordoftop-tierbusiness-to-business(B2B)marketingcampaignsandabroadreachthatcanattractCPSsecurityendusersinsearchofsolutions.
Cautions
·Productstrategy:WhileCisco’sIndustrialThreatDefensehasout-of-the-boxintegrationbetweenitsproducts,itislagginginaseamlessuserexperienceasusersmustswitchbetweenthoseproducts.
·Innovation:Cisco’sinnovations,suchastheEncryptedVisibilityEngineandSnortMLinSecureFirewall,aremoreIT-centricthanCPS-centricandunlikelytoshowtremendousvaluewithinmatureCPSsecurityprograms.
·Vertical/industrystrategy:Cisco’slimitedCPSverticalfocusonmanufacturing,energyandtransportationmaylimititsexpansionanddevelopmentoftheCPSPPtomeetawidersetofusecasesandvalue.
Claroty
ClarotyisaLeaderinthisMagicQuadrant.ItsxDomeandCTDaretheCPSPPs.Claroty’s2022Medigateacquisition
accelerateditshealthcareposition,itsabilitytoofferacloud-basedsolutionandthereleaseofcapabilities,suchascontextualriskscoring,remediationplaybooksandcompliancereporting.Twoversionsoftheplatformareavailable:xDome(SaaS-based)
andCTD(on-premises).Italsooffersservicesandhealthcare-specificfeatures,suchasClinicalDeviceEfficiency.
xDomeissuitedfororganizationsinmanufacturing,healthcare,commercialbuildingsandcriticalinfrastructure.CTDissuitedfororganizationswhoarenotreadyfororcannotusecloudsolutions,suchasthoseinoilandgasortransportation.
Strengths
·Marketresponsiveness:Clarotyhasamatureprocesstogathercustomerneeds,evaluatethethreatlandscapeandassesscompetitors.Thisallowsittorespondrapidlytomarketneeds,asevidencedbytherecentadditionofcompliancereportinginresponsetogovernmentdirectivesandframeworks,andcontinuousthreatexposuremanagement(CTEM)tailoredto
CPSsecurity.
·Productstrategy:Clarotyhasexperienceexecutingitsproductroadmap,asdemonstratedbyitsfocusin2024onvisibilityqualitywithmultipledatacollectioncapabilities,creationoftiersforvisibilityqualityandzonepolicydevelopmentfor
segmentation.
·Vertical/industrystrategy:WhenitacquiredMedigateforhealthcaresolutions,Clarotybecameoneofthefirstcompaniesinthismarkettorecognizespecializedindustryneeds.Ithasdedicatedbusinessleadersandfunctionsalignedtoindustry
requirementstocoordinateverticalproductandgo-to-marketefforts.
Cautions
·Pricing:Claroty’spricingoptionscanbeconfusing.Forexample,itofferssoftwareperassetandpersite;perbedpricingforhealthcare;andcapitalexpenditure(capex)andoperatingexpenditure(opex)modelsforhardware;aswellasamixoflease,subscription,perpetuallicensesandbundlingmodels.
·Geographicstrategy:Whileaglobalcompany,Clarotydoesnothavethesamereachatthecountrylevelassomeofits
competitors,andoverhalfofitsrevenuecomesfromNorthAmerica.Thiscanbeachallengeforprospectsinregionswithlowornopresence.
·Operations:Clarotyhasoneclosecloudpartner(AmazonWebServices).WhileClarotyhasanon-premisesoffering,thereareacoupleofmonthsoflagforfull-featureparitywithxDome,asSaaSsolutionsareeasiertoupdate.
Darktrace
Darktrace,acquiredbyprivateequityfirmThomaBravoinOctober2024,isaVisionaryinthisMagicQuadrant.ItsDarktrace/OTistheflagshipCPSPP,whichdeploysAItolearnabaselineof“normal”behaviorwithinanorganization,detectinganomalies
outsidethenormthatcouldsignifycyberattacks,insiderthreatsandvulnerabilities.TheplatformispartofanoverallDarktraceAI-basedcyberdefenseportfoliothatidentifiesandmitigatesattacksandinsiderthreatsacrossIT,CPS,cloudandemail.DarktraceissuitedfororganizationsthatvalueAI-basedriskscoringcapabilitiesandalowpricepoint,havedeployedDarktraceinIT
already,andneedglobalcoverageandsupport.
Strengths
·Geographicstrategy:Thecompanyhasaglobalcoverage,providingdirectsalesandchannelsupportin27countries.Thisbenefitsprospectivecustomersseekingglobalcoverageandsupport.
·Productstrategy:Darktrace/OTispartofthewiderproductportfoliothatrangesfromnetworktocloudandendpointsecurity.Itisbasedonself-learningAIthatautonomouslylearnsnormalbehaviorinaCPSenvironment,enablingreal-timeanomaly-
basedthreatdetectionwithoutrelyingonsignatures.
·Financials:DarktracehasalargecustomerbasebeyonditsCPSPPoffering,andisprofitable.Nearlyallrevenuecomesfromannualsubscriptionsforasolidcashflowthatallowscontinuousinvestmentinnewfeaturesandcapabilities.
Cautions
·Operations:ManycustomersuseDarktraceentirelyoffline,whichmakesgatheringreal-timeoperationalintelligenceabouttheplatform’susageimpossible.
·Marketresponsiveness:AsbothanITandCPSsecurityvendor,DarktraceismaturingitsabilitytokeepitsfingersonthepulseofthequicklyevolvingCPSsecuritymarket.
·Marketingstrategy:CPSPPbuyersmayperceiveDarktraceasanITsecuritysolutionshoehornedintoaCPSenvironment.IndustryrecognitionlikeDarktrace’sstatusasMicrosoft’sU.K.PartneroftheYearamplifiesthisperception,undercutting
confidenceinDarktrace’sknowledgeofindustrialoperations.
Dragos
DragosisaLeaderinthisMagicQuadrant.TheDragosPlatformistheCPSPP.Itisbuiltonthecompany’sexpertiseinindustrialcontrolsandemployeeswithnation-levelcybersecuritypedigrees,combinedwithproprietaryintelligence-basedthreatdetection.Inaddition,theDragosPlatformisacornerstoneofthecompany’sthreatintelligenceandincidentresponseservicesadd-ons.Itissuitedfororganizationsintheoilandgas,powerandutilities,andmanufacturingverticalsthatseekon-premisesorcloud
solutions,deepexpertiseinthoseenvironments,andthebenefitsofacommunityapproachtothreatintelligenceandbest-practicesharing.
Strengths
·Thoughtleadership:DragosisaleadingvoiceinCPSsecurity.ItsYearinReviewandThreatPerspectivesreportsplayakeyroleineducatingthemarketoncurrentchallenges,anditsrelationshipswiththeSANSInstituteandgovernmentpolicymakersareeffectivemarketingtoolstohighlightitsplaceinthemarket.
·Productstrategy:DragosacquiredNetworkPerceptionin2024.ItsNP-Viewsolutionprovidesimportantadditionaltechnical
capabilitiesaroundnetworksegmentationpolicy,accesspathanalysisandfacilitateslow-impactdeployment.Thecombinationofapproacheswillenablevisibilitynotonlyintowhatis,butalsowhatcanbeinferredfromassetsandconnections.
·Product:Dragoshasreleasedmajorupdatesin2024toincludeknowledgepackswithmorethan3,200new
detections,indicatorsofcompromiseandplaybooks,aswellasmultiplenewdatacollectionmethods(includingalightweightcollectorandactivequeryingcapability)andcloud-hostedoptions.
Cautions
·Vertical/industrystrategy:Unlikecompetitorswhocastabroadindustrynettoincludehealthcare,Dragosfocusesprimarilyontheoilandgas,utilities(electricandwater/wastewater)andmanufacturingverticals.
·Salesexecution:Dragoshasarelativelysmallerreachamongvendorsintochannelpartnersthatcanopendoorsandincreaseindirectsalesintonewverticalsandgeographies.Thismayhinderitssalesreachtoprospectsoutsidetheindustriesand
regionsitserves.
.Geographicstrategy:Dragosdoesnothavethesamereachatthecountrylevelassomeofitscompetitors,andreliesonanetworkofpartners.AsignificantportionofitsrevenuecomesfromNorthAmerica.Thislimitsitsreachtoprospectsforsales,deploymentandsupport.
ForescoutTechnologies
ForescoutTechnologiesisaChallengerinthisMagicQuadrant.TheForescoutPlatformistheCPSPP,combiningForescoutTechnologiescorecapabilitieswiththeacquisitionsofSecurityMattersandCyberMDX,twoCPSsecurityprovidersfocusingonindustrialandhealthcareCPSsecurityrespectively.Itcombineson-premisesandSaaScomponents,suchaseyeSightand
eyeInspectforvisibility,monitoringandcompliance;eyeSegmentfornetworksegmentation;eyeControlforpolicy
enforcement;andeyeExtendforsecurityworkflowautomation.ForescoutTechnologiesrecentlyhasemphasizedinnovation,developingfly-awaykitsandformingastrategicpartnershipwithMicrosoft.ItissuitedfororganizationslookingtocombinesecurityforCPSandITenvironmentsintoanenterpriseriskandexposuremanagementstrategy.
Strengths
·Overallviability:ForescoutTechnologieshasbenefitedfromaprofitableCPSPPbusinessforthepastthreefiscalyearsandiscash-flowpositive.ThishasenabledlargergrowthinemployeesdedicatedtotheCPSPPcomparedwithcompetitorsin
engineeringandcustomersuccess.
·Marketingexecution:ForescoutTechnologieshasastrongfocusintheCPSsecuritymarket,increasingtheallocated
marketingbudgetby25%in2024andsuccessfullyfocusingoncompetitivepositioningbycreatingmicrositesspecifictotopcompetitorsthatexplaindifferencesbetweenofferings.
·Geographicstrategy:ForescoutTechnologieshascomprehensivegeographicalreach,providingdirectsalesandchannelpartnersupport.Prospectivebuyerswithglobaloperationswouldbenefitfromthis.
Cautions
.Vertical/industrystrategy:ForescoutTechnologiesfocusesontheindustrial,healthcare,governmentandfinancialindustryverticals.Gartnerclientsdonotreportconsideringitasaverticalindustrythoughtleaderbeyondmarketing.
·Salesstrategy:AbouthalfofForescoutTechnologies’CPSPPengagementscomefromexistingcustomers,whichshowslittlehead-to-headcompetitionthroughproofofvalue.
·Businessmodel:WhileForescoutTechnologiesenablesintegrationorbuildofthirdpartiesintoitsplatform,itdoesnotusethirdpartiesforitscoreon-premisesfunctionality.Thismaypresentlimitationsinincorporatingcapabilitiesrapidly
bidirectionallyatatimewhenCPSsecurityneedsareevolvingfasterthanever.
Fortinet
FortinetisaNichePlayerinthisMagicQuadrant.ItsFortiGateNextGenerationFirewall,poweredbyFortiOS,isthecoreofits
CPSPP.It’sanextensionoftheFortinetSecurityFabricruggedizedtomeetuniqueneedsofindustrialCPSenvironments.WhileitssolutionswereoriginallydevelopedforIT,CPSsecuritycapabilitieshavebeenintroducedinrecentyears.ItsCPSPPworksbestwhenusingmultiplesolutions,suchasFortiManager,FortiAnalyzerandFortiOS;thelatterisitsmultipurposeproprietary
operatingsystem.FortiGatecanalsointegratewithotherCPSPPvendorssuchasArmis,Claroty,DragosandNozomiNetworks.TheplatformissuitedfororganizationswithormigratingtoFortinetequipment.
Strengths
·Overallviability:Asalargeglobalnetworksecurityvendor,Fortinet’sinvestmentsintoCPSsecurityprovideadditionaloptionsforenduserslookingforwhole-of-enterprisesolutions.
·Geographicstrategy:FortinetsupportsasizablenumberofgeographicpointsofpresencetoservetheinternationalCPSsecuritymarket.
·Productstrategy:Fortinet’sfocusonautomationcontrolvendorsforinnovativepartnershipsbodeswellfortheintegrationandcompatibilityofitsplatformwithinkeyvendorandOEMecosystems.
Cautions
·Marketpositioning:Fortinet’sCPSPPhaslimitedorganicCPSsecurity,verticalindustryandoperationalcontext,whichmakesitlessattractivetoproduction-centricprospectsandmoretonetwork-centricprospects.
·Businessmodel:Fortinet’sbusinessmodelcentersonnetworksecurityvendorconsolidationandIT/CPSsecurityconvergence,asopposedtoamoreholisticindustryandbusiness-context-awareCPSsecurityapproachthatmanyorganizationsseek.
.Innovation:Fortinet’sfocusoninnovationfocusesondevelopingstrategicpartnershipswithOEMsandintegratingwithotherCPSPPs.WhilethisdrivesinnovationfromFortinet’sportfoliostandpoint,itdoesnotfocusoninnovationdirectlyrelatedtoCPSsecurity.
Honeywell
HoneywellisaNichePlayerinthisMagicQuadrant.HoneywellForgeCybersecurity+isitsCPSPP,combiningCyberInsights
(anetworkintrusiondetectionsystemacquiredin2023withSCADAfence),CyberWatch(centralmanagementplatform),whichoffersanoptionalgovernancemoduleforregulatorystandardsandframeworkscompliance.ItisamongagrowinglistofindustrialOEMsmovingfurtherintotheCPSsecuritymarketthroughtheprocessofbuyingsmallCPSPPvendors.TheplatformissuitedfororganizationsusingHoneywellindustrialsolutions.Whileitiscloud-ready,mostdeploymentstodayareon-premises.
Strengths
.Customerexperience:Honeywelloffersaglobalportfolioofbothmanagedandprofessionalsecurityservices.ItprovidesCPSnetworkassessments,penetrationtesting,tabletopexercisesandriskassessmentssupportedbythreeregional
cybersecuritycentersofexcellence.
.Operations:Honeywellfollowsstringentsecurityprocesses,focusingonproductqualitythroughcodequalityreviews,unittesting,integrationtesting,performancetestingandsecuritytesting.Italsooffersextensivenewcustomeractivationandtrainingprogramsforpartnersandemployees.
·Innovation:Honeywellsupportsanextensivesetofsecurityframeworks,suchasNIST,NIS2,OTCC(SaudiArabia),SOCI(Australia)andNERC-CIP,thatarecodedintotheproductandprovideaudit-readycompliancereportsviaCyberWatch.
Cautions
·Marketingexecution:AsHoneywellrepositionsitsportfolioinCPSsecurity,itistooearlytosaywhetheritsSCADAfenceacquisitionwillprovidethenecessaryfueltoaccelerategrowthbeyondtheexistingprofessionalservices-centricposition.
·Verticalspecialization:AsanOEMandnotapure-playcompany,Honeywell’steamisalignedtostrategicbusinessgroupswithintheorganization.Honeywellservesindustriessuchasutilities,oilandgas,andhealthcare,andfocusesitsCPSPPeffortstoalignwithbusinessunitstrategies.
·Geographicalstrategy:CyberInsightshashadlessvisibilityintheU.S.andEurope.However,Honeywellnowhasan
opportunitytomarketitmoreaggressivelyinthosesignificantmarkets,buildingonthesmallfootprintoftheMiddleEast-andAPAC-centricSCADAfenceacquisition.
Microsoft
MicrosoftisaLeaderinthisMagicQuadrant.ItsCPSPP,DefenderforIoT,ispartofMicrosoft’senterprisecybersecurityportfolioandisprimarilySaaS-based.MicrosoftacquiredCyberXin2020toaccelerateitsreachintoCPSsecurity.Itsstrategyistobringsecuritymanagementofendpoint,identity,cloud,applications,securityinformationandeventmanagement(SIEM),andCPSintoonesuite.Thesolutionalignspresentationoftheconsolidatedinventorysystemtothevariouspersonaswithinthesecurityteam.
ItsDefenderforIoTissuitedfororganizationsthatuseMicrosoftacrossmultipleenterprisesecurityusecases,andthosethatarecomfortablemovingtoanincreasinglycloud-baseddeliverymodel.
Strengths
·Geographicstrategy:WithMicrosoft’sglobalreach,DefenderforIoTisbroadlyavailableworldwide.
·Productstrategy:DefenderforIoTfocusesonCPS-specificcapabilitiesthatincludeknowledgeofmyriaduniqueprotocols,severalassetdiscoverymethods,OEMcertifications,threatintelligenceandvulnerabilitymanagement.Itintegratesinto
Microsoft’senterprisesuite.
·Pricing:Microsoft’smarketreachsupportssalesandpricingflexibility.MultipleproductscanbebundledcompetitivelywithotherMicrosoftproductsorboughtasstand-alone.Licensingcanbeboughtdirectlyorthroughpartnersandresellers.
Cautions
·Marketingexecution:BecauseitisonlyoneofmanysolutionsintheMicrosoftportfolio,DefenderforIoTisnotprioritizedin
marketing.Asaresult,itisnotasvisibleasitscompetitorswhenitcomestoCPSsecuritythoughtleadershippositioning(e.g.,reports,webinarsorsocialmedia).
·Verticalstrategy:Asprimarilyanenterprisesolutionprovider,Microsoftfocusesmoreonhorizontalproductdevelopmentandgo-to-marketstrategies.Asaresult,itdoesnotfocusonthespecialneedsofanyspecificindustry.
·Salesstrategy:Microsoft’sstrategyforpartneringwithvalue-addedresellersfocusesoncollaboratingwithMicrosoftSecurityPartnerswhohaveexperienceinITsecurityandareonlynowexpandingtheirserviceportfoliosintoCPSsecurity.MostlackdeepCPSexpertise.
NozomiNetworks
NozomiNetworksisaLeaderinthisMagicQuadrant.TheNozomiPlatformisitsCPSPP,builtonago-to-marketstrategythatisbasedoninnovation,business-centricfeatures,customerfeedbackandpartnershipswithindustrialautomationcompanies.Themanagementcomponentforthesolutioncanbeon-premises(NozomiCentralManagementConsole)orcloud-based(Vantage).TheNozomiplatformisknownforfocusingonbothsecurityandoperationalperformancefeatures.Itissuitedfororganizationsthatfavortechnology-firstpartnersandsolutionspurpose-builtforCPSenvironments.
Strengths
·Product:TheNozomiPlatformisfeature-richandbuiltaroundcomponentsthatcanbebundledorindividuallypurchased,dependingoneachorganization’scircumstancesandmaturity.TenmajorindustrialOEMsresellit.
.Innovation:NozomiNetworkshashistoricallyprioritizednovelapproaches.IthasledthemarketinbringingAIandmachinelearningandcloud-basedsolutionstoCPSenvironments,developingGuardianAirtodetectwirelessassetsandArc
Embeddedtodeploydirectlyintoprogrammablelogiccontrollers,remotetelemetryunitsandhuman-machineinterfaces.
·Geographicstrategy:NozomiNetworkshasdirectsalesandsupportresourcesinmultipleregionsandanextensiveglobalchannelpartnernetwork.Thisallowssupportcomplianceandregulationsinmanycountriesandhasfueledbalancedgrowthglobally.
Cautions
·Vertical/industrystrategy:NozomiNetworks’focusonfirst-to-marketcontinuousinnovationcanbeadouble-edgedsword,assomeearlyadoptershavereportedhavingdifficultiesadaptingsomeoftheseinnovationstotheiruniqueenvironments.
·Salesstrategy:NozomiNetworks’salesresourcesremaininshortsupplyfortheemergingCPSsecuritymarket,despiteitsuseofablendeddirectandindirectsalesapproachtobroadenglobalcoveragewithknowledgeablelocalresources.In
discussionswithGartner,clientsexpresseddifficultiesfindingtherightmatch.
·Salesexecution:NozomiNetworks’proofofconceptprocesscertifiedunderISO9001standardsisd
溫馨提示
- 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫網(wǎng)僅提供信息存儲空間,僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時也不承擔(dān)用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。
最新文檔
- 拔高沖刺卷-【05卷·模擬卷】2025屆中考地理測試卷(廣東專用)(解析版)
- 特許金融分析師考試必知技巧總結(jié)與試題及答案
- 維穩(wěn)工作總結(jié)11
- 常見誤區(qū)2024年特許金融分析師考試試題及答案
- 貨幣政策與經(jīng)濟(jì)發(fā)展的關(guān)系試題及答案
- 【廣西卷】廣西壯族自治區(qū)2025年3月高三畢業(yè)班第二次高考適應(yīng)性測試(廣西二模)(3.5-3.7)歷史試卷
- 特許金融分析師考試技能提升試題及答案
- 學(xué)校餐廳食品安全教育知識
- 2024年CFA考試梳理試題及答案
- 特許金融分析師模擬測試試題及答案
- 彩色簡約魚骨圖PPT圖表模板
- 部編版四年級語文下冊第二單元全套精美課件(統(tǒng)編版)
- 計算機(jī)視覺全套課件
- 公司職工薪酬福利制度薪酬福利制度
- 民航機(jī)場燈光
- T∕CAMDI 048-2020 一次性使用輸液接頭消毒蓋帽
- 六甲集合住宅設(shè)計研究(課堂PPT)
- (完整word版)古籍樣式排版模板
- 中國胰腺癌診治指南2021更新(全文)
- 愛麗絲夢游仙境中英劇本(共21頁)
- 實驗1顯微鏡的使用實驗報告
評論
0/150
提交評論