【Cvent】2025酒店業(yè)人工智能AI應(yīng)用策略手冊

MasteringAIforGroupBusinessin2025

Ahandbookforhospitality

professionalsonhowtouseAI

technologytoimproveprocessesandincreasecompetitiveness

INTRODUCTION

areparticularlybeneficialforhotels,venues,anddestinations,the

tasksspecifictohospitalitythatAIcanhelpsimplify,andhowCvent

integratesthebestofAItechnologyintotoolsthatmakeyourjobeasierandyourcommunicationbetter.

ArtificialIntelligencehastrulyarrived.Notlongago,AIhadlimited

real-worldapplicationsandwasmostlytheoretical.Now,itisimpactinghowweallwork,communicate,andplan.WhatmaysurpriseyoumostaboutAIisthatyou’relikelyalreadyusingit.Innovativetechnology

companiesareintegratingAIcapabilitiesintoexistingprogramstomakethemsmarter,faster,andmoreuseful.

Youdon’thavetobeatechgurutouseAItoimproveyourwork

processes.Withlaborshortages,timecrunches,andthepressure

ofalwaysbeingavailabletocustomerscontinuingtoincrease,the

meetingsandeventsindustrycanseehugeefficiencygainsbyadoptingAI.It’salreadyimpactinghowhospitalityprofessionalsapproachtheirday-to-daytasks.Withconstantinnovationofferingnewandexciting

waystoaccomplishtopprioritiesandgatherinformation,AIwillonlybecomemoreubiquitouspersonallyandprofessionally.

WhileyoumayhaveexperimentedwithAItechnology,it’stimeto

explorewhatelseAIcandoforyou.Canitimpacthowyoumarkettoandcollaboratewitheventprofessionalsandtravelmanagers?Whichsystemswillbebestforyoutolearnmoreabout?Canithelpyoudoyourjobbetter?

TherearemanywaysAIcanhelpyouconnectandcollaborate,win

groupbusiness,andmanagecomplexevents.Andifyou’renotalreadyusingAI,youmaymissoutonopportunitiestoautomatemundane

tasksandgetbacktotherealreasonyouenteredhospitality—spendingtimewithclientsandguests.

ThiseBookwillhelpyoulearnmoreaboutAIand,hopefully,feelmoreconfidentwhenusingit.YouwilllearnaboutAItoolsthat

TABLEOFCONTENTS

Introduction

Chapter7:TipsonGettingStartedwithAIforHospitalityProfessionals

Suggestionsforkick-startingyourAIjourneyand

determiningwhichtoolsarebestforyourbusiness.

Chapter8:CventAITools

AItoolsdesignedtomakeiteasiertofindandworkwitheventplannersandvendors.

AdditionalResources

Chapter1:UnderstandingAITechnologies

AbriefhistoryofAI,whatitis,andhowit’sevolvedintothespecifickindsoftechnologiesweseetoday.

Chapter2:AIBenefitsforHospitalityProfessionals

SpecifictasksandsituationswhereAIcanprovidesupport.

Chapter3:UsingAItoCreateContentforMeetingandEventVenues

HowtouseAItocreatecontentandengagewithplanners.

Chapter4:UsingAItoManageMeetingsandEvents

HowAIcanoptimizevenuemanagementandimproveeventexecution.

Chapter5:UsingAItoImproveVenuePerformanceandRevenue

DataanalysisaidedbyAIcapabilities.

Chapter6:PersonalizationthroughAI

CreatinguniqueexperiencesforeventplannersandattendeeswithAI.

CHAPTER1:UNDERSTANDINGAITECHNOLOGIES

WhatisAI?

AIcoversabroadrangeofprograms(severalofwhichwe’llexplore

later).Generally,itisthetechnologyithatenablesamachinetosee

data,interpretinformation,andperformtasksnormallyassociated

withhumanintelligence.Thismachine-basedsystemcanabsorb

informationandmakeeducateddecisionsbasedonthatinformation.Theseprogramscanmakesenseoflargedatasets,seepatterns,makepredictions,andsolveproblems.

ThereareseveraltypesofAI,butwecanfocusontwo:generative

andpredictive.GenerativeAI(orGenAI)canproducenewandoriginalcontentormedia(sounds,pictures,videos,etc.)bylearningfromthepatternsfoundinexistinginformationormedia.PredictiveAIcanhelptoforecastfutureeventsafteranalyzingexistingdata.

OthertechnologiesthatincludeAIthatcanbeputtouseinthehospitalityindustryare:

Machinelearning(ML)

Machinelearning(ML)isasubsetofAIthatenables

machinestolearnfromdataandimprovetheir

performanceovertimewithoutexplicitprogramming.

Itusesalgorithmstoidentifypatternsindata,learnfromthem,andmakedecisionsorpredictionsbasedonthoselearnedpatterns.You’veinteractedwith

machinelearningwhenyouseerecommended

contentonsocialmedia,Netflix,etc.

OnewayhospitalityprofessionalscanuseMListo

aggregateandanalyzedataaboutpricing,amenities,sourcingpatterns,andeventtypes.Onceitlearns

yourpreferences,itcanhighlightpotentialmatchesforyourhotelorvenueandmakeyoumorevisibletotherightaudience.Themoreyouusetheplatform,thebetteritgetsatpredictingyourneedsand

customizingtheoutput.ii

NaturalLanguageProcessing(NLP)

NaturalLanguageProcessing(NLP)istheinnovationthatputAIintopublicdiscoursein2023andcreatedallthebuzz.NLPisasubsetofAIthatfocusesontheinteractionbetweencomputersandhumansthrough

CHAPTER1:UNDERSTANDINGAITECHNOLOGIES

naturallanguage,akawrittentextlanguage.ExamplesofthisareChatGPT(fromOpenAI)andGoogleGemini.

Expertsystems

NaturalLanguageProcessingallowscomputersto

understand,interpret,andgeneratelanguage.NLPhas

manyapplicationsforhospitalityprofessionals,includingdraftingpersonalizedresponsestoRFPsandproducing

marketingcontent.Itcananalyzerequestsanduse

datafrommultipleconnectedsourcestoaccurately

communicateonbehalfofsales,marketing,oroperationsteammembers.iii

OImagegeneration

AI-drivenimagegenerationinvolvescreatingvisual

contentfromtextdescriptionspoweredbyalgorithms

likeGenerativeAdversarialNetworks(GANs).This

technologycanup-levelpromotionalmaterialproductionforhotelsandvenues,providingcustomvisualsfor

eventsandamenitiesbasedonspecificthemesor

conceptswithoutextensivegraphicdesignresources.

Thiscapabilityallowsfortherapidcreationofuniqueandcompellingmarketingmaterials.

PopularprogramsinthisareaincludeDALL-Eand

Midjourney.Suchtoolscanmakedesigningmarketingmaterialsandwebpagesmucheasierandfasterwithminimalgraphicdesignhours.

ExpertsystemsareAIdesignedtoemulatethedecision-

makingabilitiesofhumanexperts.Hospitality-basedexpert

systemscanassistwithcomplexdecision-makingprocesses

likeresourcemanagementandlogisticalplanningbyprovidingrecommendationsbasedonavastdatabaseofindustry

knowledgeandcriteria.

Thistechnologystreamlinesplanningprocessesandreducestheriskofhumanerror.YourAppleSiri,AmazonAlexa,or

othervirtualassistantsareexamplesofexpertsystemsthatcangiveyouspecificanswerstoarangeofquestionsbasedoninformationaggregatedfromtheinternet.Integrating

expertsystemstrainedinthehospitalityindustrycanimproveefficiency,accuracy,andpersonalization.

CHAPTER1:UNDERSTANDINGAITECHNOLOGIES

TheHistoryofAI

TheideaofAIfirstemergedinthe1950s,withmanypointingtothe1956

DartmouthSummerResearchProjectonArtificial

Intelligence

asthesource.Atthattime,AIwasabasicconcept,andscientistsimaginedwaystousesuchatooltosolve

problems.

AIstayedintherealmofthetheoretical(andsci-fi)untilthe

1980s,whenMLalgorithmsreinvigoratedthestudyofAI.Thingstookoffinthe1990sand2000swiththeintroductionofthe

internetanditsincorporationintovirtuallyallareasofhumanexperience.Refinementstointernettechnologyanddemandforsmootherandeasier-to-useinterfacesinthe2010sresultedinmorecomplexandsophisticatedMLalgorithms.This,in

turn,ledtothedevelopmentofpredictiveanalyticstoolsandsimilarlysophisticatedAImodels.

Therecent“AIboom”haschangedhowpeopleinteractwith

technology,thankslargelytothedevelopmentofNLP.The

numberofprogramsthatutilizeAIiscontinuingtogrow.Justastheinternetandsmartphoneshavechangedmanyfacetsofourlives,AIispoisedtoalterhowweapproachdecision-making,

communication,anddatacollection.

CHAPTER1:UNDERSTANDINGAITECHNOLOGIES

AIandtheMeetingsandEventsIndustry

“GenerativeAIhasthepowertobeasimpactfulassomeof

themosttransformativetechnologiesofourtime.ThemassadoptionofgenerativeAIhastransformedcustomerand

employeeinteractionsandexpectations.Asaresult,genAIhascatapultedAIinitiativesfrom‘nice-to-haves’tothebasisfor

competitiveroadmaps.”

EveryindustrythatdoesbusinessonlinecanutilizeAI.Thoseworkingintravel,meetings,andeventplanningindustries

havereliedontechnologysincethe1980s,withautomatedreservationsystemsandelectronicCRMdatabases.

Thosesystemsbecamemoreadvancedinthe2000s,withadditionaltechnologieslikeonlinebookingplatformsandsimplechatbots.

SrividyaSridharan

VPandGroupResearchDirector

Forrester

Inthe2020s,analyticstoolshavemadeiteasierforsales

andmarketingprofessionalstounderstandtheiraudienceandforoperationsprofessionalstoefficientlyplanonsiteevents.AIenablesasmoothcustomerexperience,with

chatbotsansweringcommonquestionsandanalytics

automatingdatacollection.Morethanever,AIisbeing

In2023,GenerativeAIhadavalueof$16.3billioninthe

hospitalityindustry.(Thisfigureisbasedontheanticipatedgainsfrompersonalizedexperiencesforguestsandthecostsavingsfromoptimizedoperationsandstreamlinedservices.)

Thatvalueisexpectedtoreach$439billionby2033.

Between2024and2033,theCompoundAnnualGrowthRate(CAGR)willbe40.2%.

usedtohelpsalesandmarketingteamsmakebetter,fasterdecisions.

AsmuchasAIhasadvanced,itwillcontinuetodoso

withmoreinvestmentfromtechnologycompanies.Our

expectation?Theuseof

AIinthehospitalityindustry

will

becomeevenmorewidespread.Asthathappens,events

MarketResearch,Generative

AIinHospitalityMarket

andtravelplanswillbecomemorepersonalizedandeasiertoorganizeandmanage.Also,thankstoAI,weseecustomerexperiencesbecomingintuitive.Athoroughanalysisofdatawillbeavailableinaninstant.AIwillmakethingsbetterforeventplanners,attendees,andhospitalityprofessionals.

CHAPTER2:AIBENEFITSFORHOSPITALITYPROFESSIONALS

AIisbeingbuiltintothetechnologyyouuseeverydayin

bothyourpersonalandprofessionallife.ManyAIcapabilitieshavebeenintegratedintothetechnologysothatyouuseitessentiallythesamewayyouwouldinthepast,butyougetbetter,fasterresults.ThelearningcurvecanbeverysmallforsomeAIsystems.

Forothersystems,liketheGenerativeAIofChatGPT,youcanlearnbypracticing.Themoreyouuseit,thebetteryou’llgetatwritingpromptsthatcreategreatresultsthefirsttime.WhileyourITdepartmentwillneedatechnicalunderstandingof

howthetechnologyworksandthespecificsoffittingitinto

yourexistingtechstack,mostemployeeswillbeabletoquicklyadopttheefficiencygainsofAI.

Hotels,venues,andCVBsarealreadyusingAItocomplete

routinetaskslikeansweringcustomerquestionsandmanagingschedules,leavinghumanstofocusonmorecomplex

strategiesandinterpersonalrelationships.

WhyYouShouldLearntoUseAI

OTimesavings

Youmayhaveasmallteam,butyoursalesgoalsare

stillambitious.Yourtimeispreciousandshort.AIcan

automatecertainbasictasks(completingonlinebookings,sendingoutmarketingemails,etc.)andfreeupyourtimeforbusinessdevelopmentandproblem-solving.Insteadoftypingthesameinformationoverandoverorcombingthroughmeetingnotesfornewideas,AIcananswer

commonquestions,organizenotesandideas,andkeepyourteamontaskbyidentifyingtheareasthatneed

immediateattentionandautomatingthosethatdon’trequirehumanintervention.

OPersonalizedcontent

Giveplannersandgueststheinformationtheyneedrightwhentheyneedit.AIcanhelpyouidentifywhoissourcingyourvenueandtheirtoppriorities.Withthesepersonasinhand,youcanfurtherenlistAI’shelpindraftingcontentthatspeaksrighttoyouraudienceonyourwebsite,socialmediamarketingcampaigns,andyourvenue’sprofile

on

sourcingsites

.Inyourprompts,youcaninclude

informationonyouraudience’sgoalsandconcernstotailortheoutputtotheirneeds.

CHAPTER2:AIBENEFITSFORHOSPITALITYPROFESSIONALS

Betterpositionedproposals

Respondtoplanners’requestsforproposals(RFPs)quickly

andthoroughly.Inthe

2025CventPlannerSourcingReport

,

plannerssaidthatresponsetimeisoftheutmostimportance,butsoisaccurateinformationaboutrates,meetingspace,

andamenities.AItoolscanhelpyouquicklycreateaproposalandensureyouansweralltheplanner’squestionsfromthe

beginningwithoutback-and-forthemails.AIhastheabilityto

scantheinformationandquestionsofanRFPandinstantly

generateapersonalizedresponsebasedonthevenue’scurrentavailability,pricing,capabilities,andmeetingspace.

Apersonaltechnologyassistant

YoucanthinkofAIasanemployeethatneverneedssleep.Assignittasks,anditwillworkquietlybehindthescenes,evenafter

hours,tocompletethem.AIcangatherandaggregateindustry

datatohelpyouidentifytrends,brainstormideasforfindingnewopportunitiestouseyourvenue’seventspaces,respondinstantlytoinquirieswhenevertheyarrive,andmuchmore.

Translation

AIcaninstantlytranslate,makingitatimesaverforhospitalityprofessionalsneedingtocommunicateinmultiplelanguages.Newemailsandchatmessages,existingornewmarketing

collateral,andevenentirewebpagescanbetranslatedintoyourlanguageofchoiceinseconds,makingiteasytoconvey

“UnderstandinghowtouseAItodrivedatainsightsandhowtechnologycanbeusedtodrivemoreefficiencyisgoingtocontinueastheworldevolves.”

AjithKrishnankutty

VicePresidentofExperientialMarketingCapitalGroup

AIismovingfast,andit’severywhere,andit’slikelytheguest

doesn’tevenunderstandorseethechangesasit’sbecomesoubiquitous.Ifusedcorrectly,AIcouldprimarilybecomeadrivertohelphotelsbecomemoreefficient.”

CarolinaLacerda,EYPracticeLeader

(“

AIbringsrealbenefitstohotels

,”HotelManagementMagazine)

yourvenue’scapabilitiesandamenitiestointerestedpartiesanywhereintheworld.

CHAPTER2:AIBENEFITSFORHOSPITALITYPROFESSIONALS

Dataanalysis

AItrulyshinesindataanalysisandmakingrecommendationsbasedonthatanalysis.AIcanidentifypatternsinguest

behaviorandoptimizestaffingschedulestomeetthatdemand.Dataanalysiscanalsohelpyouoptimizeroomratesand

dynamicallymakeadjustmentsbasedonforecasteddemandtomaximizevenuerevenue.Marketingprofessionalscan

usethisdatatotargetplannerswhereandwhentheyaresearchingforvenueinformation.

Security

ComputervisionandotherAI-poweredvideocanbegreatsecuritytoolsateventsandthroughoutyourvenue’spublicspaces.Real-timemonitoringprogramscantellyouifthereareanyareasof

congestionsoyoucanworktokeeppathsclearandattendeessafeandplanaccuratelyforfutureevents.Itcanalsobeagreattoolforenhancingyourhotelorvenue’sdatasecurity.

Recommendationsandprioritizing

WhenyoutapAItohelpwithworktasks,itcanmake

recommendations,helpyouprioritizeyourto-dolist,andkeep

trackofdeadlinesonyourbehalf.Infast-pacedindustrieslike

hospitality,decisionfatiguecanquicklysetin,makingitdifficulttoseethebigpicture.WhenyoutellyourAIassistantthatyourgoalfortheyearistoincreaseRevPARorexpandyourreachwithinternationaleventplanners,itcandesignascheduleoftaskstomakethatgoalareality.

CHAPTER3:USINGAITOCREATECONTENTFORMEETINGANDEVENTVENUES

OneofAI’sspecialtiesiscontentcreation.Respondingto

RFPsandwritingonlinecontentmaycurrentlytakealotof

yourtime.Imaginefreeingupthetimeyouspendrespondingtoinquiriesanddraftingproposalsandinsteadfocusingonwhatyoulovemostaboutyourjob,likeinteractingwitheventplannersandstrategizingforsuccess.

YoucanpartnerwithagenAIchatbotlikeChatGPT,MicrosoftCoPilot,orGoogleGeminitocreatetargetedcontentforallofyouraudiences.Youwriteaprompttellingitwhatyouexpect,andthechatbotwillproducewhatitthinksyou’veaskedfor.Thishelpsyoucreateawiderangeofcomprehensivecontentthatneedstobereviewedbeforedistribution.

AIcanbeinvaluableforcommunicatingwithplanners,guests,andothersonyourteams,aswellaswritingmarketing

campaigns,emails,andsocialposts.ConsiderusingAIforsomeofthesecontentcreationtasks.

CHAPTER3:USINGAITOCREATECONTENTFORMEETINGANDEVENTVENUES

OBrainstormideas

AIcanbeagreatbrainstormingpartner,givenitsimmediateaccesstolargequantitiesofinformation.Askwhatplannersorguestsaresearchingforwhensourcinghotelsandvenuesorwhatcontenthasbeensuccessfulforyourcompetitors

toinformyourowncontentmarketingstrategy.Request

alistofblogtopicsorsuggestionsforsocialmediaposts

highlightingyournewamenities,andAIwillreturndozensofsuggestionsinseconds.Youcanchooseoneoftheseorletthemkick-startyourowncreativeapproach.

ODraftengagingemails

YoucantrainyourAItowriteemailsthatprovideevent

planners,attendees,andprospectswiththeinformationtheywantaboutyourvenue,likeamenities,rates,availability,add-ons,etc.,allwritteninyourbrand-specifictone.Thisapproachengagesplannersinterestedinbookingyourvenuefortheirnexteventandencouragesattendeestoengagewithyour

offeringsbeforeenteringthelobby.

OHighlightvenuefeatures

AIcanidentifytheuniquefeaturesthatarespecialabout

yourvenueandimportanttocustomersandpresenttheminaneasy-to-digestformat.InstructAItocreateabulletedlist,presentation,orgraphicyoucansharewithplannerstosupporttheirsourcingdecisions.

CHAPTER3:USINGAITOCREATECONTENTFORMEETINGANDEVENTVENUES

OPerformlanguagetranslation

Youcanmakecommunicatingwithinternationaleventplanners,vendors,andothersabetter,moreseamlessexperiencewiththetranslatingcapabilitiesofAI.

OCustomizeproposals

HelpyourvenuestandoutwhenrespondingtoRFPswith

custom

proposals

.UseAItobuildcustomtemplatesreadytofillquicklywithuniquecontent,images,andmore.

Writemeetingroomdescriptions

Whatdoplannerswanttoknowaboutthespacesinyour

hotelorvenue?AIcanhelpyoucollecttheimportantdetailsofyourfacility’svariousroomtypesandturnthemintoengagingdescriptions.

Createwebsitecopy

AIcanhelpyoudraftcopyforanynewwebpagesyoumayneedtoaddtoyourhotel,venue,ordestination’swebsite.Itcanalsohelpyourefresholdercopyandmakerecommendationstokeepyourwebsite’sinfoup-to-dateandsearchengineoptimized(SEO).Ifyouhaverenovatedmeetingspace,anewAVpartner,orseasonalF&Bofferings,quicklyaddthisinformationtoyourwebsitewithAI.

OWritesocialcopy

AIallowsyoutogeneratetailoredcontentaboutyourvenueanditsuniquemeetingandeventexperiences,specificallydesignedtoengagedifferentaudiencesoneachsocialmediaplatform(friendlyonFacebook,visualonInstagram,professionalonLinkedIn,etc.).YoucanalsouseAItoscheduleandpublishposts.

OCreateandanalyzesurveys

Feedbackfromguestsandplannerscanbeinvaluablefor

developingfuturebusinessandimprovingyourvenue’sofferingsandprocesses.UseAItodraftpost-experiencesurveysandthenaggregateandanalyzetheresponses.AIcanhighlightwhereyoucanimprovethesourcingandbookingprocessandwhatevent

plannersparticularlyappreciateaboutyourvenue.Itcanalsoscantheinternetforcommentsandreviewsaboutyourvenuethatyoumightnothaveseenotherwise.

Repurposecontent

Makethemostofgoodexistingcontent.YoucaninstructAItousethecontentonawebpageasinspirationforasocialmediapost,

updatemarketingmaterialsforanannualpromotion,andturn

excellentfeedbackintoadigitalcampaign.Allyourcontentcan

havemultiplepurposes.TakeexistingcontentwrittentoengageaspecificaudienceandtellAItocommunicatethesamemessagebutforadifferentvertical.Itwillupdateyourlanguageandtailorittotheexpectationsofthatgroup.

CHAPTER3:USINGAITOCREATECONTENTFORMEETINGANDEVENTVENUES

OCommunicateclearly

AIisgreatatsummarizing,paraphrasing,andcondensing

information.AskAIforeditsafteryouwriteanintroductionto

yourvenueoradescriptionofyourmeetingspace.Youcan

specifyyouraudienceandensureyourcontentspeaksdirectlytotheirneeds.

Summarizingmeetings

AIcanrecordvirtualmeetingsbetweenhospitalityteammembersorwithplannersandvendors.Itcanthencatalogwhat’sdiscussed,organizethemainpoints,andextrapolatethemostimportant

actionitemsfromthosemeetingstoguideasalesprojector

manageyourvenue’sspecialevents.Manyvirtualmeeting

technologieshavebuilt-inAIcompanionsnowthatcansummarizeyourmeetingandsuggeststepsforfollow-up.Thiswillhelpyou

keeptrackoftheprogressforeacheventandcreatetasklistsforeachteammemberinvolved.

Stayonbrand

OnceyouteachAIyourbrandstandards,itcanmonitoryouroutgoingcommunicationforalignmentwithyourcompanymessagingacrossallplatforms.

Expandyourresearchcapabilities

Weknowtheinformationwe’relookingforisavailableonline,butfindingitwithinamazeofsponsoredposts,questionablesources,andresultsthatonlysurfaceafteradjustingmultiplefilterscanbefrustrating.AItakesyoursearchtothenextlevel.Youcanrequestinformationinamatrixorcomparisonsheettomakedecisions

andtakeactiononthedataeveneasier.

CHAPTER3:USINGAITOCREATECONTENTFORMEETINGANDEVENTVENUES

Changeupyourpromptasneeded

TipsforWritingGreatPrompts

WhenitcomestohavingAIdraftcontent,howyourequestitwill

directlyimpactwhatyougetback.Rememberthefollowingbest

practiceswhencreatingpromptstoconsistentlygetresultsyoulike.

ItmaytakesomepracticetogettheresponseyouwantfromAI.Don’tbeafraidtoaskclarifyingquestions,addinformation,orreturntothedrawingboardwithanew,rephrasedprompt.

Review

YouareyourAI’seditorandfact-checker.Youalwayswantto

makesurethatthecontentproducedisfactuallyaccurate,

grammaticallycorrect,andinalignmentwithyourgoals.Thisisalsowhereyoucanpersonalizethecontenttogiveityourhumanvoiceandprofessionalexpertise.

OBespecific

Beclearaboutthetopic.Usefullsentencesandslang-freeterminologytopreventtheAIfromgettingconfused.

Makethingssimpleandstraightforward

Keepthosefullsentencesasshortaspossible.Ifyou’redealingwithacomplexsubjectordetailedcontentrequest,break

“WehaveseenthatAIhelpsinourcommunication.Ithelpsinourthoughtprocess.IthelpsspeedupsomeofourprocessesbecauseAI,beingasintuitiveasitis,reallyhelpsinthe

volumeofsalesactivitieswehave.It’sanexcitingprospect.”

TylerOrwig

VPofAssociationandTradeShowSalesVisitSanAntonio

thingsdownintostepstohelptheAIstayfocused.Ifyouattachdocumentsorlinks,explainhowtheAIshouldusethem.

OEstablishatoneofvoice

Yourtoneislargelybasedonyourbrandandtheintended

audience.Usedescriptorslike“formal/informal,”“conversational,”“professional,”or“academic”toachievethetoneyouwant.

Providebackgroundinfo

Givecontext,includingadescriptionoftheintendedaudienceandthepurposeofthecontent.

OSpecifytheneededlength

Givelengthparametersbyincludingyourdesiredword,sentence,orpagecount.

CHAPTER3:USINGAITOCREATECONTENTFORMEETINGANDEVENTVENUES

AnexampleofhowtoputAItowork:

Youareasalesmanageratamajoreventsvenueinalargecity.Yourteamissmall,andyou’vebeenhavingtroublekeepingupwithsalesgoals.Afteranalyzingyourteam’sprocesses,youdeterminethat

contentcreationisthetaskthatseemstotakeupthelargestchunkofyourteam’stime.

YoudecidetouseAItostreamlineyourcontentcreationprocess.Yougiveyourteampromptguidelines,instructthemtoaskanAIChatbotlikeChatGPTquestionsspecifictotheircontentcreationtasks,and

experimenttogetcomfortablewithitsuse.

Afteracoupleofweeks,theimplementationoftheAIChatbotisgoingwell.Yourteamiscomfortableusingittohelpdraftemails,brainstormtopicsforcontentmarketingpieces,andwriteadcopy.Withthe

chatbot’sassistance,theyreportthattheyhave,onaverage,15%moretimeavailableto

prospectplanners

.

Givenyourteam’scomfortandsuccesswiththefreeAIChatbot,youcanjustifyinvestinginthepaidpremiummembership.Thisgives

yourteamaccesstomorecompleteinformationandadvancedtoolsfromGPT-4o,DALL·Eimageeditor,thenaturallanguagecapabilitiesofClaude3.5,andGoogle’sbrainstormingGeminiAI.

Foreachnewtool,yourollouttrainingwithdocumentationthatincludesstep-by-stepinstructionsandsuggestedusecases.

CHAPTER4:USINGAITOMANAGEMEETINGSANDEVENTS

AIcanalsoassistwithtechnicalandautomatedtasks.Itcanstreamlinebothinternalandexternalcommunication,plantouseyourspace

efficiently,andactasaprojectmanager,ensuringyougettasksdonewhenneeded.Useitforthingslike:

eventlayout

.UseAItobuildaccurate,to-scaleroomsetups

insecondsandstreamlinetheapprovalprocesswithevent

professionals,AVvendors,F&Bteams,andotherpartners.AIcanquicklycomputemaxcapacity,monitoregress,andsuggestthe

bestlayoutforeasilymovingbetweensessionsorquicklychangingthesetupbetweenevents,minimizinglaborexpenses.

OScheduling

AIcanhelpyouorganizeschedulesandensuretherightemployeesareavailablebefore,during,orafterevents.

OPrioritizeresponses

AIcanevaluatetheRFPsyoureceive,comparethemtoyour

availabilityandspace,andcreateaprioritizedlistofwhichyou

shouldrespondtofirst.Whenyoutrainitwithyourspecificvenueinformation,itwillflagiftheeventistoolargeforyourspace,isrequestingdatesthatoverlapwithanotherevent,orwillpropel

youtowardmeeti