跨境電商英語實(shí)務(wù) Project II

PracticeforCross-BorderE-CommerceEnglish1Task1.UnderstandingTwoCross-borderE-commercePlatformsTask2.LearningaboutHowtoFulfillCross-borderE-commerceTasksTask3.SourcingProductsTask4.RegisteringanOnline-StoreandMarketingTask5.IndividualTalentShowProjectII.BecomingaCross-borderE-commerceBusinessperson1學(xué)習(xí)目標(biāo)【知識(shí)目標(biāo)】了解兩種跨境電商平臺(tái)的異同及相關(guān)的詞匯、短語和句型表達(dá)了解如何完成跨境電商任務(wù)及相關(guān)的詞匯、短語和句型表達(dá)熟悉跨境電商貨源選擇及相關(guān)的詞匯、短語和句型表達(dá)熟悉跨境電商注冊(cè)開店展開營銷及相關(guān)的詞匯、短語和句型表達(dá)ProjectII.BecomingaCross-borderE-commerceBusinessperson1學(xué)習(xí)目標(biāo)【能力目標(biāo)】能用英語進(jìn)行與跨境電商平臺(tái)異同相關(guān)的會(huì)話能用英語進(jìn)行與跨境電商任務(wù)完成相關(guān)的會(huì)話能用英語進(jìn)行與跨境電商貨源選擇相關(guān)的會(huì)話能用英語進(jìn)行與跨境電商注冊(cè)開店、展開營銷相關(guān)的會(huì)話ProjectII.BecomingaCross-borderE-commerceBusinessperson1學(xué)習(xí)目標(biāo)【素養(yǎng)目標(biāo)】了解中外商業(yè)禮儀理念差異,弘揚(yáng)中國商道熟悉跨境電商交易的法律,培養(yǎng)學(xué)生法治意識(shí)強(qiáng)調(diào)和培養(yǎng)民族品牌振興意識(shí)了解并熟悉注冊(cè)開店的相關(guān)法律,培養(yǎng)規(guī)避風(fēng)險(xiǎn)意識(shí)ProjectII.BecomingaCross-borderE-commerceBusinessperson1PracticalDialoguesVocabularyTask1.UnderstandingTwoCross-borderE-commercePlatformsentrepreneurn.企業(yè)家cross-borderadj.（公司）跨國的；（貿(mào)易）越過兩邊國界的e-commercen.電子商務(wù)platformn.平臺(tái)retailn.零售

v.零售，（以某價(jià)格）零售

adj.零售的1Task1.UnderstandingTwoCross-borderE-commercePlatformsinterfacen.界面minimumn.最小值；最低限度；最小量

adj.最小的；最低的interactv.互相影響；互相作用wherebyconj.憑借；通過……；借以

adv.憑此；借以bulkn.體積，容量；大多數(shù)，大部分；大塊resellern.中間商，轉(zhuǎn)銷商；長(zhǎng)途業(yè)務(wù)分銷商1Task1.UnderstandingTwoCross-borderE-commercePlatformsworldwideadj.全世界的

adv.在世界各地negotiatevt.談判，商議

vi.談判，交涉viaprep.經(jīng)由，通過；憑借，借助于1ProperNamesTask1.UnderstandingTwoCross-borderE-commercePlatformsAlibaba阿里巴巴AliExpress速賣通DHG

敦煌網(wǎng)Global-sources環(huán)球資源網(wǎng)LightInTheBox蘭亭集勢(shì)DIYTrade自助貿(mào)易網(wǎng)1Dialogue1AliexpressandAlibaba(A=WangHaiB=LiLin)A:Hello,LiLin!Wehaven’tseeneachotherfornearlyfiveyearssincegraduation.B:Hi,WangHai!You’vebecomeanexcellententrepreneurnow.Congratulations!A:Thankyou!It’sjustanonlineshopofcross-bordere-commerceIamrunning.B:Couldyoutellmesomethingaboutcross-bordere-commerce?A:Sure.Cross-bordere-commerceincludesimportcross-bordere-commerceandexportcross-bordere-commerce.Task1.UnderstandingTwoCross-borderE-commercePlatforms1B:Iknowalittleaboutimportcross-bordere-commerce.I’vebeenbuyingmilkpowdersoverseassincemydaughterwasborn.NowI’mthinkingaboutsellingChineseproductstoforeigncountriesthroughexportcross-bordere-commerce.A:That’sagoodidea.Therearemanyplatformsforexportcross-bordere-commerce,suchasA,AliExpress,DHG,Made-in-China,Global-sources,LightInTheBoxandDIYTrade,etc.AliExpressandLightInTheBoxprovideB2CservicewhileothersbelongtoB2Bplatforms.B:AliExpress?Whenwasitfounded?Task1.UnderstandingTwoCross-borderE-commercePlatforms1A:AliExpressisthee-commerceretailplatformofAlibaba,servingbuyersallovertheworld.Foundedin2010,ithasbecomeatopcross-borderB2Cplatform.AliExpressisavailablein230differentcountriesandregions.Itofferslowerpricescomparedtothoseinthemarket.Ithasaneasyshoppinginterfacethatanyindividualcaneasilyadaptto.Thereisnominimumquantityorder,soanindividualcanbuyoneormoreitems.Sometimescustomersdon’tneedtointeractwiththesuppliers.B:WhataboutA?Task1.UnderstandingTwoCross-borderE-commercePlatforms1A:Alibabaisawholesaleplatformfoundedin1999wherebytradersbuyinbulkallovertheworld.Itismostlyusedbymanufacturersandbulkresellers.ItfocusesonaB2BservicewherebymanufacturersmainlyinChinaareconnectedtobusinesspersonsworldwide.Theordertermsarenegotiatedandapprovedviaemail.Alibabagetsitsrevenuefromthegoldsuppliermembershipfeethatispaidbysupplierstobeabletotradeontheplatform.Itfocusesonmade-to-orderproductsasopposedtoready-madeproductsandhasaminimumorderrequirement.B:Thankyousomuch!Task1.UnderstandingTwoCross-borderE-commercePlatforms1Dialogue2SimilaritiesandDifferencesbetweenAliexpressandAlibaba

(A=WangHaiB=LiLin)A:Whatareyoudoing,LiLin?B:I’mreadingsomebooksoncross-bordere-commerce.Wouldyoumindtellingmemoreaboutit?A:Ofcoursenot.Whataspectswouldyouliketoknow?B:ThesimilaritiesanddifferencesbetweenAliExpressandAlibaba.A:OK.Let’sstartwithsimilarities.AliExpressandAlibabaarebothownedbyAlibabaGroup.Theyareonlinebusinessplatformswherebuyerspaybyabuyerprotectionservice.B:Thesamegroup?Thenhowaretheydifferentfromeachother?Task1.UnderstandingTwoCross-borderE-commercePlatforms1A:AliExpressandAlibabaaremainlydifferentinmodeofbusiness,minimumorderquantity,pricing,riskofquality,customdesign,productavailability,modeofshippingandprofitmodel.B:Couldyougointomoredetailsaboutthedifferences?A:OK.First,whileAlibabacatersfortheB2Bsetting,AliExpresscatersforbothB2BandB2Csettings(mostlyB2Csetting).Second,Alibabahasaminimumorderquantitywherebythereisasetofrequirementsonthequantityabuyercanmake.B:ThereisnominimumtoorderquantityinAliExpress,isthere?Task1.UnderstandingTwoCross-borderE-commercePlatforms1A:No.Third,thepricesarenotfixedinAlibaba.Thesupplierandtheproducernegotiatethepricing.Ontheotherhand,inAliExpress,thepricesarelistedwithnoroomfornegotiation.Fourth,morebuyertips(suggestions)areprovidedinAlibaba.ButAliExpresscustomersgetwhatthesupplieroffers,takinghigherqualityrisk.B:Whataboutcustomdesignandproductavailability?A:Fifth,Alibabaprovidesaplatformwherebysuppliersoffercustomizedproductsandevenprivatelabelproductsperrequest.AliExpress,however,doesnotprovidecustomizedproducts.Sixth,inAlibaba,ittakesmuchmoretimefortheproductstoreachthecustomerbecauseordershavetobeconfirmed,samplesconfirmed,pricesnegotiatedandproductscustom-made.Task1.UnderstandingTwoCross-borderE-commercePlatforms1B:Isee.InAliExpress,sincetheproductsarealreadymanufactured,theprocessisnottime-consuming.A:You’reright!Seventh,inAlibaba,thesellersandbuyersgettodecidethemodeofshippingtobeused,mainlybecauseofthelargegoodsquantity.Ontheotherhand,AliExpressgoodsareinmostinstancesshippedbyairfreight.Eighth,whileAlibabachargesacertainamountofmembershipfeeforthesuppliers,AliExpressdemandsacertainpercentageofcommissiononthesalesmade.B:Youareveryprofessional!Itrulyappreciateyourtimelyhelp.A:Mypleasure.Task1.UnderstandingTwoCross-borderE-commercePlatforms1Task1.UnderstandingTwoCross-borderE-commercePlatforms1■UsefulSentences

Learnandrememberthefollowingusefulandhelpfulsentences.1.WhileAlibabacatersfortheB2Bsetting,AliExpresscaterstobothB2BandB2Csettings.阿里巴巴國際站專門做B2B，而全球速賣通B2B和B2C都做。2.Alibabahasaminimumorderquantitywherebythereisasetofrequirementsonthequantityabuyercanmake.Ontheotherhand,inAliexpress,thereisnominimumquantity.阿里巴巴國際站有最小起訂量，對(duì)買家訂貨數(shù)量有一系列要求，全球速賣通沒有最小起訂量。Task1.UnderstandingTwoCross-borderE-commercePlatforms13.InAlibaba,productpricesarenotfixed.Thesupplierandtheproducernegotiatethepricing.Ontheotherhand,inAliExpress,productpricesarelistedwithnoroomfornegotiation.阿里巴巴國際站的產(chǎn)品價(jià)格不固定，供應(yīng)商和生產(chǎn)商可協(xié)商價(jià)格，而全球速賣通則列明價(jià)格，沒有議價(jià)空間。4.WhereasmorebuyerknowledgeisprovidedhencereducingqualityconcernsinAlibaba,AliExpresscustomersgetwhatthesupplieroffershencehigherqualityrisk.阿里巴巴國際站為買家提供了更多的購買知識(shí)，因此客戶減少了對(duì)質(zhì)量的擔(dān)憂，全球速賣通客戶卻只能買到供應(yīng)商提供的成品，因此要承擔(dān)更高的質(zhì)量風(fēng)險(xiǎn)。Task1.UnderstandingTwoCross-borderE-commercePlatforms15.Alibabaprovidesaplatformwherebysuppliersoffercustomizedproductsandevenprivatelabelproductsperrequest.AliExpress,however,doesnotprovidecustomizedproducts.阿里巴巴國際站提供了一個(gè)平臺(tái)，供應(yīng)商可以根據(jù)要求定制產(chǎn)品甚至生產(chǎn)貼上零售商標(biāo)簽的自有品牌產(chǎn)品。然而全球速賣通卻不做定制產(chǎn)品。6.InAlibabaplatform,duetomanyfactorssuchasconfirmationofordersandsamplesandcustomizationofproducts,ittakestimeforproductstoreachcustomers.Incomparison,theproductsoftheglobalexpressplatformhavebeenproduced,anditsprocessisnottime-consuming.在阿里巴巴平臺(tái)，因?yàn)橛唵魏蜆悠沸枰_認(rèn)，產(chǎn)品需要訂制等諸多因素，產(chǎn)品到達(dá)客戶手中需要時(shí)間。相比較而言，全球速賣通平臺(tái)的產(chǎn)品是已經(jīng)生產(chǎn)出來的，它的流程并不耗時(shí)。Task1.UnderstandingTwoCross-borderE-commercePlatforms1PracticalDialoguesTask2.LearningaboutHowtoFulfillCross-borderE-commerceTasksVocabularyenterprisen.企業(yè)transactionn.交易paymentn.付款，支付settlementn.解決，處理involvevt.包含；牽涉commodityn.商品，貨物offlineadj.（計(jì)算機(jī)）未聯(lián)網(wǎng)的；脫機(jī)的1Task2.LearningaboutHowtoFulfillCross-borderE-commerceTasksclearancen.清除；（貨物的）清倉甩賣promotionn.推銷，促銷derivevt.源于distributionn.分布；分配coren.核心；要點(diǎn)displayvt.陳列solutionn.解決方案；解答1Task2.LearningaboutHowtoFulfillCross-borderE-commerceTasksmonitorn.監(jiān)視器；監(jiān)控器

vt.監(jiān)控mechanismn.機(jī)制；機(jī)械裝置behaviorn.行為，舉止creditn.信用，信譽(yù)applicationn.應(yīng)用informatizationn.信息化1Dialogue1TheProcessofCross-borderE-commerce(A=WangHaiB=LiLin)A:LiLin,whatareyoudoing?B:WangHai,I’mlookingthroughawebpagewhichshowscross-bordere-commerceisaverypopularphenomenon.Itsaysthatpeoplecannotlivewithoute-commercenow.Itisveryconvenient.Peoplecanplaceordersonlineandbuygoodsinonecountryfromanothercountry.Thevalueofcross-borderimportsreachednearly600billionyuanlastyear,upto16.6timesthanthatin2008.Lastyear,thereweremorethan5,000cross-bordere-commerceplatformsinChinaandmorethan200,000cross-bordere-commerceenterprisesinChina.A:Yes!Task2.LearningaboutHowtoFulfillCross-borderE-commerceTasks1B:WangHai,youhavebeeninthisindustryforalongtime.Canyoutalkabouthowcross-bordere-commercetransactionsarecompleted?A:OK!Cross-bordere-commercereferstoaninternationalbusinessactivityinwhichtransactionsubjectsbelongingtodifferentcustomsenterintotransactionsthroughe-commerceplatforms,conductpaymentandsettlement,anddelivergoodsthroughcross-borderlogisticstocompletetransactions.Cross-bordere-commerceinvolvesmanymoreworklinksorworkrequirementsthanasimpledomestictradee-commerce,includingcommodityintroduction,onlineplatform,offlinestores,overseaslogistics,bondedwarehousing,customsclearanceandinsurance,orderdistribution,settlementofforeignexchange,marketingpromotionandafter-salesservice,etc.Therefore,manythird-partyprofessionalservicecompaniesTask2.LearningaboutHowtoFulfillCross-borderE-commerceTasks1arederivedfromthecross-bordere-commercemarket,suchasoverseaslogistics,bondedwarehousing,customsdeclarationandinsurance,orderdistribution,settlementofforeignexchangeandsoon.Iftheaboveaspectsareentrustedtoathird-partyprofessionalcompany,thenthecorecontentoftheestablishmentofcross-bordere-commerceistheintroductionofgoods,onlineplatformsandofflineexperiencestores.Task2.LearningaboutHowtoFulfillCross-borderE-commerceTasks1B:Quitecomplex.A:Yes.Let’smakeitsimpler.

First,thereshouldbeacross-bordere-commerceplatformwheresellersandbuyerscancommunicatewitheachother.Second,sellerschoosethesourceofgoods,andthenregistertheshopsonthecross-bordere-commerceplatformtodisplaythepicturesofthegoods.Task2.LearningaboutHowtoFulfillCross-borderE-commerceTasks1B:Andthen?A:Buyersalsoregisteronthee-commerceplatform,browseproductpictures,consultsellersaboutproductinformation.Thebuyerschoosethesellers’goods.Thegoodsaretransportedtobuyersthroughcross-borderlogisticscompaniesandthetransactioniscompleted.B:Whatifbuyersdon’tlike,orarenotsatisfiedwith,thegoodstheyreceive?A:Youcannegotiatewiththesellersforreturn,exchangeorothersolutions.Thereisamonitoringmechanismoncross-bordere-commerceplatformstobalancethebusinessbehaviorsofthesellers.Thesellerswilltakecreditveryseriously.B:Comparedwithtraditionalforeigntrade,whatarethecharacteristicsofcross-bordere-commerce?Task2.LearningaboutHowtoFulfillCross-borderE-commerceTasks1A:Comparedwithtraditionalforeigntrade,cross-bordere-commercehasaddedthenewgeneofe-commerce,whichistheproductoffulldevelopmentintheinformationage.Asaproductofthetimesinthenewera,cross-bordere-commercehastheadvantagesofreducingintermediatelinks,reducinginformationcostandfacilitatingpayment,whichisconducivetosignificantlyimprovingtransactionefficiency.Cross-bordere-commerceintegratesthetwocoreelementsofcross-borderande-commerce,andrealizesbusinessactivitiesbelongingtodifferenttransactionentitiesincustomsthroughe-commerceplatforms.TheapplicationofInternettechnologymeanstherealizationoftraditionalforeigntradeinformatization.Task2.LearningaboutHowtoFulfillCross-borderE-commerceTasks1Dialogue2HowdoIndividualsDoCross-borderE-commerce?(A=WangHaiB=LiLin)A:LiLin,theremustbesomethingyouwantedtoseemeabout?B:WangHai,youknowmeverymuch.A:WhatcanIdoforyou?B:Lasttime,Iwasthinkingofsellingsomedomesticproductsthroughcross-bordere-commerceplatforms.Couldyougivemesomeadviceonthisidea?A:Firstofall,youhavetohaveasourceofgoodswithgoodqualityatacompetitiveprice.Secondly,chooseagood,suitablee-commerceplatformwithenoughclientsforyoutoregister.Inaddition,individualsshouldpayattentiontothefollowingfivepointsonhowtodocross-bordere-commerce.Task2.LearningaboutHowtoFulfillCross-borderE-commerceTasks1B:Whatarethey?A:Well.Letmetellyouindetail.First,cross-bordere-commercecanbedividedintoimportcross-bordere-commerceandexportcross-bordere-commerce.Therefore,weshouldfirstdeterminethedirectionandmakeachoice.Second,youshouldknowwhatyou’regoodatandwhatresourcesyouhave;whetheryouarefamiliarwiththebusinessprocessofcross-bordere-commerce;whetheritisanoperationofpersonorasmallteaminvolved;whetherdetailedmarketresearchhasbeendone;whatmarketsyouspecializein;whatthemaincategoryis;throughwhatmethodyouwillconductoperationsandpromotions;iftherearespecificpotentialcustomers；ifyouhaveenoughmoneyandenergy；whetheryoucanTask2.LearningaboutHowtoFulfillCross-borderE-commerceTasks1holdon,aslongasyoucan；thatyoudoitinpart-timeorfull-time;whatmodeshouldbeadopted(itissuggestedthatafteryourselectingthecategoryintheearlystage,itshouldbedeliveredbyothersonebyone,whichisalsoawaytoreducecostsandrisks);ifyoucandooperation,planning,promotion,design,productselection,voiceandotheraspectsbyyourself.B:It’salittledifficult.A:Sure.Third,ifyouhavedecidedtobecomeacross-bordere-commercebusinessman,youshouldlearnmore,especiallytheexperienceandlessonsofotherInternetcompanies,toavoidorreducedetours.Ifyoujustwanttoearnsomepocketmoney,you’dbetterchooseotherbusinessmodes.B:It’sconvincing.Task2.LearningaboutHowtoFulfillCross-borderE-commerceTasks1A:Fourth,atpresent,itisstilldifficulttodocross-bordere-commerceonyourown.Butthatdoesn’tmeantherearenotopportunities.Thesolutionliesintheabilitytointegrateresources,thatis,supplyofgoods,logisticsandoperation.Finally,you’dbetterknowandgetfamiliarwiththeworkflow,productstandards,marketconditions,internationallogistics,promotionplanning,programplanning,openingcostsandsomerelevantlawsandregulations,included.Keepingeverythinginmind,youwillnotbepanic-strickenwhenfacingrisksandtheneverythinggoeswellwithyou.B:Great.Youhavegivenmedetailedexplanations,suggestionsandremindmeofthingstopayattentionto.Iwilltakethemintoconsideration.Thankyouverymuch!Task2.LearningaboutHowtoFulfillCross-borderE-commerceTasks1■UsefulSentences

Learnandrememberthefollowingusefulandhelpfulsentences.1.Asacross-bordere-commerceoperator,yourabilitytocontroldataisveryimportant.Youshoulduseyourmindeverydayandbesensitivetothedataallthetime,becausethedataisanimportantbasistoguideyournextoperation.作為一個(gè)跨境電商運(yùn)營者，對(duì)于數(shù)據(jù)的把控能力是非常重要的。你每天都要?jiǎng)幽X子，對(duì)這些數(shù)據(jù)要時(shí)刻保持比較敏感的狀態(tài)，因?yàn)閿?shù)據(jù)是指導(dǎo)你下一步運(yùn)營操作的重要依據(jù)。Task2.LearningaboutHowtoFulfillCross-borderE-commerceTasks12.Selectionofgoodsisthetoppriorityincross-bordere-commerceoperation.Itwilltakealotoftimetoselectgoods.Ifyouchoosetherightproducts,youwillgettwicetheresultwithhalftheeffort.Afterselectingtheproductsyouwant,youshouldthenplantoordersamples,takephotos,andputtheproductsonyoure-shop.選品是跨境電商運(yùn)營的重中之重。選品需要耗費(fèi)大量的時(shí)間。商品選好了，事半功倍。選好產(chǎn)品后，然后就要計(jì)劃去定樣品，進(jìn)行拍照，在網(wǎng)店上架產(chǎn)品。Task2.LearningaboutHowtoFulfillCross-borderE-commerceTasks13.Afterstudyingyourownproducts,youwillstudythecompetitorsinthesameindustry.Youwillpayattentiontothetitles,pictures,bulletpointsandlongdescriptionsofthecompetitors.WhatarethecompetitorsdoingandwhatistheirListingranking?Whyaretheydoinglikethis?WhyaretheyaheadofmeintheListing?研究完自己的產(chǎn)品之后，接下來就要研究競(jìng)爭(zhēng)對(duì)手。看競(jìng)爭(zhēng)對(duì)手的網(wǎng)頁標(biāo)題、圖片、五點(diǎn)描述（賣點(diǎn)或短描述）和長(zhǎng)描述等。他們是怎樣做的？他們的排名如何？他們?yōu)槭裁匆@樣做？他們的排名為什么在我前面？4.Ifthereareproductsdeliveredbyyourself,youneedtogotothepurchasingdepartmenttogetthegoodspackaged,labeledandthenshipped.如有自發(fā)貨的產(chǎn)品，你就需要自己去采購部拿貨打包，貼好標(biāo)簽，然后發(fā)貨。Task2.LearningaboutHowtoFulfillCross-borderE-commerceTasks1Task3.SourcingProductsPracticalDialoguesVocabularycategoryn.種類;分類classifyvt.分類；分等purchasev.購買releasev.發(fā)布disputen.糾紛；爭(zhēng)論one-stopadj.一站式的minefieldn.布雷區(qū)1Task3.SourcingProductscounterfeitn.仿冒品；偽造物；贗品infringementn.侵犯；違反trademarkn.商標(biāo)patentn.專利權(quán)；專利證；專利品innovativeadj.創(chuàng)新的；新穎的cosmeticadj.化妝用的；美容的1Task3.SourcingProductsProperNamesWeChat微信1Task3.SourcingProductsDialogue1SourcingProducts(A=WangHaiB=LiLin)A:Hello,LiLin,howaboutyoure-store?B:Iamwonderingwhatproductstochoose.Couldyouoffersomesuggestions?A:Ok.Firstofall,weneedtodecidewhatkindofgoodstolookfor,andweneedtomakeagoodestablishmentofproductimageandidentity.Intheearlystage,wesuggeststartingfromsmallcategoriesofgoods.Theadvantageisthatevenifwespendmoneyonpromotion,itwillnotcostalot.Oncetheproductcategoryisselected,itisnecessarytofindsuitableproductsuppliersthroughvariousmeans.B:Then,howtogetthesourceofgoods?1Task3.SourcingProductsA:Generally,therearefivewaystogetit.Firstly,searchforandclassifytheproductsyouneedinBaiduandothersearchenginesthroughkeywordsandfindouttheproductsyouwant.Secondly,lookfortheproductsonB2Bwebsites,suchas1688.com(AlibabaGlobalwholesalepurchasingwebsite),,Made-in-C,etc.OnB2Bplatforms,manymerchantswillbeattractedtoquoteifyoureleasepurchasinginformation.Thirdly,sourceproductsbymakinguseofyourpersonalrelationshipswiththepeoplearoundyou.B:Icandealwiththesefortheyareeasy.1Task3.SourcingProductsA:Yeah.Fourthly,findtheproductsatthefair.Therearealotofmanufacturersparticipatingintheexhibition.Talkingwiththemandcomparingtheproducts,youcanfinallydecidetochoosetherightproducts.Fifthly,addtheQQgroupandWeChatgrouprelatedtocross-bordere-commercetogetimportantinformation.B:Arethesourcesfoundinthesewaysreliable?A:Notnecessarily.Youhavetoidentifyandselectthembyyourself.B：Then,howtosourcehighqualitygoods?1Task3.SourcingProductsA:Myadviceisasfollows.First,signcontractswithlargemanufacturerswithagoodreputationandhigh-qualitygoods.Althoughthepriceofgoodsfromtheselargemanufacturersisrelativelyhigh,thequalityisgood,andtherewillbefewdisputesaboutfakegoods.Second,choosestablesuppliersthatshouldnotbereplacedeveryyear.Otherwise,therewillbepossibilitiesofnogoodssupplyavailableandit’slikelytoreceivefakegoodsoryouwillpossiblyencountercasesofreceivinggenuinegoodswithfakes.Third,youshouldpaycloseattentiontotheafter-salessystemofcross-bordere-commercesuppliers.Itisbettertohaveaone-stopafter-salessystem,operatedbyprofessionals.1Task3.SourcingProductsDialogue2HowtoSelectGoods？(A=WangHaiB=LiLin)A:LiLin,haveyouchosentheproductsforyoure-shop?B:Thankyouforyourconcern!Ihaven’tdecidedyet.IamwonderingifIcouldconsultyouonhowtochooseproducts.A:Mypleasure.Nowadays,moreandmoretraditionalforeigntradershaveenteredthefieldofcross-bordere-commerce,andmoreandmoredomestictradershavealsojoinedinbecauseofitspromisingtrend.Ifyouwanttodowellandgofarinthisfield,averyimportantfactoryouneedpayattentiontoistheselectionofgoods.B:First,whatshallwepayattentionto?1Task3.SourcingProductsA:Asfortheselectionofproducts,someminefields,thatis,somecertaindangerousareasorsituations,shouldbeavoidedfirst:selectingproductsbasedoncasesofthedomestice-commercebest-sellinggoods,whicharesuitableforChinesepeoplebutdonotnecessarilycatertoforeigners;blindlysellingsomeproductsinyoure-storewithoutanalysisrelatedtocross-bordere-commerce,whichwillbedifficultforyoutodowellforlong;sellingproductsthatareveryhotoutsidethecountrybyfollowingsuitandmarketingthe

productsofimitationbrandandcounterfeits,onlyresultingininfringementofbrands,trademarksandpatents;sellingpoorqualityproducts.B:Andthesecond?1Task3.SourcingProductsA:Thesecondistopayattentiontotheaimofselectingproducts.Ifyouhaveaclearandrightaim,youareclosetosuccess.Generally,youcanchooseproductsofthefollowingsixtypes:innovativeproducts;productswithadvantagesinresources,whichcanmakeyourproductsstandoutontheplatformwithtechnicaladvantagesorpriceadvantages;productswithexcellentquality;productsconcerning“beauty”,“health”and“convenience”peopleareinpursuitofwiththeimprovementoftheirlifequality;productswithagoodabsolutevalueofprofitthatcanavoidthesituationof“sellingalotbutearningnoorlittlemoney”;productswithtraders’littleattentionandcompetition,whichcanbeotherwiseeasiertosellandreapprofitswithfewercompetitors.B:Couldyouprovidesomecategoriesofproductsforreference?1Task3.SourcingProductsA:Ok.Iwouldliketogiveyousomemaincategoriesofproductswithhopefultrendinthee-commercemarketforyourreference:maternal-childproducts,leadingtoaboomingmarketofindustrywithpeople’shighdemandforsomebabydiapersandcribs;householdproducts;children’stoys;beautyorcosmeticproducts;outdoorproducts;intelligentproducts,includingconnectedhome,smartphone,smartTV,smartglasses,intelligentsecurity,smartmedicalcare,smartcar,etc.Alloftheintelligentproductsresultingfromthe“smartage”and“intelligence”willbeappliedtoallareasoflife.B:Thankyouverymuch.Theknowledge,informationandadviceareveryhelpful.A:You’rewelcome!1Task3.SourcingProducts■UsefulSentences

Learnandrememberthefollowingusefulandhelpfulsentences.1.Ifyouareanovice,mysuggestionistofirstlydevelopyouracquaintanceresources,forexample,learningaboutwhetheryourrelatives,classmatesandcolleaguesrunfactories.如果你是一個(gè)新手，關(guān)于選擇貨源供應(yīng)商，我的建議是首先發(fā)展你的熟人資源，比如了解一下你的親戚、同學(xué)、同事有沒有開工廠的。2.Secondly,youshouldmakeafieldinvestigationintotheprofessionalmarket.SuchpatternsinTaobaohavematurelybeendeveloped,themosttypicaloneofwhichisthesmallcommoditymarketinYiwu.其次，要到市場(chǎng)實(shí)地考察。此種模式在淘寶電商已經(jīng)應(yīng)用的非常成熟，最典型的就是義烏小商品市場(chǎng)。1Task3.SourcingProducts3.Finally,thewebsite1688.comshouldbementioned.Atpresent,formanynewcross-bordere-commercecompanies,1688.comisthelargestplatformtochoosesuppliersfrom.Onthewebsite,therearealotofproductresourcesofsuppliersinChinaaswellasmuchinformationofmanyfactories.最后應(yīng)提及的是1688網(wǎng)站。目前，對(duì)于很多新進(jìn)入跨境電商行業(yè)的公司來說，1688網(wǎng)站是選擇貨源供應(yīng)商的第一平臺(tái)。這里不僅聚集了中國海量的供應(yīng)商商品資源，還有很多工廠的信息。1Task4.RegisteringanOnline-shopandMarketingVocabularyPracticalDialoguesguidancen.指導(dǎo)；引導(dǎo)uniqueadj.獨(dú)特的；稀罕的propositionn.提議；主題potentialadj.潛在的；可能的couponn.優(yōu)惠券；贈(zèng)券trustworthyadj.可靠的；可信賴的referraln.轉(zhuǎn)送；介紹1ProperNamesMastercard萬事達(dá)信用卡dual-currency雙幣Task4.RegisteringanOnline-shopandMarketing1Dialogue1

Register(A=WangHaiB=LiLin)A:LiLin,haveyouregisteredyoure-commercecompany?B:No,notyet.WangHai,whatinformationdoIneedforregistration?A:Atpresent,therearemanysellersinA,amongwhichtherearebothindividualsellersandenterprisesellers.Today,IwilltaketheregistrationinAasanexample,andspecificallytalkaboutsomeinformationanddetailsrequiredbytheregistrationofindividualsellers,hopingtohelpyou.B:That’sgreat!Igotit.Task4.RegisteringanOnline-shopandMarketing1A:Individualsellersneedtopreparesimplermaterialsandlesscontentorinformationrequiredexaminingandreviewingthanthoseofenterprisesellers,onlypreparingsomebasicmaterials.B:Whatspecificalmaterialsarerequiredpreparing?A:ThematerialsthatindividualsellersneedtoregisterasAcross-bordere-commerceareasfollows:Thefirstisdual-currencycreditcard.Itisusedtodeductthemonthlyrentofthestore.ItisrecommendedthatyouuseVISAcardorMastercarddual-currencycreditcard.B:Ok.Noproblem.Task4.RegisteringanOnline-shopandMarketing1A:ThesecondistohaveanindependentcomputerandIPnetwork.Makesurethatyouhavenotloggedintoseller’sorbuyer’scross-bordere-commerceaccountonAbefore;otherwise,itislike