跨境電商英語實(shí)務(wù) 課件全套 林逸 項(xiàng)目1-8 走近跨境電商- 做好售后服務(wù)

PracticeforCross-BorderE-CommerceEnglish1Task1.UnderstandingCross-borderE-commerceTask2.LearningaboutE-commercePlatformsTask3.DistinguishingModesofCross-borderE-commerceTask4.IdentifyingCross-borderE-commerceProcessTask5.IndividualTalentShowProjectI.ApproachingCross-borderE-commerce1學(xué)習(xí)目標(biāo)ProjectI.ApproachingCross-borderE-commerce【知識(shí)目標(biāo)】了解電子商務(wù)類型及相關(guān)的詞匯、短語和句型表達(dá)了解電子商務(wù)平臺(tái)及相關(guān)的詞匯、短語和句型表達(dá)熟悉跨境電商各種模式及相關(guān)的詞匯、短語和句型表達(dá)熟悉跨境電商流程及相關(guān)的詞匯、短語和句型表達(dá)1學(xué)習(xí)目標(biāo)ProjectI.ApproachingCross-borderE-commerce【能力目標(biāo)】能用英語表達(dá)與電子商務(wù)類型相關(guān)的會(huì)話能用英語表達(dá)與電子商務(wù)平臺(tái)相關(guān)的會(huì)話能用英語表達(dá)與跨境電商各種模式相關(guān)的會(huì)話能用英語表達(dá)與跨境電商流程相關(guān)的會(huì)話1學(xué)習(xí)目標(biāo)ProjectI.ApproachingCross-borderE-commerce【素養(yǎng)目標(biāo)】培養(yǎng)學(xué)生在跨境電子商務(wù)中的能力自信與文化自信培養(yǎng)學(xué)生兼具民族自豪感與國際視野培養(yǎng)學(xué)生的創(chuàng)新思維與創(chuàng)業(yè)精神培養(yǎng)學(xué)生兼具跨境電商職業(yè)道德與工匠精神1PracticalDialoguesTask1.UnderstandingCross-borderE-commerceVocabularyproducev.生產(chǎn)；繁育

n.產(chǎn)品；(尤指)農(nóng)產(chǎn)品electronicadj.電子的；電子設(shè)備的meansn.方式popularityn.受歡迎；流行emergencyn.事件；緊急情況phenomenonn.現(xiàn)象1Task1.UnderstandingCross-borderE-commercerentn.租金

v.租用，將……租給availableadj.可獲得的；可找到的robustadj.強(qiáng)健結(jié)實(shí)的；耐用的perceptionn.看法addressn.住址

v.寫(收信人)姓名地址entrepreneursn.創(chuàng)業(yè)者，企業(yè)家(尤指涉及財(cái)務(wù)風(fēng)險(xiǎn)的)1Task1.UnderstandingCross-borderE-commercePhrasesinanutshell（俚語）概括地說；簡言之brickandmortarstore實(shí)體店aslongas…只要……takeadvantageof利用；占……的便宜；欺騙1Task1.UnderstandingCross-borderE-commerceProperNamesElectronicDataInterchange(EDI)電子數(shù)據(jù)交換系統(tǒng)Cross-borderE-commerce(CBEC)跨境電子商務(wù)ReadyC云準(zhǔn)備1Task1.UnderstandingCross-borderE-commerceDialogue1WhatIsE-commerce?(M=MaryV=Victoria)M:Victoria,mayIaskyousomequestionsaboute-commerce?V:Sure,Mary.M:Well,whatise-commerce?V:Inanutshell,e-commerceisjusttheprocessofbuyingandsellingproductsbyelectronicmeans,suchasbymobileapplicationsorontheinternet.E-commercehashugelyincreasedinpopularityoverthelastdecades,andit’sgraduallyreplacingtraditional

brickandmortarstores.M:Whendide-commercebegin?1Task1.UnderstandingCross-borderE-commerceV:E-commercestartedinthe1960swhensomeorganizationsbegantouseElectronicDataInterchange(EDI)totransferdocumentsoftheirbusiness.The1990ssawtheemergenceofonlineshoppingbusinesses,whichisquiteaphenomenontoday.M:It’sveryconvenient,isn’tit?V:Yes.Ithasbecomesoconvenientandeasy,thatanyonecanshopforanythingwithjustafewclicks.Thishasdevelopedmorewiththeemergenceofsmartphones.Whereveryouarenow,withawirelessdeviceconnectedtotheinternet,youcanshopfromanywhereandanytime.M:It’samazing.Whatarethebenefitsofdoinge-commercebusiness?

1Task1.UnderstandingCross-borderE-commerceV:First,e-commercebusinessisgloballyreachable.Withaphysicalbrickandmortarstoreyou’relimitedgeographicallytonearbymarkets.However,viayoure-commercebusiness,youcanselltoanyone,anywhereintheworld.Second,itiscost-saving.Withe-commercebusinessthere’snorent,nostafftohireandpay,andverylittleinthewayoffixedoperatingcosts.Whatismore,e-commercebusinessisoflocationindependence.Thismeansthatyoucanrunyoure-commercebusinessanywhereaslongasyouhavealaptopandaninternetconnection.M:Soundsinteresting.Iamjustplanningtobuysomehomeappliances,andI’lltryonlineshoppingthistime.V:Well,whydon’tyoustartbydownloadingappslikeTaobaooreBay?1Task1.UnderstandingCross-borderE-commerceDialogue2WhatIsCross-borderE-commerce?

(M=MaryV=Victoria)M:GoodMorning,Victoria.Istillhavesomequestionsaboutcross-bordere-commerce.Couldyoupleasesparemeafewminutesandgivemeabriefexplanation?V:GoodMorning,Mary.Thatisfine.M:Whatiscross-bordere-commerce?V:Well,justlikethatwe’velearnedsomeofe-commerce,weknowsomethingaboutcross-bordere-commerce,butnotexactly.M:Quiteright.That’swhyIamaskingyouaboutit.V:Toputitshort,cross-bordere-commercereferstoonlinestoressellingtheirproductstocustomersinanothercountry,viaplatformssuchasTmallGlobal,JDWorldwideandAmazonGlobal.1Task1.UnderstandingCross-borderE-commerceM:Whataretheadvantagesofcross-bordere-commerce？V:Cross-bordere-commerceoffersadvantagesforbothbuyersandsellers.Sellerscanexpandtheirbusinessoutsidetheirhomecountryanddevelopnewmarkets.Forbuyers,needlesstosay,theycanalsotakeadvantageofamorecompetitivemarketandbenefitfrombetterproductsthatarenotavailableintheirhomemarket.M:Whatarethechallengesforcross-bordere-commerce？V:Generallyspeaking,therearethreemainchallengesfacedbycross-bordere-commerce.First,fraudis,withoutadoubt,thebiggestchallengefortraderswhowishtoselltocustomersfromoutsidetheirowncountry.Arobustpaymentsystemandaccuratelocalknowledgeareabsolutelyvitalinaddressingthisthreat.1Task1.UnderstandingCross-borderE-commerceM:Oh,Isee.Whataretheothertwochallenges?V:Well,second,logisticsandreverselogisticsarealsoimportant.Gettingthiswrongwillnegativelyaffecttheperceptionofyourbusinessbylocalcustomers.Sofindingreliablepartnersisessential.

Third,regulationsoflocalgovernmentandtaxationcouldpotentiallybringnegativeimpactsonyourbusiness.M:Thankyou.Onemorequestion.Howbigisthesizeoftheopportunity?1Task1.UnderstandingCross-borderE-commerceV:Ecommercehasbeengrowingatanastoundingrate,withonlinesalescontinuallybreakingrecordseachyear.AccordingtoReadyC,globalecommercesalesareexpectedtoreach$6.3trillionby2024,growingatacompoundannualgrowthrate(CAGR)of8.1%from2023.Withtimegoingon,therewillbemorepeopleconductingonlinetransactions.Allinall,thisnewCBECbusinessoffersgreatopportunitiesforentrepreneurstoexpandtheirinternationalmarkets,andthenincreasetheirrevenue.1Task1.UnderstandingCross-borderE-commerce■UsefulSentences

Learnandrememberthefollowingusefulandhelpfulsentences.1.MayIaskyousomequestionsaboute-commerce?我可以問您幾個(gè)電子商

務(wù)的問題嗎？2.E-commercehashugelyincreasedinpopularityoverthelastdecades.在過

去的幾十年里，電子商務(wù)已大大地普及。3.It’sgraduallyreplacingtraditional

brickandmortarstores.它在逐步取代

傳統(tǒng)的實(shí)體店。4.Ithasbecomesoconvenientandeasy.網(wǎng)購已經(jīng)變得非常方便和簡單。5.It’samazing.WhatarethebenefitsofdoingE-commercebusiness?太神奇了。請(qǐng)問開展電子商務(wù)業(yè)務(wù)有什么好處呢？6.E-commercebusinessisgloballyreachable.電子商務(wù)業(yè)務(wù)是全球可及的。1Task1.UnderstandingCross-borderE-commerce7.Withaphysicalbrickandmortarstore,you’relimitedgeographicallytonearbymarkets.如果是實(shí)體店，您就會(huì)受限在您所在地附近的市場(chǎng)。8.Itiscost-saving.Withe-commercebusinessthere’snorent,nostafftohireandpay.它節(jié)省成本。借助電子商務(wù)，您無須支付租金，無須雇用員工和支付工資。9.Thismeansthatyoucanrunyourecommercebusinessanywhereaslongasyouhavealaptopandaninternetconnection.這意味著，只要您有筆

記本電腦和互聯(lián)網(wǎng)連接，就可以在任何地方開展電子商務(wù)。10.Toputitshort,cross-bordere-commercereferstoonlinestoressellingtheirproductstocustomersinanothercountry,viaplatformssuchasTmallGlobal,JDWorldwideandAmazonGlobal.簡而言之，跨境電子商務(wù)是指，在線商店通過天貓國際、京東國際和亞馬遜全球購等平臺(tái)向另一個(gè)國家的客戶銷售產(chǎn)品。1Task1.UnderstandingCross-borderE-commerce11.Cross-bordere-commerceoffersadvantagesforbothbuyersandsellers.

跨境電子商務(wù)給買賣雙方都帶來了好處。12.Gettingthiswrongwillnegativelyaffecttheperceptionofyourbusinessbylocalcustomers.弄錯(cuò)這一點(diǎn)會(huì)讓國外客戶對(duì)您的業(yè)務(wù)產(chǎn)生負(fù)面看法。1PracticalDialoguesTask2.LearningaboutE-commercePlatformsVocabularyplatformn.站臺(tái)broadenv.變寬；(使)擴(kuò)大horizonn.(欲望、知識(shí)或興趣的)范圍foundv.創(chuàng)建；創(chuàng)辦(組織或機(jī)構(gòu)，尤指提供資金)consumern.消費(fèi)者；顧客featuren.特征

v.以……為特色deliverv.遞送inventoryn.(建筑物里的物品、家具等的)清單；存貨1Task2.LearningaboutE-commercePlatformsappliancen.(家用)電器；器具appareln.(商店出售的)服裝guaranteen.保證；保修單

v.保證；提供保修單(免費(fèi)調(diào)換或修理)ignorancen.無知merchantn.商人；(尤指進(jìn)出口批發(fā)商)warehousen.倉庫；貨倉logisticsn.后勤；物流1Task2.LearningaboutE-commercePlatformsPhrasescomparedto與……相比lookthrough瀏覽；翻閱letalone更不用說1Task2.LearningaboutE-commercePlatformsDialogue1China’sMainCross-borderE-commercePlatforms(A=JennyB=ProfessorZhang)A:Goodmorning,ProfessorZhang.CouldyoupleasetellmesometopChinesecross-bordere-commerceplatforms?B:Goodmorning,Jenny.Noproblem.IwilllistsomeChina’sleadingcross-bordere-commerceplatforms.TheyareTmallGlobal,JDWorldwide,SuningGlobal,K,VIPInternational,Y,LittleRedBook,JumeiGlobal,OnionGlobal,55,etc.A:Thereareover10platforms.Ionlyknowseveralones,suchasTmall

Global,LittleRedBook.Youreallybroadenmyhorizons.B:Well,ifyouoftenshoporsellyourproductsonlineandpaymoreattention,youwillknowmore.1Task2.LearningaboutE-commercePlatformsA:Yes.HowmuchdoyouknowaboutJD.comandJDWorldwide?B:Youknow,JD.com,foundedin1998,isoneofthelargestonlineretailersinChina,andprovidesmanykindsofhigh-qualityproductsandservicesforconsumersofmorethan1billion.JDhasitsowninventoriesandwarehouses,anditiscurrentlytheonlye-commerceplatformthathasitsownlogisticscompany,JDLogistics,inChina.A:ThenwhataboutJDWorldwide?Howdoesitwork?B:JDWorldwide,launchedin2015,isacross-bordere-commerceplatformunderJD.com.NowJDWorldwideisthelargestcompetitorofTmallGlobal.Foritshypermarketmodel,JDWorldwidepurchasesinventory1Task2.LearningaboutE-commercePlatformsfromoverseascompaniesandresellsittoChineseconsumers.Foritsonlinemallmodel,JDWorldwidehostsforeignbrands’flagshipstoressimilartoTmallGlobal.Whatismore,withJDLogistics,JDWorldwidecanalsoensurefastdeliveringservicessuchassame-ornext-daydeliverywhenproductsfromoverseaswarehousereachesChina,whichisfarsuperiortootherplatforms.A:Thankyou,ProfessorZhang.Ihavelearnedalotfromyou.NexttimeIwillaskyoumoreaboute-commerceplatforms.B:It’smypleasure.Andyoucaneasilylookthroughtherelatedinformationonlineaswell.

1Task2.LearningaboutE-commercePlatformsDialogue2TheBestForeignE-commercePlatforms（M=MaryB=Victoria）A:Goodmorning,Victoria.Iamlookingforthebestforeigne-commerceplatforms.Couldyoupleasegivemesomerecommendations?B:Yes.Amazonisalwaysthefirstchoiceforbothsellersandshopperswhenitcomestoe-commerceplatformswhereforeignproductsareavailable.WithincreasedcompetitiononAmazon,manysellersstartexploringothere-commerceplatformstopromotetheirproductsandtoincreasebrandawarenessandsales.A:OK.Ican’twaittolearnaboutthem.B:InadditiontoAmazon,thereareShopify,BigCommerce,MagentoVolusion,1Task2.LearningaboutE-commercePlatformsWooCommerce,Demandware,Squarespace,BigCarteland3dCartavailable.A:Sorryformyignorance.Ialmostneverheardofthem,letaloneknewsomethingaboutthem.B:Whichplatformorplatformsdoyouwanttoknow?A:Well,Shopifyfirst.Youknow,manypeoplearefamiliarwithAmazon,butnotallknowShopify.B:Right.Shopifyisane-commerceplatformheadquarteredinCanadathatallowsanyonetosetupanonlinestoreandselltheirproducts.Merchantscanalsoselltheirproductsinperson

with

ShopifyPOS.1Task2.LearningaboutE-commercePlatformsA:Whenandhowwasitstarted?Andbywhom?B:Shopifystartedin2006.In2004,theCanadianTobiopenedanonlinestorenamedSnowdeviltosellsnowboards.Hequicklyrealizeditwasincrediblychallengingtosellsnowboardsonlinewithoutaneasye-commerceplatform,sohedecidedtocreateithimself,andthenShopifywasborn.A:Soundsinteresting.Howisitgoingnow?B:Shopifyisnowtheleadinge-commerceplatforminthemarketwithover1millionbusinessesacross175countries,andisrecognizedasoneofthebeste-commerceplatformsforsmallerbusinesses.A:That’sgreat!Thankyou.B:Don’tmentionit.1Task2.LearningaboutE-commercePlatforms■UsefulSentences

Learnandrememberthefollowingusefulandhelpfulsentences.1.Youreallybroadenmyhorizons.您真讓我大開眼界。2.Ifyouoftenshoporsellyourproductsonlineandpaymoreattention,youwillknowmore.如果您經(jīng)常在網(wǎng)上購物或銷售產(chǎn)品，并多些這方面的關(guān)注，就會(huì)了解更多。3.JD.com,foundedin1998,isoneofthelargestonlineretailersinChina,andprovidesmanykindsofhigh-qualityproductsandservicesforconsumersofmorethan1billion.京東成立于1998年，是中國最大的在線零售商之一，它為超過10億的消費(fèi)者提供多種高質(zhì)量的產(chǎn)品和服務(wù)。1Task2.LearningaboutE-commercePlatforms4.Amazonisalwaysthefirstchoiceforbothsellersandshopperswhenitcomestoe-commerceplatforms.關(guān)于提供外國產(chǎn)品的電子商務(wù)平臺(tái)，亞馬遜一直是賣家和買家的首選。5.Ican’twaittolearnaboutthem.我迫不及待地想了解它們。6.Ialmostneverheardofthem,letaloneknewsomethingaboutthem.我?guī)缀鯊奈绰犝f過它們，更別說了解他們了。7.ManypeoplearefamiliarwithAmazon,butnotallknowShopify.很多人都熟悉亞馬遜，但并非所有人都知道Shopify。8.Shopifyisnowtheleadingcommerceplatforminthemarketandisrecognizedasoneofthebeste-commerceplatformsforsmallerbusinesses.Shopify現(xiàn)在是市場(chǎng)上領(lǐng)先的商務(wù)平臺(tái)，并且被公認(rèn)為是小型企業(yè)的最佳電商平臺(tái)之一。1Task3.DistinguishingModesofCross-borderE-commercePracticalDialoguesVocabularymajoradj.主要的；重要的

n.主修課程

v.主修，專攻characteristicadj.典型的；獨(dú)特的

n.特征；品質(zhì)manufacturern.生產(chǎn)者；制造商distributorn.經(jīng)銷商wholesalern.批發(fā)商1Task3.DistinguishingModesofCross-borderE-commercecompletionn.完成；結(jié)束revenuen.財(cái)政收入；稅收收入efficiencyn.效率；效能1Task3.DistinguishingModesofCross-borderE-commerceDialogue1MainModesofE-commerce(A=MaryB=Keddy)A:Hello,Keddy.Wouldyoupleasesparemeafewminutes?IammajoringinForeignTradeEnglish.IamconfusedaboutB2BandB2C.Couldyoupleasetellmewhattheyare?B:Well,theyrefertotwoimportante-commercemodesmainlybasedonthecharacteristicsofthebuyers.B2BisshortforBusiness-to-BusinesswhileB2CmeansBusiness-to-Consumers.A:Iknowlittleaboutit.Isitvitaline-commerceworld?1Task3.DistinguishingModesofCross-borderE-commerceB:Sure.Theyarewidelyusedine-commercearea.Specifically,B2Breferstocompaniesdoingonlinebusinesswitheachother,suchasmanufacturerssellingtodistributorsorwholesalerssellingtoretailers;B2Crelatestoonlinetradebetweenabusinessandend-consumersoftheproductsorservices.A:Couldyoupleasegivemesomeexamples?B:ImportbusinessesofB2Cmodelareverycommontosee,suchasTmallGlobal,JDWorldwide,K,VIPInternationalandAmazonGlobalwhileA,OpenCartB2B,ShopifyPlusaretypicalB2Bmodels.1Task3.DistinguishingModesofCross-borderE-commerceA:SoyoumeanoneofthebigdifferencesbetweenB2BandB2Cisthattheyhavedifferentbuyers?B:Right.Inotherwords,businesscompaniesbuyproductsfortheirbusinesswhileconsumersbuyproductsfortheirpersonaluse.1Task3.DistinguishingModesofCross-borderE-commerceDialogue2BriefIntroductionofB2BMode

(A=MaryB=ProfessorLin)A:ProfessorLin,mayIaskyousomequestionsaboutcross-bordere-commerce?B:Sure.A:IamplanningtodoCBECbusiness,butIhavenotdecidedwhatkindofmodestodealwith.B2BorB2C?IJustknowsomecommonimportB2CplatformslikeTmallGlobal,JDworldwide,VIPInternational,AmazonGlobal,etc.,butnothingaboutB2Btransaction.Couldyoupleasetellmemoreaboutit?1Task3.DistinguishingModesofCross-borderE-commerceB:Iknowwhatyoumean.Aswehavetalkedbefore,B2BandB2Cmainlydifferinwhoarebuyers.Therearealsosomeotherdifferences,forexample,intermsofcompletiontimeandpricingstructure.SalesintheB2BmodemaytakelongerthanthoseintheB2Cmodebecauseofthenatureofthepurchasesandrelationshipsbetweenbusinesses.A:B2BmodesoundsmorecomplexbutIaminterestedinit.B:Yeah.Besides,B2Bcustomersoftenagreeonspecificpricesordiscountsbasedonthequantitytheywanttobuy,whilewithB2C,consumersoftenpaythesamepriceforthesameproducts.A:Then,whatarethebenefitsofdoingB2Be-commerce?1Task3.DistinguishingModesofCross-borderE-commerceB:Well,whenaddinganonlinesaleschanneltoyourbusiness,alotcanchangepositively--highersalesefficiency,bettercustomerrelationshipandanincreasedrevenuearethemostimportantbenefitsofB2Be-commerce.A:ThenwhatshouldIconsiderifIwanttosetupaB2BWebstore?B:B2Bbuyersareverydifferentfromonlineconsumers,andhaveuniqueandmorecomplexrequirements.Sogenerallyspeaking,thingslikeefficiencyofprocess,productinventory,pricing,repeatordersandorderhistory,shippingandcredittermsarecrucial.A:Thankyou,ProfessorLin.NowIamquiteclearabouttheseterms.B:IamgladIamhelpful.1Task3.DistinguishingModesofCross-borderE-commerce■UsefulSentences

Learnandrememberthefollowingusefulandhelpfulsentences.1.IammajoringinForeignTradeEnglish.我主修外貿(mào)英語。2.IamconfusedaboutB2BandB2C.我對(duì)B2B和B2C概念感到困惑。

3.Iknowlittleaboutit.我對(duì)這些幾乎一無所知。4.Theyarewidelyusedine-commercearea.它們廣泛應(yīng)用于電子商務(wù)領(lǐng)域。5.ImportbusinessesofB2Cmodeareverycommontosee.B2C模式的進(jìn)口商務(wù)很常見。6.Iknowwhatyoumean.我知道您的意思。7.Iamquiteclearabouttheseterms.現(xiàn)在我對(duì)這些術(shù)語很清楚了。8.IamgladIamhelpful.很高興我能幫上忙。1Task4.IdentifyingCross-borderE-commerceProcessVocabularyPracticalDialoguesdomesticadj.本國的dutiableadj.應(yīng)納稅的；（輸入品）應(yīng)課關(guān)稅的manipulatev.(暗中)控制，操作formalityn.正式手續(xù)；例行公事inspectionn.視察；檢查declarationn.（納稅品等的）申報(bào)submissionn.提交1Task4.IdentifyingCross-borderE-commerceProcessregisterv.登記；注冊(cè)suppliern.供應(yīng)者；供貨商authorizationn.批準(zhǔn)；授權(quán)verificationn.檢驗(yàn)，審核transferv.(使)轉(zhuǎn)移；(使)調(diào)動(dòng)convertv.(使)轉(zhuǎn)變，轉(zhuǎn)化1Task4.IdentifyingCross-borderE-commerceProcessfundn.基金；資金

v.為…...提供資金；撥款給……currencyn.通貨；貨幣1Task4.IdentifyingCross-borderE-commerceProcessPhrasesGuangzhouBondedArea廣州保稅區(qū)1Task4.IdentifyingCross-borderE-commerceProcessDialogue1

Cross-borderE-commerceProcess（A=MaryB=Jenny）A:Jenny,todayourvisittotheGuangzhouBondedAreaisreallyagreatharvest.I’velearnedalotaboutCBECbusiness.B:Thatistrue.ItwasthefirsttimethatIsawhowtheCBECbusinessworks.A:Metoo.IttakesalongjourneyforimportedgoodstogettoChina.Besidessettingupane-commercestore,thereareanothertwoimportantprocessestodealwith:theshippingandcustomsclearance.Discussionhelpsunderstanding.Let’shaveadiscussiontogether.B:Yeah.ForretailersorbrandsexpandingtheirbusinessthroughChinacross-bordere-commerce,therearetwomajorshippingmodelsthattheycanconsider,thebondedwarehouseanddirectshipping.1Task4.IdentifyingCross-borderE-commerceProcessA:Allright.Whichmodeldoyouthinkisbetter?B:Well,itdepends.Adomesticbondedwarehouseisasecuredplacewheredutiablegoodsmaybestored,manipulated,orundergomanufacturingoperationswithoutpaymentofdutybeforegoodsbeingsold.Directshippingisacost-effectivemethodformerchantswhowouldliketodirectlyshipasmallnumberofproductstothedestinationcountryafteranorderisplaced.A:Exactly.Youarereallyageniusinlearning.Canyousharemoreaboutthecustomsclearance?1Task4.IdentifyingCross-borderE-commerceProcessB:Well,whenitcomestocross-bordere-commerce,theimporterwillhavetocompleteformalitieslikecustomsregistration,commodityinspection,customsdeclaration,documentssubmission,examination,paymentoftaxes,release,andsoon.WecanalsolearnmoreCBECknowledgebywatchingsomevideosviainternet.A:Thatisinteresting.1Task4.IdentifyingCross-borderE-commerceProcessDialogue2HowtoStartCross-borderE-commerceBusiness(A=MaryB=Mubo)A:Goodmorning,Mubo.CouldyoupleaseteachmehowtodobusinessonA?B:WhatareyougoingtosellonAlibaba?A:Well,IresearchedthemarketandfoundChineseclothing,especiallywomen’sdressandchildren’sgarmentsarepopularsellersinforeigncountries.Fortunately,oneofmyfriendsisrunningaclothingfactory,soIdecidedtoexportclothes.1Task4.IdentifyingCross-borderE-commerceProcessB:Right.Youdidagoodjob.Creatingasuccessfulcross-bordere-commerceisnotaneasytask.Beforeyoujumpintothepool,youshouldconsiderissueslike:howtofindproductstosell?whattypesofpaymentsAlibabaaccepts?howtogetpaidbyinternationalbuyers?howtoorganizelogistics?A:Well,theanswertothefirstquestionisclear,solet’sgetstartedwithhowtosellonAlibaba.B:First,youhavetoregisterforanAlibabasupplieraccountbycompletingthefollowingsteps:createanaccountonthesellerhomepage;checkemailandenteryourpaymentdetails;completeyourauthorizationandverification.A:OK.Ihavetakendownthesepoints.1Task4.IdentifyingCross-borderE-commerceProcessB:Asforpayments,Alibabaacceptsavarietyofpaymentmethods:creditcard,debitcard,telegraphictransfer,PayPal,onlinebankpayment,andWesternUnion.Next,keepinmindthatit’simportanttofindacost-effectivewaytoconvertthosefundsintoRMBwhenacustomerpaysyouwithforeigncurrency.A:Thankyou.ThenwhatshouldIdoforshipping?B:Then,youmayneedtoconsiderusingaspecialistinternationalfreightservicedependingonthesizeoftheorder.Forinternationalorders,youoftenneedtochoosebetweenshippingbyairandshippingbysea.Thereareplentyofinternationalcouriersavailable,socomparequotesfromseveralproviderstofindthemostreliableandcost-effectiveoption.1Task4.IdentifyingCross-borderE-commerceProcessA:Isee.Alibabaoffersitsownlogisticsservice,likeAParcelsandAAirExpress.Anythingelse?B:Thatisall.Goodluck!1Task4.IdentifyingCross-borderE-commerceProcess■UsefulSentences

Learnandrememberthefollowingusefulandhelpfulsentences.1.OurvisittotheGuangzhouBondedAreaisreallyagreatharvest.我們這次參觀廣州保稅區(qū)真的收獲很大。2.ItwasthefirsttimethatIsawhowtheCBECbusinessworks.這是我第一次看到跨境電商業(yè)務(wù)是怎樣運(yùn)轉(zhuǎn)的。3.IttakesalongjourneyforimportedgoodstogettoChina.進(jìn)口貨物到達(dá)中國需要很長的一段路程。4.Itdepends.這要看情況。5.Creatingasuccessfule-commerceisnotaneasytask.創(chuàng)建成功的電子商務(wù)并非易事。

1Task4.IdentifyingCross-borderE-commerceProcess6.Let’sgetstartedwithhowtosellonAlibaba.讓我們從如何在阿里巴巴上銷售產(chǎn)品開始。

7.YouhavetoregisterforanAlibabasupplieraccountbycompletingthefollowingsteps.您必須完成以下步驟才能注冊(cè)阿里巴巴供應(yīng)商賬戶。8.Thereareplentyofinternationalcouriersavailable.有大量的國際快遞公司可供選擇。

1Task5.IndividualTalentShowAfterapproachingcross-bordere-commerce,you’llhaveconfidenceintakingtheinitiativetomakeapresentationtoyourclassmatesinoralEnglishormakingadialoguewithyourpartneronsomee-commerceplatforms,cross-bordere-commercemodesorthewholecross-bordere-commerceprocesswithoutreferringtoyourtextbooks.(Thess’responsescanbeopen-endedandcreative.)ThankYou!PracticeforCross-BorderE-CommerceEnglish1Task1.UnderstandingTwoCross-borderE-commercePlatformsTask2.LearningaboutHowtoFulfillCross-borderE-commerceTasksTask3.SourcingProductsTask4.RegisteringanOnline-StoreandMarketingTask5.IndividualTalentShowProjectII.BecomingaCross-borderE-commerceBusinessperson1學(xué)習(xí)目標(biāo)【知識(shí)目標(biāo)】了解兩種跨境電商平臺(tái)的異同及相關(guān)的詞匯、短語和句型表達(dá)了解如何完成跨境電商任務(wù)及相關(guān)的詞匯、短語和句型表達(dá)熟悉跨境電商貨源選擇及相關(guān)的詞匯、短語和句型表達(dá)熟悉跨境電商注冊(cè)開店展開營銷及相關(guān)的詞匯、短語和句型表達(dá)ProjectII.BecomingaCross-borderE-commerceBusinessperson1學(xué)習(xí)目標(biāo)【能力目標(biāo)】能用英語進(jìn)行與跨境電商平臺(tái)異同相關(guān)的會(huì)話能用英語進(jìn)行與跨境電商任務(wù)完成相關(guān)的會(huì)話能用英語進(jìn)行與跨境電商貨源選擇相關(guān)的會(huì)話能用英語進(jìn)行與跨境電商注冊(cè)開店、展開營銷相關(guān)的會(huì)話ProjectII.BecomingaCross-borderE-commerceBusinessperson1學(xué)習(xí)目標(biāo)【素養(yǎng)目標(biāo)】了解中外商業(yè)禮儀理念差異,弘揚(yáng)中國商道熟悉跨境電商交易的法律,培養(yǎng)學(xué)生法治意識(shí)強(qiáng)調(diào)和培養(yǎng)民族品牌振興意識(shí)了解并熟悉注冊(cè)開店的相關(guān)法律,培養(yǎng)規(guī)避風(fēng)險(xiǎn)意識(shí)ProjectII.BecomingaCross-borderE-commerceBusinessperson1PracticalDialoguesVocabularyTask1.UnderstandingTwoCross-borderE-commercePlatformsentrepreneurn.企業(yè)家cross-borderadj.（公司）跨國的；（貿(mào)易）越過兩邊國界的e-commercen.電子商務(wù)platformn.平臺(tái)retailn.零售

v.零售，（以某價(jià)格）零售

adj.零售的1Task1.UnderstandingTwoCross-borderE-commercePlatformsinterfacen.界面minimumn.最小值；最低限度；最小量

adj.最小的；最低的interactv.互相影響；互相作用wherebyconj.憑借；通過……；借以

adv.憑此；借以bulkn.體積，容量；大多數(shù)，大部分；大塊resellern.中間商，轉(zhuǎn)銷商；長途業(yè)務(wù)分銷商1Task1.UnderstandingTwoCross-borderE-commercePlatformsworldwideadj.全世界的

adv.在世界各地negotiatevt.談判，商議

vi.談判，交涉viaprep.經(jīng)由，通過；憑借，借助于1ProperNamesTask1.UnderstandingTwoCross-borderE-commercePlatformsAlibaba阿里巴巴AliExpress速賣通DHG

敦煌網(wǎng)Global-sources環(huán)球資源網(wǎng)LightInTheBox蘭亭集勢(shì)DIYTrade自助貿(mào)易網(wǎng)1Dialogue1AliexpressandAlibaba(A=WangHaiB=LiLin)A:Hello,LiLin!Wehaven’tseeneachotherfornearlyfiveyearssincegraduation.B:Hi,WangHai!You’vebecomeanexcellententrepreneurnow.Congratulations!A:Thankyou!It’sjustanonlineshopofcross-bordere-commerceIamrunning.B:Couldyoutellmesomethingaboutcross-bordere-commerce?A:Sure.Cross-bordere-commerceincludesimportcross-bordere-commerceandexportcross-bordere-commerce.Task1.UnderstandingTwoCross-borderE-commercePlatforms1B:Iknowalittleaboutimportcross-bordere-commerce.I’vebeenbuyingmilkpowdersoverseassincemydaughterwasborn.NowI’mthinkingaboutsellingChineseproductstoforeigncountriesthroughexportcross-bordere-commerce.A:That’sagoodidea.Therearemanyplatformsforexportcross-bordere-commerce,suchasA,AliExpress,DHG,Made-in-China,Global-sources,LightInTheBoxandDIYTrade,etc.AliExpressandLightInTheBoxprovideB2CservicewhileothersbelongtoB2Bplatforms.B:AliExpress?Whenwasitfounded?Task1.UnderstandingTwoCross-borderE-commercePlatforms1A:AliExpressisthee-commerceretailplatformofAlibaba,servingbuyersallovertheworld.Foundedin2010,ithasbecomeatop