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M gates WhatisM Gates andwhatmakesitcrucialtoourfuture M Gates MotorolaGates isessentiallythelifecycleofaMotorolaproduct fromtheoriginalideathroughitsend of life Itprovidesaframeworkfordesign testing manufacturing andmarketingMotorolaproducts ensuringconsistencyandqualityineverystep RaySokola ChiefTechnologyOfficer TheM Gates M GateshavebeendesignedtoprovideMotorolawithaclear unifiedapproachtocoordinatingfunctionsandenhancingcommunicationsrelatedtotheprocessofmarketandproductlineplanningwithsystemandproductdevelopment The16M Gates The16M GatescanbeclassifiedintofivephasesBusinessCaseDevelopmentPortfolioPlanningProjectDefinitionImplementationandLaunch Closeout Attheendofeachgate reviewsareheldwiththecoreteamorwiththeSeniorManagementTeamtogoovertheprojectstatusandrisks Thecontractbookisthemechanismwhichhelpsusorganizetheprojects ItisanePM EngineeringProgramManager deliverableusedtoshow whichdeliverablesarerequiredinwhichphasethestatusandlocationofeachdeliverablehoweachprojectisfollowingM GatesWhichphase Gatetheprojectisin M Gates ProductDevelopmentLifecycleModel MarketIntelligenceandAnalysis Thisactivityisanon goingactivitywheremarketingpersonnelcontinueto gathermarketintelligenceperformmarketsegmentation andassessourinternalcapabilities Alloftheexternalandinternalinformationcollectedandanalyzedismanagedinaknowledgemanagementenvironment e g database compassrepository etc Thisknowledgemanagementfacilitatesthesharingofknowledgeandisthefoundationofdevelopingcomparablebusinesscasesfordifferentproducts solutions M Gates15 13BusinessCasePhase Thisphasecreatesbusinesscasesforopportunitiesusingmembersfromthecrossfunctionalteams Onceahigh levelbusinesscaseisapproved moredetailedbusinesscasesaredeveloped Thesebusinesscases pursueamorein depthanalysisontheopportunityandincludecustomerfeedback technicalfeasibility standardsalignment fullfinancialanalysis androadmap M Gates12 11PortfolioPlanningPhase AlsoknownasPrioritizationandResourceAllocationphase iscomposedoftwoactivities Thefirstonefocusesonasolutiondefinedbyabusinesscaseandassociatedroadmap Thesecondonefocusesonthemarketingrequirementsforaspecificsolution PortfolioPlanningencompassesbringinginaspecificopportunityintoaformalgatedecisionaswellasmanagingtheportfolioonanongoingbasis M Gates10 7ProjectDefinitionPhase TheProjectDefinitionphasefocusesonthedevelopmentofdetailedrequirementsforthesystemasawhole Theserequirementsincludesourcing manufacturing distribution services aftersalessupport marketingcommunication channeldistribution technology architecture teststrategies andplatformstrategies Thisphaseculminatesintheapproval ordisapproval ofacontractbookwhichrepresentsaninternalcontracttoourselvesanddescribeswhatwewilldelivertothecustomer M Gates6 3ImplementationPhase Duringthisphase theprojectteamcompletesanyfurtherelaboration allocationofrequirementsanddeclaresDesignReadiness Gate6 Theteamthendesigns implements andteststhesubsystemaccordingtoitsowndevelopmenttechniques Oncesatisfiedwithsubsystemintegrationandtest aprojectbusinessreviewdeclaresSystemTestReadiness Gate5 Thesystem productorplatformisthenvalidatedandverifiedaccordingtotheallocatedrequirements Validationensuresthatthesystemrequirementsareavalidrepresentationofthedesiredsystemattributes behavior andperformance Verificationprovesthattheimplementedsystemsatisfiesthevalidatedsystemrequirements M Gates6 3ImplementationPhase cont Oncesystemintegrationandtestiscomplete fieldtestmanualsareready andregulatoryconcernsareapproved theprojectisdeemedreadyforfieldtest Gate4 Fieldtestsareconductedandmodificationsmadewherenecessary Manufacturingdeterminesitsmaterialsstreamresolvescapacityissues andconductspilotbuildstohonethemanufacturingprocess AprojectbusinessreviewisconductedandtheprojectisReadyforControlledIntroduction Gate3 M Gates2 0LaunchandCloseoutPhase LaunchandCloseoutfocusesonthevolumedeploymentoftheopportunityandtheformalretirementanddecisionmanagement Forvolumedeployment thecontrolledintroductionandmanufacturingramp upexecutionareanalyzedforvolumedeploymentandalllaunch manufacturingandsupport servicefunctionsareready MPP MarketingandProductLinePlanning playsakeyroleintheretirementofanopportunityasthetriggersforretirementactivationaremonitoredthroughtheportfolioasawhole Notthatretirementmaynotonlycomeaftervolumedeplo

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