Unit 5 Inside advertising 課件.ppt

Unit5Insideadvertising課件 詞匯過關(guān) 1 重點(diǎn)單詞拼寫 Withsomanymessagesfromafillingourdailylives itisimportanttounderstandhowadvertisementswork 答案 advertisers 2 Someadverts liketheenvironmentalprotectionadvertisement appealtoourcorourdesiretobeworthycitizens 答案 conscience 3 Insomecountries advertisingalcoholicdrinksortobaccoisaltogether 答案 banned 4 Heisverymforhisage 答案 mature 詞匯過關(guān) 5 Thebossorderedthethaveallthedocumentstypedwithinoneday 答案 typist 6 Shewasfinherownlanguagebytheageoftwo andinFrenchbythetimeshewasfive 答案 fluent 7 Thehostesshadtheideliveredaweekbeforetheparty 答案 invitations 8 HeisunlikelytosucceedingettinghisbillthroughCongress howeverwitis 答案 worthy 9 Thefirmhasdrawnupabforthecomingfinancialyear 詞匯過關(guān) 答案 budget 10 Decisionswereoftenmadeonthebofincorrectinformation 答案 basis 2 重點(diǎn)詞詞形變換 Ifyouwanttosellyouroldsofa whynotputaninthelocalpaper Imustforanewsecretary advert 答案 advert advertisement advertise 2 I vebeentogiveatalkattheconference Igladlyacceptedtheirtoopenthefete 義賣會(huì) invite 答案 invited invitation 3 Thewereaskedtotheletteroutintenminutes type 詞匯過關(guān) 答案 typist type 4 Houserepairs holidaysandotherreducedherbankbalancetoalmostnothing Justatthattimeandressedladycameintotheroom expense 答案 expenses expensively 5 Hesoonhisfortune areencouragedtocomplainaboutfaultygoods consume 答案 consumed Consumers 6 Shemaybeifyoudon treplytoherinvitation Anyagainstsocietywillbepunishedsoonerorlater Ifindyourattitudemost offend 答案 offended offender offensive 詞匯過關(guān) 7 Ofcourseit stocheatsomeoneoutoftheirmoney It snotpartofanovelist sjobtomakejudgements moral 答案 immoral moral 8 Hemeintothinkinghewasrich Thetown snewshoppingcentergivesaimpressionofprosperity mislead 答案 misled misleading 短語習(xí)得 persuadesb todosth說服某人做某事 turn into 把 變成 inotherwords換句話說 fitinto適合 ontheotherhand另一方面 relyon 依賴 依靠 havenousefor不需要 厭惡 對 不耐煩 expose tosth 曝露 beworthyof值得 turntosb 向 求助 replytosth 回答某人 raisemoney募集錢 1 短語積累 短語習(xí)得 belongto 屬于 makerules制定規(guī)章 befloodedwith 淹沒 鋪滿 充滿 2 從上面列舉的短語中選擇適當(dāng)?shù)?填入下面的空格中 1 Idon tthinkhethepraise forheonlypretendedtobehard workingatthattime 答案 isworthyof 2 I msorryIhaven tenoughmoney youcan tgo 答案 Inotherwords 3 Iftheair theobjectwouldbedestroyedsoon 答案 exposedto 4 Nowourvillagetobuildanewschoolforthechildren 答案 israisingmoney 5 AfterIopenedthewindow theroommoonlightallatonce 短語習(xí)得 重點(diǎn)句型 1 However itwouldbenouseadvertisingproductsonradioiftheadreliesonvisualeffects P43 It snousedoingsth 做 是沒用的 It snousepretendingyoudidn tknow 即時(shí)強(qiáng)化練習(xí) 翻譯下面句子 勸他戒煙是沒用的 答案 It snouseadvisinghimtogiveupsmoking 1 andhowtheproductwouldfitintotheirlives P42 fitin into適應(yīng) 適合 與 相適應(yīng) 與 相協(xié)調(diào) 容納 Iwasn tsureifshewouldfitinwithmyfriends Shefittedintotheteamverywell Idon tthinkwe llbeabletofitanymorepeopleintothecar fitsbforsth試穿 勝任 Hewenttothetailor stobefittedforacoat Hisexperiencefittedhimforthejob fitAtoB fitBwithA把一物裝到另一物 目標(biāo)解讀 2 Anadvertisementisamessageorannouncementthatinformsorinfluencespeople P42 informvt 告訴 通知 報(bào)告 使充滿 使活躍 鼓舞 vi 告發(fā) 告密 against on Thenameofthedeadmanwillnotbereleaseduntilhisrelativeshavebeeninformed Walterswasnotproperlyinformedofthereasonsforherarrest Theterroristssaidthatanyonecaughtinformingonthemwouldbekilled 詞匯網(wǎng)絡(luò) beinformedof聽說 接到 的通知 berightly wronglyinformed得到正確的 錯(cuò)誤的知識 情報(bào) keep informed隨時(shí)向 報(bào)告情況 informagainst on uponsb 告發(fā)某人 檢舉某人 目標(biāo)解讀 3 iftheadreliesonvisualeffects P43 relyv 依賴 依靠 信賴 依賴于 常與on upon搭配 Thesuccessofthisprojectreliesoneveryonemakinganeffort I mrelyingonthegaragetofixthecarbytomorrow Britishweathercanneverbereliedon it salwayschanging Don trelyonfindingmeherewhenyougetback Imighthavegone 詞語辨析 比較rely depend 都含 信賴 的意思 rely指 在過去經(jīng)驗(yàn)的基礎(chǔ)上 依賴 相信某人或某事物 希望從中得到支持或幫助 如 Hecanbereliedontokeepsecrets 目標(biāo)解讀 depend指 出于信賴而依靠他人或他物 以取得其支持或幫助 這種信賴可能有過去的經(jīng)驗(yàn)或了解為根據(jù) 也可能沒有 如 Hecandependonhiswifeforsympathy 4 Wouldreallygoodadvertisingpersuadeyoutobuyproductsandservicesyouarenotinterestedinorhavenousefor havenouseforsb 不容忍 不喜歡 Ihavenouseforpeo