(電大復習)本科高級商務英語寫作

高級 商務英語寫作 期末復習 （ 一） 考核目標 本課程的考核目標分商務英語寫作基礎(chǔ)知識和寫作技能要求兩方面。 （ 二 ） 考核方式及計分方法 本課程的考核采取兩種形式：形成性考核占 30%，課程終結(jié)性考試占 70%。 （ 三 ） 有關(guān)課程 終結(jié)性考試 說明 1. 考試目的 以考查寫作技能為主，寫作基礎(chǔ)知識為輔 2. 命題原則 1） 考試命題應覆蓋本課程教材的第一到第六單元內(nèi)容，既全面，又重點突出。 2） 每份試卷的素材 60% 以上選自教材。 3） 試題難易適中，可分為：容易、適中、較難三個程度，所占比例大致為：容易占 20%， 適中占 60%，較難占 20%。 （ 四 ） 課程考核的相關(guān)內(nèi)容 單元 課程內(nèi)容 寫作技能 1. Introduction 概述 Introduction to Business Writing 商務英語寫作概述 商務英語寫作標準 寫作有效句子與段落 商務英語寫作格式 2. Job Hunting 求職 2.1. Application Letters 求職信 練習撰寫英文求職信 2.2. Resume 簡歷 練習撰寫英文個人簡歷 Review & Assessment 1 小 結(jié) 1 3. Publicity 企業(yè)外宣 3.1. Company Profiles 公司簡介 練習撰寫英文公司介紹 3.2. Product Descriptions 產(chǎn)品描述 練習撰寫英文銷售 函 Review & Assessment 2 小結(jié) 2 4. Social Communication 社交 4.1. Invitation Letters 邀請信 練習撰寫英文邀請函 4.2. Letters of Thanks 感謝信 練習撰寫英文 感謝信 4.3. Congratulation Letters 祝賀信 練習撰寫英文 祝賀信 Review & Assessment 3 小結(jié) 3 5.Contract Negotiation 合同磋商 5.1. Enquiries & Replies 詢盤與答復 練習撰寫詢價信和回函 5.2. Offers & Counter-offers 發(fā)盤與還盤 練習書寫發(fā)盤與還盤 5.3. Orders & Contracts 訂單與合同 練習撰寫英文訂單 練習填寫簡單的英文商務合同 5.4. Agency & Consignment 代理與寄售 Review & Assessment 4 小結(jié) 4 6.Contract Execution 履約 6.1. Packing 包裝 練習撰寫與上述業(yè)務環(huán)節(jié)相關(guān)的簡單信函 6.2. Shipment & Insurance 運輸與保險 6.3. Payment & L/C Amendment 支付與信用證修改 6.4. Complaints & Claims 投訴與索賠 Review & Assessment 5 小結(jié) 5 End-of-course Revision 總復習 總結(jié)跨文化交際應注意的事項 通過修改自己的寫作提高商務寫作技能 2 (五 ) 終結(jié)性考試試題類型及規(guī)范解答舉例 I.題型 部分 內(nèi)容 題型 題量 每小題 分值 總分 預期完 成時間 第一部分 詞匯翻譯 匹配題 10 2 分 20 分 10 分鐘 第二部分 句子翻譯 英譯漢 /漢譯英 5 4 分 20 分 15 分鐘 第三部分 段落結(jié)構(gòu) 排序重新組合段落 5 4 分 20 分 25 分鐘 第四部分 短文寫作 求職應聘 /企業(yè)對外宣傳 /商務社交 /業(yè)務磋 商 /執(zhí)行合同有關(guān)寫作等 1 40 分 40 分 40 分鐘 合計 21 100 分 90 分鐘 II試題舉例 Part 1 Matching Up (20 points) Directions: Match the English words and phrases with their proper Chinese Meanings. 1. quotation sheet 2. for your reference 3. deal with 4. with the scope of one s business activities 5. place an order with sb for sth 6. without delay 7. make sb an offer for sth 8. sight L/C 9. in favor of 10. as requested 11. enter into business relations 12. enjoy good reputation 13. quantity discount 14. sales contract 15. commission 16. counter-offer 17. irrevocable 18. clean B/L 19. insurance 20. FAP 21. damp-proof 22. recourse 23. agent 24. terms and condition 25. promptly 26. publicly traded company a. 報價單 b. 供你方參考 c. 經(jīng)營 d. 屬于某人經(jīng)營范圍 e. 向某人下訂單 f. 不延遲 g. 向某人為某物報盤 h. 即期信用證 i. 以某人為受益人 j. 應要求 k. 建立業(yè)務關(guān)系 l. 有良好聲譽 m. 數(shù)量折扣 n. 銷售合同 o. 傭金 p. 還盤 q. 不可撤銷的 r. 清潔提單 s. 保險 t. 平安保險 u. 防潮 v. 追索權(quán) w. 代理人 x. 條款 y. 迅速地，即時 z. 股票公開上市的公司 Part 2 Translation (20 points) Directions: Translate the following sentences into Chinese (English). 3 1. I have enclosed a copy of my resume with detailed information about my qualifications.附件是我的簡歷，包含更詳細的關(guān)于我資格的信息。 2. Our product are widely recognized in the global market and can meet customers various needs.我們的產(chǎn)品在國際市場上獲得廣泛認可，并能滿足消費者各種不同的需要。 3. Our products are attracted in design and superior in quality.我們的產(chǎn)品款式優(yōu)美，質(zhì)量上乘。 4. We obtained your name and address from the Commercial Counselors Office of your Embassy in Beijing and are now writing to you in hope of establishing business relations with you.我們從貴國駐京使館商務參贊初得知貴公司的名稱和 地址，現(xiàn)特致函希望與貴公司建立業(yè)務關(guān)系。 5. Should your price be competitive and the time of shipment acceptable , we are going to place an order with you .如果你方報價很有競爭力，裝運日期也能被接受，我方將向你方下訂單。 6. We would be grateful if you could make us an offer CIF Xiamen for the commodities we inqure. 如果你方能給我方所詢商品以廈門到岸價報盤，我們將非常感激。 7. Regarding the terms of payment, we usually require confirmed , irrevocable Letter of Credit payable at sight 關(guān)于支付條件，我方通常要求使用保隊的，不可撤銷的，即期信用證支付。 8. We have covered the shipment with the Peoples Insurance Company of China against WPA.我們已向中國人民保險公司為上述貨物投保了水漬險 9. Our customers request the shipment to be made in three equal lots.我們的客戶要求將貨物分成三批等量裝運。 10. After examining the goods carefully, it was found that nearly 10%of the goods had been seriously broken. 經(jīng)過仔細檢驗貨物，我方發(fā)現(xiàn)近 10%的貨物已被破壞。 11. My knowledge and experiences qualify me to be a competent member of your team.我的知識和經(jīng)歷使我有資格成為你們團隊稱職的成員。 12. Please quote your lowest price CIF Shanghai, inclusive of our 3%commission. 請報你方最優(yōu)惠的上海到岸價，包括我方 3%的傭金。 13. We shall be glad to know whether you can provide insurance against All Risks for the wine. 我們希望知道 貴方 是否能為葡萄酒承保一切險。 14. A discount of 2% on the total value will be granted if you could make payment within 15 days of delivery.如果貴方能在交貨后 15 天內(nèi)付款，將可以享受貨物總價值 2%的折扣。 15. We enclosehere a copy of our illustrated catalog about the main items available at present.suixing 隨信附上一份我們目前所能提供的帶插圖的產(chǎn)品目錄。 Part 3 Paragraph Organization (20 points) Directions: Rearrange the order of the following sentences to form a proper letter. a. You mentioned that Japanese goods are offered to you at a price approximately 10% lower than that quoted by us. b. We accept what you say, but we are of the opinion that the quality of the other makes does not measure up to that of our p roducts. c. We are disappointed to hear that our price for flame cigarette lighters is too high for you to work on. d. Thank you for your letter of 29 December 2012. e. Although we are keen to do business with you, we regret that we cannot accept your counter- offer. f. We look forward to hearing from you. g. The best we can do is to reduce our previous quotation by 2%. h. We trust that this will satisfy your requirement. 答案： d,c,a,b,e,g,h,f Part 4 Writing (40 points) Directions: Write a business letter according to the information given below. Write about 150 words. Write your answers on the Answer 4 Sheet. 寫作案例詳解 求職信 1. Job Application Letter 求職信 Dear Mr. Wood: Im writing to you to ask if you have a vacancy on your staff for an assistant accountant. My education and experience give me the confidence to apply for this position. I graduated from Northeast University of Finance and Economics, majoring in accounting. I have been working in the costing department of ABC Company for the past two years. The only reason for my seeking another employment is that ABC is moving to a new location in the northwest of the city, which is very far away from my home. It is inconvenient for me to go to work every day. Attached is my curriculum vita, together with the names of my referees. If there is some opportunity of a vacancy occurring in the near future, I would greatly appreciate being given an interview. You may call me at 81234567 or email me at . I look forward to your reply. Yours faithfully, 建立商務關(guān)系 1. Establishment of Business Relation 建立商務關(guān)系 Dear Sirs, A few days ago we had the opportunity to see a display of your products at the Chengdu International Trade Centre， and we were most impressed with their quality and low prices We should like to offer you our services as a trading firm， and would mention that we have excellent connections in the trade and are fully experienced with the import business for this type of product In addition， we operate our own advertising agency， and we can use the latest marketing procedures quite efficiently You can be sure of increasing your turnover considerably if you would allow us to promote sales of your products throughout China We look forward to hearing from you Sincerely yours， Liyun Liu 邀請與約見函 1.Invitation Letter 邀請與約見函 Dear Mr. Black: To celebrate the 10th anniversary of Shenzhen Trading Co. Ltd, we are holding a dinner party at Hilton Hotel in Shenzhen from 7:00 p.m. to 9:30 p.m. on Saturday, June 6th. You are cordially welcome to the party so that we can express our sincere appreciation for your generous support. For your information, the party will be attended by other business elite such as Mr. Zang Hong and Li Peng from Beijing International. We believe that this may offer many of us an excellent opportunity to get acquainted with each other. We do hope that you will be able to join us on this occasion, and look forward to meeting you at the party. Sincerely yours, 2. Congratulation Letter 祝賀與慰問 Dear Mr. Stewart: Please accept my warmest congratulations on your promotion to general manager! We have just learned that you have been appointed to this position. It came as no surprise to us in view of your unusual abilities. You deserve the position after years of service in the company. Your experience in this field will surely bring in more profits for your company. We are sending you our best wishes for the future. Through 3 years of working with you, many of us know clearly how much you have contributed to building the relationship between our two corporations. You also have come to know us well during the past 3 years, and we are ready to offer you the same service in the days ahead. 5 We look forward to the continuing growth of your company under your enlightened leadership. Sincerely Yours, David Parker 3. Letter of Thank-You and Apology 感謝與道歉函 Dear Mr. Smith: Thank you very much for giving so much help to our Sales Manager Adam Francis while he was in San Francisco. Mr. Francis must have already written to you to express his gratitude, but I would like to thank you on behalf o the whole company. The information you provided and the contacts you helped him to establish are most useful to our efforts in the Bay area. We wish to have more help from you in the future. If I can offer you any similar service, please feel free to contact me. Yours Sincerely 價格談判 1. Buyers Inquiry 買方詢盤 Dear Sir or Madam， We learned from our common business partner JIAFU Ltd. that your company is one of the major exporters of cashmere products in Australia. We are a leading dealer in high-quality textiles in mainland China and are very much interested in importing your goods especially mens cashmere sweater. We would appreciate your sending us catalogues, sample books or even samples if possible. Please give us detailed information on CIF Dalian Prices, terms of payment and discount you would allow on purchases of quantities of no less than 10,000 pieces. We hope this will be a good start for a long and profitable business relation. Sincerely yours, Mr.Jim Li 2. Sellers Offer 賣方發(fā)盤 Dear Mr. Li, We welcome your inquiry dated June 16th and thank you for your interest in our mens cashmere sweater. In accordance with the instruction given in your last letter, we hereby enclose our illustrated catalogue and price list giving the details you asked for. Also by separate post, we are sending you some samples. We are confident that you would be satisfied with the design and quality. In reply to your inquiry, we take pleasure in making you an offer as follows, provided your reply reaches us within 10 days from today: Commodity: Mens Cashmere Sweater Quantity:10,000 pieces Price: US 20 net per piece CIF Dalian Shipment: July 2008 Payment: irrevocable L/C at sight On considering the fact that this is our first transaction and the volume you ordered is not small, we would allow you a discount of 5%. We are expecting your early order. Yours faithfully, Ms Judy Jordan 3. Buyers Counter Offer 買方還盤 Dear Ms Judy Jordan, We are in receipt of both your offer of June 19 and the catalogue and samples. While appreciating the special design and good quality of your products, we find your price is rather too high for Chinese market. We have to point out that Japan-made mens cashmere sweater of this quality are available in our market, all of them are at prices about 15% below yours. Such being the case, we have to ask you to consider if you can make reduction in your price, say 15%. As we are ready to purchase many other cashmere products later this year, you may think it worthwhile to make a concession for a potential big client. 6 We are anticipating your early reply. Sincerely yours, Mr. Jim Li 4. Accepting the Offer 接受發(fā)盤 Dear Ms Judy Jordan, Thank you very much for your quotation for your mens cashmere sweater along with the catalogue and samples. We found both the design and quality of your products meet our requirement and the prices you quoted are satisfactory. We also note that you will allow us a discount of 5% on an order of no less than 10,000 pieces. We therefore take pleasure of placing you the order as follows, which we commend to your immediate and best attention: Quantity Specification Catalogue No. Prices 10,000 pieces mens cashmere sweaters XL M10 US 20 each Please note that as these goods are urgently required in our market, we should be obliged if you could dispatch the goods as soon as possible. If this first order proves satisfactory, we shall be happy to place further orders with you. Sincerely yours, Mr.Jim Li 訂貨 1. Accepting the Order 接受訂單 Dear Sirs We want to say how pleased we were to receive your order of 15 April for Ladies and Childrens Shoes. We confirm supply of 1,000 pairs of the shoes at the prices stated in your order No.888 and will allow a 5% special discount on your order worth 5,000 or above. Our Sales Confirmation No.BC510 in two originals were airmailed to you. Please sign and ret urn one copy of them for our file. It is understood that a letter of credit in our favor covering the said shoes should be opened immediately. We wish to point out that stipulations in the relative L/C must strictly conform to the stated in our Sales Confirmation so as to avoid subsequent amendments. You may rest assured that we will effect shipment without delay on receipt of your letter of credit. We appreciate your cooperation and look forward to receiving from you further orders. Yours truly, 2 Declining the Order 拒絕訂單 Dear Sirs, Thank you for your order No.458 for tin plate sheets which we received today. We regret that, owing to a shortage of stocks we are unable to fill your order. Moreover, our manufacturers can not undertake to entertain your order for future delivery owing to the uncertain availability of raw materials. We will, however, contact you by telex once supply improves. In the meantime, please feel free to send us your specific enquires for other types of metal sheets. You can be assured of our best attention at all times. Yours faithfully Brow Export Manager 3. Pressing for Order 催促下訂單 7 Dear Sirs We understand that you are the agent for the White Tiger ties. We enclose our order for 1,000 dozens of the White Tiger ties. Please note that we need these goods rather urgently as Christmas is drawing near. If you could supply goods timely for seasons, we would make repeated orders, provided prices are reasonable. Payment for the enclosed order will be made on a draft at sight under our letter of credit opened in your favor on receipt of your confirmation that the goods are sent out, and can be delivered before December 1, 2000. Yours faithfully 4. Confirming the order 確認訂單 Mr. Grover Douglass， 289 Kont Boulevard Augusta, SC, SC 28197 Dear Mr. Douglass: Thank you for your June 4 order. Everything except the kitchen furniture is already on its way to your home. So that you may begin enjoying your new chairs and tables immediately, would you please let me know whether you would like Set 400, which comes with an oval table, or Set 400-A, which comes with a rectangular table. In all other respects, the two sets are the same. It is a pleasure to have this opportunity to be at your service. We look forward to meeting your future needs for high-quality home and garden furniture. Cordially, Horace Johnson, Sales Director 投訴與索賠 1. Apology for Wrong Delivery 為送錯商品致歉 Dear Mr. Right, Thank you for your letter. We were very sorry to hear that you received the wrong delivery. We can only supp ose that one of our packers confused two orders. We sent you the correct machine you ordered by express this morning, and the documents have already been forwarded to you. Please send the wrong one back to us, and charge us with the cost. We hope this arrangement is satisfactory. And we greatly regret the inconvenience caused by our errors and offer our sincere apologies to you. We can assure you that every effort will be made to ensure that similar errors do not occur again. Yours sincerely, George Obama 2. 調(diào)解客戶退貨 Managing Customer for Returning Products Dear Thomas White, On receipt of your letter of July 4, we looked into your case and found that your complaint is well justified. The Model 520 circular saw you ordered does have a manuf