bec高級(jí)講義bec高級(jí)閱讀bec高級(jí)閱讀_4

1、BEC高級(jí)閱讀主講：孫超第四講：BEC高級(jí)閱讀?？夹袠I(yè)1. Trade Visible trade “trade in goods” Invisible trade “trade in services” (banking,insurance, tourism, and soon.)PART TWO:Ford of Europe, which has encouraged the development of international managers for more than 20 years, says that its managersare globally-minded befo

2、re they becomeglobal operators. (11)A car that youbuy in the UK, for example, is going to be the same car that sells in Germany, Finland, and Portugal, so the people who are involved in the cars development have to be aware of the market requirements in all those different countries.PART TWO:Ford of

3、 Europe, which has encouraged the development of international managers for more than 20 years, says that itsmanagers are globally-minded before theybecome global operators. (11)A carthat you buy in the UK, for example, is going to be the same car that sells in Germany, Finland, and Portugal, so the

4、 people who are involved in the carsdevelopment have to be aware of the market requirements in all those different countries.PART TWO:A From themoment they join the company, employees are faced with having tothink internationally.2. Consumer GoodsConsumer goods are final goods specifically intended

5、for the mass market.Durable Consumer GoodsFast-moving Consumer GoodsPART TWO:Packaging was found to be an important factor in charging extra for premium products, with sophisticated design enabling toiletries, electronics or food items to sell for far more.Shoppers are willing to pay extra forsometh

6、ing that has had thought putinto its outward appearance. (13)Yet the knowledge has no impact on their choice.PART TWO: Packaging was found to be an important factor in charging extra for premium products, with sophisticated design enabling toiletries, electronics or food items to sell for far more.

7、Shoppers are willing to pay extra for something that has had thought put into its outward appearance. (13) Yet the knowledgehas no impact on their choice.PART TWO:B The product hidden behind this attractive exterior may be exactly thesame as an item selling for half theprice, and shoppers may be qui

8、te aware of this.3. Retailing (Retailers)v “Retailing is the sale of goods and services to the ultimate consumer for personal, family or household use.”v “Retailing includes all the activities involved in selling goods or services to the final consumers for personal, non business use.”26 A deal B ho

9、ldC handleD copePART FOUR: Is your current sitedoing as much businessas it can (26), orare there ways you could grow without opening a second branch?PART FIVE: The makers are proudlypromoting it (31)_A_S_ the“worlds mostexpensiveperfume” and are confident of selling the limited edition of 173 bottle

10、s (32)W_ it should be exactly 173 bottles is not made clear in the publicity for theproduct.4. Consulting Consulting is providing advice in a particular areaof expertise.PART ONE:C Know the amount you would really like, slightly above what you think they will offer and above what youd be happy to se

11、ttlefor. PART ONE:C Know the amount you would really like, slightly above what you think they will offer and above what youd be happy to settle for. 5Youshould ask for a fee in excess of what you expect to get.PART THREE:17 What does Petter believe he is able tochange PART THREE:17 What does Petter題

12、眼believe he is able tochange PART THREE: If you were to ask me if I was ever going to be an expert management consultant, the answer would be no. But I am, I hope, able to articulate their views, to push through policies they want to see in operation and to improve their image. I hope to make manage

13、ment consultancy a powerful voice in government and industry.PART THREE: If you were to ask me if I was ever going to be an expert management consultant, the answer would be no. But I am, I hope, able to articulate their views, to push through policies they want to see in operation and to improve th

14、eir image. I hope to make management consultancy a powerful voice in government and industry.PART THREE:A the views the MCA holds onindustryB the way in which the MCA decides on policy 未提及 不符合C how the MCA is perceived by other people CD the MCAs relations with other trade associations 未提及5. Trainin

15、g“It provides high quality training, professional development and consultancy services, for individuals, teams and organizations.”PART SIX A course that has been co- developed in this way ensures so that trainees will study relevant and correct information. Also, take into your account the availabil

16、ity of practical exercises.PART SIX A course that has been co- developed in this way ensures so that trainees will study relevant and correct information. Also, take into your account the availability of practical exercises. SO YOUR6. ManufacturingManufacturing is the use ofmachines, tools and labor

17、 toproduce goods for use or sale. It refers to a range of humanactivity, from handicraft to hightech, but is most commonlyapplied to industrial production, inwhich raw materials aretransformed into finished goodson a large scale.PART THREE:15 What point is made in the first paragraph about GMs Go-Fa

18、st programme?PART THREE:15 What point is made in the first paragraph about GMs Go-Fast programme?題眼PART THREE: The success oftheprogramme is reflected in the large number of suggestions being introduced far more than in the old days, when every change had to come from senior managers focusing on the

19、 big picture.PART THREE: The success oftheprogramme is reflected in the large number of suggestions being introduced far more than in the old days, when every change had to come from senior managers focusingon the big picture.PART THREE:A The intention behind it is to increase GMs market share.B Suggestions need to be agreedby senior managers.C All areas of business are examined for possible improvements. 未提及 不符合 CD Senior managers are excl