高中牛津英語Module-4-Unit-1-Advertising-單詞短語及試題

1、Module 4 Unit 1 Advertising新課標單詞advertise vi & vt (為)做廣告，登廣告advertisement n 廣告share vt 分享，分擔，共有persuasive adj 勸導性的，勸誘的，有說服力的，令人信服的product n 產(chǎn)品service n 服務promote vt 宣傳，推廣，促銷，推銷place vt 安排，放置intended adj（為而）打算的（或設計的）educate vt 教育issue n 問題，議題welfare n 福利，福利事業(yè)complete adj 全部的，完全的，完整的law n 法律lie vi 說謊u

2、ntrue adj 不真實的claim n & vt 聲明，宣稱，號稱aware adj 知道的，明白的，意識到的toothpaste 牙膏breath n 氣息，呼吸advertiser n 等廣告者，廣告客戶，廣告商cure vt 治愈，治療customer n 顧客，消費者comment n 評論，意見，評價connect vt 聯(lián)系，連接trick n 騙局，把戲，惡作劇original adj 新穎的，別致的，獨創(chuàng)的，最初的，原來的creative adj 具有創(chuàng)造性的，具有獨創(chuàng)力的public n 公眾，大眾lead vt 過（某種生活）；領導，引導nationwide adj 全

3、國范圍的，全國性的campaign n （社會，政治或商業(yè)等的）活動，運動drug n 毒品，藥，藥物deal vi 處理，對付social adj 社會的school vt 是受學校教育，培養(yǎng)，教育live vi 過（某種生活）smoking n 吸煙，抽煙commit vt 犯（錯誤），干（壞事）commit suicide 自殺smart adj 聰明的，精明的complete vt 完成satisfied adj 滿意的trick vt 欺騙，哄騙publisher n 出版商，出版公司unique adj 獨特的，獨一無二的imagination n 想象，想象力choice n 選

4、擇recommend vt 推薦bar n 條，棒company n 公司update vt 更新packaging n 包裝design n 設計，圖案，花樣 vt 設計completely adv 完全地，徹底地unforgettable adj 難忘的，無法忘記的fashionable adj 時髦的，流行的convenient adj 便利的，方便的highly adv 非常，很，高地，高度地functional adj 實用的，有用的，功能的，機能的filling n 餡；填充物bored adj 感到厭倦的jeans n 牛仔褲available adj 可買到的，可獲得的buil

5、d vt 開發(fā)，建構various adj 各種各樣的，多樣的particular adj 特定的；特別的audience n 受眾；觀眾；聽眾；讀者goal n 目標，目的target n 目標，對象，靶子media n (medium的復數(shù))媒介，媒體determine vt 確定，決定extremely adv 非常，極其appeal vi 迎合，有吸引力，appeal to 迎合，對有吸引力react vi 做出反應，回應gather vt 搜集，收集，使聚集approach n 方法，途課文出現(xiàn)短語1. be used to2. do some research on3. share

6、 with4. encourage sb to do sth5. believe in6. for free7. be intended to do sth8. protect sb from sth9. public welfare10. be aware of 11. even if12. be proud of13. connect to.14. fall for15. play tricks on16. lead a better life17. live a healthy life18. commit suicide19. follow the advice20. offer sb

7、 sth21. be satisfied with22. trick sb into doing sth23.persuade sb into doing sth24. take drugs25. keep away from26. at a low price27. be tired of28. on sale29. of high quality30. be popular with31. remind sb (not to) to sth32. up to33. be bored with34. be amazed at35. appeal to36. be concerned with

8、一單詞應用根據(jù)單詞的首字母或漢語意思填寫正確單詞，注意形式變化1. If you want to sell this product well, I advise you to a_ it in the newspaper or on TV.2. All of us finally agreed to his plan because of his p_ language.3. Nearly all the a_ to the palace were guarded by the soldiers.4. The writer traveled throughout the country to

9、 p_ his latest novel.5. PSAs are often placed for free, and are i_ to educate people about health, safety, or any other i_ which affects public welfare.6. China has strong laws to protect people from advertisements that lie or try to make people believe u_ claims about products or services.7. The ad

10、vertisers want you to read the word fights and think that the toothpaste c_ bad breath, but it does not say that!8. PSAs use some of the same methods, like attractive and original images and c_ language, but they are made to serve the public.9. China began a nationwide public service advertising c_

11、in 1996, and since then numerous PSAs have appeared around the country.10. One of the PSAs to teach us how to live healthy lives is Smoking is _ _(自殺) slowly.11. I have c_ _(完成) my article about ads, and Im quite _ (滿意) with it.12. Before our talk, I did not think very much about how an advertiser m

12、ight be trying to t_ customers into buying a product or a service.13. The publisher also said that the readers wouldnt believe the writers u_ way of thinking and rich i_ (想象力).14. This terms main reading category for senior high students is adventures, so Travel to the Misty Country would be a good

13、c_.15. That is why we are considering r_ (重新包裝)our chocolate bar as well.16. Our new packaging will be colorful and _ (引人注目).17. Have you ever _ (后悔) not having snapped those _ (難忘的) moments?18. Its _ (fashion), _ (方便的) and _ (function).19. It is _(極其) important to know your audience so you can crea

14、te the right message for the right people.20. You must decide what a_ you want to use.二詞形轉換1. intended ( adj.) - _ ( n .) 2. educate ( v. ) - _ ( n. ) 3. connect ( v. ) -_ ( n. ) 4. advertiser ( n. )-_ ( n. )5. create ( v. ) - _ (adj.) 6. society ( n. ) - _ ( adj.) 7. imagine ( v.)-_( n.) 8. determi

15、ne (v.)-_( adj.) 9. complete (adj./v.)-_(adv.) 10.satisfied (adj.)_(v.)_ (n.)三. 句型結構1.We _ (如此習慣于) them that we often do not even realize how many we see and hear in a day.Wood can _ (被用來造紙).We _ (過去常購物) on Sundays, but now we have no time.2. PSAs are often placed for free, and are intended to educa

16、te be intended/meant to do sth./ be intended/meant for sb/sthThis software _ _ _ _ the computers _ (是為了保護不受到攻擊而設計) by a kind of virus called worm.The toy _ _ _ _ (是給兒童玩的) aged three and up.1. However, we still must _ _ _ (知道) the methods used in ads to try and sell us things._ _ _ (老師說的話) made me _

17、_ _ _ _(意識到英語的重要性).Are you aware _ _ _ _ (你已傷害了)her feelings?2. We must not _ _ (上的當) this kind of trick.He is too smart to fall for that trick (很聰明不會中那個詭計的).3. These ads deal with large issues.He is _ _ _ _ (容易相處). _ _ _ _ _ (盡管她病了), she continued _ (處理) problems of all kinds.4. There are even PSAs

18、 to teach us how to _ _ _ _(過健康的生活).5. I will encourage _ _ _ _ _ (鼓勵朋友們注意) them as well.6. I recommend that _ _ (我們買) 10 copies for the library.= I recommend _ 10 copies for the library. He recommended me _ _ (呆) for another week.四. Fill in the blanks with the correct forms:be popular with, be of h

19、igh quality, remind sb.(not) to do sth, be bored with, have sth. in mind, appeal to, get sth across, up to 1. We tried to _ our point _, but he just wouldnt listen.2. It is important to always try to _ the way the audience will react.3. My daughter _ me forget to take my medicine.4. The company must

20、 ensure that their product _.5. If you _ math, you should turn to doing some English exercises.6. When you start a successful ad campaign, you must _ a clear goal and target audience _.五. 翻譯句子1.他過去生活在農村，但現(xiàn)在已經(jīng)完全適應城市生活了。2.總的來說，動物會在人類之前意識到危險。3.他的表情說明他 對這樣的結果很 不 滿意。4.我對野營這樣的活動從不感興趣。5.顧客不應該被不誠實的廣告商所蒙騙。6.

21、我們有多種方式解決這個問題。We have several this problem.There are several _ we can settle this problem.7.我不喜歡她的衣著打扮。I do not like she is (dress).8. 這種疾病有90%的患者能被治愈。Ninety percent of the patients can _ _ this disease.9.這個房間并不打算當起居室用的。This room is serve a living room.10我會讓我叔叔幫我檢查拼寫。Ill get my uncle _ _ _ the spell

22、ing for me.11. 他的成功鼓勵我堅持我的理想。His _ _ me to _ _ my ideal.六、 Put the following sentences into reported speech:1. She said, “Advertisements are an important part of our lives.”_.2. Matt asked Ann, “Are you the happiest person in the world?”_.3. “Where did you find the ads for jobs abroad?” Bill asked._

23、.4. The salesman said to me, “Read what some of our satisfied customers say.”_.5.“Dont worry，Mary.” The doctor said._.七、 單項選擇1. Tom said _ he was not sure _ the news was true and _ he would find out about truth himself.A. that; that; that B. if; if; if C. that; if; that D. if; that; if2. _ is report

24、ed in the newspapers, talks between the two countries are making progress. A. It B. As C. That D. What3._ in a white uniform, he looks more like a cook than a doctor.A. Dressed B. To dress C. Dressing D. Having dressed4.It took me about an hour to _ my intention _ her.A. get; across B. put; across C

25、. get; across to D. put; across to5.In order to make our city green, _.A. it is necessary to have planted more treesB. many more trees need to plantC. our city needs more treesD. we must plant more trees6.We wont give up _ we should fail 10 times.A. even if B. since C. whether D. until7.I dont think

26、 people are really aware _ just how much it costs.A. / B. on C. of D. about8.Many students signed up for the _ race in the sports meeting to be held next week.A. 800- meter-long B. 800-meters-long C.800-meter-length D.800-meter-lengths9.You can _ mine if you have _ yours at home.A. share; left B. bo

27、rrow; forgottenC. share; forgotten D. buy; left10.All the electrical equipment _ will be equipped in the office _ great importance to us. A. that; are of B. that; is C. what; is of D. what; are of11. How do people react _ his speech against pollution?A. on B. to C. at D. in12. The teachers_ to learn

28、 from Lei Feng.A. appeal to us B. call on us C. demand us D. A and B八、Reading strategyExpository writing is meant to introduce you to basic information on the topic. It usually follows the same basic format: introduction of a subject, supporting details, conclusion. When you see a statement presente

29、d in expository writing, e.g, “Even if an ad does not lie, it does not mean it tells you the complete truth”, always look at the information that follows it closely. You should be able to find facts to support the idea, such as “ All it says is that it fights it and that is not the same thing at all

30、”. The author will follow this information with a concluding statement , which tells you what you are supposed to learn from the passage-“We must not fall for this kind of trick”. 九、Integrating skills1、Passage A（Reading）Advertisement_1_advertisements_2_ advertisementsDefinition_3_which someone has_

31、_to promote a product or a serviceDefinitionThey are placed _ _and _ to _people to _ _an idea which affects _ _Added info.Although we have laws to _us_ ads that _or try to make people believe untrue_, we must _ _ _ the methods used in ads to sell us things. Even if an ad does not lie, it does not me

32、an it tell you the complete _.Added info.PSAs _ _large social issues and are meant to _the public. They educate people about _ _ _, such as “Project Hope”, whose slogan is “Project Hope-_every child. They also teach us how to _ _ _.Concluding statementWe must not _ _this kind of trick.Concluding sta

33、tementNot all ads_ _ _ us thoughConclusion: Be _about advertisements2、Passage B（Project）An ad campaign is an _ program of advertisements using various kinds of ads to _ a particular audience. In an ad campaign, you have the chance to advertise using different kinds of _including newspapers, magazine

34、s and televisions, etc. When _ a successful campaign , you must have a clear _and target audience in mind and consider the following.Firstly, it is _important to determine the audience you want to_, or your _ _ so that you can _the right message for the right people.Secondly, it is important to deci

35、de what you want your audience to know or think about and try to _ _the way the audience will _.Lastly, to determine what_ you want to use to _your message _when putting together an ad campaign is also of great importance . The way you choose to advertise should _mainly _your target audience and whi

36、ch kinds of ads reach that particular group best. 十、Writing 近來，食品價格不斷上漲，你校食堂的飯菜也都漲價了。為此，你校學生會在學生中進行了調查。請你根據(jù)下表調查結果，并結合自己的看法，用英語寫一份調查報告。調查結果觀點53%贊同1 全國物價上漲，食堂為自身生存，飯菜漲價為正?，F(xiàn)象；2 只要別漲得太過分，飯菜質量不下降就行。47%反對1 食堂宗旨是為學生服務，不得惟利是圖；2 有的學生為了省錢不吃早飯，有害健康。你的看法1。2。注意：1。對所給要點，不要簡單翻譯，要有適當?shù)陌l(fā)揮。 2字數(shù)150字左右，開頭已寫好，不計入詞數(shù)。參考答案：

37、一單詞應用1. advertise 2. persuasive 3. approaches 4. promote 5. intended, issue 6. untrue 7. cures 8. creative 9. campaign 10. committing suicide 11. completed satisfied 12.trick 13. unique, imagination 14.choice 15. repacking 16.eye-catching 17. regretted, unforgettable 18.fashionable, convenient, func

38、tional 19.extremely 20.approach 二詞語轉換1. intension 2. education 3. connection 4. advertisement 5. creative 6. social7. imagination 8. determined 9. completely 10. satisfy-satisfaction 三句型結構1. are used to, be used to make paper, used to go shopping 2. is intended/meant to protect, from being attacked,

39、 is meant/intended for children 3. be aware of , What the teacher said, aware of the importance of English, that you have hurt 4. fall for, is too smart to fall for that trick5. easy to deal with, In spite of her illness, dealing with 6. live/lead healthy lives 7. my friends to pay attention to 8. w

40、e purchase, purchasing , to stay 四用方框內所給短語的適當形式填空1. get, across 2.appeal to 3.reminded, not to 4.is of high quality 5.are bored with 6.have, in mind 五翻譯句子1. he used to live in the countryside, but now he is entirely used to the city life. 2.As a whole, the animals are faster aware of danger than hum

41、ans.3. The look on his face suggested that he was not satisfied with the results.4. such an activity as camping can never appeal to me 5. customers shouldnt fall for some dishonest advertisers. 6. ways to settle, ways in which 7. the way, dressed 8. be cured of9. not intended to serve as 10. to help check 11.success encouraged , stick to 七單項選擇 1-5 CBACD 6-12 ACAABBD九、Integrating skills1、Passage A（Reading）AdvertisementCommercialPublic service DefinitionOne paid forDefinitionfor free meant/intended encourage believe in public welfares Added tect from lie claims be aware of truthA