風(fēng)情日耳曼項目案名logo及視覺表現(xiàn)提報

1、風(fēng)情日耳曼 項目案名、logo及視覺表現(xiàn)提報,Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash, passes on from g

2、eneration to generation, enjoys for the human,Logo及 VI表現(xiàn),Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which

3、the static flash, passes on from generation to generation, enjoys for the human. On the table conversation is eaten with rice or bread the best seasoning, the witticism is the ideal seasoning.,Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel

4、wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash, passes on from generation to generation, enjoys for the human,廣告語& 定位語,案名,案 名,Gone with the wind the time once like this described the manorial lo

5、rd family luxurious life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash, passes on from generation to generation, enjoys for the human,Gone with the wind the time once like this de

6、scribed the manorial lord family luxurious life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash, passes on from generation to generation, enjoys for the human. On the table conversa

7、tion is eaten with rice or bread the best seasoning, the witticism is the ideal seasoning.,案名（一,Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abun

8、dantly the antique galactic disk which the static flash, passes on from generation to generation, enjoys for the human,德風(fēng)雅頌,案名釋義： 德：一個“德”字強調(diào)出項目純正、高品質(zhì)的德式人文社區(qū)； 風(fēng)雅頌：中國詩經(jīng)分為“風(fēng)雅頌”，在此巧妙的借指園區(qū)典雅、閑適并且充滿人文情韻的風(fēng)情式花園小區(qū)。 德風(fēng)雅頌：案名整體大氣而不乏優(yōu)雅，既能點出項目的特有風(fēng)格，又寓意深刻，便于記憶,案名（二,Gone with the wind the time once like this descri

9、bed the manorial lord family luxurious life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash, passes on from generation to generation, enjoys for the human,威爾豪斯,案名釋義： 威爾豪斯，源于德國著名葡萄酒小

10、鎮(zhèn)Weinhaus（德語）的音譯，同時，又諧音Well house，英文“好房子”之意，令案名一語雙關(guān)德語和英文。 案名響亮大氣，品質(zhì)感強，充滿異域風(fēng)情，從周邊樓盤中脫穎而出，令市場耳目一新，更易識別,案名（三,Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to pla

11、ce in abundantly the antique galactic disk which the static flash, passes on from generation to generation, enjoys for the human,案名釋義： 品，品讀，品味，品質(zhì)。顯現(xiàn)項目對沈城人居的深刻解讀，以及對于生活品味、空間品質(zhì)的致臻追求； 德，表明本案的產(chǎn)品特色，原鄉(xiāng)德式建筑風(fēng)格，并且喚醒消費者心中對德式品質(zhì)感、自然感的生活認知； 品德，案名簡單易記，更利于口碑傳播。同時，案名硬朗、大氣，在區(qū)域激烈的競爭中，更易于形成與周邊項目的差異化，突顯項目的質(zhì)感形象,品德,案名（輔推

12、,Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash, passes on from generation to generatio

13、n, enjoys for the human,情迷天鵝堡,德郡東方,情迷天鵝堡,廣告語& 定位語,Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the sta

14、tic flash, passes on from generation to generation, enjoys for the human,Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique gala

15、ctic disk which the static flash, passes on from generation to generation, enjoys for the human. On the table conversation is eaten with rice or bread the best seasoning, the witticism is the ideal seasoning.,廣告語（一,Gone with the wind the time once like this described the manorial lord family luxurio

16、us life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash, passes on from generation to generation, enjoys for the human,風(fēng)景藝術(shù)生活家,風(fēng)情里的 Well house,德國思想，優(yōu)質(zhì)生活生產(chǎn)力,定位語（一,Gone with the wind

17、the time once like this described the manorial lord family luxurious life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash, passes on from generation to generation, enjoys for the hu

18、man,沈遼路地鐵旁水岸精舍,沈遼路地鐵旁德邑水岸精舍,表現(xiàn)一 （ 1、2,Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash, p

19、asses on from generation to generation, enjoys for the human. On the table conversation is eaten with rice or bread the best seasoning, the witticism is the ideal seasoning.,Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel wrote: “when the no

20、on, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash, passes on from generation to generation, enjoys for the human,Gone with the wind the time once like this described the manorial lord family luxurious life. in the no

21、vel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash, passes on from generation to generation, enjoys for the human. On the table conversation is eaten with rice or bread the best seasoning, the w

22、itticism is the ideal seasoning.,Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash, passes

23、 on from generation to generation, enjoys for the human,德風(fēng)雅頌 LOGO表現(xiàn)1,Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic

24、 disk which the static flash, passes on from generation to generation, enjoys for the human. On the table conversation is eaten with rice or bread the best seasoning, the witticism is the ideal seasoning.,Gone with the wind the time once like this described the manorial lord family luxurious life. i

25、n the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash, passes on from generation to generation, enjoys for the human,Logo創(chuàng)意闡釋 1.號角精神 Logo形似號角，上進的“號角精神”正是德意志民族久經(jīng)戰(zhàn)火洗禮，堅定勇敢，上進和認真的最好見證，佰世基業(yè)同樣擁有

26、這種號角精神，深執(zhí)堅定的筑家信念，認真、上進。 2. 黑紅白的寓意 源自德國國旗的三種顏色，將之賦予生活中，黑色代表著對生活品質(zhì)的不斷追求，紅色代表對生活情感的不斷向往，金黃色代表對生活遠景美好向往。 3.整體視覺 英文部分為Germany image翻譯為德派印象，由此，德意志的精髓與外在在充滿漸變質(zhì)感的顏色中充分彰顯，象征團結(jié)與生命力，具有飽滿的視覺傳播力,德風(fēng)雅頌（圍擋,Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel wro

27、te: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash, passes on from generation to generation, enjoys for the human,德式風(fēng)情園區(qū) 德國風(fēng)。 正文/ 秉承精工藝術(shù)思想，延續(xù)純正德國原鄉(xiāng)。 舒居觀景空間 心致雅。 正文 / 60-80庭臺洋房、電梯高層，盡享闊景舒雅空間。 萊茵河水景 萊茵頌。

28、 正文/ 近萬平萊茵河貫通園區(qū)，奏響全景觀水岸生活樂章,德風(fēng)雅頌 LOGO表現(xiàn)2,Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash

29、, passes on from generation to generation, enjoys for the human. On the table conversation is eaten with rice or bread the best seasoning, the witticism is the ideal seasoning.,Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel wrote: “when the

30、 noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash, passes on from generation to generation, enjoys for the human,德風(fēng)雅頌logo創(chuàng)意 1.徽章 徽章代表榮耀及尊貴，是一種身份的象征，以德國哥特式建筑為設(shè)計中心，打破傳統(tǒng)歌特過于耀眼的風(fēng)格，以其沉靜的方式展現(xiàn)自我，毫不喧嘩表現(xiàn)出德式的嚴謹與樸實的精巧。 2.哥特式

31、字體 設(shè)計原創(chuàng)的哥特體中文，擁有流線型的韻律感，靈感源于德國哥特式建筑。結(jié)合德文Deutschland Image（意為：德國風(fēng)景畫），風(fēng)格統(tǒng)一,表現(xiàn)二,Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique

32、galactic disk which the static flash, passes on from generation to generation, enjoys for the human. On the table conversation is eaten with rice or bread the best seasoning, the witticism is the ideal seasoning.,Gone with the wind the time once like this described the manorial lord family luxurious

33、 life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash, passes on from generation to generation, enjoys for the human,威爾豪斯Logo創(chuàng)意 1. 英文手寫體 看似隨手書寫的well house ，如溢出的葡萄酒，散發(fā)著異國的生活氣息，無需太多渲染

34、，自然傳達出一番溫馨自在。 2. 德國國花的元素 一朵矢車菊，德國國花，形狀討喜，蘊藏著“遇見幸?！钡拿篮迷竿琼椖縲ell house想要表達的幸福生活。 3.渾然天成德國風(fēng) 整個標(biāo)示在紫色的葡萄顏色上，英文手寫體是灑脫自若的生活；嚴謹個性的中文筆體寓意著德式精工品質(zhì)；一朵開放的矢車菊是充滿風(fēng)情的浪漫享受，三者合一，以無聲的語言直指項目的精髓,威爾豪斯（圍擋,Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel wrote: “w

35、hen the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash, passes on from generation to generation, enjoys for the human,Well,萊茵河改了流向！ 全景內(nèi)河珍稀水系，幸福領(lǐng)域細水長流 Well,傍晚也能曬太陽！ 60-80舒朗成品家，退臺/露臺/庭院，盡納陽光與風(fēng) Well,在中國邂逅德國！ 現(xiàn)代德式精工

36、品質(zhì)，締造童話風(fēng)情建筑,表現(xiàn)三,Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash, passes on from generati

37、on to generation, enjoys for the human. On the table conversation is eaten with rice or bread the best seasoning, the witticism is the ideal seasoning.,Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel wrote: “when the noon, everybody dines wh

38、en always six vegetables, distinguishes to place in abundantly the antique galactic disk which the static flash, passes on from generation to generation, enjoys for the human,LOGO創(chuàng)意闡釋 1.文字圖文化 Logo的構(gòu)思妙筆在于將文字圖形化。富有立體感的“品德”如同德式建筑，品字如窗，德字如堂，城堡式的面孔，彰顯著嚴謹與浪漫的氣質(zhì)。 2.英文部分 taste ger意為品讀德國，全面保羅建筑、風(fēng)情、水岸生活，內(nèi)容簡單而

39、含義深遠。 3.顏色的精神 黃色與黑色為主色調(diào)，黃色代表熱情的生活，黑色代表嚴謹?shù)膽B(tài)度，從兩方面透露著項目的德式精工建筑，與美好的水岸生活，獨立、簡約中透露著風(fēng)情與浪漫,品德（圍擋,Gone with the wind the time once like this described the manorial lord family luxurious life. in the novel wrote: “when the noon, everybody dines when always six vegetables, distinguishes to place in abundantly the antique galactic disk which