公司簡介(中英對照)

1、精品好資料學習推薦海爾集團是世界白色家電第一品牌、中國最具價值品牌。海爾在全球建立了29個制造基地，8個綜合研發(fā)中心，19個海外貿易公司，全球員工總數(shù)超過6萬人，已發(fā)展成為大規(guī)模的跨國企業(yè)集團。海爾集團在首席執(zhí)行官張瑞敏確立的名牌戰(zhàn)略指導下，先后實施名牌戰(zhàn)略、多元化戰(zhàn)略和國際化戰(zhàn)略，2005年底，海爾進入第四個戰(zhàn)略階段全球化品牌戰(zhàn)略階段。創(chuàng)業(yè)24年的拼搏努力，使海爾品牌在世界范圍的美譽度大幅提升。2009年，海爾品牌價值高達812億元，自2002年以來，海爾品牌價值連續(xù)8年蟬聯(lián)中國最有價值品牌榜首。海爾品牌旗下冰箱、空調、洗衣機、電視機、熱水器、電腦、手機、家居集成等19個產品被評為中國名牌，

2、其中海爾冰箱、洗衣機還被國家質檢總局評為首批中國世界名牌。2008年3月，海爾第二次入選英國金融時報評選的“中國十大世界級品牌”。2008年6月，在福布斯“全球最具聲望大企業(yè)600強”評選中，海爾排名13位，是排名最靠前的中國企業(yè)。2008年7月，在亞洲華爾街日報組織評選的“亞洲企業(yè)200強”中，海爾集團連續(xù)五年榮登“中國內地企業(yè)綜合領導力”排行榜榜首。海爾已躋身世界級品牌行列，其影響力正隨著全球市場的擴張而快速上升。據(jù)世界著名消費市場研究機構歐洲透視（Euromonitor）發(fā)布最新數(shù)據(jù)顯示，海爾在世界白色家電品牌中排名第一，全球市場占有率5.1%。這是中國白色家電首次成為全球第一品牌。同時

3、，海爾冰箱、海爾洗衣機分別以10.4%與8.4%的全球市場占有率，在行業(yè)中均排名第一。在智能家居集成、網絡家電、數(shù)字化、大規(guī)模集成電路、新材料等技術領域，海爾也處于世界領先水平?！皠?chuàng)新驅動”型的海爾致力于向全球消費者提供滿足需求的解決方案，實現(xiàn)企業(yè)與用戶之間的雙贏。截止到2009年年底，海爾累計申請專利9738項，其中發(fā)明專利2799項，穩(wěn)居中國家電企業(yè)榜首。僅2009年，海爾就申請專利943項，其中發(fā)明專利538項，平均每個工作日申請2項發(fā)明專利。在自主知識產權的基礎上，海爾已參與23項國際標準的制定，其中無粉洗滌技術、防電墻技術等7項國際標準已經發(fā)布實施，這表明海爾自主創(chuàng)新技術在國際標準領

4、域得到了認可；海爾主導和參與了232項國家標準的編制、修訂，其中188項已經發(fā)布，并有10項獲得了國家標準創(chuàng)新貢獻獎；參與制定行業(yè)及其它標準447項。海爾是參與國際標準、國家標準、行業(yè)標準最多的家電企業(yè)。海爾是唯一一個進入國際電工委員會（IEC）管理決策層的發(fā)展中國家企業(yè)代表，2009年6月，IEC選擇海爾作為全球首個“標準創(chuàng)新實踐基地”。在創(chuàng)新實踐中，海爾探索實施的“日事日畢，日清日高”的“OEC”（Overall Every Control and Clear）管理模式、“市場鏈”管理及“人單合一”發(fā)展模式引起國際管理界高度關注。目前，已有美國哈佛大學、南加州大學、瑞士IMD國際管理學院、

5、法國的歐洲管理學院、日本神戶大學等商學院專門對此進行案例研究。海爾的30余個管理案例被世界12所大學寫入案例庫，其中，“海爾文化激活休克魚”管理案例被納入哈佛大學商學院案例庫，海爾“市場鏈”管理被納入歐盟案例庫。2010年，海爾實施全球化品牌戰(zhàn)略進入第五年。海爾將繼續(xù)發(fā)揚“創(chuàng)造資源、美譽全球”的企業(yè)精神和“人單合一、速決速勝”的工作作風，深入推進信息化流程再造，以人單合一的自主經營體為支點，通過“虛實網結合的零庫存下的即需即供”商業(yè)模式創(chuàng)新，努力打造滿足用戶動態(tài)需求的體系，一如既往地為用戶不斷創(chuàng)新，創(chuàng)出中華民族自己的世界名牌！Haier is the leading brand of whit

6、e goods globally and the most valuable brand in China.With its 29 manufacturing plants, 8 comprehensive R&D centers, 19 overseas trading companies across the world and more than 60,000 global employees, Haier has involved into a giant multinational corporation.Guided by the famous brand strategy det

7、ermined by CEO Zhang Ruimin, Haier has adopted several strategies during different stages, namely Brand Strategy, Diversification Strategy and Internationalization Strategy. At the end of 2005, Haier came to its 4th strategic stage of global brand building.Thanks to 25 years of consistent efforts, i

8、ts reputation throughout the world has been heightened significantly.In 2009, the brand value of Haier amounted to RMB 80.3 billion. Since 2002, Haier has topped the Most Valuable Brand list for seven consecutive years.Nineteen products of Haier, including refrigerator, air conditioner, washing mach

9、ine, television, water heater, computer, mobile phone and home appliances integration, have been awarded as Chinese Famous Brand products. Haier refrigerator and washing machine are among the first group of Chinese World Famous Brand products awarded by the General Administration of Quality Supervis

10、ion, Inspection and Quarantine of the P.R.C.In March 2008, Haier was selected as one of the Chinas Top 10 Global Brands by Financial Times for the second time.In June 2008, Haier ranked 13th and 1st among Chinese companies on the list of the worlds 600 Most Reputable Companies, released by Forbes.In

11、 July 2008, Haier ranked first in terms of overall leadership among Chinese mainland companies in the Wall Street Journal Asias annual survey of Asias 200 Most Admired Companies for the fifth time.Haier has become an international brand, and its prestige is rising fast with its expansion into the in

12、ternational market.According to the latest data released by Euromonitor, with a market share up to 5.1 percent, Haier ranks first among the brands of white goods all over the world in term of market share and it was the first time for a Chinese company to be the number one brand in white goods indus

13、try. At the same time, the market share of Haier refrigerator and washing machine is 10.4 percent and 8.4 percent respectively, both ranking first in the industry. Moreover, Haier leads the world in intelligent home appliances integration, network household appliances, digitization, large scale inte

14、grated circuit and new materials.Innovation driven Haier has been committed to providing effective solutions to global consumers and achieving a win-win outcome with them.Up to the end of 2009, Haier had applied for 9738 patents, 2799 of which were invention patents, ranking first among Chinese appl

15、iance enterprises. Just in 2009, Haier applied for 943 patents, 538 invention patents included, which means two invention patents were applied for each business day on average. On the base of its independent intellectual property, Haier has participated in the setting of 23 international standards,

16、and 7 patents of them involving powder-free wash technology and technology of anti-electric wall have been issued and implemented, which indicates independent innovation of Haier has won international recognition in standards field. Haier has leaded or taken part in the preparing and revising of a t

17、otal of 232 national standards, 188 of which have been issued and 10 awarded the China Standards Innovation & Contribution Award; more over, Haier has participated in the preparing of 447 industry standards and other standards.Haier is the appliance company most involved in raising international, na

18、tional and industry standards.Haier is the only Chinese enterprise to be a member of management decision-making team of International Electro-technical Commission (IEC) and was selected to be the first Practice base for standard innovation globally by IEC in June, 2009.In innovation practice, Haiers

19、 exploration and implementation of Overall Every Control and Clear management mode characterized by completing the work of today to harvest todays success, market chain management and individual-order combination development pattern has attracted high attention from international management field. U

20、p to now, commercial colleges of Harvard University, University of South California, International Institute for Management Development (IMD), European Business College and Kobe University have conducted case studies on above mentioned aspects. Nearly 30 management cases of Haier have been included into their case libraries by 12 universities in the world, with case of Haier culture to activate the fish in shock included into case library of commercial college of Harvard University and market chain management case included into EU case library. Entering into t