[語言類考試復(fù)習(xí)資料大全]劍橋商務(wù)英語中級(jí)模擬48

1、書山有路勤為徑，學(xué)海無涯苦作舟。祝愿天下莘莘學(xué)子：學(xué)業(yè)有成，金榜題名！語言類考試復(fù)習(xí)資料大全劍橋商務(wù)英語中級(jí)模擬48劍橋商務(wù)英語中級(jí)模擬48READINGPART ONELook at the statements below and the book reviews on the opposite page.Which section (A, B, C or D) does each statement 1-7 refer to?For each statement 1-7, mark one letter (A, B, C or D).You will need to use some o

2、f these letters more than once Business Consulting A This book explores the new shape of consulting. It examines why organisations use consultants,how consulting firms compete and what consultants do. Based on hundreds of interviews with the managers who hire consultants and the people who run consu

3、lting firms;it offers an autthorita-tive analysis of this most shadowy of professions.It also provides invaluable practical advice on what organisations need to do to get the best out of the consultants they use and what consulting firms need to do to achieve the best results for those they work for

4、. B Brands and Branding This book argues that because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argume

5、nt of the anti globalisation movement that big brands are bullies which do harm, this book review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications. C Emerging Markets Using the real experiences of compani

6、es wherever possible to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them It will serve as a guide on how to avoid

7、mistakes other companies have made and how to detect weaknesses in current emerging market strategies. D Essential Director Managers may run a company but it is the job of directors to make sure it is well run and run in the direction. This lively and accessible guide to the important subject of cor

8、porate governance shows what needs to be done to ensure high standards and how to do it. It is aimed not only at directors, but also at managers and stakeholders in every kind of business and organisation. 1. The author of this book believes that organisations will never overemphasize the importance

9、 of branding.答案:B題干(The author of this book believes that organisations will never overemphasize the importance of branding)使用了雙重否定表達(dá)法，“never overemphasize the importance of.意思是“怎么強(qiáng)調(diào)的重要性也不過分”。B篇第二行“all organisations should make the brand their central organising principleguiding every decision and e

10、very action”(所有企業(yè)都應(yīng)把品牌作為其中心組織原則，指導(dǎo)每一次決策和行動(dòng))表述的意思也是要高度重視品牌的重要性，因此選B。2. The author of this book conducted hundreds of interviews in this field so as to offer practical advices.答案:A從A篇第三個(gè)句子，“Based on hundreds of interviews with the managers who hire consultants and the people who run consulting firmsit

11、 offers an authoritative analysis”以及最后一句“It also provides invaluable practical advice on”，我們可以得知這本書是在對(duì)聘請(qǐng)了顧問的經(jīng)理以及咨詢公司老總們進(jìn)行了上百個(gè)采訪的基礎(chǔ)上撰寫的，并提出了在相關(guān)領(lǐng)域非常有價(jià)值的實(shí)用性建議。此外，題干中的關(guān)鍵信息“hundreds of interviews”、“practical advice”也在這兩句中出現(xiàn)了，可以幫助我們果斷地做出選擇。3. You may refer to it as a guide if you enter, for the first time

12、, the line of business discussed in this book.答案:C在C篇的第二行我們看到，介紹Emerging Markets這本書所針對(duì)的對(duì)象中，就包括了第一次進(jìn)人兼并行業(yè)的經(jīng)理人(“this book is aimed at both managers who are involved in entering emerging markets for the first time.”)，而且緊隨其后的句子表明該書可用作指南，以避免重蹈其他公司曾犯過的錯(cuò)誤(“it will serve as a guide on how to avoid mistakes

13、other companies have made.”)。無疑，答案應(yīng)選C。4. Readers of this book may find it serve as a guide on what needs to be done to make sure a company is well run.答案:DD篇一開始便說明了董事的職責(zé)是確保公司運(yùn)作良好、發(fā)展方向正確(“it is the job of directors to make sure it is well run and run in the right direction”)，隨后聲稱這本書生動(dòng)、通俗易懂，闡明了為確保高水準(zhǔn)而

14、該做什么以及如何做，對(duì)于公司管理的重要問題起著指導(dǎo)作用(this lively and accessible guide to the important subject of corporate governance shows what needs to be done to ensure high standards and how to do it)。這兩句話的意思綜合起來，與題干相吻合，所以選D。5. This book covers almost every aspect of the field concerned and also reviews the best practi

15、ce in this field.答案:B我們可以看出，這個(gè)題干其實(shí)是把B篇的最后一句話進(jìn)行了改寫、句子順序略作調(diào)整而已，意思不變。其包含的兩個(gè)基本意思分別表述如下： (1) 題干：This bookreviews the best practice in this field 原文：this book provides a review of best practice in branding (2) 題干：This book covers almost every aspect of the field concerned 原文：this bookcovering everything f

16、rom brand positioning to brand protection，通過對(duì)比不難看出，應(yīng)選B。 6. The target readers of this book include managers, stakeholders as well as directors in different kinds of business.答案:DD篇的最后一句介紹了本書的目標(biāo)讀者，說它不僅針對(duì)董事(directors)，也針對(duì)各種行業(yè)和機(jī)構(gòu)的經(jīng)理人和股東。英語中“the target readers of this book”和“this book is aimed at”都是用來說明

17、目標(biāo)讀者的表達(dá)法。7. Authentic experiences of some companies are used to demonstrate the points the author wants to argue in the second edition of this book.答案:C我們可以看到，C篇的第一句話的第一部分說明了該書利用了某些公司的真實(shí)案例來闡述觀點(diǎn)(using the real experience of companiesto illustrate the points it makes)，然后其第二部分告訴我們這本書是更新、修訂后的第二版(“this e

18、xtensively updated and revised second edition of this book”)，只不過題干使用了同義詞替換法，用authentic來替換文章中的real，用demonstrate(the points)來替換illustrate(the points)，而句子意思與原文完全一樣，因此選C。PART TWORead the article below about decision making psychology.Choose the best sentence from the opposite page to fill each of the ga

19、ps.For each gap 8-12, mark one letter (A-G).Do not use any letter more than once.There is one extra letter which you do not need to use. Decision Making Psychology Made Simple Decisions decisions! Understanding decision making psychology can enable you to reach a conclusion quicker. Whether its choo

20、sing a holiday destination, or project to fund. youll find this outline of decision making psychology a useful addition to your management toolkit. Making up your own mind should (in theory at least) be the easiest after all, theres only one person involved! So well skip onto the more challenging ar

21、ea of group decision making. Somehow. out of the personality clashes,power struggles and hidden agendas, a perfect solution is expected to emerge. In group decision making, there are a number of methods that can be applied, 1 The methods that are closer to the directive range, mean that the decision

22、 is made by a limited, small number of decision makers in the group. The methods that are lower on the spectrum.towards the participatory range, mean that the decision is made by all the parties involved. Individual Dominance is where one person in the group has the authority or power to make the fi

23、nal decision. Minority Minority usually takes the form of decisions delegated from larger groups and made by sub-committees. Majority Rules usually involve the group voting on the alternatives and the alternative receiving the most votes, wins. Consensus is achieved through group discussion of the a

24、lternatives, where every group member can agree on an option and commit to the outcome. Directive decision making is great when time is tight and decisions need made fast, The risk is that decisions made by one person are owned by one person. People affected by the decision can soon make their feeli

25、ngs known by their actions. 2 If there is a low or negative bank account between people involved, there may be trouble ahead! 3 In simple terms, people want to be involved.Regardless of power or status, knowing you have control and influence over your working life increases satisfaction and producti

26、vity. It is well known in the caring professions that offering choice helps speed recovery. The bed-bound patient who is asked whether they want their curtains open or closed, or has a plant to care for. fares better than those whose life is entirely managed by other people,Involving more people in

27、decision making is risky. It takes more time. It requires skilled facilitation. It doesnt guarantee success. 4 Decision making psychology is simple-involvement gets results. Although power struggles, personality clashes and hidden agendas are scary territory, over time,power dissipates, people get o

28、n and agendas become more transparent. 5 The decision to work this way is yours! ATo increase your chance of a decision being accepted, a more participatory approach is recommended. BBut what it does do, is increase the likelihood of decisions being owned and acted upon by enough people for a positi

29、ve change to be effected. CThese methods map out along a spectrum,from directive to participatory decision making. DInvest some time in learning group decision making techniques and getting facilitation experience and you will get results. EIf there is a high emotional bank account between people in

30、volved, the decision may be accepted although not liked. FCorporate executives have come to learn that to be effective, doing good must be grounded in a firms long-term strategy. GSo well skip onto the more challenging area of group decision making. 1.答案:C做題時(shí)首先要清楚，選項(xiàng)C中的指代性信息“these methods”一定需要在其前或后有

31、線索來說明指代的具體內(nèi)容。從第8個(gè)空格所在的上下文看，其前一句“there are a number of methods that can be applied”提到了核心詞“methods”，而其后兩句分別再次出現(xiàn)了該核心詞，而且還有三個(gè)在題干C出現(xiàn)的詞“directive”、“participatory”和“spectrum”(“The methods that are closer to directive range”“the methods that are lower。on the spectrum，towards the participatory range”)，因此可以判斷

32、C是本題的答案。2.答案:E本題的關(guān)鍵也在于理解空格處與其前后句子間的邏輯關(guān)系。在空格前一句說到“受決策影響的人可以通過行動(dòng)顯示其情感”，而之后一句則是一個(gè)條件假設(shè)“如果在相關(guān)人員之間的情感賬戶儲(chǔ)蓄低或呈赤字，就會(huì)有麻煩?！?If there is a low or negative bank account between people involved，there may be trouble ahead!)，選項(xiàng)E也給的是一個(gè)條件假設(shè)(If there is a highbank account between people involved)，情景相反，與它形成對(duì)比，故本題選E。3.答

33、案:A本題作為段首句，解題的關(guān)鍵主要看空格后的句子所表達(dá)的意思，“簡(jiǎn)而言之，人們想?yún)⑴c進(jìn)來”，這說明其前一句是有關(guān)人們參與到什么事物或過程中來的。用短語“In simple terms”做引子，往往表示其后面的句子是對(duì)前面所說內(nèi)容進(jìn)行解釋，句子意思一樣，只不過換了一種說法而已。選項(xiàng)A中的“a (more)：participatory approach”意思就是have people involved，因此選A。4.答案:B選項(xiàng)B用轉(zhuǎn)折詞“But”引出，說明表達(dá)的意思與前面完全不同，從強(qiáng)調(diào)結(jié)構(gòu)“what it does do”(它的確做到的)可推斷前面一句應(yīng)該是“what it does not

34、 do”，表示做不到的。在第11空的前面我們看到的句子是“It doesnt guarantee success”(它不確保成功)，正好與選項(xiàng)B所表達(dá)的意思形成對(duì)比，因此可以毫不猶豫地選擇B。5.答案:D本題所在段落是文章的結(jié)尾，作者首先總結(jié)說“決策心理比較簡(jiǎn)單參與得到結(jié)果”，然后指出，雖然有如權(quán)利斗爭(zhēng)、性格沖突等各種問題，但是逐漸地，“權(quán)利淡化，人們?nèi)谇⑾嗵?，議事日程變得更透明，”在這樣的前提下，作者再做出選項(xiàng)D所描述的假設(shè)，就顯得自然而然了。PART THREERead the article below about product differentiation and the ques

35、tions on the opposite page.For each question 13-18, mark one letter (A, B, C or D). Effective Product Differentiation As obvious as it may sound, the truth is there are a lot of businesses out there. The odds of not having any competition are next to impossible, and something any worthwhile business

36、, whether big or small, has to eventually come to accept. Every one of those businesses are trying to do the exact same thing: get people to buy their products. When flooded with so many potential prospects it isnt always easy for the customers to know which business is the best and which one has th

37、e best product. What you need to do is help them along. Differentiating your business and your products from the competition is by far one of the most important details when dealing with any kind of industry. Everything a company does, from the creative ads they run to the inventive promotions they

38、produce to the full color business cards they hand out is geared towards separating themselves from the rest of the flock. If youre going to compete with them youre going to have to do the same, and do it more effectively. Sometimes the most effective approaches can be some of the most simplistic. P

39、rinting well-colored brochures gives a business the chance to show their customers the subtle or not so subtle differences between them and the competition, whether it is better designs, better features, or better prices. Handing them a list of all the products or services you offer allows them the

40、ability to see exactly what theyre getting when they do business with you, and the more a customer knows about a business the better the odds are theyll feel comfortable with them. But, even going beyond the products, boosting up your company can also be an effective tool to place you above the comp

41、etition. When you hand a person a business card, fully colored with a unique design youre handing them a means to remember you. A business card can say a lot about a person and the business they run. Simple, drab colors can be off putting to the per,son looking for a friendlier business. The right c

42、olor scheme alone can differentiate you from the competition,and once youve managed to separate yourself out, youll be in a prime position to be who the person favors when they need that specific product. With competition as steep as it is today, every business has its hands full trying to stay abov

43、e the rest.When every little thing counts, the business the customers will take to heart will be the one who can show them just why theyre the best qualified. Printing out the right kind of colorful brochure or business card can be a valuable method of stepping away from the crowded business field.

44、1. According to the writer, what does every business, regardless of its size, make effort to achieve nowadays ?A.Get people to buy their products.B.Design and produce new products.C.Make their prices more competitive.D.Better the quality of their present products.答案:A作者在第一段第二句里說明沒有競(jìng)爭(zhēng)幾乎是不可能的，這是任何一個(gè)企業(yè)

45、，無論大小，都必須接受的現(xiàn)實(shí)。然后第三句接著表明，“每一個(gè)這樣的企業(yè)正努力做著同樣的事：讓人們購(gòu)買他們的產(chǎn)品”(Every one of those businesses are trying to do the exact same thing：get people to buy their products)， 因此應(yīng)選A，“讓人們購(gòu)買其產(chǎn)品”。2. Why do some companies design their business cards in full color?A.To keep up with the trend.B.To make the cards look fanc

46、y.C.To distinguish themselves from others.D.To vividly demonstrate the corporate culture.答案:C根據(jù)第二段第二句我們可以得知，一個(gè)公司所做的每一件事，從創(chuàng)造性的廣告，到發(fā)明性的促銷，再到遞給客戶的全彩色商務(wù)名片，都是為了把自己與同行區(qū)分開來。所以應(yīng)選C，“使自己與其他公司區(qū)別開來”。文章中這個(gè)關(guān)鍵信息所在句較長(zhǎng)，但只要我們從中看到其核心結(jié)構(gòu)是“Everything a company does，is geared towards separating themselves from the rest of

47、 the flock”就會(huì)做出正確判斷。3. What would help customers know better about your business when doing business with them?A.Inviting them to kinds of exhibitions related.B.Showing them the price list of your products.C.Asking them to find out the subtle differences between you and the competitors.D.Giving them

48、 a catalogue of all the products or services your business provides.答案:D根據(jù)第三段第三句，“遞給他們一張產(chǎn)品或服務(wù)清單，能使他們準(zhǔn)確地看到與你們做生意時(shí)所能得到的東西”。選項(xiàng)D“給他們一份你們公司的產(chǎn)品或服務(wù)目錄單”正是文章中的意思，因此選D。4. Which of the following alone can differentiate you from your competitors when handing a business card to customers?A.The size of the card.B

49、.The right color scheme.C.A unique design of the card.D.A friendlier logo of your company.答案:B第四段具體談到了名片的色彩、設(shè)計(jì)等，這一段的最后一句明確說明了僅僅通過正確的色彩搭配就可使你不同于競(jìng)爭(zhēng)對(duì)手(“The right color scheme alone can differentiate you from the competition”)，因此選B。5. According to the last paragraph, what kind of business will make the

50、customers think seriously?Its the business that can_.A.provide comprehensive after-sales serviceB.always offer the lowest price in the marketC.show customers why they are the best in classD.convince customers that they are the largest in this field答案:C答題范圍很清楚，就在最后一段找答案。在第二句我們看到，當(dāng)每一個(gè)細(xì)節(jié)都起作用時(shí)，客戶會(huì)認(rèn)真考慮的是

51、那種能證明為什么他們是最合格的企業(yè)。因此選C“向客戶證明為什么說他們是最棒的”。6. The writer suggests that companies_for the sake of effective product differentiation.A.step away from the crowded business fieldB.make as many advertisements in newspapers as possibleC.manage to enter competitive markets whenever possibleD.print out the rig

52、ht kind of colorful brochure or business card答案:D“effective product differentiation”是這篇文章的核心內(nèi)容，作者在文章的最后指出，印制得體的彩色手冊(cè)或商務(wù)名片是一個(gè)寶貴的遠(yuǎn)離競(jìng)爭(zhēng)激烈行業(yè)的辦法，因此選D。PART FOURRead the introduction below about a conference.Choose the best word to fill each gap from A, B, C or D on the opposite page.For each question 19-33,

53、 mark one letter (A, B, C or D). The CIO and Technology Leaders Forum We live in a world of increasing technological complexity,but just what does that mean for CIOs and other IT leaders in the enterprise today? The 1 generation of employees in IT and other enterprise functions - is working in compl

54、etely different ways from preceding ones-online 2 and social networking are second nature to them, as is their use of technology 3 both their work and social lives. The impact of this technology-savvy generation on how companies operate promises to be profound,but 4 what changes will come is 5 diffi

55、cult Security and risk will 6 an ever-present concern for executives in this increasingly 7 environment, but the challenge will 8 in understanding how to reduce the risks without affecting the opportunities that this environment will invariably 9 .This Forum will 10 you with the tools to: Put in (29

56、) the building blocks for your companys technologys future, people, solutions, strategyDeliver new revenue streams through technology 11 technology to re-engineer and radically improve innovation in your organisation. To discuss these key strategic 12 , Economist Conferences is introducing its CIO a

57、nd Technology Leaders Forum 13 on the number of its previous CIO Agenda meetings, this high-level 14 will be limited to 30-40 CIOs and IT directors of multinational companies and influential thinkers in the IT and technology space. 1.A.appearingB.emergingC.correspondingD.motivating答案:B從空格位置可看出，此處空格中的單詞是用來修飾說明“generlation”(一代人)的。不難從這四個(gè)選項(xiàng)中選擇B，emerging generation意思是“正在形成的一代人”。其他三個(gè)選項(xiàng)從