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1、2012年婚慶婚紗攝影展覽The Exhibition of wedding celebration and photography一、活動(dòng)概述由銀川市政府主辦, 銀川婚慶協(xié)會(huì)承辦。 本屆婚紗婚慶攝影展 將于 2012 年 8月 1日 10日在銀川國(guó)際會(huì)展中心舉辦, 本屆 展設(shè)婚紗、攝影、婚慶服務(wù)等展區(qū)。Active outlineSponsored by Yinchuan municipal, undertaken by Yinchuan wedding celebration association. The Exhibition of wedding celebration and ph
2、otography will be hold from Augest first 2012X|_to Augest 10 th. This exbihition includes three areas, wedding veil, wedding celebration and photography.二、活動(dòng)主題瞬間的美麗 永恒的愛(ài)The themeMoment beauty and forever love三、活動(dòng)目的為婚紗、婚慶攝影公司搭建一個(gè)展示和交流的平臺(tái)。Active purposeTo build a platform and a bridge for the wedding
3、veil, wedding cerebration and photography company to show their n ew, works and offer an opport un ity for them to excha nge ideas and lear n from each other.四、活動(dòng)安排時(shí)間:2012年8月1日10日地點(diǎn):銀川國(guó)際會(huì)展中心Time: Aug first 2012Aug 10 thActive place: In ter nati onal Exhibiti on cen ter of Yin chua n.五、合作方式由銀川婚慶協(xié)會(huì)最終審
4、定方案, 并向政府報(bào)批,由政府提供 場(chǎng)地及部分資金,政府保安部提供現(xiàn)場(chǎng)協(xié)調(diào)和紀(jì)律維持。 宣傳部 協(xié)助前期宣傳。Cooperati on modeYinchuan Wedding Association final validation scheme, and to the government approval, by the government to provide venues and fun ds, gover nment security departme nt to provideon-site coord in ati on and discipli ne to maintain
5、. Propaga ndaDepartme nt to assist in the earlier period propaga nda.六、宣傳推廣計(jì)劃1.7月8日在寧夏電視臺(tái)及廣播電視臺(tái)黃金時(shí)段插播相關(guān)廣2.8月10日在中國(guó)會(huì)展寧夏日?qǐng)?bào)各行業(yè)報(bào)刊車(chē)在廣告 等發(fā)布相關(guān)信息,同時(shí)在中國(guó)會(huì)展網(wǎng),新浪網(wǎng),寧夏網(wǎng)蟲(chóng)網(wǎng)等 各大網(wǎng)站即時(shí)信息。3.8月13日,15: 00 17:00在閱海大酒店會(huì)議廳舉行發(fā)布 會(huì)。publicity and promoti on pla n1.7 August 8 in NingxiaTV station and broadcastingprime-time televi
6、si on spots advertis ing.2.8 Sept. 10 in the Chinese exhibition Ningxia daily the in dustry press car in advertis ing and other releva nt information, at the same time in China exhibition network, sina. , Ningxia net net and each big website in formatio n.3.8 Aug 13, 15: 00 - 17: 00 in the access to
7、 the sea Le GrandLarge Hotel hall conferen ce.七、開(kāi)幕計(jì)劃介紹 開(kāi)幕式以“美麗的瞬間,永恒的愛(ài)”為主題,以流行歌曲及回 族特色舞蹈等表現(xiàn)形式集中展現(xiàn)的大型歌舞會(huì), 多角度多方面展 現(xiàn)婚紗婚慶活動(dòng)的特色美。屆時(shí),寧夏婚慶協(xié)會(huì)代表、各參展商代表、主辦單位、承辦 單位人員蒞臨開(kāi)幕式。In seven, the opening program introductionThe opening to beautiful moment, the eternal love as the theme, with pop songs and Hui nationali
8、ty dance forms a concentrated display of large dance, many points of view show wedding wedding activity characteristic beauty.By then, Ningxia Wedding Association representatives, all exhibitors, organizers, contractors staff here at the opening ceremony.八、活動(dòng)安排1.2012年 7月 31日 9:00 12:00開(kāi)高峰論壇會(huì)。2.答謝晚宴。
9、3.2012年 8月 1日 9:00開(kāi)幕式。4. 觀(guān)展覽區(qū)并送禮品。5. 媒體專(zhuān)訪(fǎng)。In eight, a schedule of activities 1.2012 July 31st 9: 00 - 12: 00 peak forum. 2 appreciation dinner.3.2012 August 1st 9: 00 opening ceremony.View of the 4 exhibition areas and gifts.5 media interview.九、日程安排1. 裝修搭建布展 7月 28日 7月 31日2. 封館檢查 7月 31日 14:00 開(kāi)始3.開(kāi)幕式
10、 8 月 1 日 9:00 10:304.開(kāi)館及觀(guān)眾參觀(guān)時(shí)間 8月 1日 10:30 17:008月 2日8月 7日 9:30 17:00 8月 8日 9:30 16:005.撤展時(shí)間 8 月 8 日 16:00 20:00(參展企業(yè)撤展 ) 8 月 9 日 9:00 17:006. 各參展單位工作人員每天應(yīng)在開(kāi)館前30 分鐘進(jìn)場(chǎng),閉館后30 分鐘內(nèi)退場(chǎng)。(中午不閉館)In nine, the schedule1 July 28th July 31st - decoration Construction Exhibition2 Museum closed check July 31st 14:
11、 00The 3 opening in August 1st 9 : 00 - 10: 30The 4 opening and audience visit in August 1st 10 : 30 - 17:008 Aug 2 - August 7th - 9 : 30 17 : 008 8 August 9: 30 - 16:00The 5 evacuation time in August 8th 16 : 00 - 20: 00( exhibitors dismantling ) August 9th 9: 00 - 17: 006 exhibitors staff work day
12、 should be in 30 minutes before theplay opened, closed after 30 minutes. ( no lunch. ) 十、可行性分析1.優(yōu)勢(shì)分析:(1)寧夏回族自治區(qū)相比其它發(fā)達(dá)地區(qū)發(fā)展空間較大。(2)有可發(fā)展的民族特色婚禮2.劣勢(shì)分析:(1)寧夏屬于欠發(fā)達(dá)地區(qū),經(jīng)濟(jì)水平相對(duì)落后。(2)寧夏與沿海地區(qū)聯(lián)系不夠密切,市場(chǎng)信息閉塞,不利于 婚紗婚慶行業(yè)交流發(fā)展。3.機(jī)會(huì):發(fā)展以主題婚紗民族特色為導(dǎo)向的高端特色個(gè)性化婚 慶服務(wù)。4.威脅:( 1)寧夏地域狹小,人口比例較少,市場(chǎng)需求量相對(duì)較小。(2) 經(jīng)濟(jì)水平相對(duì)落后,高端服務(wù)較難進(jìn)入市場(chǎng)。Te
13、n, feasibility analysisThe 1 advantage analysis:(1) in the Ningxia Hui Autonomous Region compared to other developed regions larger space for development.(2) can develop national characteristics weddingThe 2 disadvantage analysis:(1) Ningxia, belong to owe develop area, economy is relatively backwar
14、d.(2) Ningxia and the coastal areas of contact closely enough, lack of market information, is not conducive to the exchange of wedding wedding industry development.3 chance: to develop the theme wedding ethnic characteristics oriented high-end features personalized wedding services.The 4 threats:(1)
15、 Ningxia district is narrow, the proportion of the population is less, market demand is relatively small.(2) the economic level is relatively backward, high-end services is difficult to enter the market.十一、資金預(yù)算1. 活動(dòng)啟用費(fèi)用: 10 萬(wàn)元2. 高峰論壇會(huì)議: 10 萬(wàn)元3. 新聞發(fā)布會(huì)(場(chǎng)地、餐飲、與會(huì)專(zhuān)家、學(xué)者、記者)等:15 萬(wàn)元4. 宣傳費(fèi)用: 30 萬(wàn)元1) 電視臺(tái) 各類(lèi)宣傳
16、、論壇、 TV2) 專(zhuān)題報(bào)道、報(bào)刊報(bào)道、專(zhuān)業(yè)刊物、網(wǎng)站3) 設(shè)計(jì)、印刷以及請(qǐng)?zhí)⑦€保證書(shū)等制作5. 展覽場(chǎng)租、施工、運(yùn)輸、勞務(wù): 30 萬(wàn)元6. 不可預(yù)見(jiàn)費(fèi): 20 萬(wàn)元Eleven, capital budget1 activities enable cost: 100000 yuanThe 2 summit forum: 100000 yuan3 press conference ( venues, restaurants, expert attending the meeting, scholar, journalist ): 150000 yuan4 promotional cost: 300000 yuan1) television advertisin
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