Unit 2 EstablishingBusiness Relations and Inquiriing Credit Reference

1、 Unit 2 Establishing Business Relations and Inquiring Credit ReferencePoints for Attention:建立業(yè)務(wù)關(guān)系的信，通常是發(fā)信的一方在通過(guò)一定的途徑得到對(duì)方公司的名稱和地址，并經(jīng)過(guò)初步信用調(diào)查后，向?qū)Ψ桨l(fā)出的。信的內(nèi)容一般包括以下幾點(diǎn)：關(guān)于寄信人獲得收信人情況渠道的表達(dá)方式有：Translate the followings into Chinese 有關(guān)寄信人公司業(yè)務(wù)范圍的表達(dá)方式有：Translate the followings into English and Chinese respectively

2、有關(guān)寄信人財(cái)政和信譽(yù)情況表達(dá)方式：Letter 1敬啟者： 承蒙貴國(guó)駐倫敦大使館商務(wù)參贊處介紹，使我方獲得貴公司的地址， 茲寫(xiě)信想與貴公司建立貿(mào)易關(guān)系。 本公司與此地主要輕工業(yè)產(chǎn)品聯(lián)系甚密，我方相信，若貴方的報(bào)價(jià)有競(jìng)爭(zhēng)力的話，我方可以銷(xiāo)售大量中國(guó)商品。有關(guān)我方資信狀況，請(qǐng)向倫敦英國(guó)銀行查詢。請(qǐng)告知貴方出口產(chǎn)品的必要信息。謹(jǐn)上進(jìn)口商給出口商的信進(jìn)口商給出口商的信Embassy : 大使館Connected with : 與有聯(lián)系， 與有關(guān)系Dealer：商人 retail dealer 零售商 wholesale dealer 批發(fā)商， make a deal with 與做生意，deal on

3、 credit 信用交易，賒賬買(mǎi)賣(mài)light industrial product： 輕工業(yè)產(chǎn)品Standing：資信情況， 信譽(yù)，固定的，永久的Standing cost 長(zhǎng)期成本， financial standing 資金狀況Regarding：關(guān)于vocabularyvocabularyLetter 2敬啟者： 本公司是中國(guó)最大的機(jī)械設(shè)備出口公司之一。隨函附上一份有關(guān)我公司目前可供貨物所有詳情目錄，希望貴方能對(duì)其中的一些產(chǎn)品感興趣。 若蒙收到貴公司對(duì)其中產(chǎn)品的詢價(jià)， 我公司將不勝感激， 并報(bào)我公司最低價(jià)。若貴公司不進(jìn)口上述商品的話，懇請(qǐng)貴方將此信轉(zhuǎn)交給經(jīng)營(yíng)此類(lèi)商品的 進(jìn)口公司。我公司希

4、望收到貴方及時(shí)，有利的答復(fù)。謹(jǐn)上出口商的自我介紹出口商的自我介紹A wide range of 大范圍的, 各類(lèi)的Inquiry （美）詢價(jià)，詢盤(pán) enquiry(英)Quotation 行情，報(bào)價(jià) quote 開(kāi)價(jià) Deal with 經(jīng)營(yíng)，處理 handle, deal in, trade in, be in the lineForward 轉(zhuǎn)交，傳遞 Favourable 有利的，贊成的， vocabularyvocabularyLetter 3（1）出口商自我介紹敬啟者： 承蒙約翰 莫里斯公司推薦，得悉貴公司的名稱，我公司與該公司有多年的貿(mào)易交往。我公司專(zhuān)營(yíng)在世界市場(chǎng)上享有盛譽(yù)的中國(guó)化

5、學(xué)醫(yī)藥品的出口， 隨函附寄一份目錄供貴方參考， 如果貴方對(duì)某一產(chǎn)品感興趣的話， 希望與我公司取得聯(lián)系。盼早日回復(fù)謹(jǐn)上出口商給進(jìn)口商的信出口商給進(jìn)口商的信Letter 3（2）出口商表達(dá)建立貿(mào)易關(guān)系的意愿敬啟者： 承蒙尼日利亞拉格爾斯弗里曼先生有限公司介紹， 使我方得知貴公司的名稱與地址。同時(shí)，我公司得知貴公司是中國(guó)棉布的大 的經(jīng)銷(xiāo)商。 由于該商品屬于我公司的經(jīng)營(yíng)范圍， 我公司樂(lè)于與貴公司建立貿(mào)易關(guān)系。為使貴公司熟悉我公司目前可供出口的商品，隨函附寄目錄及價(jià)目表各一份。 一旦收到貴公司的具體詢價(jià)， 我公司將及時(shí)報(bào)價(jià)并航寄樣品。如能收到貴公司有利的回復(fù)將不勝感激。謹(jǐn)上出口商給進(jìn)口商的信出口商給進(jìn)口

6、商的信Specialize 專(zhuān)門(mén)（從事），專(zhuān)門(mén)（經(jīng)營(yíng)）Chemicals 化學(xué)制品， 化工產(chǎn)品Pharmaceutical 藥品， 藥劑， 成藥Enjoy great popularity 享有盛譽(yù) the goods are most popular with our customersThe goods have commanded a good marketThe goods are selling fastThe goods are universally acknowledgedThe goods are unanimously acclaimed by our customers.

7、暢銷(xiāo)品: ready seller; quick seller; quick-selling product.vocabularyvocabularyFall within the scope of our business activities 屬于我們的經(jīng)營(yíng)范圍Be within (lie within, come under) the scope of our trade activities; be within (lie within, fall within) our business scopeAcquaint sb. with 使某人了解In order to acquaint

8、 you with our products, 為使你方了解我方產(chǎn)品Appreciate 感激， 理解，體會(huì)We highly appreciate your kind cooperation 我們十分感謝你方的合作We hope you will appreciate our position 希望你們能理解我們的處境。vocabularyvocabularyLetter 4敬啟者： 我公司從中國(guó)日?qǐng)?bào)上得知貴公司是家用電器的主要進(jìn)口商， 目前貴公司想要購(gòu)買(mǎi)電器。因此，我公司非常高興地告訴貴方，我公司生產(chǎn)各種電扇，最近又生產(chǎn)了一種名為“長(zhǎng)風(fēng)”牌的微風(fēng)電扇。它的質(zhì)量和性能都經(jīng)過(guò)嚴(yán)格的檢驗(yàn)， 在附

9、寄的附有插圖的目錄中對(duì)其設(shè)計(jì)及顏色作了清楚的說(shuō)明。由于此電扇有許多改進(jìn)之處，我公司深信“長(zhǎng)風(fēng)”電扇一定會(huì)暢銷(xiāo)于貴方市場(chǎng)。若貴公司有意經(jīng)銷(xiāo)“長(zhǎng)風(fēng)”電扇或我方目錄中其他型號(hào)的電扇，請(qǐng)告知詳細(xì)的要求及貴方銀行的名稱與地址。關(guān)于我公司的資信情況， 請(qǐng)向中國(guó)銀行西安分行查詢（地址為 ）。若蒙貴公司及時(shí)回復(fù)，將不勝感激。謹(jǐn)上生產(chǎn)廠家的自我介紹生產(chǎn)廠家的自我介紹Leading importer 主要進(jìn)口商Leading market 主要市場(chǎng)Leading stock 主要股份Be in the market for One of our customers is in the market for Chi

10、nese Black Tea.Scrupulous test 嚴(yán)格檢驗(yàn)Illustrated catalog 附有插圖的目錄Refer to 提到，談判，談及，涉及Refer to sb. For sth. 向某人打聽(tīng)（查詢）某事vocabularyvocabularyLetter 5敬啟者： 承蒙東京商會(huì)介紹，使我方得知貴公司的名稱與地址，同時(shí)，得知貴方想要購(gòu)買(mǎi)電腦。我公司是國(guó)內(nèi)生產(chǎn)計(jì)算機(jī)的大型廠家之一，并且經(jīng)營(yíng)該產(chǎn)品達(dá)10年之久。今天，我公司與貴公司聯(lián)系想建立業(yè)務(wù)關(guān)系，并希望通過(guò)我們的共同努力，擴(kuò)大我公司的業(yè)務(wù)范圍。為使貴方熟悉我公司的經(jīng)營(yíng)范圍，附寄一份附有插圖的，包括我方目前能夠供貨的主

11、要項(xiàng)目的目錄表。若對(duì)某項(xiàng)目感興趣，請(qǐng)傳真告知我方將報(bào)最低價(jià)并盡力滿足貴方要求。我公司的用戶對(duì)我方產(chǎn)品及售后服務(wù)非常滿意。我公司相信， 經(jīng)過(guò)互相交往之后，貴公司也會(huì)有同感。我公司銀行是日本東京銀行。他們可向貴公司提供我公司商業(yè)及資金狀況的信息。盼貴方早日回復(fù)。謹(jǐn)上廠家給進(jìn)口商的信廠家給進(jìn)口商的信 The chamber of commerce 商會(huì)Approach 與接洽Please approach them againJoint effect 共同努力Covering the main items suppliable at present 包括我 方目前能夠供貨的主要項(xiàng)目Comply wi

12、th 依照，符合In compliance with 依從， 按照Service after selling 售后服務(wù)vocabularyvocabularyLetter 6敬啟者： 布雷斯特市莫恩大街336號(hào)的ABC有限公司希望與我公司交易，該公司告知我公司貴行是其資信查詢銀行。若貴行能提供對(duì)該公司信譽(yù)及資金狀況的意見(jiàn)，將不勝感激。我公司保證對(duì)貴行提供的任何資料將嚴(yán)格保密。 在此對(duì)貴行的幫助事先表示感謝。謹(jǐn)啟向銀行查詢客戶信用向銀行查詢客戶信用Letter 7敬啟者： 茲回復(fù)貴公司5月27日關(guān)于查詢布雷斯特市莫恩大街336號(hào)的ABC有限公司資信狀況的函。貴公司提及的ABC公司是一家信譽(yù)卓著的

13、老字號(hào)公司，目前經(jīng)營(yíng)狀況良好且業(yè)績(jī)出色。我行認(rèn)為可放心與該公司進(jìn)行交易。然而此乃我行個(gè)人意見(jiàn)，故對(duì)貴公司今后與該公司的交易概不負(fù)責(zé)。謹(jǐn)啟銀行回復(fù)查詢信用之信函銀行回復(fù)查詢信用之信函Oblige ：要求 obliged 感激的=greatfulI am much obliged to you. 我們非常感激你。Old-established ：老字號(hào)Turnover：周轉(zhuǎn) 營(yíng)業(yè)額， 銷(xiāo)售金額，Assume：假設(shè)，假定，承擔(dān)，承當(dāng)Assume the direction of a business 負(fù)責(zé)主持一項(xiàng)業(yè)務(wù)Assume the reins of government 開(kāi)始執(zhí)政Assume

14、no responsibility 不承擔(dān)責(zé)任vocabularyvocabularyenclose v.隨函附上，后接介詞隨函附上，后接介詞 with（ herewith）或）或inWe enclose a copy of our latest catalogue for your reference.隨函附上我方最新的目錄冊(cè)以供你方參考。Reference is made to our pricelist enclosed in our letter of May 18.茲談及我方五月十八日隨函所附的價(jià)格表。q enclosed作表語(yǔ)時(shí)，常倒裝置于句首：作表語(yǔ)時(shí)，常倒裝置于句首：Enclo

15、sed is the duplication of our countersigned sales contract.隨函附上業(yè)經(jīng)我方會(huì)簽的銷(xiāo)售合同。q enclosed作賓語(yǔ)補(bǔ)語(yǔ)時(shí)，也倒裝置于句首或置于謂語(yǔ)動(dòng)詞后作賓語(yǔ)補(bǔ)語(yǔ)時(shí)，也倒裝置于句首或置于謂語(yǔ)動(dòng)詞后Enclosed please find a copy of our pricelist.隨函附上我方的價(jià)格表一份，請(qǐng)查收。隨函附上我方的價(jià)格表一份，請(qǐng)查收。Please find enclosed a copy of our pricelist. We believe you will find the enclosed interest

16、ing.相信你方對(duì)隨函所附的感興趣。q enclosure n. 附件附件 過(guò)去分詞過(guò)去分詞enclosed 可作名詞使用，前面加定冠詞?？勺髅~使用，前面加定冠詞。 We are in receipt of your letter of May 18 with enclosure.收到你方五月十八日函及附件。1.Your firm has been kindly recommended to us by Messrs J.Smith & co., Inc,. in New York, as large importers of furniture2.We have obtained your

17、 name and address through the Bank of China and understood that you would like to establish business relations with us.3.We have the pleasure of introducing ourselves to you with the hope that we may have an opportunity of cooperating with you in your business extension4.Being specialized in the exp

18、ort of Chinese Art and Craft goods, we express our desire to trade with you in this line 1.Your firm has been kindly recommended to us by Messrs J.Smith & co., Inc,.in New York, as large importers of furniture 紐約史密司有限公司向我們介紹，貴公司是家具業(yè)的主要進(jìn)口商 2.We have obtained your name and address through the Bank of

19、China and understood that you would like to establish business relations with us. 我們從中國(guó)銀行得到貴公司的行名和地址， 并獲悉貴公司愿同我們建立業(yè)務(wù)關(guān)系。3.We have the pleasure of introducing ourselves to you with the hope that we may have an opportunity of cooperating with you in your business extension 我們有幸自薦，盼望能有機(jī)會(huì)與你們合作，擴(kuò)大業(yè)務(wù)。4.Bei

20、ng specialized in the export of Chinese Art and Craft goods, we express our desire to trade with you in this line 我們專(zhuān)門(mén)出口中國(guó)工藝品，愿與貴方開(kāi)展這方面業(yè)務(wù)。5.你方2001年9月2日來(lái)函收到。我們很高興告訴你，你所要的商品屬我公司的經(jīng)營(yíng)范圍6.遵照你方要求，我們正寄上一套布匹剪樣。希望這些樣品能及時(shí)到達(dá)，并使你滿意。7.你方9月4日來(lái)函收到。承告你們對(duì)肉類(lèi)罐頭有興趣，并考慮試訂。8.為了使你對(duì)我們經(jīng)營(yíng)的產(chǎn)品有一個(gè)概念，茲附上一整套注有規(guī)格和包裝的活頁(yè)說(shuō)明書(shū)。 5.你方2001

21、年9月2日來(lái)函收到。我們很高興告訴你，你所要的商品屬我公司的經(jīng)營(yíng)范圍 Your letter of September 2,2001 has been received. We are glad to inform you that the articles required by you fall within the scope of our business activities.6.遵照你方要求，我們正寄上一套布匹剪樣。希望這些樣品能及時(shí)到達(dá)，并使你滿意。 In compliance with your request, we are sending you a range of cu

22、t samples of our cotton piece goods. We hope they will arrive in time and be found to your satisfaction.7.你方9月4日來(lái)函收到。承告你們對(duì)肉類(lèi)罐頭有興趣，并考慮試訂。 We have received your letter of September 4 informing us that you find our canned meat satisfactory and that you consider placing a trial order with us.8.為了使你對(duì)我們經(jīng)營(yíng)

23、的產(chǎn)品有一個(gè)概念，茲附上一整套注有規(guī)格和包裝的活頁(yè)說(shuō)明書(shū)。 To give you a general idea of the products we handle we enclose a complete set of leaflets showing specifications and means of packing.Write a reply to ABC co. with the following particulars.1.Acknowledge the receipt of their letter of June 27;2.Agree to their proposal

24、of establishing trade relations with you3.Commodity inspection will be handled by the bureau concerned in Shanghai.Dear sirs, With reference to your letter of June 27,we are glad to learn that you wish to enter into trade relations with us, which also meets our interest. To give you a general idea o

25、f our products , we are sending you by air a catalogue showing various products being handled by this corporation with detailed specification and means of packing. Quotations and sample will be sent upon receipt of your specific enquiries. As we have not had the pleasure of doing business with you i

26、n the past, we would like to inform you that our goods for export are to be inspected by the Shanghai Commodity Inspection Bureau before shipment, and necessary certificates in regard to the quality and quantity of the shipment will be provided. We are looking forward to your early reply. Your faith

27、fully.Translate the following sentences into Chinese: This corporation is specialized in handling the import business of textiles. We wish to introduce ourselves to you as a state-operated corporation dealing exclusively in light industrial products. We send you by separate airmail a brochure on the

28、 various kinds of electronic products now available for export. Your firm has been recommended to us by the Chamber of Commerce in Tokyo, Japan. 本公司專(zhuān)營(yíng)紡織品的進(jìn)口業(yè)務(wù)。 茲向你自我介紹，敝公司是國(guó)營(yíng)公司，以經(jīng)營(yíng)輕工產(chǎn)品為主。 我方另航寄上目前可供出口各類(lèi)電子產(chǎn)品的小冊(cè)子一份。 貴公司已由日本東京商會(huì)推薦給我公司。 Practice Lessons As requested, we are airmailing to you, under sepa

29、rate cover, a sample each of Art. Nos. 2001 and 2002 for your reference. We can assure you that all your letters will receive our immediate attention. We thank you for your letter of September 2 and should like to discuss the possibility of expanding trade with you. We are convinced that with joint

30、efforts business between us will be developed to our mutual benefit. 根據(jù)要求，我方另封航郵貨號(hào)2001和2002樣品各一份以供參考。 我方保證你方所有信件會(huì)得到迅速辦理。 感謝你方九月二日來(lái)函并愿意與你方商討擴(kuò)大貿(mào)易的可能性。 我們相信通過(guò)雙方的共同努力，貿(mào)易往來(lái)會(huì)朝著互利的方向發(fā)展。 Practice Lessons It will be greatly appreciated if you will give us your cooperation. Your letter of August 27 addressed

31、to the Import Company has been passed on to us for attention and reply. 如蒙貴方予以合作，將不勝感激。 你方八月二十七日致進(jìn)口公司的信已轉(zhuǎn)交我公司辦理答復(fù)。 Complete the following sentences in English: We are given to understand that 你公司是經(jīng)營(yíng)紡織品的國(guó)營(yíng)公司。 你公司有意在平等互利、互通有無(wú)的基礎(chǔ)上與我公司建立業(yè)務(wù)關(guān)系。 you are a state-operated corporation handling textiles. you a

32、re interested to establish business relations on the basis of equality, mutual benefit and exchange of needed goods. 。 We are desirous of 獲得你方最近供應(yīng)出口的商品目錄本和價(jià)格表。 與你方建立直接的貿(mào)易關(guān)系。 Practice Lessons obtaining your catalogues and price lists covering the items that you can export of late. entering into direc

33、t trade relations with you. Please do not hesitate to write us 關(guān)于推銷(xiāo)中國(guó)干果的任何建議。 當(dāng)你方需要訂購(gòu)女式襯衫時(shí)。 with regard to any proposal of how to push the sales of Chinese Nuts. when you need to purchase blouses. As you know, 許多外國(guó)商人希望通過(guò)幾宗實(shí)際的交易來(lái)建立業(yè)務(wù)關(guān)系。 我公司是信譽(yù)卓著的紡織品進(jìn)口商。 我們已經(jīng)和世界上一百多個(gè)國(guó)家商號(hào)建立了貿(mào)易關(guān)系。 on the basis of equali

34、ty, mutual benefit and exchange of needed goods. many foreign merchants want to establish business relations by the commencement of some practical transactions. we are importers of textiles with long-standing and high reputation. We have established business relations with firms of more than one hun

35、dred countries in the world. We appreciate it very much if you can provide us with 中國(guó)兒童服裝的目錄冊(cè)兩份 as soon as possible. 提供你方各類(lèi)產(chǎn)品的詳細(xì)情況。 Practice Lessons two catalogues of Chinese Childrens Garments as soon as possible. the details covering various kinds of your products. We are glad that in the past few

36、 years我們之間通過(guò)雙方努力在業(yè)務(wù)上和友誼上都有很大的增進(jìn)。we have greatly promoted, by joint efforts, both business and friendship to our mutual benefit. Upon receipt of your specific enquiries, 我們即將辦理一切必要的事宜。we shall do all the necessaries. 我們從中國(guó)駐東京大使館商務(wù)參贊處得知貴公司的行名和地址，并了解貴公司是經(jīng)營(yíng)家用電器產(chǎn)品有經(jīng)驗(yàn)的出口商。Translate the following into Engl

37、ish: 我們的一個(gè)客戶對(duì)你們的新產(chǎn)品感興趣。We owe your name and address to the Commercial Counselors Office of the Chinese Embassy in Tokyo， and that you are well-experienced exporters of Household Electrical Appliance One of our clients is interested in your new product Translate the following into English: 我們的一個(gè)日本客戶想

38、要購(gòu)買(mǎi)中國(guó)紅茶。 如你所知，我們的外貿(mào)政策是在平等互利的基礎(chǔ)上與各國(guó)人民做生意。One of our Japanese clients is in the market for Chinese Black Tea. As you know, it is our foreign trade policy to trade with merchants from all over the world on the basis equality and mutual benefit. 我們希望你方盡最大努力促進(jìn)業(yè)務(wù)又增進(jìn)友誼。 謝謝你方來(lái)函表示提供服務(wù)，我方愿與你方就擴(kuò)大貿(mào)易的可能性進(jìn)行討論。 Pr

39、actice LessonsWe hope you will do your utmost to promote trade as well as friendship. We thank you for your letter offering your services and should like to discuss the possibility of expanding trade between us. 我們了解到你公司是中國(guó)手工藝品的出口商，因此冒味地寫(xiě)信給你。 我們相信，貴我雙方的業(yè)務(wù)將隨著時(shí)間的推移而得到發(fā)展。 We understand that you are exp

40、orters of Chinese Arts & Crafts. We, therefore, are taking liberty of writing you. We are sure that business between us will be promoted in years to come. 我們是一家在全世界范圍內(nèi)進(jìn)行進(jìn)出口業(yè)務(wù)的貿(mào)易公司。 你方2月15日函悉，并已轉(zhuǎn)交給了上海分公司辦理答復(fù)，因?yàn)槟闼?購(gòu)的商品屬于他們經(jīng)營(yíng)范圍。 Your letter dated 15th Feb. has been passed on to our Shanghai Office for

41、 attention and reply, as the goods you inquired for fall within the scope of their business activities. We are a trading corporation handling the import and export business around world. Translate the following into English:執(zhí)事先生： 本公司是以經(jīng)營(yíng)進(jìn)出口業(yè)務(wù)以及對(duì)外貿(mào)易有關(guān)的活動(dòng)為宗旨而建立的。 本公司致力于各國(guó)和各地區(qū)的貿(mào)易和金融界的商業(yè)往來(lái)。我們將努力與各國(guó)擴(kuò)大經(jīng)濟(jì)合

42、作和技術(shù)交流，靈活地運(yùn)用通常而合理的國(guó)際慣例。 隨函附上公司概況、業(yè)務(wù)范圍和其它方面的小冊(cè)子一本，僅供參考。 歡迎你方的詢價(jià)。 謹(jǐn)上， Practice LessonsDear Sirs, Our corporation is established for the purpose of carrying on import and export business as well as other activities in connection with foreign trade. We are active in commercial intercourse with the trade

43、 and financial circles of various countries and districts. We are striving to expand economic cooperation and exchange of technology with foreign countries, and will utilize common and reasonable international practices in a flexible way. A booklet including a general introduction, the scope of busi

44、ness and other topics is enclosed for your reference. We welcome your enquiries. Yours faithfully, Write a letter with the following hints: 經(jīng)你方商會(huì)的介紹，我方欣悉貴公司的行名和地址。我公司專(zhuān)門(mén)經(jīng)營(yíng)中國(guó)紡織品出口，并愿意在平等互利的基礎(chǔ)上與貴公司建立業(yè)務(wù)關(guān)系。 為使貴方對(duì)我方產(chǎn)品有全面的了解，我方另函寄去一本目錄冊(cè)及一套小冊(cè)子以供參考。 On the recommendation of your Chamber of Commerce, we have

45、learned with pleasure the name and address of your firm.We wish to inform you that we specialize in the export of Chinese textiles and shall be glad to enter into business relations with you on the basis of equality and mutual benefit.To give you a general idea of our export, we are sending you unde

46、r separate cover a catalogue together with a range of pamphlets for your reference. Practice Lessons如對(duì)目錄中所列之任何產(chǎn)品感興趣，請(qǐng)具體詢價(jià)，我方將立即報(bào)價(jià)。望盡快答復(fù)。 Please let us have your specific enquiry if you are interested in any of the items listed in the catalogue. We shall make an offer promptly.We look forward to your early reply. Practice