福特公司英文

1、The PEST analysis method The PEST analysis method Sales manager : 楊璐瑤楊璐瑤 羅藝璇羅藝璇General manager: 高煥楠高煥楠 孫昕瑤孫昕瑤Macro EnvironmentTechnological factorsSocial Social factorsfactors economieconomic c factorsfactorsPolitical and legalPolitical and legal factors factorsFrom American local brand which are he

2、aded by GM From Japanese low-cost cars are led by Toyota, Nissan From European luxury brand as BMW, Benzthree major petitor2.have not enough publicity for their company3.Lack of personal appearance1. American monetary policy Devaluation of U.S. dollar(美元貶值）美元貶值） High Price of International Crude Oil

3、（國(guó)際原油）（國(guó)際原油）2.upheaval（動(dòng)蕩）（動(dòng)蕩） in the Middle East increase the price of oil3.the policy of decreasing exhaust emissions and fuel consumption （節(jié)能減排）（節(jié)能減排）4.Increase of insurance,car parking fee (停車(chē)費(fèi)）停車(chē)費(fèi)）and repaircosts （維修費(fèi)）（維修費(fèi)）choose public transport recession Complements：oilAuto recallinterest rat

4、es：riseEconomic Economic EnvironmentEnvironmenteconomic factors外觀外觀內(nèi)飾內(nèi)飾噪音噪音油耗油耗bulkybulkycrudecrudeengine (engine (發(fā)動(dòng)機(jī)發(fā)動(dòng)機(jī)) ) wind wind （風(fēng)噪（風(fēng)噪）heavyheavyTechnological factorsSuggestionsbuildcustomerrelationshipmanagement exceededtheexpectedquality innovationadvantage suggestionlcustomized marketinglto provide the valuable and personalized services with lower costlstrengthen the investment in technologylto broaden the marketlkeep automobile productions for the main businesslin