中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案課件

1、策劃方案中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案2團(tuán)隊(duì)介紹 5策略篇 2設(shè)計(jì)篇 3執(zhí)行篇 4背景篇 1a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案3stepstepstepstep1背景篇a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案4你還在為搜集信息始終無(wú)法擺脫電腦的束縛么？a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案5你還在為異地溝通苦于東奔西跑，身心疲憊么？a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案6真的

2、能忍受這樣的生活么？資料下載，進(jìn)度卡在99%？遠(yuǎn)在異鄉(xiāng)，多年難見(jiàn)一面？電腦頁(yè)面打開(kāi)需要多長(zhǎng)時(shí)間？我的音樂(lè)更新開(kāi)始落伍？你離開(kāi)電腦，我將一無(wú)所知？a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案7科技的發(fā)展已經(jīng)讓上網(wǎng)的途徑千變?nèi)f化可最快速的方式你真的知道么？a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案8向左走？向右走？便捷上網(wǎng)第一步該怎么走？a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案9有一種選擇更高效、更便捷、更完美耗時(shí)降低40%+效果提升50%+a member of pleon network中國(guó)聯(lián)

3、通3g業(yè)務(wù)發(fā)布會(huì)方案102008的517讓聯(lián)通告訴你解決方案a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案11stepstepstepstep2策略篇a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案12發(fā)布什么？a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案13如何發(fā)布?a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案14發(fā)布給誰(shuí)?a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案15互聯(lián)網(wǎng)盡在手中a member of pleon network中國(guó)聯(lián)

4、通3g業(yè)務(wù)發(fā)布會(huì)方案16流程安排a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案17stepstepstepstep3設(shè)計(jì)篇a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案18stepstepstepstep4執(zhí)行篇a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案19拍攝場(chǎng)次執(zhí)行導(dǎo)演后期制作發(fā)布日期:2008.05.17片長(zhǎng):60”00中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)宣亞國(guó)際傳播集團(tuán)宣亞國(guó)際傳播集團(tuán)2008：05：17 now好的發(fā)布會(huì)就如同一部電影需要內(nèi)容、體驗(yàn)、媒體、布置環(huán)環(huán)相扣a member of pleon n

5、etwork中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案20我們能為聯(lián)通做些什么？a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案21對(duì)發(fā)布會(huì)形式的深刻理解合作媒體推薦專業(yè)的會(huì)展搭建團(tuán)隊(duì)全情投入完善的監(jiān)控體系有別于其他發(fā)布會(huì)推廣，我們聯(lián)通3g發(fā)布會(huì)提供跟蹤媒體監(jiān)測(cè)體系，一經(jīng)發(fā)現(xiàn)偏離事件傳播主線的輿論，都及時(shí)把控、爭(zhēng)取最大利益策劃資源執(zhí)行場(chǎng)地安排搭建禮儀/主持人推薦a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案22 專業(yè)禮儀培訓(xùn)現(xiàn)場(chǎng)編排預(yù)演活動(dòng)管控督導(dǎo)施工搭建 & 活動(dòng)效果預(yù)估執(zhí)行管理a member of pleon network中國(guó)聯(lián)通3g業(yè)

6、務(wù)發(fā)布會(huì)方案23發(fā)布會(huì)議程 精確到分鐘專業(yè)活動(dòng)管理全程監(jiān)控實(shí)施危機(jī)管理方案& 項(xiàng)目操作手冊(cè)應(yīng)急公關(guān)管理a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案24簽到區(qū) （3人）發(fā)布區(qū)（12人）體驗(yàn)區(qū)（6人）貴賓區(qū)& 媒體專訪區(qū)（4人）禮儀分配 管理a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案25專訪前與客戶擬定話題范圍 控制問(wèn)題方向和整場(chǎng)氣氛輔助客戶回避敏感問(wèn)題現(xiàn)場(chǎng)會(huì)務(wù)管理媒體專訪 管理a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案26統(tǒng)一著裝，佩戴活動(dòng)胸標(biāo)專門(mén)人員區(qū)域分配禮儀熟知聯(lián)通3g資料主

7、持人語(yǔ)言突出聯(lián)通3g特性活動(dòng)人員管理a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案27我們能為聯(lián)通提供什么？a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案28禮儀推薦a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案29場(chǎng)地推薦a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案30a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案31主持人推薦a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案32a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案33節(jié)目推薦a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案34明星推薦a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案35手機(jī)托、筆記本電腦托、u盤(pán)等配件聯(lián)通3g吉祥物聯(lián)通3g技術(shù)宣傳資料dvd3g手機(jī)禮品推薦a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案36stepstepstepstep5團(tuán)隊(duì)介紹a member of pleon network中國(guó)聯(lián)通3g業(yè)務(wù)發(fā)布會(huì)方案37a m