新視野商務(wù)英語(yǔ)綜合教程unit3

1、unit overviewby studying this unit, you are expected to: know about the basics of mass production and craft production; learn about the advantages and disadvantages of mass production; familiarize with the principles of packaging design; write an e-mail of packaging design requirement.unit3 manufact

2、uringunit3 manufacturingtask 1task 2unit3 manufacturingtask 1 manufacturing is the most essential step in the release of a new product. find out the pictures which are directly related to this step.unit3 manufacturingsurveyafter-sales servicemanufacturingmanufacturingtransportationquality controlpic

3、ture 3 and 4 are directly related to manufacturing step.unit3 manufacturingsurveyafter-sales servicemanufacturemanufacturetransportationquality controlcorrect order:survey-manufacture-quality control-transportation-after-sales serviceunit3 manufacturingtask 2 mass production and craft production are

4、 two production methods. list some products which are produced by the two methods. mass production:nike coat, nokia cell phone, adidas shoes, sharp tv, midea electronic fan, etc. craft production:paper cutting, bags, shoes or clothes with embroidery made by ethnic groups, pottery, painting, calligra

5、phy, etc.unit3 manufacturingunit3 manufacturing1. most products adopt mp, so it is easy to find pictures of products of this kind.it is better to specify the brand when you search for relevant pictures because for example, though most clothes are produced by assembly line, some are still hand-made.2

6、. diy is very popular now. you can try the pictures of diy products. you can also invite the students to name some.unit3 manufacturingstarting pointtextunderstanding the textactivity 1dealing with languagefocusing on grammarsettingunit3 manufacturingsetting: food organic is a factory that manufactur

7、es organic food products. its chief engineer colin is giving theory training to his apprentices to help them get a better understanding of mass production.unit3 manufacturingstarting pointtask 1 work in pairs. discuss the following questions with your partner.1. have you ever used products produced

8、by mass production? name some.some products produced by mp: computer, lining sports clothes, sony mp3, gree air conditioner, panasonic washing machine, etc.unit3 manufacturing2. how does mass production benefit customers? share your view based on your experiences with your partner. benefits of mp to

9、 the customers:1) customers can buy products at a lower price. and more products are affordable.for instance, mass-produced shoes are much cheaper than hand-made ones.2) if the parts of a product break down, they can be replaced easily since the products and the parts are identical and standardized.

10、 for example, if the battery or earphone of a mp3 goes wrong, they can be replaced conveniently.3) it is easy and convenient for the customers to buy a big volume of some kind of product since a larger number of the products of this kind are produced by assembly line compared with hand-made products

11、.4) the quality of mp products can be secured since the products are usually produced by machines with precision.unit3 manufacturingmass production mass production, also known as flow production or serial production, is the production of a large number of standardized products. it uses assembly line

12、 techniques, that is, parts and the partially completed products are moved on conveyor belts to the workers who work on the different steps of the manufacturing process. no worker will work on the whole product from start to fi nish and much of the process is automated.unit3 manufacturing mass produ

13、ction requires that each worker repeats one or a few related tasks and uses the same tools to perform identical or near-identical operations on the stream of products on the assembly line. the relevant tools and parts are always at hand as required so that the worker spends little or no time retriev

14、ing or preparing materials and tools. compared with traditional handcrafted methods of production, mass production makes the manufacturing process much faster. furthermore, since each worker focuses on only one or a few tasks, they dont need to learn all the techniques involved in the whole process

15、which means that training does not take too long.unit3 manufacturing moreover, automation of the assembly line reduces the cost of labor and improves efficiency so larger quantities of the product can be manufactured at a lower cost and in a shorter time than handcrafted products. the probability of

16、 human error is also reduced because many tasks are carried out by machinery or with molds.unit3 manufacturing however, mass production does have disadvantages. firstly, the input of capital to set up an assembly line is huge. secondly, it is inflexible because it is difficult to alter a design or p

17、roduction process after the production line has been built. thirdly, all products produced on a production line will be identical; therefore, introducing variety to satisfy individual tastes is not easy. finally, if a fault occurs at any of the steps, the following processes may be affected or the l

18、ine may have to be halted, which will lead to decreased efficiency and possibly wasted materials. unit3 manufacturing therefore, mass production can be a double-edged sword. however, if quality control is strict and each step carefully monitored and inspected, the merits of mass production generally

19、 outshine its drawbacks.unit3 manufacturing since mass production manufactures identical products which are difficult to satisfy individual tastes, diy gains popularity. diy refers to do it yourself. it originates in the western world in the 1960s. in europe, people prefer to build and decorate thei

20、r own houses by themselves. they can save money on one hand and decide the materials and designs on the other. their houses can be unique, appealing and satisfactory. now diy prevails worldwide in various sectors. people make diy food, hairstyle, gift, or daily articles like cups, wallpaper, furnitu

21、re and so forth.unit3 manufacturing the first examples of manufacturing operations carefully designed to reduce production costs by specialized labor and the use of machines appeared in the textile industry in the 18th century in england. much of the credit for bringing such early concepts as divisi

22、on of labor, machine-assisted manufacture, and assembly of standardized parts together in a coherent form, and creating the modern, integrated, mass production operation, belongs to the u.s. industrialist henry ford and his colleagues at the ford motor company, where in 1913 a moving-belt conveyor w

23、as used in the assembly of flywheel magnetos. henry ford helped make mass production method prevail in the automobile industry and now mass production has also been adopted in both manufacturing sectors and non-manufacturing sectors, like agriculture.unit3 manufacturingunderstanding the texttask 2 f

24、ill in the table with the information you find in reading a. you can also add your own opinions.the manufacturing process is much faster.training does not take too long.larger number of products can be manufactured at a lower cost in a shorter time.the probability of human errors is reduced.the inpu

25、t of capital to set up an assembly line is huge.it is inflexibleit is difficult to satisfy individual tastes.if any fault occurs at any of the steps, efficiency may be reduced and materials would be wasted.unit3 manufacturingtask 3 fill in the blanks according to the text. then translate the sentenc

26、es into chinese.1. mass production uses a_ l_ techniques to make much of the process automated.規(guī)?；a(chǎn)使用流水線技術(shù)，這使得大部分的生產(chǎn)過程實(shí)現(xiàn)自動(dòng)化。2. mass production can be a double-edged sword. an efficient assembly line can help r_ l_ c_ and i_ e_while efficiency reduction and wasted materials might make their presence

27、 should any f_ occur at any step of the line.規(guī)?；a(chǎn)是一把雙刃劍。高效的流水線能夠幫助降低人工成本，提高生產(chǎn)效率，而一旦流水線的任何一個(gè)環(huán)節(jié)發(fā)生錯(cuò)誤，生產(chǎn)效率就會(huì)降低，并可能造成資源浪費(fèi)。ssemblyineeduceaborostmproveffenciencyaultunit3 manufacturingtask 3 fill in the blanks according to the text. then translate the sentences into chinese.3. automation can produce s_ p

28、roducts but it is unlikely for it to diversify the products to s_ individual t_ .自動(dòng)化技術(shù)可以生產(chǎn)出標(biāo)準(zhǔn)化的產(chǎn)品，卻不可能使產(chǎn)品多樣化以滿足人們不同的需求。tandardizedatisfyastesunit3 manufacturingdescribe the following flow chart of automobile production in bmw to your partner. you may also refer to the internet for more information.u

29、nit3 manufacturingunit3 manufacturingunit3 manufacturingsuggested answers:the production of flow in bmw is quite complicated. firstly, all the parts are procured from global market according to the requirements of engineers. secondly, sample cars are assembled. thirdly, all the sample cars will be t

30、ested in different situations, like in bad weather, on slope or on zigzag road. should any problems occur, the cars must be modified before another round of test. only when all works, different assembly lines for motors, computer software and the whole car, etc. will be built respectively. after all

31、 these steps are finished, all whole cars will move on to lacquering and appearance treatment followed by quality control. lastly, all the qualified cars will be delivered to the dealers.unit3 manufacturing bmw has a global manufacturing network and the bmw cars sold in china come from three manufac

32、turing bases: munich in germany, south africa and shenyang in china. the imported cars have the same design and size while the cars from shenyang have the same performance and functions but longer car body. from the model number you can judge where they are from. i is used for imported cars, like 52

33、5i while li is for home-made version, like 525li.unit3 manufacturingdealing with language task 4 find out words in the text which are synonyms of the words in the first column of the following table. then, find the antonyms if there are any.differentreduce/decreaseincreasemeritdisadvantage/drawbackd

34、rawbackmeritoutshinehaltalter?unit3 manufacturingcommence;continuetask 5 complete the passage with the correct form of the words in the first two columns in task 4.haltreduce/decrease/loweraltered/changeddecrease/reduce/lowerdrawbacks/disadvantagesmerits/advantagesoutshineunit3 manufacturingtask 6 t

35、ranslate the sentences. key words and phrases are in brackets.她的信不在我手邊，但我記得她在信中所說的話。（at hand）i dont have her letter at hand but i can remember what she said in it.2. 全球化是一把雙刃劍，所有身在其中的人都要同時(shí)考慮到其有利和有弊的一面。（double-edged sword）globalization is a double-edged sword. all involved must take into account (con

36、sider)both its advantages and disadvantages (merits and demerits).unit3 manufacturing3. shoe designers are trying to diversify their designs to satisfy customers varied demands. (滿足的需求)鞋界設(shè)計(jì)師們嘗試設(shè)計(jì)出多樣化產(chǎn)品以滿足顧客的不同需求。4. he monitored the project from start to finish. (從頭到尾)他從頭到尾都在監(jiān)控這個(gè)項(xiàng)目。5. improved energy

37、 efficiency is vital to low-carbon economy. (提高能效)提高效能對(duì)于發(fā)展低碳經(jīng)濟(jì)至關(guān)重要。unit3 manufacturing表否定意義的動(dòng)詞前綴focusing on grammarfocusing on grammarmore examplesdis-: dissatisfy, disaffiliate, disappear, disconnect, disembark, disagreeun-: uncover, unchanged, unclog, undress, unbuttonmis-: misapply, misuse, misco

38、unt, misdiagnoseout-: outnumber, outgrow, outstrip, outweigh, outvotecounter-: counterattack, counterbalance, counterchargeunit3 manufacturingtask 7 change the meaning of the following verbs by adding prefixes in the box.disoutunoutundisdisdisununoutununit3 manufacturingtask 8 complete the sentences

39、 with the correct form of the words in brackets.1. she_ the map and spread it on the table. (fold)2. we were completely_ by the enemy. (number)3. they appear to have_ the public mood on education. (judge)4. they have_ our phone because we didnt pay the bill. (connect)5. the citys population_ its res

40、ources. (grow)6. the police have_ a plot to rob this bank. (cover)unfoldedoutnumberedmisjudgeddisconnectedoutgrowsuncoveredunit3 manufacturing關(guān)系代詞 which 和 that 的用法辨析focusing on grammarfocusing on grammarunit3 manufacturing關(guān)系代詞 which 和 that 的用法辨析more examplesplease speak up so that the people at the

41、back of the room can hear you.i will give you all the facts so that you can judge for yourself.he was clever so much so that he can solve it in a few minutes.he pushed the letter at me so that i could read the signature.unit3 manufacturingtask 9 complete the sentences by using whichor that.1. my com

42、puter is not the same machine_ it was.2. we tried to force the door open, _was found to be impossible.3. thats all_ i have.4. there is no one_ has such good taste as he.5. he didnt tell me any news,_ upset me.6. which is the pen_ you like most?thatwhichthatthatwhichthatunit3 manufacturingtask 10 cor

43、rect the mistake in each sentence if there is any.1. his new computer, for which he paid $800, has already been repaired twice two months within its purchase.2. he changed his mind for the second time, after that i refused to go out with him.3. tennis, that is an attractive game, is enjoying growing

44、 popularity around the world.4. it was the fourth time that she was in love that year.5. this is the most expensive skirt which i have ever owned.6. he is the last man which i want to marry.whichwhichthatthatunit3 manufacturingtask 3texttask 2task 1settingtask 4task 5activity 2unit3 manufacturing se

45、tting: after introducing mass production, colin continues to brief his apprentices on product packaging.unit3 manufacturing task 1 the following are some english terms often being found on product package. match them with their chinese equivalents.unit3 manufacturing unit3 manufacturing_ _unit3 manu

46、facturing_ packaging: packaging is originally used to enclose or protect products for distribution,storage, sale and use, but now it represents brand philosophy and features. a particular design may greatly add value to a product and boost consumersappetite. therefore, producers pay more attention t

47、o packaging but some have gone too far. not long ago, the country formulated new regulations to prevent producers from excessive packing so that the price of a product will be reduced and fewer materials will be wasted. environmentalists also advocate people to recycle packages to save our planet.un

48、it3 manufacturing task 2 the following are suggestions to some questions concerning packaging design.complete them according to the text.1. q: how can companies make a successful package design?a: they must take into account such elements as_,_,_and_ .2. q: what do you mean by customer needs?a: cust

49、omers may have varied needs: some like elaborate packaging better while others may just prefer_ . therefore, a good packaging designermust_ .customer needspackage size reductionconveniencepresentationa simple packageidentify the real needs of a typical customerunit3 manufacturing 3. q: what should c

50、ompanies do for package size reduction?a: companies must make the packaging_ and_ .4. q: besides convenience, what should companies do to improve the presentation of a package?a: besides that, companies should consider_ , _and_to make a package appealing.smallermore environmentally friendlycolor com

51、binationsfunctionbrand featuresunit3 manufacturing task 3 choose a proper word or phrase from a, b, c and d to replace the underlined part in each sentence.1. he is our best player and is integral to our team.a. essential b. integrated c. intentional d. integrity2. our company is going to release a

52、new product to meet varied market demand.a. publish b. relax c. launch d. relate3. how is anyone to re-create this elaborate art?a. detailed b. elegant c. diligent d. exquisite4. we adhere to the principle that everyone should be treated equally.a. relate to b. stick to c. uphold to d. abide5. the s

53、peech highlighted the importance of promoting hybrid vehicle.a. put on b. reinforced c. focused d. emphasizedacabdunit3 manufacturing task 4 complete the sentences with the correct form of the words and phrases in task 3.1 rituals and festivals form a(n)_ part of every human society.2. each person i

54、s at liberty to_ any faith and to change his religion at will.3. last year collins wrote a moving ballad which_ the plight of the homeless.4. he is_ an album of love songs this summer.5. cho and lee celebrated their new partnership at a(n)_ egraladhere tohighlightedreleasingelaborateunit3

55、 manufacturing task 5 translate the sentences. key words and phrases are in brackets.1. the government is advocating low-carbon life, so_(環(huán)保材料和環(huán)保技術(shù)得到了蓬勃發(fā)展). (environmentally friendly, boom)2. _(我能感覺到她很局促), despite her effort of hiding her nervousness. (conscious, ill at ease)environmentally friendly

56、 materials and technologies are boomingi was conscious that she was ill at easeunit3 manufacturing 3. we still see an increasing number of smokers_(盡管大多數(shù)人認(rèn)為吸煙對(duì)健康極其有害). (majority)4._(我不得不用手把報(bào)紙上的相片撕下來) because i couldnt find the scissors. (tear)though the majority agree that smoking is extremely harmf

57、ul to healthi had to tear the photo out of the newspaperunit3 manufacturingare there any packaging designs that you like best? work in groups. think out one of your favorite, search online for more information, describe it to your group members and elaborate your reasons.unit3 manufacturing task 1 l

58、isten to the conversation. decide whether the statements are true (t) or false (f) according to what you hear.ffttallbowlsunit3 manufacturing task 2 listen to the passage. fill in the blanks with what you hear.quality controleffectivehealthsafety standardscheck the raw ingredientsrejectedworkshop, m

59、achinery and the workerspackaging is appropriatecannedbottledshelf lifeunit3 manufacturing unit3 manufacturing suggested answersthe students may ask such questions to make a dialogue.1. q: which steps merit our attention so as to ensure the safety of pickles?a: we must pay attention to three steps,

60、including choosing cabbages, processing cabbages and packaging.2. q: what are the criteria of good raw materials?a: the leaves of cabbages must be green. not rotted and no signs of mould are allowed.3. q: what about the processing of cabbages?a: we can only use edible salt rather than industrial sal