學(xué)術(shù)英語Unit6課后練習(xí)答案中小學(xué)堂

1、學(xué)術(shù)英語學(xué)術(shù)英語 管理管理consumer behavior1課堂特制 text a critical reading and thinking overview supplementary information language building-up specialized vocabulary formal englishconsumer behavior influencersunit 6consumer behavior2課堂特制unit 6consumer behaviortext aoverview text analysiscritical reading and think

2、ing different kinds of consumer behavior(para.3) some _ _ others _ _ others _ _ still others _ _are focused people on a mission trying to fulfill a specific list of goods.slowly compare products side by side, deciding what they want as they go along.wander the aisles looking for inspiration as to wh

3、at they should prepare for the week.are focused on getting the best deals through sales, coupons and volume deals.3課堂特制critical thinkingthere are other influencers on consumer behavior for example, customer service, as mentioned in text b. what category do you think it belongs to, environment factor

4、s or culture factors?4課堂特制unit 6consumer behaviortext alanguage supportcritical reading and thinking1. others are focused on prepare for the week. (line 4, para.3) 其他人正集中精力通過購買打折產(chǎn)品、使用優(yōu)惠券和大其他人正集中精力通過購買打折產(chǎn)品、使用優(yōu)惠券和大批量采購的方式買到最實(shí)惠的東西。另外，還有人在走道上批量采購的方式買到最實(shí)惠的東西。另外，還有人在走道上徘徊，尋思著本周還有什么要準(zhǔn)備的徘徊，尋思著本周還有什么要準(zhǔn)備的。5課堂

5、特制unit 6consumer behaviortext alanguage supportcritical reading and thinking2. this family was in the know and could afford expensive western brands. (line 3, para.10) this family is familiar with the high-grade and expensive western brands and could pay for it. in the know: informed, aware 知內(nèi)情的知內(nèi)情的

6、6課堂特制unit 6consumer behaviortext alanguage supportcritical reading and thinking3. a laundry detergent full of bleach may deliver, this may be a huge disaster. (line 4, para.18) 含有大量漂白劑的洗衣粉可以為一味追求潔凈的市場含有大量漂白劑的洗衣粉可以為一味追求潔凈的市場提供超白的衣物，但是對于一個有環(huán)保意識，或者飲用水提供超白的衣物，但是對于一個有環(huán)保意識，或者飲用水匱乏的市場來說，這恐怕是一場大災(zāi)難。匱乏的市場來說，這

7、恐怕是一場大災(zāi)難。7課堂特制unit 6consumer behaviortext a language building-up collocations 1. marketing campaign 市場營銷（活動）市場營銷（活動） an effective marketing campaign helps determine the success of a product or promotional launch. exceptionally creative and appealing marketing campaigns can win new customers for the

8、business, and help the company to outperform its competitors and dominate the markets.8課堂特制unit 6consumer behaviortext a language building-up collocations 2. stem from （起）源于（起）源于 nervous illness can stem from being treated inconsiderately in childhood. do your money problems stem from addictive beha

9、vior? overspending, gambling and other addictive behaviors can drain your bank account.9課堂特制unit 6consumer behaviortext a language building-up collocations 3. in the know 知內(nèi)情的知內(nèi)情的 i have got to find someone in the know, so i can get my business off the ground (=to succeed initially). im sure hes goi

10、ng to resign, for it was told me by someone who is in the know.10課堂特制unit 6consumer behaviortext a language building-up collocations 4. hold true for 適用于適用于 some political stereotypes hold true for liberals and conservatives. keyness theory does not always hold true for all economic problems.11課堂特制u

11、nit 6consumer behaviortext a language building-up collocations 5. be obsessed with 癡迷于癡迷于 brands should be obsessed with creating concept innovations. the dictator was obsessed with the illusion of a world conquest.12課堂特制unit 6consumer behaviorspecialized vocabularytext a language building-upmatch t

12、he words in column a with those in column b and then translate thecollocations you have got into chinese.adfhbcge13課堂特制unit 6consumer behaviorspecialized vocabularytext a language building-upmatch the words in column a with those in column b and then translate thecollocations you have got into chine

13、se.adfhbcge消費(fèi)者行為消費(fèi)者行為消費(fèi)驅(qū)動的文化消費(fèi)驅(qū)動的文化打零工的人打零工的人經(jīng)濟(jì)上的成功經(jīng)濟(jì)上的成功區(qū)域性品牌區(qū)域性品牌營銷活動營銷活動流動性大的社會流動性大的社會大批量交易大批量交易14課堂特制unit 6consumer behaviorspecialized vocabularytext a language building-upcomplete the following sentences with the correct form of the terms in the box.a specific list of goodsglobal brandactual p

14、roduct15課堂特制unit 6consumer behaviorspecialized vocabularytext a language building-up status symbol comparing productspackaging and advertising good marketing16課堂特制unit 6consumer behaviortext a language building-upsignpost language classification here are some common classification transitions andclu

15、e words for your reference. the first (kind/type/group/class, etc.) ; the second ; the third some ; other sort, classify, categorize form, category, group, class, kind17課堂特制unit 6consumer behaviortext a language building-upsignpost language classification key to the exercises (p129)1. different kind

16、s; some; others; others; still others2. two3. one; another4. some; other18課堂特制unit 6consumer behaviorformal englishtext a language building-upthe following sentences are selected from text a. replace the underlined formal words with less formal ones.taskrulessymbolobservedachievement19課堂特制unit 6cons

17、umer behaviorformal englishtext a language building-upuncontrolledthrown awayfairly largegreatdevelopingclimax20課堂特制unit 6consumer behavior text b the customers revenge critical thinking and reading supplementary analysis collocations suggested answers21課堂特制unit 6consumer behaviortext blanguage supp

18、ortcritical reading and thinking1. in the final sequence, the man probabilities. (line 1, para.3) in the last part of the video, the men said a lot of chance rates about the happenings of certain things quickly without pause. reel sth. off: say or repeat sth. rapidly without having to stop or think

19、about it 一口氣說或重復(fù)某事一口氣說或重復(fù)某事 22課堂特制unit 6consumer behaviortext blanguage supportcritical reading and thinking2. nor will we ever be if i can help it, jim thought, as he snapped his laptop shut. (para.5) jim told himself he would try his best to avoid such bad service in his company when he shut down

20、his laptop with a snap. 23課堂特制unit 6consumer behaviortext blanguage supportcritical reading and thinking3. another nail in their coffin, he thought. (line 4, para.6) the phrase “a nail in ones coffin” means sth. that makes the end of failure of an organization, someones plans, etc.24課堂特制unit 6consum

21、er behaviortext blanguage supportcritical reading and thinking4. executives had high hopes that would excite wall street. (line 4, para.8) 高管們迫切地希望，高管們迫切地希望， 新上市的新上市的andromeda xl車型車型目前的強(qiáng)勁銷售勢頭能得到華爾街的青睞。目前的強(qiáng)勁銷售勢頭能得到華爾街的青睞。 25課堂特制unit 6consumer behaviortext b language building-up collocations 1. reel o

22、ff 一口氣說出一口氣說出the headmaster can reel off the names of all the children in the school.harry can reel off the names of all the presidents of the united states in less than a minute.26課堂特制unit 6consumer behaviortext b language building-up collocations 2. in unison 完全一致地完全一致地 e.u. must act in unison for

23、 climate change negotiations. military leaders have long known that marching in unison makes for a tight-knit(緊密團(tuán)結(jié)的緊密團(tuán)結(jié)的) platoon(軍隊(duì)軍隊(duì),隊(duì)伍隊(duì)伍).27課堂特制unit 6consumer behaviortext b language building-up collocations 3. on the receiving end of 遭受遭受 the party in power soon learns what its like to be on the

24、 receiving end of political satire. in answering this question, you might want to draw on any experiences you have had of being on the receiving end of “racialisation”(種族化種族化) of this kind.28課堂特制unit 6consumer behaviortext b language building-up collocations 4. take revenge on 報復(fù)報復(fù)in order to take r

25、evenge on the enemy who killed his father, he has been enduring humiliation in order to survive.a dentist takes revenge on ex-boyfriend by pulling out all his teeth during dental surgery just two days after he dumped her for another woman.29課堂特制unit 6consumer behavior suggested answerstext b in text

26、 b, the author provides three examples of customer service. read the text and then complete the following table. treating passengers like prisoners overbooking its seats surly attendants lost baggage 30課堂特制unit 6consumer behavior suggested answerstext b offering a comprehensive warranty on all its n

27、ew vehicles as part of its massively promoted red carpet program, covering everything from transaxle repairs to the paintwork; an atida credit card rewarding customers with accessories for their cars and apparel sporting the atida logo; providing returning customers with a free satellite radio; buil

28、ding a call center to reduce costs and call-waiting times, standardizing and streamlining service for customers. 31課堂特制unit 6consumer behavior suggested answerstext b it seems like every time michelle calls to get help, they refer her to some new idiot who doesnt know anything, and she has to explai

29、n everything all over again. 32課堂特制unit 6consumer behaviorlistening 33課堂特制unit 6consumer behaviorlisteningdealing with unfamiliar words1if the words do not hinder your understanding of the major points, just skip them over.2use contextual information, common sense and background information to guess

30、 the word meaning. sometimes, the speaker might use paraphrases or definitions to explain new terms.3if you fail to figure out the meaning of an important word, just move on and listen attentively to the speaker. never let any new word distract your attention from the talk.34課堂特制unit 6consumer behav

31、iorlisteninglisten to a part of a lecture given by joseph pine, a writer and veteran consultant to entrepreneurs and executives alike. then define the following words according to the contextual information, common sense or background information.things that you grow in the ground, raise on the grou

32、nd or pull out of the groundremove/ to take or get sth outbeing treated like a commoditymaking according to requirementsthe economy where experiences are becoming the predominant economic offering35課堂特制unit 6consumer behaviorlisteninglisten to the lecture again and then answer the following question

33、s.four. they are agrarian, industrial, service-based and experience economies. we used commodities as a raw material to be able to make or manufacture goods.36課堂特制unit 6consumer behaviorlisteninglisten to the lecture again and then answer the following questions.goods have become commoditized.long-distance telephone service sold on price, price, price; fast-food restaur