職場(chǎng)新概念英語(yǔ)：了不起的18歲女學(xué)生CEO創(chuàng)業(yè)記

1、職場(chǎng)新概念英語(yǔ)：了不起的 18 歲女學(xué)生 CEO 創(chuàng)業(yè)記the ceo is going to be late for class.這位首席執(zhí)行官上課要遲到了。megan grassell founded her teen-targeted underwear company, yellowberry, at 17 and now, as a high-school senior, she is trying to juggle a very full schedule of classes, extracurricular activities, and running a burgeoni

2、ng business. "to say it's taking over my life is a very small way to put it," grassell laughed during an interview with fortune. "but i love it."梅根格拉塞 17 歲時(shí)創(chuàng)立了一家名叫 yellowberry 的少女內(nèi)衣公司。 她現(xiàn)在是一名高中生，課程繁忙，課外活動(dòng)豐富，同時(shí)還要運(yùn)營(yíng)一家 快速成長(zhǎng)的企業(yè)，忙得不亦樂(lè)乎。在接受財(cái)富( fortune )采訪時(shí)， 格拉塞笑著說(shuō)：“這種忙碌的狀態(tài)占據(jù)了我的整個(gè)生活

3、，但我很喜 歡?！眎t was during a trip to the mall with mary margaret, her younger sister, that inspiration struck： "i was shopping forbras at the mall with my mom and little sister, and we went to a bunch of different stores looking for a good first bra for mary margaret, but there was nothing. there w

4、ere jogging bras or these very sexual padded, push-up bras. i kept wondering, where is the cute little bra in fun colors? i realized that it just didn't exist. about a week later it hit me： if no one else is going to do it, i'm going to do it.i'm going to make bras for girls."有一次，梅根

5、與妹妹瑪麗瑪格麗特一起逛商場(chǎng)，萌生了創(chuàng)辦公司的想法。她說(shuō)：“我跟我媽媽和妹妹在商場(chǎng)買內(nèi)衣，妹妹正在發(fā)育階段， 我們想為她購(gòu)買她人生中的第一件內(nèi)衣，但是找了很多家店都沒(méi)有找 到。有些適合慢跑的運(yùn)動(dòng)內(nèi)衣或是非常性感的帶襯墊的托舉式內(nèi)衣， 我就納悶，怎么找不到色彩繽紛的可愛(ài)的少女內(nèi)衣？然后我意識(shí)到， 市面上根本就沒(méi)有這樣的內(nèi)衣。一個(gè)星期后我突然想到，既然別人不 生產(chǎn)這種內(nèi)衣，那就讓我來(lái)吧。我要為少女們制造內(nèi)衣?！眛o fund her startup, grassell raided her savings ： "i worked every summer since sixth or s

6、eventh grade. first pumping gas and then i bussed tables and waitressed at a place called nora's, which is a fantastic restaurant. i saved all of that and used it to get my product to the prototyping phase."創(chuàng)辦公司需要資金，格拉塞花光了自己所有的積蓄：“從六、七年級(jí) 開(kāi)始，我每年暑假都去打工。最開(kāi)始是在加油站加油，后來(lái)在一家叫 nora's 的餐廳當(dāng)服務(wù)員，這家餐

7、廳很棒。我把賺到的錢都存下來(lái)了， 用這些錢使我的產(chǎn)品進(jìn)入原型設(shè)計(jì)階段?！眞hile grassell throws around words like "prototyping" now, actually developing prototypes for her bras presented a steep learning curve for the teen. "going into this process, i had no experience. i don't even know how to sew! if i get a hole in

8、 my jeans, i'm out of luck, because i don't know how to fix it," said grassell. "there are a lot of things that have to come together in order for a bra to be made. sourcing the fabric was a challenge, finding out where to produce and who to work with. i didn't know about quant

9、ities or anything. i had to learn all of that."像“原型設(shè)計(jì)”這樣的術(shù)語(yǔ)格拉塞似乎是信手拈來(lái)，但實(shí)際開(kāi)發(fā)內(nèi)衣 原型對(duì)這個(gè)高中生來(lái)說(shuō)是個(gè)不小的挑戰(zhàn)，她需要快速學(xué)習(xí)很多東西。 格拉塞說(shuō)：“進(jìn)入這個(gè)過(guò)程中，我沒(méi)有任何經(jīng)驗(yàn)，我甚至不會(huì)縫東西！ 如果我的牛仔褲破了一個(gè)洞，我只能自認(rèn)倒霉，因?yàn)槲也恢酪趺?修補(bǔ)。制作一件內(nèi)衣涉及很多方面，采購(gòu)面料是一個(gè)挑戰(zhàn)，此外還要尋找生產(chǎn)地點(diǎn)與合作伙伴。我對(duì)數(shù)量也沒(méi)概念，一切都得從頭開(kāi)始學(xué)to move from prototype to production, grassell turned to the cr

10、owdfunding site kickstarter. "the original goal was $25,000," said grassell, "and i raised almost $42,000, which was pretty exciting." it was also one of the most successful kickstarter campaigns ever for an underwear or lingerie startup, ever.為了從原型設(shè)計(jì)階段轉(zhuǎn)向生產(chǎn)階段，格拉塞求助于眾籌網(wǎng)站 kickstart

11、er 。格拉塞說(shuō)：“我本來(lái)計(jì)劃籌集 25,000 美元，結(jié)果共籌 集了 42,000 美元，非常令人興奮?！边@也是 kickstarter 有史以來(lái)為 內(nèi)衣初創(chuàng)公司展開(kāi)的最成功的籌資項(xiàng)目之一。with the kickstarter campaign completed, grassell found a production facility through a contact in her hometown of jackson hole, wyo. the factory, which is in los angeles -and was vetted by her mom who wa

12、s in california during one of mary margaret's soccer games - has a low minimum order amount, which is good for a startup, but can also grow to meet increasing demand as necessary, which grassell thinks is important. "if i get a phone call asking for a huge order, i will make that happen,&quo