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1、1Attraction Of2 An Attractive Story Star effect Series of romantic love stories Plot perfectly is combined with the function of different products Fully arouses the audiences interest 3Star Effect Eye-catching:with beautiful lady and handsome guy 4Romance Every romantic scene is conducted under the

2、effect of the hair.eg:the way they know each other the way he proposes to her and the way they hold their wedding5The Highlight The plot naturally combined with the products:in different occasions people need different products for different function.6Suspanse People will like to see whats going to

3、happen between the two,so the audience will pay attention to every new version.7Two Main Points of Propaganda: Smoothness & TendernessClear Theme8 The smoothness makes your pulse race if touched“非一般的柔順,觸發(fā)非一般的心動”9The smoothness is unforgetable once touched10 Chinese Aesthetics Long Straight Shini

4、ng Black hair-beauty in Chineses eyeseg:Xiao Longnv played by Liu Yifei11Clear Target Consumers If you want a smooth relationship,first of all you should make your hair smooth12Confidence-giving When you are going to see the one you care,the smooth hair help to make you confident enough t stand in front of him.13Trustable Play a vital role in some important moments14Smoothy hair promotes smoothy life15Conclusion The commercial is very attractive The core value is to make the hair smoothy It makes the products reliable to the consumers It symbolized that if we take good care of our

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