新境界職業(yè)英語綜合教程2unit課件

1、新境界職業(yè)英語綜合教程2unit新境界職業(yè)英語綜合教程2unitApproaching WorkplaceWorkplace CommunicationMini Text TextGrammar ReviewApplied WritingSyndicate Activities新境界職業(yè)英語綜合教程2unitTask 1Discuss the following diagrams with your neighbor and tell how sales happen in each channel. Approaching WorkplaceBack新境界職業(yè)英語綜合教程2unitBackT

2、he manufacturer sells its products to wholesalers, and then the wholesalers resell the products to retailers, finally the retailers sells the products to consumers.The manufacturer sells its products retailers, and then the retailers resell them to consumers.The manufacturer sells its products direc

3、tly to consumers.新境界職業(yè)英語綜合教程2unitWork in pairs and answer the following questions.1. As a consumer, whom do you usually buy goods from?2. Can you find out the differences between the three distribution channels?Task 2I usually buy goods from the retailer.Distribution Channel 1: The manufacturer sell

4、s its products directly to consumers.Distribution Channel 2: The manufacturer sells its products retailers, and then the retailers resell them to consumers.Distribution Channel 3: The manufacturer sells its products to wholesalers, and then the wholesalers resell the products to retailers, finally t

5、he retailers sells the products to consumers.Back新境界職業(yè)英語綜合教程2unit3. How does the retailer operate as you know?4. How does the wholesaler operate?5. If you were the manufacturer, which channel would you like to use? Why?Task 2I guess the retailer purchases goods from the manufacturer and then sells t

6、hem to the consumers.I think the wholesaler purchases goods from the producer and then resells them to the retailer.BackI may choose the third channel because it can save time and labor.新境界職業(yè)英語綜合教程2unitWorkplace CommunicationBack新境界職業(yè)英語綜合教程2unit You will hear five statements. Listen to them carefull

7、y and match each statement with the corresponding picture.Statements 1 2 3 4 5PicturesbadceBack新境界職業(yè)英語綜合教程2unit Listen to the statements again and decide whether these sentences are “Right” or “Wrong”. If there is not enough information to choose “Right” or “Wrong”, choose “Not mentioned”.1. Wal-Mar

8、t is an American retailer, selling goods to consumers directly. a. Right. b. Wrong. c. Not mentioned.2. As a modern wholesaler, Metro serves about one million retailers around the world. a. Right. b. Wrong. c. Not mentioned.Back新境界職業(yè)英語綜合教程2unit3. Unilever sells its products directly to consumers. a.

9、 Right. b. Wrong. c. Not mentioned.4. Most of consumers buy their daily necessities from retailers such as Carrefour. a. Right.b. Wrong. c. Not mentioned.5. 7-Eleven is an international retailing chain store, serving 24 hours on weekdays. a. Right.b. Wrong.c. Not mentioned.Scripts Back新境界職業(yè)英語綜合教程2un

10、itUse the Right WordChoose the right phrase from the box and complete the following flow charts.BackSelling Activitiesdistribute to sell to resell to purchase from buy fromdistributes tosells toresells to新境界職業(yè)英語綜合教程2unitUse the Right WordChoose the right phrase from the box and complete the followin

11、g flow charts.Backdistribute to sell to resell to purchase from buy frombuy frompurchases fromBuying Activitiespurchases from新境界職業(yè)英語綜合教程2unit1. Wal-Mart is an American retailer, selling goods to consumers directly.2. As a modern wholesaler, Sams Club serves about one million retailers around the wor

12、ld.3. Unilever sells its products to consumers through wholesalers and retailers.4. Most of consumers buy their daily necessities from retailers such as Carrefour.5.7-Eleven is an international retailing chain store, serving 24 hours a day. Scripts Back新境界職業(yè)英語綜合教程2unitListening InSituation: Tom and

13、Mary are employees from a famous smart phone manufacturer. They are talking about the distribution channels.Listen to the model dialogue and fill in the blanks with what you hear.Back新境界職業(yè)英語綜合教程2unitModel DialogueMary: Tom, could you tell me what _ are used more often nowadays?Tom: I think, mainly t

14、wo channels. One is that the manufacturer _ consumers through retailers; the other is that goods are sold through wholesalers to retailers, and then the retailers resell them to consumers. Mary: What is the benefit of the _?Tom: You know, with the wholesaler, the manufacturer can save a large amount

15、 of time and labor. Meanwhile, the wholesaler can _ and administration costs for the manufacturer. Mary: Yes. Then what channels do we use?Tom: We use both of them. 65% of our products are sold through the _ and 35% through the wholesale channel.Mary: Understood. Thanks.distribution channelssells go

16、ods tosave storage costsretail channelwholesale channelBack新境界職業(yè)英語綜合教程2unitListen to the model dialogue again and check your answers. Then practice the dialogue and try to role-play it with your partner. When you role-play it, you are expected to use the Mind Map below, but do NOT look at the model

17、dialogue. Speaking OutScripts Back新境界職業(yè)英語綜合教程2unitBack新境界職業(yè)英語綜合教程2unitMary: Tom, could you tell me what distribution channels are used more often nowadays?Tom: I think, mainly two channels. One is that the manufacturer sells goods to consumers through retailers; the other is that goods are sold thro

18、ugh wholesalers to retailers, and then the retailers resell them to consumers.Mary: What is the benefit of the wholesale channel?Tom: You know, with the wholesaler, the manufacturer can save a large amount of time and labor. Meanwhile, the wholesaler can save storage costs and administration costs f

19、or the manufacturer. Mary: Yes. Then what channels do we use?Tom: We use both of them. 65% of our products are sold through the retail channel and 35% through the wholesale channel.Mary: Understood. Thanks.Scripts Back新境界職業(yè)英語綜合教程2unitListen to the dialogue and fill in the missing information on the

20、following Mind Map.Situation: Jenny is an employee in Wal-Mart. She is talking with her friend Mark about Wal-Mart and Sams. Listening InBack新境界職業(yè)英語綜合教程2unit8500 Wal-MartstoresretailerwholesalerretailersBackdirectly to consumers新境界職業(yè)英語綜合教程2unitListen to the dialogue again and check your answers. The

21、n role-play it with your partner by using the above Mind Map.Speaking OutScripts Back新境界職業(yè)英語綜合教程2unitMark: Hi, Jenny, could you tell me whats the difference between Wal-Mart and Sams Club?Jenny: Wellactually, Wal-Mart and Sams Club belong to the same company Wal-Mart Stores Inc. Wal-Mart is a big re

22、tailer, while Sams is a wholesaler.Mark: Then whats the difference of their customers?Jenny: You know, as Sams Club is the wholesaler, it sells goods to retailers, mainly small stores, while as a retailer Wal-Mart sells goods directly to consumers. Mark: Got it! Which has more chain stores, Sams or

23、Wal-Mart?Jenny: Of course, Wal-Mart has more chain stores. There are over 8500 Wal-Mart stores in the world.Mark: Wow, thats amazing!Scripts Back新境界職業(yè)英語綜合教程2unitTask 1Read the following Mini Text and find the word or expression that matches the context meaning given.a) _ : to take part in a particul

24、ar activityb) _ : a connection made between two or more thingsc) _ : to look after someoned) _ : a shop, business, or an organizatione) _ : a person or company that does business for another person or companyf) _ : a person or company that buys things from producers and sells them to customers at a

25、profit be engaged in linkageattend establishmentagent middlemanMini TextBack新境界職業(yè)英語綜合教程2unitWholesaler and Retailer A wholesaler is a type of middlemen between the producers and retailers. They generally sell goods to the retailers, industrial consumers and professional users. There are two types of

26、 wholesalers like manufacturer agents and merchant wholesalers. The manufacturer agents and merchant wholesalers sell goods in small quantities to the retailers who serve the final consumers. A retailer is the last linkage in the channel of distribution between the producers and the consumers. The e

27、stablishment engaged in selling goods for personal consumption is known as retail trade. The retailers have close contact with the customers or consumers because they attend them personally. Retailing establishment is an old age business and is found in every area of the country.1Back2Word TipsNotes

28、新境界職業(yè)英語綜合教程2unitBackmiddleman n. 中間商，中間人 agent n. 代理商，代理人 linkage n. 聯(lián)系；關聯(lián)establishment n. 機構；企業(yè) (be) engaged in 從事；忙于consumption n. 消費attend v. 照顧；關注industrial consumer 行業(yè)消費戶professional user 專業(yè)用戶manufacturer agent 廠家代理商merchant wholesaler 商業(yè)批發(fā)商新境界職業(yè)英語綜合教程2unitTranslation of Mini Text 批發(fā)商是一種生產(chǎn)商和零售商

29、之間的中間商。他們通常出售商品給零售商、行業(yè)消費戶和專業(yè)用戶。有兩種類型的批發(fā)商，如廠家代理商和商業(yè)批發(fā)商，他們小批量出售商品給零售商，而零售商為最終的消費者服務。 零售商是生產(chǎn)者和消費者之間在分銷渠道上最后一個環(huán)節(jié)。從事銷售商品供個人消費的企業(yè)稱為零售業(yè)。零售商與顧客/消費者有密切的接觸，他們親自照料顧客/消費者。零售業(yè)是一項歷史悠久的業(yè)務，在國家的每一個地區(qū)都能找到。Back批發(fā)商和零售商批發(fā)商和零售商新境界職業(yè)英語綜合教程2unitWork with your partner and answer the following questions according to the Mini

30、 Text.Task 2Pair Work1. What is the wholesalers role between producers and retailers? 2. Whom do wholesalers sell goods to?Middleman.Wholesalers sell goods to the retailers, industrial consumers and professional users.Back新境界職業(yè)英語綜合教程2unitPair Work3. How many types of wholesalers? What are they? 4. W

31、hat is retail trade engaged in? 5. Why do the retailers have close contact with the customers or consumers? There are two types of wholesalers like manufacturer agents and merchant wholesalers.Retail trade is engaged in selling goods for personal consumption.Because retailers attend customers or con

32、sumers personally.Back新境界職業(yè)英語綜合教程2unitReading TextReady to Go!Comprehension Task 1Task 2TranslationTask 1Task 2Vocabulary Task 1Task 2TextBack新境界職業(yè)英語綜合教程2unitNew Wordsconsumern.消費者，用戶Manufacturern.制造商，廠商distributev.分送，配送wholesalern.批發(fā)商retailern.零售商resellv.轉售，再銷售situatev.使位于resortn.度假地；游覽勝地obtainv.獲得

33、occupyv.占用；占有warehousen.倉庫，貨倉cash-and-carryn.（可以進行低價大宗購物的）現(xiàn)付自運商店criticismn.批評，批判；指責time-consumingadj.耗時的；花費大量時間的channelv.輸送；傳送administrationn.管理；經(jīng)營reductionn.減少，縮??；降低新境界職業(yè)英語綜合教程2unitgeneral store雜貨店place ones order下訂單，訂貨come in for遭到（批評等）result from源于；因而發(fā)生in terms of就而言；在方面 Phrases and Expressions新境

34、界職業(yè)英語綜合教程2unitReady to go!Distribution ChannelsI. Two ways for a manufacturer to distribute goods: A. directly to the final consumer; B. through wholesalers or _ .II. Roys ways of dealing with wholesalers: A. to place his orders with _ ; B. to visit wholesale warehouses and buy goods in the way of c

35、ash-and-carry. Skim the text for the key points and fill in the outline with necessary information. retailerswholesalers sales repsReading TextBack新境界職業(yè)英語綜合教程2unitReady to go!III. Wholesalers Role: a middleman between _ ; Criticism (Disadvantage): _ ; Advantages: 1. to save time and labor for retail

36、ers; 2. to save transport costs and administration costs for _ _ ; 3. to save warehouse rent and labor costs both for manufacturers and retailers. manufacturers and retailersThey increase costs of goodsmanufacturersReading TextBack新境界職業(yè)英語綜合教程2unit Distribution Channels Goods reach the consumer by a

37、number of routes. A manufacturer can distribute the goods to the final consumers directly, or through wholesalers, or retailers. Wholesalers purchase goods from manufacturers and then resell them, often to retailers. Retailers sell goods to the final consumers. Roy Goldman owns a general store situa

38、ted in a busy holiday resort in the South of England. As a retailer, Roy sells a wide range of goods. Although the shop is a very busy one, Roy does not stock large quantities of any one type of goods, and this means that he obtains few of his goods direct from the manufacturer.12Back新境界職業(yè)英語綜合教程2uni

39、t In fact, most of Roys orders are placed with wholesalers. The wholesaler occupies a place between the manufacturer and retailer and is therefore sometimes known as a “middleman”. Roy deals with wholesalers in a number of different ways; in some cases, particularly for tobacco, cigarettes, sweets a

40、nd chocolate, he places his orders with wholesalers sales reps who visit his shop from time to time. For other goods he will visit wholesale warehouses, select what he feels will sell well and then place orders. As the term “cash-and-carry” suggests, he pays for the goods and takes them away on the

41、same day. Wholesalers have come in for criticism because some argue that they increase costs of goods since they occupy a stage in the process of goods reaching the consumers. In fact, they play an important part in the process of goods distribution.34Back新境界職業(yè)英語綜合教程2unit Retailers may wish to order

42、 goods from large numbers of manufacturers and this would surely be very time-consuming. By channeling orders through a wholesaler, the retailer needs to contact only one source for most of his goods. On the other hand, by selling a lot of goods to one source, the manufacturer can save transport cos

43、ts and administration costs. The following figure shows the reduction in the number of contacts which results from the presence of a wholesaler, and how a wholesaler helps manufacturers save transport and administrative costs. 5MMRRRMMRRRWholesalerM Manufacturers R Retailers Back新境界職業(yè)英語綜合教程2unit 6 A

44、s mentioned above, Roy does not stock large quantities of any one type of goods and often goes to the wholesale warehouses for his goods, and this means the wholesaler will often store his goods in warehouses. These are expensive in terms of rent and labor and these costs are also saved by the retai

45、ler and manufacturer. The wholesaler provides one link in the chain of goods distribution. As we have seen, the wholesaler performs important functions for both manufacturers and retailers. He is paid for these services, though these payments add to costs. 7Back新境界職業(yè)英語綜合教程2unit1. (Para. 2) Roy Goldm

46、an owns a general store situated in a busy holiday resort in the South of England.situate: v. to put something in a particular place 使位于e.g. The house is situated on a small hill. 那座房子座落在一座小山上。 We situated ourselves in the seats nearest the exit. 我們坐在離出口最近的位置。Structure Analysis: “situated in” is a p

47、ast participle phrase used as attributive, modifying general store.Translation: 羅伊戈德曼擁有一家雜貨鋪，位于英格蘭南部一個繁忙的度假勝地。Back(The end)新境界職業(yè)英語綜合教程2unit2. (Para. 2) As a retailer, Roy sells a wide range of goods. a wide range of: a wide variety of 范圍廣泛的，各式各樣的e.g. The hotel offers its guests a wide variety of amu

48、sements. 這個旅館為住客提供了各種各樣的娛樂活動。Translation: 作為零售商，羅伊銷售的貨物種類很多。Back(The end)新境界職業(yè)英語綜合教程2unit3. (Para. 2) Roy does not stock large quantities of any one type of goods and this means that he obtains few of his goods direct from the manufacturer. a large quantity of: 大量的 e.g. The factory turns out a large

49、 quantity of paper products. 這家工廠生產(chǎn)大量的紙制品。direct: adv. in a way that involves only the two people or things mentioned, with no one or nothing else coming in between 直接地e.g. It costs less if you buy it direct from the manufacturer. 從生產(chǎn)商處直接進貨的花費會少一些。(To be continued)Back新境界職業(yè)英語綜合教程2unitStructure Analy

50、sis: “that he obtains the manufacturer” is an object clause, used as the object of means. “direct from the manufacturer” is an adverb phrase, used as an adverbial of manner. Translation: 羅伊不會大量囤積任何一種商品，這意味著他很少從生產(chǎn)商處直接進貨。(The end)Back新境界職業(yè)英語綜合教程2unit4. (Para. 3) In fact, most of Roys orders are placed

51、 with wholesalers.place an order with sb.: make a request for products with sb. 向某人訂貨e.g. Id like to place an order for some tea with you. 我想從貴 公司訂購一些茶葉。Structure Analysis: Passive voice is used in the sentence. It means “In fact, Roy places most of his orders with wholesalers.”Translation: 事實上，羅伊大部

52、分的商品是向批發(fā)商訂購的。Back(The end)新境界職業(yè)英語綜合教程2unit5. (Para. 3) The wholesaler occupies a place between manufacturer and retailer and is therefore sometimes known as a “middleman”. be known as: be regarded / named as 被認為是，被稱為e.g. Mr. Johnson was known as a walking dictionary. 約翰遜先生被稱作一本活字典。Translation: 批發(fā)商所占

53、的位置在生產(chǎn)商和零售商之間，因此有時被人稱為“中間人”。Back(The end)新境界職業(yè)英語綜合教程2unit6. (Para. 3) As the term “cash-and-carry” suggests, he pays for the goods and takes them away on the same day. cash-and-carry: a large shop where people can buy large amounts of goods at a cheap price, often so that they can then sell them in

54、their own shops現(xiàn)付自運批發(fā)商場e.g. The customers of Cash & Carry stores can apply for a membership card to get discounts. 現(xiàn)購自運批發(fā)商場的顧客可以申辦會員卡，獲得打折優(yōu)惠待遇。(To be continued)Back新境界職業(yè)英語綜合教程2unitStructure Analysis: “as” is a relative pronoun, introducing a non-restrictive attributive clause, modifying the ante

55、cedent he pays for the goods and takes them away on the same day.Translation: 正如“現(xiàn)付自運” 這個商用語表達的意思那樣，他支付現(xiàn)款購貨，當天把貨提走。(The end)Back新境界職業(yè)英語綜合教程2unit7. (Para. 4) Wholesalers have come in for criticism because some argue that they increase costs of goods since they occupy a stage in the process of goods r

56、eaching the consumer. come in for: to receive something such as criticism 遭到（批評等）e.g. The director has come in for a lot of criticism over his handling of the affair. 主管處理這次事務的方式遭到了很多批評。(To be continued)Back新境界職業(yè)英語綜合教程2unitStructure Analysis: This is a complex sentence including an adverbial clause

57、of reason introduced by “because”. The adverbial clause includes a sub-adverbial clause of reason introduced by “since”, modifying the object clause “they increase costs of goods”. Translation: 批發(fā)商受到批評，因為有人提出，在貨物到達消費者的過程中批發(fā)商占據(jù)了一個環(huán)節(jié)，從而提高了貨物的成本。(The end)Back新境界職業(yè)英語綜合教程2unit8. (Para. 5) By channeling o

58、rders through a wholesaler, the retailer needs to contact only one source for most of his goods.channel: v. to make something follow a particular system 輸送； 傳送e.g. All information on courses is channeled through the admissions office. 關于課程的所有信息都通過招生辦公室發(fā)布出去。Structure Analysis: “By channeling orders t

59、hrough a wholesaler” is a prepositional phrase, used as an adverbial of manner.Translation: 通過批發(fā)商渠道下訂單，零售商只需和一個供貨來源（批發(fā)商）聯(lián)系，就可以訂購大部分商品。Back(The end)新境界職業(yè)英語綜合教程2unit9. (Para. 5) The following figure shows the reduction in the number of contacts which results from the presence of a wholesalerresult fro

60、m: to happen or exist because something else has happened 源于；因而發(fā)生e.g. Great dangers can result from misconceiving of the enemys intentions. 錯誤地估計敵人的意圖就會招致巨大的危險。 His illness resulted from bad food. 他的病是由于吃了變質的食物所致。(To be continued)Back新境界職業(yè)英語綜合教程2unitStructure Analysis: “which” is to introduce an attribu