《企業(yè)文化要素》ppt課件

1、p.1企業(yè)文化要素： 中心價值-才干-行為Corporate Culture Element: Core Value-Competency-Behavior中心價值中心價值Core Value行行 為為BehaviBehavioror能能 力力 CompetencyCompetency中心價值觀中心價值觀Core Valuep.2目標目標O bj ecti ve O bj ecti ve 企業(yè)宗旨Vi si on核心價值觀核心價值觀C ore Val ueC ore Val ue硬指標考核硬指標考核Tangible Performance 績效考核績效考核 Perform ance Perfo

2、rm ance A pprai sal A pprai sal能力指標能力指標C om petencyC om petency行為行為B ehavi orB ehavi or目的目的 G oalG oal軟指標考核軟指標考核IntangiblePerformance指指 標標 Target Target 企業(yè)文化企業(yè)文化C orporat eC orporat eC ul t ureC ul t ure公司目的公司目的SGM Visionp.3企業(yè)文化加速企業(yè)開展企業(yè)文化加速企業(yè)開展p.4什么是價值觀？What is a value?u道者，令民與上贊同也，故可以與之生，可以與之死，而不畏難。

3、u- uValue leads to those who share the value, are willing to live or die without fear or hesitation.u-u被以為是值得做或想要的原那么、規(guī)范或質量。uu A principle, standard, or quality considered worthwhile or desirable.u-From The American Heritage Dictionary of the English Language,Third Edition.中心價值觀中心價值觀Core Valuep.5 員工

4、會有流動，但維系整個組織企業(yè)的價值觀必需永員工會有流動，但維系整個組織企業(yè)的價值觀必需永久。這些價值觀決不能改動。價值觀源于品德倫理并高于品德久。這些價值觀決不能改動。價值觀源于品德倫理并高于品德倫理。價值觀帶來好的運營業(yè)績。價值觀是生活準那么，價值倫理。價值觀帶來好的運營業(yè)績。價值觀是生活準那么，價值觀使員工在任務中，在物質利益以外受害匪淺。觀使員工在任務中，在物質利益以外受害匪淺。People will come and go, but the values that bind this organization- this institution - must be permanent.

5、 They can never change. These kinds of values are more than ethical principles; they are good business. And they are rules of living that make ones career rewarding beyond material gain. -John G. Smale 什么是價值觀？What Is A value?中心價值觀中心價值觀Core Valuep.6中心價值觀中心價值觀Core Valuep.7以客戶為中心以客戶為中心 Customer Focus以滿

6、足客戶需求的程度作為衡量任務效果的規(guī)范 We will measure our performance by determining whether it has met customers satisfaction- 明確內外客戶需求 Clarify the internal and external customers expectation- 堅持客戶長期熱忱 Keep customers long term enthusiasm 中心價值觀中心價值觀Core Valuep.8Customer Chain銷售制造客戶客戶鏈 價值鏈客戶鏈和價值鏈客戶鏈和價值鏈中心價值觀中心價值觀Core

7、Valuep.9Level of Expectation期望程度期望程度Level of Reality實踐程度實踐程度Enthusiasm熱忱熱忱Satisfaction稱心稱心Disappointment絕望絕望J K L 中心價值觀中心價值觀Core Valuep.10cartoon of a satisfied customer p57cartoon of an enthusiastic customer p58Customer Satisfaction客戶稱心客戶稱心Customer Enthusiasm客戶的熱忱客戶的熱忱中心價值觀中心價值觀Core Valuep.11uCusto

8、mer Enthusiasm sells cars!u客戶的熱忱促動了汽車的銷售！客戶的熱忱促動了汽車的銷售！Customer Enthusiasm客戶的熱忱客戶的熱忱BrandLoyalty對品牌的忠實對品牌的忠實High高高High 高高Low低低中心價值觀中心價值觀Core Valuep.12Customer Enthusiasm客戶的熱忱客戶的熱忱Good Buying Experience愉快的購買閱歷愉快的購買閱歷Good Ownership Experience愉快的擁有體驗愉快的擁有體驗+=Sales/ Marketing銷售銷售/ 營銷營銷Manufacturing制造制造中

9、心價值觀中心價值觀Core Valuep.13平安和環(huán)保平安和環(huán)保 Safety & Environment Proactive充分關注人的平安和安康以及環(huán)境平安We will pay full attention to people s safety and health as well as the safety of environment- 平安的產品 Product safety - 平安的設備 Facility safety- 平安認識 Safety Awareness中心價值觀中心價值觀Core Valuep.14 團隊協(xié)作團隊協(xié)作 Teamwork發(fā)明良好氣氛，積極發(fā)揚

10、員工與協(xié)作同伴特點、優(yōu)點We will promote an environment in which the unique qualities of each employee and partner can be employed to win.中心價值觀中心價值觀Core Value- 團隊的力量來自于有著不同專長的隊員 Diversity of team members builds strength.- 團隊協(xié)作互利雙贏不僅限于部門之間 Team Concept goes beyond building win-win relationships at departmental le

11、vel.- 勝利的團隊需求的是對隊員的引導和培訓而非純粹的管理和控制 Winning requires leading and coaching over managing and controlling.p.15成為值得信任的公司和員工 We will be a trustworthy organization and employee- 守法守信，忠實可靠 Abide by the law and keep the commitment, to be loyal and reliable - 相互尊重，敢于糾錯 Respect each other and maintain maturity 誠信耿直Integrity中心價值觀中心價值觀Core Valuep.16 更好、更快、更有效，更多運用新思想 We will do things better, faster, more effective and implement more new ideas不斷改良與創(chuàng)新不斷改良與創(chuàng)新 Continuous Improvement & Innovation中心價值觀中心價值觀Core V