淘寶平臺法律聲明

1、淘寶平臺法律聲明( Legal Statement )提示條款( Reminders )淘寶提醒您：在使用淘寶平臺各項(xiàng)服務(wù)前，請您務(wù)必仔細(xì)閱讀并透徹理解本聲明。如對本聲明內(nèi)容有任何疑問， 您可向淘寶平臺客服咨詢。閱讀本聲明的過程中，如果您不同意本聲明或其中任何內(nèi)容，您應(yīng)立即停止使用淘寶平臺 服務(wù)。如果您使用淘寶平臺服務(wù)的，您的使用行為將被視為對本聲明全部內(nèi)容的認(rèn)可。Taobao reminds you that: Before you use the services of Taobao Platform, be sure to prudently read and carefully und

2、erstand this Statement. If you have any doubt about this Statement, you may consult the customer service personnel of Taobao Platform. If you do not agree to this Statement or any contents of this Statement after you read it, you' d better stop registrationyou use the services of Taobao Platform

3、 in anyway, you will be deemed to have accepted all contents of this Statement.定義( Definition ) 淘寶：淘寶平臺經(jīng)營者的單稱或合稱，包括淘寶網(wǎng)經(jīng)營者浙江淘寶網(wǎng)絡(luò)有限公司、天貓經(jīng)營者浙江天貓網(wǎng)絡(luò)有限 公司、一淘網(wǎng)經(jīng)營者浙江淘寶網(wǎng)絡(luò)有限公司、聚劃算經(jīng)營者浙江天貓網(wǎng)絡(luò)有限公司、阿里媽媽經(jīng)營者杭州阿里科技有 限公司、阿里旅行經(jīng)營者浙江淘寶網(wǎng)絡(luò)有限公司等。權(quán)利聲明( Statement on Rights )一、權(quán)利歸屬( Ownership of Rights )除非淘寶另行聲明，淘寶平臺內(nèi)的所有產(chǎn)品、技術(shù)、

4、軟件、程序、數(shù)據(jù)及其他信息(包括但不限于文字、圖像、 圖片、照片、音頻、視頻、圖表、色彩、版面設(shè)計(jì)、電子文檔)的所有權(quán)利(包括但不限于版權(quán)、商標(biāo)權(quán)、專利權(quán)、 商業(yè)秘密及其他所有相關(guān)權(quán)利)均歸淘寶或其關(guān)聯(lián)公司所有。未經(jīng)淘寶許可，任何人不得擅自使用(包括但不限于通 過任何機(jī)器人、蜘蛛等程序或設(shè)備監(jiān)視、復(fù)制、傳播、展示、鏡像、上載、下載淘寶平臺內(nèi)的任何內(nèi)容)。淘寶平臺的 Logo 、“淘寶”、“ Taobao ”等文字、圖形及其組合，以及淘寶平臺的其他標(biāo)識、徵記、產(chǎn)品和服 務(wù)名稱均為淘寶及其關(guān)聯(lián)公司在中國和其它國家的商標(biāo)，未經(jīng)淘寶書面授權(quán)，任何人不得以任何方式展示、使用或作 其他處理，也不得向他人表

5、明您有權(quán)展示、使用或作其他處理。Unless otherwise stated by Taobao, all rights (including but without limitation to copyright, trademark, patent, trade secret and any other related rights) in, of, and to all products, technology, software, programs, data and other information (including but without limitation to wor

6、ds, images, pictures, photos, audios, videos, charts, colors, layout and electronic file) within Taobao Platform are vested in Taobao or its affiliated companies. Without the consent of Taobao, no one is permitted to use the said information (including but without limitation to monitor, copy, transm

7、it, display, mirror, upload and download any content on Taobao via web robots, web spiders and other software or equipment).Logo, “ Taobao ” , and other words, graphics and combination of words and graphics as well as other logos, marks, product names and service names within Taobao Platform are all

8、 trademarks of Taobao and its affiliated companies in China and otherwritten authorization of Taobao, no one may display, use orotherwise dispose of any of the said trademarks in any way. Furthermore, even if any party is entitled to display, use or otherwise dispose of any of the said trademarks, t

9、he party may not disclose its right to any other person.二、責(zé)任限制( Limitation on Liability)鑒于淘寶平臺提供的服務(wù)屬于電子公告牌( BBS)性質(zhì)，淘寶平臺上的店鋪、商品信息(包括但不限于店鋪名稱、 公司名稱、 聯(lián)系人及聯(lián)絡(luò)信息、產(chǎn)品的描述和說明、相關(guān)圖片、視頻等)均由會員自行提供并上傳，由會員對其提供 并上傳的所有信息承擔(dān)相應(yīng)法律責(zé)任。淘寶平臺轉(zhuǎn)載作品(包括論壇內(nèi)容)出于傳遞更多信息之目的，并不意味淘寶贊同其觀點(diǎn)或已經(jīng)證實(shí)其內(nèi)容的真 實(shí)性。Whereas the services provided by Tao

10、bao Platform are of the nature of bulletin board system (BBS), all information on shops and commodities on Taobao Platform (including but without limitation to names of shops, names of companies, liaisons and contact information, product description and specification, pictures and videos) are provid

11、ed and uploaded by members, who shall assume legal responsibility for the said information.Taobao Platform carries works (including contents on forum) for the purpose of transferring more information, which does not mean that Taobao agrees with the viewpoints in the works or has confirmed the truene

12、ss of the contents of the works.三、知識產(chǎn)權(quán)保護(hù)( Protection of Intellectual Property Rights )Taobao respects intellectual property rights and opposes any act of infringement and pirating. If a holder of intellectual property rights thinks that any content on Taobao Platform (including but without limitatio

13、n to commodity information released by any member of Taobao Platform) may infringe any of his/her legitimate rights and benefits, he/she may send a written notice through Taobao'隱私權(quán)政策( Privacy Right Policy )淘寶(下稱“我們”)非常尊重用戶個人信息的保護(hù)，在您使用淘寶平臺提供的服務(wù)時，我們將按照本隱私權(quán)政 策收集、使用及共享您的個人信息。本隱私權(quán)政策包含了我們收集、存儲、使用、共享和

14、保護(hù)您的個人信息的條款， 我們希望通過本隱私權(quán)政策向您清晰地介紹我們對您個人信息的處理方式， 因此我們建議您完整地閱讀本隱私權(quán)政策， 以幫助您了解維護(hù)自己隱私權(quán)的方式。如您對本隱私權(quán)政策有任何疑問，您可以通過淘寶平臺公布的聯(lián)系方式與我們 聯(lián)系。如果您不同意本隱私權(quán)政策任何內(nèi)容，您應(yīng)立即停止使用淘寶平臺服務(wù)。當(dāng)您使用淘寶平臺提供的任一服務(wù)時， 即表示您已同意我們按照本隱私權(quán)政策來合法使用和保護(hù)您的個人信息。Taobao (hereinafter referred to“We”) very respects and strictly protect the personal information

15、 ofthe users. When you use the services of Taobao Platform, we will collect, use and share your personal information according to this Policy. This Policy contains terms and conditions on how we collect, store, use, share and protect your personal information. Through this Policy, we wish to clearly

16、 introduce to you howrewe deal with your personal information. Therefore, we advise you to read this Policy completely to understand the means of protecting your privacy right. If you have any doubt about this Policy, you welcome to contact us through the means of contact published on Taobaoyou do n

17、ot agree to anycontents of this Policy, you' d better stop using the services of Taobao Platform immediately. If you use theservices of Taobao Platform in any way, you will be deemed to have agreed that we could use and protect your personal information according to this Policy.一、適用范圍( Scope of

18、Application )為用戶提供更好、更優(yōu)、更個性化的服務(wù)是淘寶堅(jiān)持不懈的追求，也希望通過我們提供的服務(wù)可以更方便您的生 活。本隱私權(quán)政策適用于淘寶平臺提供的所有服務(wù)，您訪問淘寶平臺網(wǎng)站及 / 或登陸相關(guān)客戶端使用淘寶平臺提供的服 務(wù)，均適用本隱私權(quán)政策。需要特別說明的是，本隱私權(quán)政策不適用于其他第三方向您提供的服務(wù)，例如淘寶上的賣家依托淘寶平臺向您提 供服務(wù)時，您向賣家提供的個人信息不適用于本隱私權(quán)政策。To provide the users with better, higher-quality, more personalized services is our persisten

19、t pursuit. We also wish to provide more conveniences to your life through our services. This Policy is applicable to all services provided by Taobao Platform. When you visit Taobao Platform and/or log on any client concerned to use the services of Taobao Platform, this Policy will apply.Especially,

20、this Policy is not applicable to any services provided by any third party to you. For example, when any seller on Taobao provides services to you through Taobao Platform, any information provided by you to the seller is not governed by this Policy.二、我們?nèi)绾问占畔? How We Collect Information )我們收集信息是為了向您提

21、供更好、更優(yōu)、更個性化的服務(wù)，我們收集信息的方式如下：1. 您向我們提供的信息。 當(dāng)您注冊淘寶賬戶及您在使用淘寶平臺提供的相關(guān)服務(wù)時填寫及 / 或提交的信息，包括您 的姓名、性別、出生年月日、身份證號碼、護(hù)照姓、護(hù)照名、護(hù)照號碼、電話號碼、電子郵箱、地址、支付寶賬號及 相關(guān)附加信息(如您所在的省份和城市、郵政編碼等)。2. 在您使用服務(wù)過程中收集的信息。 為了提供并優(yōu)化您需要的服務(wù)，我們會收集您使用服務(wù)的相關(guān)信息，這類信 息包括：在您使用淘寶平臺服務(wù)，或訪問淘寶平臺網(wǎng)頁時，淘寶自動接收并記錄的您的瀏覽器和計(jì)算機(jī)上的信息，包括但 不限于您的 IP 地址、瀏覽器的類型、使用的語言、訪問日期和時間、

22、軟硬件特征信息及您需求的網(wǎng)頁記錄等數(shù)據(jù)；如 您下載或使用淘寶或其關(guān)聯(lián)公司客戶端軟件，或訪問移動網(wǎng)頁使用淘寶平臺服務(wù)時，淘寶可能會讀取與您位置和移動 設(shè)備相關(guān)的信息，包括但不限于設(shè)備型號、設(shè)備識別碼、操作系統(tǒng)、分辨率、電信運(yùn)營商等。除上述信息外，我們還可能為了提供服務(wù)及改進(jìn)服務(wù)質(zhì)量的合理需要而收集您的其他信息，包括您與我們的客戶 服務(wù)團(tuán)隊(duì)聯(lián)系時您提供的相關(guān)信息，您參與問卷調(diào)查時向我們發(fā)送的問卷答復(fù)信息，以及您與淘寶的關(guān)聯(lián)方、淘寶合 作伙伴之間互動時我們收集的相關(guān)信息。與此同時，為提高您使用淘寶平臺提供的服務(wù)的安全性，更準(zhǔn)確地預(yù)防釣魚 網(wǎng)站欺詐和木馬病毒，我們可能會通過了解一些您的網(wǎng)絡(luò)使用習(xí)慣、您

23、常用的軟件信息等手段來判斷您賬戶的風(fēng)險(xiǎn)， 并可能會記錄一些我們認(rèn)為有風(fēng)險(xiǎn)的URL。3. 來自第三方的信息為了給您提供更好、更優(yōu)、更加個性化的服務(wù)，或共同為您提供服務(wù)，或?yàn)榱祟A(yù)防互聯(lián)網(wǎng)欺詐的目的，淘寶的關(guān) 聯(lián)方、合作伙伴會依據(jù)法律的規(guī)定或與您的約定或征得您同意的前提下，向淘寶分享您的個人信息。您了解并同意，以下信息不適用本隱私權(quán)政策：a) 您在使用淘寶平臺提供的搜索服務(wù)時輸入的關(guān)鍵字信息；b) 在您未選擇“匿名購買”和 / 或“匿名評價(jià)”功能時，淘寶收集到的您在淘寶平臺進(jìn)行交易的有關(guān)數(shù)據(jù)，包括 但不限于出價(jià)、成交信息及評價(jià)詳情；c) 信用評價(jià)、違反法律規(guī)定或違反淘寶規(guī)則行為及淘寶已對您采取的措施

24、；d) 應(yīng)法律法規(guī)要求需公示的企業(yè)名稱等相關(guān)工商注冊信息以及自然人經(jīng)營者的信息。We collect information in order to provide you with better, higher-quality, and more personalized services. We collect information by the following means:1. Information provided by you to usThe information you fill in and/or submit when you register anaccount

25、of Taobao or use the services of Taobao Platform, including your name, sex, date of birth, . card number, surname on your passport ,given name on your passport, passport number, telephone number, email, address, Alipay account number and additional information (such as the province and city you'

26、re in,postal code, etc.) .2. Information collected by us when you use the service of Taobaoorder to provide you with theservices required by you and optimize such services, we will collect information concerning the services you are using, which includes:When you use the services of Taobao Platform

27、or visit the web pages of Taobao Platform, Taobao will automatically receive and record the information on your browser and computer, including but without limitation to your IP address, the type of the browser, the language used, date and time of visit, information on characteristics of software an

28、d hardware and records on the web pages required by you; when you download or use any client software of Taobao or any of its affiliated companies, or access to mobile web pages to use the services of Taobao Platform, Taobao may read information related to your position and the mobile equipment you&

29、#39; re using, including but without limitation to model of equipment, identificationcode of equipment, operating system, resolution and telecom operator.In addition to the information above, we may collect any other information about you in order to provide services to you and improve our service q

30、uality, including any information provided by you to our customer service team, your answers to our questionnaire, and any information collected by us when you interact with any affiliated company or partner of Taobao. Meanwhile, in order to improve safety when you use the services of Taobao Platfor

31、m, prevent any phishing website from fraud more accurately, and block Trojan, we may judge the risk of your account by knowing your habit of accessing to web and information on software commonly used by you, and may record some URLs which we deem to have risks.3. Information from any third partyTo p

32、rovide you with better, higher-quality, more personalized services, or provide services to you together with Taobao, or prevent Internet fraud, the affiliated companies and partners of Taobao will share your personal information with Taobao according to law, any agreement with you, or with your cons

33、ent in advance.You acknowledge and agree that any of the following information is not governed by this Policy:a) Key words input by you when you use the search services of Taobao Platform;b) Transaction data on Taobao Platform collected by Taobao when you do not select the function of “ Buying Anony

34、mously ” and/or “Assessing Anonymously ”, including but without limitation to bid, closing information and assessing particulars;c) Credit assessment, acts in violation of laws, regulations or the rules of Taobao, and measures taken by Taobao against you;d) Enterprise name and other industrial and c

35、ommercial registration information as well as information on natural persons as operators as required to be disclosed by laws and regulations.三、我們?nèi)绾问褂眯畔? How We Use Information ) 因收集您的信息是為了向您提供服務(wù)及提升服務(wù)質(zhì)量的目的，為了實(shí)現(xiàn)這一目的，我們會把您的信息用于下列用 途：1. 向您提供您使用的各項(xiàng)服務(wù)，并維護(hù)、改進(jìn)這些服務(wù)。2. 向您推薦您可能感興趣的內(nèi)容，包括但不限于向您發(fā)出產(chǎn)品和服務(wù)信息，或通過系統(tǒng)向您

36、展示個性化的第三方 推廣信息，或者在征得您同意的情況下與淘寶的合作伙伴共享信息以便他們向您發(fā)送有關(guān)其產(chǎn)品和服務(wù)的信息。如您 不希望接收上述信息，可通過相應(yīng)的退訂功能進(jìn)行退訂。3. 我們可能使用您的個人信息以預(yù)防、發(fā)現(xiàn)、調(diào)查欺詐、危害安全、非法或違反與我們或其關(guān)聯(lián)方協(xié)議、政策或 規(guī)則的行為，以保護(hù)您、其他我們用戶，或我們或其關(guān)聯(lián)方的合法權(quán)益。4. 我們可能會將來自某項(xiàng)服務(wù)的個人信息與來自其他服務(wù)的信息結(jié)合起來，用于為了給您提供更加個性化的服務(wù) 使用，例如讓您擁有更廣泛的社交圈的需要而使用、共享或披露。5. 經(jīng)您許可的其他用途。We collect your information for the

37、 purpose of providing you with services and improving the service quality. Therefore, we will use your information for the following purposes:1. Various services you are using, as well as maintenance and improvement of these services;2. Recommending to you any contents which you may be interested in

38、, including but without limitation to sending product and service information to you, or displaying personalized third party promotion information to you through the system, or sharing information with the partners of Taobao with your consent in advance so that they send information about their prod

39、ucts and services to you. If you would like to stop receiving these information, you can unsubscribe using the unsubscribe function;3. We may use your personal information to prevent, discover and investigate fraud, any act endangering security, illegal activity, or any other act which violates any

40、agreement, policy or rule of us or any of our affiliated companies so as to protect the legitimate rights and benefits of you, any other user of us, us or any of our affiliated companies;4. We may combine your personal information from one kind of service with information from any other kind of serv

41、ice so as to provide you with more personalized services, for example, use, share or disclose your personal information so as to provide you with broader society of friends;5. Any other purpose as permitted by you.四、我們?nèi)绾喂蚕硇畔? How We Share Information )我們對您的信息承擔(dān)保密義務(wù)，不會為滿足第三方的營銷目的而向其出售或出租您的任何信息，我們會在下列

42、情 況下才將您的信息與第三方共享：1. 事先獲得您的同意或授權(quán)。2. 根據(jù)法律法規(guī)的規(guī)定或行政或司法機(jī)構(gòu)的要求。3. 向淘寶的關(guān)聯(lián)方分享您的個人信息。4. 向可信賴的合作伙伴提供您的個人信息，讓他們根據(jù)我們的指示并遵循我們的隱私權(quán)政策以及其他任何相應(yīng)的 保密和安全措施來為我們處理這些信息。5. 如您是適格的知識產(chǎn)權(quán)投訴人并已提起投訴，應(yīng)被投訴人要求，向被投訴人披露，以便雙方處理可能的權(quán)利糾 紛。6. 只有共享您的信息，才能提供您需要的服務(wù)，或處理您與他人的糾紛或爭議。例如您在淘寶上創(chuàng)建的某一交易 中，如交易任何一方履行或部分履行了交易義務(wù)并提出信息披露請求的，淘寶會視情況向該用戶提供其交易對方

43、的聯(lián) 絡(luò)方式等必要信息，以促成交易的完成或糾紛的解決。7. 如您出現(xiàn)違反中國有關(guān)法律、法規(guī)或者淘寶相關(guān)協(xié)議或相關(guān)規(guī)則的情況，需要向第三方披露。8. 為維護(hù)淘寶及其關(guān)聯(lián)方或用戶的合法權(quán)益。We ' re obliged to keep your personal information confidential and will not sell or rent any of your personal information to any third party for the purpose of the marketing of the third party, provided

44、that we may share your personal information with the third party under any of the following circumstances:1. Obtaining your consent or authorization in advance;2. As required by laws and regulations or administrative or judicial organ;3. Sharing your personal information with any of the affiliated c

45、ompanies of Taobao;4. Providing your personal information to reliable partners so that they could deal with such information according to our instructions, the privacy right policies and any other applicable confidentiality and safety measures;5. If you ' re an eligible complainant of intellectu

46、al property rights and file a complaint, disclosing your personal information to the complained as required by the complained so as to solve the potential dispute in time;6. Only if we share your personal information, we could provide services as required by you or deal with any dispute between you

47、and any third party. For example, with respect to a transaction created by you in Taobao, if either party performs all or part of his/her obligations and requires disclosure of information, Taobao will provide the party with the contact information of the counterparty and other necessary information

48、 (as the case may be) so as to boost the consummation of the transaction or solving of any dispute;7. If you violate laws and regulations of China or related agreements or rules of Taobao, disclosing to any third party whenever necessary; or8. Safeguarding legitimate rights and benefits of Taobao an

49、d its affiliated parties or users.五、Cookie 和網(wǎng)絡(luò) Beacon 的使用( Use of Cookie and Beacon)為使您獲得更輕松的訪問體驗(yàn)，您訪問淘寶平臺相關(guān)網(wǎng)站或使用淘寶平臺提供的服務(wù)時，我們可能會通過小型數(shù) 據(jù)文件識別您的身份，這么做是幫您省去重復(fù)輸入注冊信息的步驟，或者幫助判斷您的賬戶安全。這些數(shù)據(jù)文件可能 是 Cookie ， Flash Cookie ，或您的瀏覽器或關(guān)聯(lián)應(yīng)用程序提供的其他本地存儲(統(tǒng)稱“ Cookie ”)。請您理解，我們的某些服務(wù)只能通過使用“ Cookie ”才可得到實(shí)現(xiàn)。如果您的瀏覽器或?yàn)g覽器附加服務(wù)允許

50、，您 可以修改對 Cookie 的接受程度或者拒絕淘寶的 Cookie ，但這一舉動在某些情況下可能會影響您安全訪問淘寶平臺相 關(guān)網(wǎng)站和使用淘寶平臺提供的服務(wù)。網(wǎng)頁上常會包含一些電子圖象 (稱為 "單像素 " GIF 文件或 "網(wǎng)絡(luò) beacon" )，使用網(wǎng)絡(luò) beacon 可以幫助網(wǎng)站計(jì) 算瀏覽網(wǎng)頁的用戶或訪問某些 cookie ，我們會通過網(wǎng)絡(luò) beacon 收集您瀏覽網(wǎng)頁活動的信息，例如您訪問的頁面地 址、您先前訪問的援引頁面的位址、您停留在頁面的時間、您的瀏覽環(huán)境以及顯示設(shè)定等。To provide you with easier experi

51、ences, when you access to relevant websites of Taobao Platform or use the services of Taobao Platform, we may identify your identity through small data files. In this way, we can help you omit inputting some existing registration information or judge the security of your account. These data files ma

52、y be Cookie, Flash Cookie or local storage provided by your browser or affiliated application (hereinafter collectively referred to as “Cookie ” ).Please understand that some of our services are only available through“Cookie ” . If permitted by yourbrowser or additional browser services, you may ame

53、nd your degree of acceptance to Cookie or refuse Cookie of Taobao, which may influence your safe access to related websites of Taobao Platform or use of the services of Taobao Platform under certain circumstances.There are often some electronic images (called“ GIF files ” or "iBeacon") in

54、web pages. The use ofiBeacon may help the website calculate the number of the users who browse web pages or access to certain cookies. We will use iBeacon to collect information on you browsing web pages, such as the address of web pages you 're visiting, position of the reference page you previ

55、ously accessed to, the period during which you stop on the page, your browsing environment and display setup.六、信息存儲( Storage of Information ) 淘寶收集的有關(guān)您的信息和資料將保存在淘寶及(或)其關(guān)聯(lián)公司的服務(wù)器上，這些信息和資料可能傳送至您所 在國家、地區(qū)或淘寶收集信息和資料所在地并在該地被訪問、存儲和展示。Your personal information and data collected by Taobao will be stored in th

56、e servers of Taobao and (or) its affiliated companies. These information and data may be sent to the country or region where you' relocated or the place where Taobao collects such information and data, and will be accessed, stored and displayed at such place.七、您的個人信息保護(hù)( Protection of Your Person

57、al Information ) 為保障您的信息安全，我們努力采取各種合理的物理、電子和管理方面的安全措施來保護(hù)您的信息，使您的信息 不會被泄漏、毀損或者丟失，包括但不限于SSL、信息加密存儲、數(shù)據(jù)中心的訪問控制。我們對可能接觸到您的信息的員工或外包人員也采取了嚴(yán)格管理，包括但不限于根據(jù)崗位的不同采取不同的權(quán)限控制，與他們簽署保密協(xié)議，監(jiān) 控他們的操作情況等措施。淘寶會按現(xiàn)有技術(shù)提供相應(yīng)的安全措施來保護(hù)您的信息，提供合理的安全保障，淘寶將盡 力做到使您的信息不被泄漏、毀損或丟失。您的賬戶均有安全保護(hù)功能，請妥善保管您的賬戶及密碼信息。淘寶將通過向其它服務(wù)器備份、對用戶密碼進(jìn)行 加密等安全措施確保您的信息不丟失，不被濫用和變造。盡管有前述安全措施，但同時也請您理解在信息網(wǎng)絡(luò)上不存 在“完善的安全措施”。在使用淘寶平臺服務(wù)進(jìn)行網(wǎng)上交易時，您不可避免的要向交易對方或潛在的交易對方披露自己的個人信息，如聯(lián) 絡(luò)方式或者郵政地址。請您妥善保護(hù)自己的個人信息，僅在必要的情形下向他人提供。如您發(fā)現(xiàn)自己的個人信息泄 密，尤其是你的賬戶及密碼發(fā)生泄露，請您立即聯(lián)絡(luò)淘寶客服，以便淘寶采取相應(yīng)措施。To guarantee the security of your personal information and prevent it from being disclo