元智大學(xué)資訊傳播學(xué)系 碩士在職專班

1、元智大學(xué)資訊傳播學(xué)系 碩士在職專班必選修科目表（九十三學(xué)年度入學(xué)新生適用）93.04.28 九十二學(xué)年度第五次教務(wù)會議通過六次教務(wù)會議修訂通過學(xué)年學(xué)期科目第一學(xué)年第二學(xué)年上下上下必修科目（9）管理思潮研究(Studies in Managerial Thoughts)GM552(3)財務(wù)管理(Financial Management)GM503(3)策略管理(Strategic Management)GI574（3）學(xué)期學(xué)分小計3330備註1. 最低畢業(yè)學(xué)分?jǐn)?shù)計36學(xué)分，另加碩士論文一篇。2. 本班修習(xí)之科目包括：必修課程：共3門課（9學(xué)分）工具課程：共1門課（3學(xué)分）選修課程：共5門課，除兩

2、門必選外，另須於資訊傳播類中任選3門課（15學(xué)分）3. EMBA碩士論文得以學(xué)術(shù)論文或個案研究論文形式提出。4. 自由選修：包括本校各系碩士班修業(yè)規(guī)定所列科目或經(jīng)資訊傳播系務(wù)會議同意之其他科目。5. 在職專班生修一般生課程可計入選修學(xué)分。類別/組別課號中文課名英文課名學(xué)分?jǐn)?shù)工具科目GI575產(chǎn)業(yè)研究方法Research Methods in Business3選修科目資訊傳播類GI579創(chuàng)意媒體產(chǎn)業(yè)導(dǎo)論 (必選) Introduction to Creative Media Industries3GI580數(shù)位媒體專案管理 (必選)Project Management of Digital M

3、edia3GI517資訊資源管理Information Resources Management3GI522資訊傳播政策Information Communication Policies3GI557育樂心理應(yīng)用研究Applied Research of Edu-tainment Psychology3GI568資訊傳播與跨文化研究Cross Cultural Studies on Communication3GI582創(chuàng)意管理與經(jīng)營Creativity Management and Operation3GI數(shù)位學(xué)習(xí)設(shè)計專題Special Topics in Digital Learning

4、Design3GI583資訊教育政策專題Special Topics in Information Education Policy3GI製作人專題講座Topical Seminar of Digital Media Producers3GI國際優(yōu)質(zhì)產(chǎn)品案例解析Case Study on Internationally-acknowledged Digital Media Products3GI數(shù)位媒體發(fā)展策略The strategy of the Digital Media development3GI586數(shù)位媒體國際行銷International Marketing of Digital

5、 Media Products3GI團(tuán)隊(duì)領(lǐng)導(dǎo)與人財發(fā)展實(shí)戰(zhàn)模擬Value Creation and Leadership Development3GI創(chuàng)意思考與經(jīng)營策略實(shí)戰(zhàn)模擬Innovation and Strategic Simulation3GI數(shù)位內(nèi)容專題研發(fā)Project Development in Digital Content3GI專業(yè)實(shí)習(xí)暨專題研發(fā)Internship and Project Development3GI576海外研習(xí)Overseas Studies3GI584資訊傳播專題ISeminar on Information Communication Studie

6、s I3GI581資訊傳播專題IISeminar on Information Communication Studies II3元智大學(xué)資訊傳播學(xué)系 碩士在職專班必選修科目表（九十三學(xué)年度入學(xué)新生適用）93.04.28 九十二學(xué)年度第五次教務(wù)會議通過六次教務(wù)會議修訂通過課程類別課號中文課名英文課名學(xué)分?jǐn)?shù)公共事務(wù)與教育行政管理類GM646公共組織與管理Public Organizations and Management3GM700教育行政專題研究Special Topics in Education Strategy3GM556政策與法律Public Policy and Law3GM567

7、社會心理學(xué)Social Psychology3GM678公共經(jīng)濟(jì)議題剖析The Economics of Public Issues3GM562服務(wù)業(yè)管理Service Management3GM690公共關(guān)係管理Public Relations Management3GM672顧客關(guān)係管理Customer Relationship Management3GM676經(jīng)濟(jì)政策專題研討Special Topics in Economic Policy3GM701組織行為與領(lǐng)導(dǎo)Organization Behavior and Leadership3行銷與組織管理類GM511行銷管理Marketin

8、g Management3BA545服務(wù)行銷與管理Service Marketing and Management3GM660網(wǎng)路行銷Internet Marketing3GM611消費(fèi)者行為Consumer Behavior3GM705品牌經(jīng)營與管理Brand Management3GM587行銷通路管理Marketing Channels Management3GM701組織行為與領(lǐng)導(dǎo)Organization Behavior and Leadership3GM634人力資源管理Human resource Management3BA538組織理論與設(shè)計Organization Theor

9、y and Design3GM708企業(yè)關(guān)係管理Relationship Management of Business3另可選修企研所碩士班行銷管理、組織暨人力資源管理學(xué)程或國企所碩士班國際行銷學(xué)程所開設(shè)之相關(guān)課程。企業(yè)e化與科技管理類GM672顧客關(guān)係管理Customer Relationship Management3GM583供應(yīng)鏈管理Supply Chain Management3BA529電子商務(wù)專題Special Topics in Electronic Commerce3BA530企業(yè)e化管理專題Special Topics in e-Business Management3GM

10、685知識管理Knowledge Management3GM669創(chuàng)業(yè)經(jīng)營Entrepreneur Management3BA526創(chuàng)新與技術(shù)管理Innovation and Technology Management3BA686智慧財產(chǎn)權(quán)管理Intellectual Property Right Management3GM623技術(shù)移轉(zhuǎn)與行銷Technology Transfer and Marketing3BA684企業(yè)資源規(guī)劃專題Special Topics in Enterprise Resource Planning3另可選修企研所碩士班電子商務(wù)、創(chuàng)新與技術(shù)管理學(xué)程所開設(shè)之相關(guān)課程。

11、元智大學(xué)資訊傳播學(xué)系 碩士在職專班必選修科目表（九十三學(xué)年度入學(xué)新生適用）93.04.28 九十二學(xué)年度第五次教務(wù)會議通過六次教務(wù)會議修訂通過類別/組別課號中文課名英文課名學(xué)分?jǐn)?shù)財務(wù)管理類GM570財務(wù)報表分析Financial Statement Analysis3GM673投資管理Investments Management3GM640總體經(jīng)濟(jì)理論與政策M(jìn)acroeconomics: Theory and Policy3FN647個人理財Personal Finance3GM598證券評價Fundamental Analysis and Security Valuation3GM699金融

12、風(fēng)險管理Financial Risk Management3GM591衍生性金融商品Derivative Securities3另可選修財金所碩士班或國企所碩士班國際財務(wù)管理學(xué)程所開設(shè)之相關(guān)課程。國際企業(yè)類GM518國際企業(yè)管理(必選)International Business Management3GM656國際化策略Internationalization Strategy3GM619國際行銷管理International Marketing Management3GM667高科技行銷Marketing Management in Hi-Tech Industry3GM620國際財務(wù)管理

13、Multinational Financial Management3GM575全球產(chǎn)業(yè)分析Global Industrial Analysis3IB615全球競合策略Global Competitive and Cooperative Strategy3GM655競爭策略Competition Strategy3另可選修國企所碩士班所開設(shè)之相關(guān)課程。醫(yī)療管理類GM702醫(yī)療機(jī)構(gòu)管理Healthcare Management3GM706醫(yī)療機(jī)構(gòu)管理專題研討Special Topics in Healthcare Management3GM710醫(yī)療經(jīng)濟(jì)學(xué)3GM711醫(yī)療政策分析3半導(dǎo)體產(chǎn)業(yè)類GM575全球產(chǎn)業(yè)分析Global Industrial Analysis3GM707半導(dǎo)體產(chǎn)業(yè)經(jīng)營專題研討Special Topics in Semiconductor Business Management3其他選修GM674英文商業(yè)溝通Business Communication in English3GM687企業(yè)倫理Business Ethics3GM585海外研習(xí)Overseas Studies3GM600管理科學(xué)Management Science3GM588管理會計Managerial Accounting3GM550危機(jī)管理Crisis Management3GM688兩岸經(jīng)