2012級漢語言文學(xué)文化創(chuàng)意與設(shè)計培養(yǎng)方案完成稿

1、the partys fine style, carry forward the traditional Chinese virtues, practicing the Socialist core values, vigorously carry forward the spirit of Jiao Yulu, Hongqi Canal spirit and spirit of persistence, honesty in politics, strict statesman, stick to the spiritual heights of the Communists. Four t

2、o devotion, as, do play a role in qualifying. Official Communist duty. To fulfill the partys purpose, maintain for the people themselves, and dedication, devotion, maintain pioneer, pioneering and enterprising spirit, active at the well-off extra practice, make contributions. The incentive function

3、of party organizations at all levels should give full play to advanced models, establish a representative, advanced and typical of the times, and guide the broad masses of party members to emulate. In honor of the 95 anniversary of founding as an opportunity to award in recognition of a number of ou

4、tstanding party members advanced grass-roots party organizations, outstanding party workers, and put the pioneer trees. Third, the reform efforts for example, be sure to change into. Learning to teachEducation in order to solve the problem, if it does not solve the problem, it will form, goes throug

5、h the motions. To strengthen the consciousness of problems and insisted on problem-oriented, problem-solving learning education for traction, truly deep investigation into change, modification. A checked swing. Learning education programme for party-building in our city actually proposed to focus on

6、 solution of fuzzy ideals and beliefs waver, consciousness, purpose of the party weak sense, honesty and self-discipline awareness is not strong, depressed, six issues of ethical misconduct study contents specific programmes for all party members and leading cadres above the county level shall focus

7、 on further refinement to the problems. Specific to every party member and every cadre, also requires a combination of actual and controlled, focused and really put yourself in, people see things, see, with their own specific problems to learn Constitution Party rules, series, address, so precision

8、to find the problem, laying a solid foundation for further corrective action. B to make change. For check put of problem, through established rectification Taiwan account, and take special supervision, and on account PIN, approach, insisted do side learn side modified, and that know that modified, w

9、hile focused on put two learn a do learning education rectification with grasp party of mass line education practice activities and three strict three real topic education problem rectification combined up, consolidation expanded has made of rectification results, strongly corrected for officer not

10、for, and Chi and endless corrected four wind, and regulation masses side of abuses, ensure work advance more powerful, and problem solution more completely. Third, we must consolidate our achievements. For more public, some party members who focus on the outstanding issues, combining concentrated漢語言

11、文學(xué)專業(yè)（文化創(chuàng)意與設(shè)計）人才培養(yǎng)方案專業(yè)代碼： 學(xué)科門類：文學(xué)一、培養(yǎng)目標(biāo)培養(yǎng)具有堅實的文史基礎(chǔ)和廣闊的視野、系統(tǒng)的文化創(chuàng)意與設(shè)計知識和能力，能在文化部門、新聞廣告部門、廣告公司等企事業(yè)單位從事文化策劃創(chuàng)意和設(shè)計制作、廣告經(jīng)營管理、市場營銷策劃的高級專門人才。二、培養(yǎng)要求本專業(yè)學(xué)生主要學(xué)習(xí)文化產(chǎn)業(yè)、策劃創(chuàng)意、藝術(shù)設(shè)計、文學(xué)等方面的基本理論和知識。畢業(yè)生應(yīng)獲得以下幾方面的知識和能力：第一、具有正確的人生觀、價值觀。具備愛國敬業(yè)、勤奮踏實、文明誠信、吃苦耐勞、團(tuán)結(jié)協(xié)作等良好品行和忠于職守的工作責(zé)任感。 第二、掌握從事文化工作所應(yīng)具備的中外文學(xué)、科技、政治、文化史知識和自然科學(xué)基本理論知識，具有良

12、好的人文素養(yǎng)和廣闊的視野；掌握系統(tǒng)的文化創(chuàng)意和設(shè)計基本理論和基本技能，具有較強的文化項目策劃、創(chuàng)意和設(shè)計制作、文化產(chǎn)業(yè)經(jīng)營管理等能力。第三、了解本專業(yè)領(lǐng)域的政策法規(guī)、行業(yè)規(guī)范、國際慣例，以及其他相關(guān)知識和動態(tài)，適應(yīng)社會發(fā)展的需求；具有良好的素質(zhì)，能根據(jù)社會需要和時代發(fā)展，不斷拓展專業(yè)領(lǐng)域、發(fā)展能力。 第四、具有較強的語言文字表達(dá)能力，能熟練地運用現(xiàn)代信息技術(shù)；至少熟練掌握一門外語，有較強的閱讀、筆譯能力，一般的會話和寫作能力。 第五、具有基本的體育、軍事理論知識，具有健康的體魄、良好的心理素質(zhì)。三、學(xué)制與學(xué)位標(biāo)準(zhǔn)學(xué)制：四年修業(yè)年限：三至八年授予學(xué)位：文學(xué)學(xué)士四、主干學(xué)科漢語言文學(xué)五、主要課程及

13、核心課程中國文化概論、西方文化概論、傳播學(xué)概論、廣告學(xué)概論、中國現(xiàn)當(dāng)代文學(xué)、中國古代文學(xué)、外國文學(xué)、美學(xué)概論、藝術(shù)概論、文化政策與法規(guī)、文化創(chuàng)意學(xué)概論、文化產(chǎn)業(yè)概論、文化市場營銷學(xué)、廣告策劃與創(chuàng)意、廣告設(shè)計與制作、廣告攝影攝像、廣告文案、廣告媒介。 六、課程體系的設(shè)置及分配課程模塊學(xué)分占總學(xué)分的比例（%）學(xué)時占總學(xué)時的比例（%）理論實踐理論實踐授課實驗上機小計公共基礎(chǔ)模塊36.52.520.41.4648848704專業(yè)基礎(chǔ)模塊383.521.22.0608848664專業(yè)模塊52629.62.8864素質(zhì)與能力拓展模塊4.522.51.1集中實踐教學(xué)環(huán)節(jié)模塊3419.0小計13247最低畢業(yè)

14、學(xué)分：179七、課程設(shè)置及教學(xué)進(jìn)程計劃表課程模塊課程編號課 程 名 稱學(xué)分課內(nèi)學(xué)時各學(xué)期學(xué)分分配考核類型授課實驗上機第一學(xué)年第二學(xué)年第三學(xué)年第四學(xué)年12121212公共基礎(chǔ)模塊軍事理論 1161馬克思主義基本原理概論3483思想道德修養(yǎng)與法律基礎(chǔ)3483中國近現(xiàn)代史綱要2322 毛澤東思想和中國特色社會主義理論體系概論4644 形勢與政策23211大學(xué)英語142245522+體育41281111大學(xué)計算機基礎(chǔ)2.524242.5+多媒體軟件應(yīng)用 2.524242.5中文電子信息檢索與處理1881應(yīng)修學(xué)分39專業(yè)基礎(chǔ)模塊中國文化概論3483+西方文化概論3483+傳播學(xué)概論2.5402.5+新聞

15、學(xué)概論2322 +藝術(shù)概論2322廣告學(xué)概論2.5402.5設(shè)計基礎(chǔ)3483+軟件技術(shù)1、26484833+基礎(chǔ)寫作3.54883.5 中國現(xiàn)當(dāng)代文學(xué)3.5563.5中國古代文學(xué)3.5563.5+ 外國文學(xué)3483公共關(guān)系學(xué)2322市場營銷學(xué)2322應(yīng)修學(xué)分41.5七、課程設(shè)置及教學(xué)進(jìn)程計劃表（續(xù)1）課程模塊課程編號課程名稱學(xué)分課內(nèi)學(xué)時各學(xué)期學(xué)分分配考核類型授課實驗上機第一學(xué)年第二學(xué)年第三學(xué)年第四學(xué)年12121212專業(yè)模塊專業(yè)方向課文化產(chǎn)業(yè)概論2322文化創(chuàng)意學(xué)概論2.53282.5+中外廣告史2322+廣告策劃與創(chuàng)意448164+廣告設(shè)計與制作3.532243.5+廣告法規(guī)1.5241.5

16、廣告文案2.5402.5+廣告攝影攝像216162+廣告媒介2.5402.5+CIS企業(yè)形象設(shè)計3483廣告心理學(xué)2322廣告美學(xué)2322廣告經(jīng)營與管理2322+品牌研究2322+應(yīng)修學(xué)分33.5平面廣告設(shè)計216162+影視廣告設(shè)計2322網(wǎng)頁設(shè)計與制作216162+網(wǎng)絡(luò)廣告設(shè)計216162+動漫設(shè)計216162會展策劃與實務(wù)22482廣告市場調(diào)查與效果評估2322+文化創(chuàng)意經(jīng)典案例解析1.5241.5東亞文化專題1.5241.5大眾文化專題1.5241.5民俗文化專題1.5241.5影視文化專題1.5241.5廣告視聽表現(xiàn)藝術(shù)2322廣告語言學(xué)1.5241.5新媒體與網(wǎng)絡(luò)傳播1.5241.

17、5整合營銷傳播1.5241.5消費行為學(xué)1.5241.5中外美術(shù)作品鑒賞2322現(xiàn)代文秘2322演講藝術(shù)216162漢語修辭學(xué)2322先秦諸子文精讀2322唐詩鑒賞專題2322宋詞鑒賞專題2322應(yīng)修學(xué)分 24.5七、課程設(shè)置及教學(xué)進(jìn)程計劃表 （續(xù)2）素質(zhì)與能力拓展模塊知識拓展課科學(xué)技術(shù)類3人文社科類審美藝術(shù)體衛(wèi)類1.5應(yīng)修學(xué)分4.5拓展與創(chuàng)新技能拓展2廣告設(shè)計師（三級）、普通話證書（二級乙等）創(chuàng)新活動2公開發(fā)表科研論文、校級以上學(xué)科競賽、科技創(chuàng)新獲獎、校級學(xué)科競賽、科技創(chuàng)新三等獎以上（含三等獎）應(yīng)修學(xué)分2七、課程設(shè)置及教學(xué)進(jìn)程計劃表 （續(xù)3）課程模塊課程編號課程名稱學(xué)分周數(shù)各學(xué)期學(xué)分分配考核

18、類型第一學(xué)年第二學(xué)年第三學(xué)年第四學(xué)年12121212集中實踐教學(xué)模塊軍事技能訓(xùn)練222思想政治理論課暑期社會實踐222計算機強化訓(xùn)練111學(xué)年論文222廣告設(shè)計與策劃1、29945廣告市場調(diào)查222畢業(yè)實習(xí)444畢業(yè)設(shè)計121212畢業(yè)鑒定11 應(yīng)修學(xué)分34八、輔修專業(yè)計劃課程編號課程名稱學(xué)分課內(nèi)學(xué)時各學(xué)期學(xué)分分配考核類型授課實驗上機第一學(xué)年第二學(xué)年第三學(xué)年第四學(xué)年12121212文化創(chuàng)意學(xué)概論2.53282.5+傳播學(xué)概論2.5402.5+廣告學(xué)概論2.5402.5+文化產(chǎn)業(yè)概論2322+設(shè)計基礎(chǔ)3483+軟件技術(shù)1、26484833+廣告市場調(diào)查與效果評估3483+廣告設(shè)計與制作3.532

19、243.5+中國文化概論34832+中國古代文學(xué)3.5563.5+應(yīng)修學(xué)分31.5制訂： 校對 ： 審定 ： 將汽機PCA段電源進(jìn)線開關(guān)241A搖至工作位，送上操作電源，把聯(lián)鎖開關(guān)2LK打至遠(yuǎn)方，在DCS操作汽機PCA段進(jìn)線開關(guān)241A合閘，檢查母線帶電運行情況rectification and strengthening the management of daily education, the spirit of reform short of the complete system, pay close attention to system implementation, reall

20、y make the party organization and party member education and strict management, solid. Finally, the urge work on the lead, be sure to promote efficiency. Two education, not on education educational, not working with the Centre two, must stick around the Center, serving the overall situation, coordin

21、ate, truly result-oriented and promote efficiency. Current and future a period, to tightly around coordination advance four a full strategy layout, winning full built society this a central and work overall, put carried out learning education as promoted work of important opportunities and powerful

22、power, guide General members cadres insisted development first priority, active adapted economic development new normal, consciously practice line five big development concept, effective grasp supply side structural reform, to guarantees and improved livelihood, construction more high ecological vit

23、ality happiness of city. Last year, we carry out three-three activities as a three-three special education important, find education and effective platform to facilitate the combination of work. Reference this a good practices, provincial, and municipal decided in two learn a do learning education i

24、n the carried out five check five promoting, the County District units to insisted put two learn a do learning education and five check five promoting organic fusion, and common advance, do one plan layout, and one organization implementation, put carried out two learn a do situation, and five check

25、 five promoting situation as party work evaluation of importantContent, as an important aspect of mutual evaluation on party members, testing as an important basis for leading bodies and leading cadres performance and guide the broad masses of party members and cadres to study education opens up to the main economic and social development. At present, the overall smooth economic operation in our city, but downward pressure is still high, faced a number of challenges and tests. Meanwhile, coincides with the city, County