外文資料及翻譯---主題酒店設(shè)計：當(dāng)酒店遇上主題

1、Theme Hotel Design: When the hotelevent themeHoward StutzTheme Hotels emerging as a new form of hotel development, in foreign countries, nearly 50 years, and in our short history, distribution range is also confined to more developed in the hotel industry in Guangdong, Shanghai, Shenzhen to have to

2、return to nature, science, technology, or nostalgic-themed hotel, all reflect the unique operating characteristics. 雖然主題酒店在我國的出現(xiàn)屬于新鮮事物，但是在國際酒店業(yè)中屬于一種開展新趨勢。Although the theme hotel in China there are new things, but in the international hotel industry is a kind of new trend. 從國內(nèi)僅有的幾家主題酒店經(jīng)營情況來看，經(jīng)營狀況均好于

3、其他酒店。Only a few themes from the domestic hotel business situation, business conditions were better than other hotels.Looking into the future so bright theme hotel, theme hotels it is necessary to carry out planning and design analysis, developing the theme of the hotel to provide some pertinent &quo

4、t;cannon fodder." 本文從引入主題、定位主題、展示主題、合理配置功能等幾局部來闡述。This paper introduces the theme, theme, theme, and a rational distribution of functions of parts to elaborate.1. The introduction of the themeTheme Hotel also known as "Featured Hotel", is based on a particular topic, to embody the hot

5、el's architectural style and decorative arts, and culture-specific, so that customers receive personalized culture of feeling, at the same time services into the subject, personalized service to replace the generalized service for customers with joy, knowledge and stimulation. 歷史、文化、城市、自然、神話、童話故

6、事等都可以成為酒店借以發(fā)揮的主題。History, culture, urban, nature, myth, fairy tales can become the theme of the hotel to play.2. Positioning themeIn doing scenic spot, the first to determine her direction and orientation to the many competitors, bigger and stronger. 同樣，主題酒店亦是如此，只不過當(dāng)其位于景區(qū)之內(nèi)時，更多的是依附于景區(qū)的主題定位，與之相照應(yīng)，為其效

7、勞。Similarly, the theme of the hotel is also true, but when it is located within the scenic area, the more the subject is attached to scenic location, with echoes of its services. 當(dāng)她位于城市區(qū)或者不僅僅依附于景區(qū)而存在時，主題酒店的準(zhǔn)確定位顯得尤為重要，所要考慮的問題也較多。When she is not only dependent on the city or scenic areas exist, the th

8、eme of the exact location of the hotel is particularly important to consider the problems to be more. 杭州“夢幻城堡是個因主題定位不準(zhǔn)而失敗的典型案例。Hangzhou "Dream Castle" is allowed to fail due to subject positioning a typical case.3. Hangzhou "Dream Castle"The end of 2003 and plans to spend 1.5 bil

9、lion yuan, known as "China's first super-star hotel" and "Dream Castle" from Hangzhou Xiaoshan District, the start of the news came, the person said: "As the program changes, 'Fantasy Castle' can not be built." "Dream Castle" is the original plan o

10、f Hangzhou World Leisure Expo 2006, the landmark building, covers an area of 130,000 square meters, more than 100 meters high, the investor is well-known private enterprise Song City Group. 而其設(shè)計者，更是設(shè)計過世界最大酒店(米高梅大酒店)的美國著名設(shè)計師威爾登·辛普遜先生。Its designers, but also designed the world's largest hotel

11、 (MGM Grand) and American designer Mr. Johnson.This ultra-luxurious design, is supposed to be a successful model, but ended in failure. 究其失敗的根源，不是說她沒有定位，而在于其犯了兩個定位上的致命傷。The root causes of failure, not to say that she did not locate, but in their positioning committed two fatal. 一是主題過于超前脫離市場定位：杭州作為休閑

12、之都，又地處于長江三角洲的中心區(qū)域，所以定位在長江三角洲地區(qū)休閑散客和商務(wù)會議客是合理的。One theme too far out of market positioning: Hangzhou as a leisure capital, but also to be at the center of the Yangtze River Delta area, located in the Yangtze River Delta is why leisure tourist and the business meeting customer is reasonable. 而“夢幻城堡的主題選

13、擇卻不支持這一定位，其超五星的建設(shè)將遠(yuǎn)遠(yuǎn)超出休閑市場的消費(fèi)能力。The "dream castle" theme chosen not to support this position, the super star of the building will be far beyond the casual market's spending power. 二是主題過于異類脫離城市定位：杭州是個優(yōu)美而寧靜的江南水鄉(xiāng)，是個現(xiàn)代休閑城市；而“夢幻城堡以“夢幻為主題，豪華且氣勢磅礴，與根植于生活的溫馨舒適的休閑氣氛相反，追求一種遠(yuǎn)離現(xiàn)實(shí)的體驗(yàn)。Second, the th

14、eme from the city location too heterogeneous: Hangzhou is a beautiful and peaceful south of Yangtze River, is a modern leisure city; the "Dream Castle" to "dream" as the theme, luxurious and magnificent, and rooted in the comfortable life of leisure atmosphere the contrary, the p

15、ursuit of a far away from reality experience. 她的錯在于沒有考慮到所在城市的形象定位和城市規(guī)劃，那么失敗也是理所當(dāng)然。She's wrong is not taken into account where the city's image positioning and urban planning, then failure is a matter of course.4.Show topics in depthAfter positioning the hotel to seize the theme, we must cons

16、ider how to let visitors experience the charm of the hotel's theme, which requires self-display of themed hotels. 一個成功的主題酒店能夠通過其主題環(huán)境與氣氛來展示主題概念，換句話說，主題環(huán)境與氣氛是主題概念的物化。A successful theme hotel theme through its theme of environment and atmosphere to demonstrate the concept, in other words, the theme

17、 is the theme of environment and atmosphere of the concept of reification. 既可以通過主題建筑、主題景觀等外在實(shí)物的表征來透視酒店的主題，也可以透過主題裝飾物等內(nèi)部的實(shí)物表象來展示酒店的主題。Either by theme architecture, landscape theme extrinsic kind of characterization to look into the hotel's theme, theme decorations, etc through the physical appear

18、ance to display within the theme of the hotel. 但均需精挑細(xì)選，嚴(yán)格把關(guān)，做到盡善盡美，和諧一致，才能襯托出一個惟妙惟肖的主題環(huán)境與氣氛。But need to be selective, strictly, to be perfect, harmony, a vivid contrast to the theme of environment and atmosphere.4.1 Architectural, landscape and environment in the subjectSubject building is a tangibl

19、e demonstration of the theme hotel in the customer plays a key role when the first purchase. 主題建筑除了要追求獨(dú)特外，還應(yīng)該把握好和周邊地理環(huán)境的協(xié)調(diào)性，與周邊環(huán)境的協(xié)調(diào)本身也是顧客體驗(yàn)的一局部。In addition to the pursuit of a unique architectural theme, but also should grasp the good and the surrounding geographical coordination, coordination with

20、 the surrounding environment itself is part of the customer experience. 下面介紹以自然風(fēng)光為背景的兩個主題酒店，其主題建筑和主題景觀均與主題環(huán)境相符合，被證明是成功的。Here's the background of natural scenery, two themed hotels, theme of landscape architecture and its theme were consistent with the theme of environment, proved to be successfu

21、l.Located in the southeast of Austria's Blue hair Rogne Spa's motto is "subtle difference", it gives the tenant is visually shocking "big difference." 奧地利建筑藝術(shù)家百水先生(Hundertwasser)的風(fēng)格在這里發(fā)揮得淋漓盡致：一組Wald鄄hofhaeuser公寓群，竟將房舍嵌進(jìn)了地下，如同一座座土撥鼠的地穴；別墅群的頂端種植著綠茸茸的草坪和灌木，甚至連窗戶里都會探出一棵棵的樹來，對

22、建筑的認(rèn)識被徹底顛覆。Austrian Artist Hundertwasser building, Mr. (Hundertwasser) style here on its head: a set of Wald Juan hofhaeuser apartment group, saying that the premises and embedded itself in the ground, like a groundhog in the crypt Block; villas, the top of the plant with soft and thick green lawn a

23、nd shrubs, and even the window of the tree will be unearthed Yi Keke, knowledge of the construction was misplaced. 游客從溫泉酒店的游泳池一路游到溫泉池，可體驗(yàn)到百水先生設(shè)計的無規(guī)那么水路忽左忽右、忽上忽下的變化，眼前的景致一會兒是波斯宮殿，一會兒又變成了斑馬小屋，令你忘記人世間所有的游戲規(guī)那么。Tourists from the hotel swimming pool spa swim spa pool the way, to experience the design of M

24、r. Hundertwasser Comparative Study and Integration irregular sea, and down changes in front of the scenery while the Persian palace, while he is a zebra cabin make you forget all the rules of the game on earth.Of course, in addition to natural beauty the hotel, there are hotels celebrity culture, hi

25、story and culture hotels, city hotels and artistic characteristics of the hotel features and so on. 各種主題類型的酒店的不同，其所要展現(xiàn)的主題建筑與主題景觀亦不同。Various topics in different types of hotel, they want to show the theme of landscape architecture and the theme is different. 但主題景觀和主題建筑的和諧一致能夠?qū)χ黝}起到渲染作用，到達(dá)錦上添花的效果。But t

26、he theme of landscape and architectural theme of harmony can be played on the theme of playing up the role, to achieve even better results.4.2 Theme decorationsTo some extent, theme hotels theme park and hotel is the perfect combination of Disney themed hotel is a good example, is a theme hotel deve

27、lopment model is relying on the success of the theme park business, Shenzhen Venice Hotel is so. 而作為內(nèi)部的實(shí)物表象，員工工服是主題氣氛的重要表現(xiàn)之一，因?yàn)閱T工是流動的主題符號。As the physical representation within the staff work clothes are an important manifestation of the theme atmosphere, because the employee is subject movement symb

28、ols. 除了員工工服，主題裝飾物與燈光和色彩的合理搭配，都能給顧客美好的主題氣氛體驗(yàn)。In addition to staff working clothes, theme decorations and lighting and a reasonable color match, can give customers a better experience theme atmosphere.4.3 Rational distribution of functionsThrough the mastery of subject positioning on the theme of the

29、concept of landscape construction and understanding of the theme, around the theme of this thread to him to break it down, through the rational allocation of functions to improve the planning and design theme of the hotel.Hotel service area divided by the general sub-room area, dining area, public a

30、ctivity areas, conference and exhibition area, fitness and entertainment district, administrative and logistical areas. 這些區(qū)域既要劃清楚確，又要有機(jī)聯(lián)系。It is necessary to divide these areas clear, but also organically.From the business point of view hotel, the hotel part and the non-revenue from the income part o

31、f composition, when the total building area is established, area of structure should carefully arrange the following sections: some rooms including single rooms, twin rooms, double rooms, all suites and so on. 餐飲部門包括主餐廳、副餐廳、主酒吧、俱樂部、雞尾酒室、咖啡室等，另外應(yīng)包括與宴會有關(guān)的大、中、小宴會廳；其它營業(yè)部門，包括會議室、健身設(shè)施、桑拿、美容、游泳池、洗衣部、商業(yè)中心等。

32、Catering sector, including the main restaurant, the Deputy restaurant, main bar, club, cocktail room, cafe, etc. should be included with the banquet the other large, medium and small banquet hall; other business sectors, including meeting rooms, fitness facilities, sauna, beauty, swimming pool, Laun

33、dry, Commerce Centre. 非收益局部包括，大堂、總效勞臺、辦公室、行李房、 總機(jī)室、電腦室、倉庫、更衣室、醫(yī)務(wù)室、職工食堂、鍋爐房、停車場、洗車場等。Non-income section includes the lobby, the main desk, office, luggage room, switchboard room, computer room, storage, changing rooms, medical clinic, canteen, boiler room, parking, car wash, etc.A good hotel, in addi

34、tion to the unique style, beautiful appearance, and the local environment together with profound cultural connotations, the layout of the internal functions of the hotel very reasonable, the location of each share of a feature just right, not only to facilitate the guests to use also facilitate the

35、management of the operator, not a waste of space, but also reflect the hotel's services, rich atmosphere, the guests are satisfied, having lived, the operator saves a lot of manpower. 總的來說，就是要掌握酒店內(nèi)部的功能分配的十分合理，完全具備方便客人和便于管理的要求。In general, it is necessary to grasp the functions of distribution wit

36、hin the hotel very reasonable, fully equipped to facilitate the requirements of guests and manageable. 而其功能布局要注意以下幾點(diǎn)：Layout and its features to note the following:(a)staff and guests each his own, do not cross each other, including luggage and guests have separate entrance. 當(dāng)客人進(jìn)入大堂，馬上映入眼簾的是總效勞臺，當(dāng)在總臺

37、辦完入住手續(xù)之后，順路進(jìn)入電梯廳，乘電梯到達(dá)所住樓層。When guests enter the lobby, immediately greeted by the service center, when the total occupancy Taiwan after finishing the procedures, the give a lift into the elevator hall, take the elevator to the living floor. 而員工呢，從員工入口進(jìn)入酒店，第一步打卡，第二步更衣，第三步從員工通道乘員工專用電梯進(jìn)入各自的工作崗位，員工與客人會

38、各自行走，不會發(fā)生碰撞現(xiàn)象。The employees do, from the employee entrance into the hotel, first punch, the second step change clothes, the third step from the elevator staff access by employees into their jobs, their employees and guests will be walking, not collision behavior.Arrangements to facilitate access not

39、 only to separate the staff and guests, employees must also pay attention to people and objects separated channels. 酒店的庫房一般都在地下，員工出入拿東西、送貨要分成上、下道，不要人物混雜，不然既影響工作，又容易出事故。The hotel is generally in the underground warehouse, employees take things out, delivery to be divided into Upper and Lower Road, no

40、t personalities mixed, otherwise it will affect the work, but also susceptible to accidents.(b)various functions, all in their place, not a waste of space, but also very appropriate arrangements. 一家酒店的大堂，應(yīng)是功能最多的。A hotel lobby, should be the most versatile. 除了總效勞臺、禮賓部、行李柜臺，還有大堂酒吧或茶座，咖啡廳，其至商務(wù)中心、鮮花店、書屋

41、、精品店都要安排在大堂附近。In addition to the main desk, concierge, luggage counter, there is the lobby bar or cafe, coffee, and at the business center, flower shop, book store, gift shop near the lobby to be arranged.The restaurant, closed bar, restaurant style arrangement with sauna, swimming pool at different

42、 floors, not separated by too close, not arranged in the same floor. 有的酒店把這種不同的功能安排在同一樓層，各種不同的味道相互影響，嚴(yán)重影響了酒店形象，客人也非常不滿意。 Some hotel arrangements for the different functions that the same floor, the interaction of different flavors, seriously affected the image of the hotel, guests are very satisfied

43、.(c)the continuity of the demand from the customers distribution function. 上述提到的幾家酒店都具有這樣特點(diǎn)，如將健身房安排在與游泳池較近的地方，西餐廳與封閉酒吧、咖啡廳安排在較近的地方，零點(diǎn)餐廳安排在一樓，中餐廳，風(fēng)味廳靠近，多功能廳與會議室安排在同一樓層，這種安排充分考慮了客人需求的連續(xù)性。 Several hotels mentioned above have such characteristics, such as the gymnasium and swimming pool close arrangemen

44、t where restaurant and closed bars, cafes close local arrangements, zero arrangement on the first floor restaurant, Chinese restaurant, style Office near, multi-function hall and meeting room on the same floor, this arrangement needs fully into account the continuity of the guests. 有些飯店在功能布局上沒有相互照應(yīng)，

45、只是根據(jù)面積大小來布局，結(jié)果形成同類功能過于分散，不方便客人使用。Some hotels do not have the functional layout take care of each other, but according to the size distribution, resulting in a fragmentation of the same functionality, inconvenience guests.Hotels in China is an emerging theme of things, but in the face of the homogeni

46、zation of products and services, competition in the hotel in general has come to the fore, and just take the long way to go in the future. 只有堅持準(zhǔn)確的定位主題、深入展示主題和不斷的合理配置酒店功能，才能使酒店不斷創(chuàng)新，才能在中國大地上繼續(xù)前行。Only by upholding the accurate positioning theme, the theme in depth and continuous display of the rational

47、 allocation of hotel features, can the hotel innovation to move.生詞表：emerging新興；trend趨勢；pertinent相關(guān)的；elaborate精心制作的；stimulation刺激；orientation取向；facilitate促進(jìn)；occupancy入住率；connotations內(nèi)涵；deputy副的；主題酒店設(shè)計：當(dāng)酒店遇上主題霍華德斯圖茲主題酒店作為一種正在興起的酒店開展新形態(tài)，在國外已有近50年的歷史，而在我國的開展歷史不長，分布范圍目前也僅僅局限在酒店業(yè)比擬興旺的廣東、上海、深圳等地，有以回歸大自然、科技

48、或懷舊為主題的酒店，都表達(dá)出與眾不同的經(jīng)營特色。雖然主題酒店在我國的出現(xiàn)屬于新鮮事物，但是在國際酒店業(yè)中屬于一種開展新趨勢。從國內(nèi)僅有的幾家主題酒店經(jīng)營情況來看，經(jīng)營狀況均好于其他酒店。面對前景如此光明的主題酒店，有必要對主題酒店的規(guī)劃設(shè)計進(jìn)行解析，給正在開展的主題酒店提供一點(diǎn)中肯的“炮灰。本文從引入主題、定位主題、展示主題、合理配置功能等幾局部來闡述。1. 引入主題主題酒店也稱“特色酒店，是以某一特定的主題，來表達(dá)酒店的建筑風(fēng)格和裝飾藝術(shù)，以及特定的文化氣氛，讓顧客獲得富有個性的文化感受，同時將效勞工程融入主題，以個性化的效勞取代一般化的效勞，讓顧客獲得歡樂、知識和刺激。歷史、文化、城市、自

49、然、神話、童話故事等都可以成為酒店借以發(fā)揮的主題。2. 定位主題在做景區(qū)規(guī)劃時，首先要確定她的開展方向及定位，才能在眾多的競爭者中脫穎而出，做強(qiáng)做大。同樣，主題酒店亦是如此，只不過當(dāng)其位于景區(qū)之內(nèi)時，更多的是依附于景區(qū)的主題定位，與之相照應(yīng)，為其效勞。當(dāng)她位于城市區(qū)或者不僅僅依附于景區(qū)而存在時，主題酒店的準(zhǔn)確定位顯得尤為重要，所要考慮的問題也較多。杭州“夢幻城堡是個因主題定位不準(zhǔn)而失敗的典型案例。3. 杭州“夢幻城堡2003年年底，方案耗資15億元人民幣、號稱“中國首座超五星酒店的“夢幻城堡本應(yīng)從杭州蕭山區(qū)傳來開工的消息，不料卻被杭州有關(guān)方面宣布其方案流產(chǎn)?！皦艋贸潜ぴ桨甘呛贾?006年世界

50、休閑博覽會的標(biāo)志性建筑，占地13萬平方米，高100多米，其投資方是著名民營企業(yè)宋城集團(tuán)。而其設(shè)計者，更是設(shè)計過世界最大酒店(米高梅大酒店)的美國著名設(shè)計師威爾登·辛普遜先生。這種超豪華的設(shè)計，理應(yīng)是成功的典范，但卻以失敗而告終。究其失敗的根源，不是說她沒有定位，而在于其犯了兩個定位上的致命傷。一是主題過于超前脫離市場定位：杭州作為休閑之都，又地處于長江三角洲的中心區(qū)域，所以定位在長江三角洲地區(qū)休閑散客和商務(wù)會議客是合理的。而“夢幻城堡的主題選擇卻不支持這一定位，其超五星的建設(shè)將遠(yuǎn)遠(yuǎn)超出休閑市場的消費(fèi)能力。二是主題過于異類脫離城市定位：杭州是個優(yōu)美而寧靜的江南水鄉(xiāng)，是個現(xiàn)代休閑城市；而

51、“幻城堡以“夢幻為主題，豪華且氣勢磅礴，與根植于生活的溫馨舒適的休閑氣氛相反，追求一種遠(yuǎn)離現(xiàn)實(shí)的體驗(yàn)。她的錯在于沒有考慮到所在城市的形象定位和城市規(guī)劃，那么失敗也是理所當(dāng)然。4. 深入展示主題抓住主題酒店定位之后，就必須考慮如何讓游客領(lǐng)略到酒店的主題魅力，這就要求主題酒店進(jìn)行自我展示。一個成功的主題酒店能夠通過其主題環(huán)境與氣氛來展示主題概念，換句話說，主題環(huán)境與氣氛是主題概念的物化。既可以通過主題建筑、主題景觀等外在實(shí)物的表征來透視酒店的主題，也可以透過主題裝飾物等內(nèi)部的實(shí)物表象來展示酒店的主題。但均需精挑細(xì)選，嚴(yán)格把關(guān)，做到盡善盡美，和諧一致，才能襯托出一個惟妙惟肖的主題環(huán)境與氣氛。主題建筑、主題景觀和環(huán)境協(xié)調(diào)主題建筑是主題酒店的有形展示，在顧客首次購置時起著關(guān)鍵性作用。主題建筑除了要追求獨(dú)特外，還應(yīng)該把握好和周邊地理環(huán)境的協(xié)調(diào)性，與周邊環(huán)境的協(xié)調(diào)本身也是顧客體驗(yàn)的一局部。下面介紹以自然風(fēng)光為背景的兩個主題酒店，其主題建筑和主題景觀均與主題環(huán)境相符合，被證明是成功的。位于奧地利東南的布魯毛羅格納溫泉酒店的座右銘是“微妙的不同，它帶給房客的視覺震撼力實(shí)在是“大不同。奧地利建筑藝術(shù)家