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1、-WORD格式 - 可編輯 -Unit 4 ProductTeaching objectives:1) Grasp the main idea and structure of the text;2) M aster the key language points and grammatical structures in the text;3) Reading strategy and methods4) H ow to make a catalog ?Teaching contents:Reading A & BTeaching focuses:1) t he main idea

2、of the reading A & B;2) t he key language points and grammatical structures in the text;3) H ow to make a catalog ?Teaching methods:Task-based Approach;Communicative Language Teaching;Activity Teaching Approach;Question-answer Teaching Approach.Teaching aids:blackboard, multimedia, tapeTeaching

3、procedures:Step 1 Greetings and revision1) Check the homework2) D ictation (Unit 3)Step 2 Warming-up1) work in pairs. Choose one product from each pair and explain why.- 完整學(xué)習(xí)資料分享-WORD格式 - 可編輯 -2) Ask Ss to role-play their dialogs.3) D iscuss: what factors do you need to consider before you buy a pro

4、duct ?which one is the most important for you ? why ?Suggested answers:Before you make purchase of any product, there are some factors you should consider.Necessity : Do you really need this?Property: Do I really like this? Am I really satisfied with the quality ,color, shape, packaging, etc.- 完整學(xué)習(xí)資

5、料分享-WORD格式 - 可編輯 -Price: Do I have any spare money right now? is it a bargain or is it too much money?Brand : What brand is the best choice for my purchase?After-sales service: Does it come with a warranty?Shipment: How can it be sent to house?Step 3 Reading A1) New words and phrasesA)Read aloud the

6、 new words and the text.B)Ask students to read the words and phrases after the teacher.2) SkimmingA)Ask students to read the text as quickly as they can and tried to get the main idea of this passage.B) Ask students to read the text again , then finish Task1 on P523) Language points I d design an al

7、arm clock with a moving snooze button that would be an easy target the first time I hit it. Then it becomes harder to locate after each attempt, so that it would keep ringinguntil I m fully awake. alarm n. 警報(bào),警告器;驚慌e.g. 1. I felt a growing sense of alarm when he didn't return that night.2. She d

8、ecided to sound the alarm.她決定發(fā)出警報(bào)。vt.警告;使驚恐snooze v. n.小睡,打盹e.g. I often have a snooze after lunch.target n. an aim; objectivee.g. I ve set myself a target of saving $200 a month.v. to make something have an effect on a particular limited group or areae.g. The advertisement was designed to target a

9、mass audience.locate v. to find the exact position of somethinge.g. We couldn t locate the source of the radio signal.location n.be located in位于;坐落于attempt n. an act of trying to do somethingmake an attempt at/to do sthe.g. He made one last attempt at the world record.v. to try to do something that

10、is difficult, dangerous, etc.e.g. The book attempts to explain the origins of the war. As industrial designers, our job is to design products anything andeverything that's- 完整學(xué)習(xí)資料分享-WORD格式 - 可編輯 -mass-produced, from Ferraris to toasters, from furniture to television sets.We dream up products thr

11、ough drawings, sketches, even doodles,presenting to the manufacturing client theirvision of what a certain product should look like.industrial a. connected with industry 工業(yè)的,產(chǎn)業(yè)的 an industrial accident 工傷事故industrialise v.+ism+ationthe industrial revolution工業(yè)革命mass-produce v. to produce in large numb

12、ers using machinerye.g. Mass-produced furniture is cheaper than furniture made by hand.dream up設(shè)計(jì),制造sketch n. a simple picture that is drawn quickly and does not have many details素描e.g. The artist is making sketches for his next painting.- 完整學(xué)習(xí)資料分享-WORD格式 - 可編輯 -幽默短劇,小品;簡報(bào),速寫v. 畫素描doodle v. ( 尤指厭煩或心

13、不在焉時(shí))亂涂,胡寫亂畫vision n. 1) imaginationversion版本,譯文e.g. Have you ever had visions of great success?2) ideae.g. She had the same vision of him as I had.3) sighte.g. With my new glasses my vision is perfect! The inside of an industrial designer's sketchbook usually looks like some kind of flattened m

14、adscientists' laboratories, filled with doodles of various types of products. We industrial designersalso create ideas with our hands, using studio materials like clay andmodeling foam to show what a product should feel like.flatten v. to become or make sth flat or flatter使變平;把. 弄平e.g. He flatte

15、ned gis hair with gel.他用發(fā)膠把頭發(fā)弄平。studio n.錄音室,錄像室,演播室a recording studio錄音棚 Michelangelo “discovered ” his sculptures inside blocks of marble; industrial designers findthe shape of the latest Walkman inside a chunk of clay, or foam, or occasionally with the help of computer software. Whatever the stud

16、io material may be, designers may spend hours at a time forming it, touching it, holding it, carving and recarving the lines that will soon be an actual working product, touched and held by millions of users. When you take a brand-new product outof the box and touch it, the designer's hands and

17、eyes have already run over the surface, in oneway or another, hundreds of times.block n.塊;街區(qū);大廈;障礙物vt.阻止;阻塞;限制adj. 成批的,大塊的;交通堵塞的a chunk of a large piece of something that does not have an even shape; a large part or amount ofsomethinge.g. 1. a chunk of cheese- 完整學(xué)習(xí)資料分享-WORD格式 - 可編輯 -2. A huge chunk

18、of the audience got up and leftbefore the show. occasional a.偶然的,臨時(shí)的at a time一次;每次;在某時(shí)brand-new a. new and not yet usede.g. She bought a brand-new car for her brother as the wedding gift.run over v.輾過;匆匆看;復(fù)查We also try not to make the product a pain in the neck. Some productsmay look cool and work w

19、ell a wonderful collection of objects that subtly enhance your life, while other products may have annoyingqualities that nearly outweigh their usefulness, like coffee tables with corners that draw blood and remote controls that look like maps of Manhattan. The difference is in the waythey're de

20、signed, in the way they look and feel. And it's industrial design that makes all thatdifference.a pain in the necka person or thing that is very annoyinge.g. What's wrong with Dave? He s becomingtotalpainain the neck.- 完整學(xué)習(xí)資料分享-WORD格式 - 可編輯 -a collection of一批,一些;收藏的;許多的;集, 為一體的subtly adv.精細(xì)地

21、;巧妙地;敏銳地e.g. Not very subtly, he raised the subject of money.他沒有拐彎抹角,直接提出了錢的問題。subtle a.不易察覺的,不明顯的;機(jī)智的,機(jī)巧的;巧妙的enhance v. to increase or further improve the good quality, valueor status of something e.g. This is an opportunity toenhance the good reputation of the company.annoy v. 使惱怒,使生氣 e.g. It real

22、ly annoy me when people forgets to say thank you. 有人連謝謝都忘記說時(shí)我確實(shí)感覺不愉快。annoying a.令人厭煩的annoyed惱怒,生氣 annoyance n.outweigh v. to be more important or valuable than something elsee.g. The advantages of the plan far outweigh the disadvantages.weigh v. vt.權(quán)衡;考慮;稱, 重量weight n.重量overweight a.lose weightremot

23、e a. far away from places where other people live;far away in time e.g. 1. The farmhouse isremote from any other buildings.2. remote database/remote access/remote control.遠(yuǎn)程數(shù)據(jù)庫/訪問 / 控制4)Exercises5) Business Know-howmaking a CatalogStep 4 Reading B1) New words and phrasesA)Ask several students to rea

24、d these new words and phrases B)Ask students to read the words and phrases after their teacher2) SkimmingA) Ask students to read the text as quickly as they can and tried to get the main idea of this passage.B)Ask students to read the text again , then finish Task1on P55 3) Language pointsmanual 手冊c

25、omponent n.零件,組件a. 組成的,構(gòu)成的ease n. 容易,不費(fèi)勁v. 放松,使安心at ease 安逸,自由自在;舒適normal正常的unplug v.拔掉plug n. n. 插頭;塞子;栓v.插入available a.可以獲得的moisture n. 水分,濕氣result in導(dǎo)致in relation to相對于- 完整學(xué)習(xí)資料分享-WORD格式 - 可編輯 -1) To finish the Language Lab on P602) To preview Listening & speaking、 writing etc.Unit 4 ProductTe

26、aching objectives:1) Improve students' Listening, Speaking and Writing abilities;- 完整學(xué)習(xí)資料分享-WORD格式 - 可編輯 -2) Listening strategy and methods;3) Writing of catalogs.4) Subject-Verb AgreementTeaching contents:Listening & Speaking, Writing & Self-study RoomTeaching focuses:1) D escribing pro

27、ducts ;2) Writing of catalogs;3) Subject-Verb AgreementTeaching methods:Task-based Approach;Communicative Language Teaching;Activity Teaching Approach;Teaching aids:blackboard, multimedia, tapeTeaching procedures:Step 1 Greetings and revisionStep 2 Listening & Speaking1) Listening (Task1-5)Ask S

28、s to listen the materials carefully and finish the exercises, then check theanswers2) Speaking (Task6) Introduce some useful expressions about making an appointment to the Ss Work in pairs to complete the chart and then ask several groups to perform it. Step 3 Writing1) Teach Ss the writing of a cat

29、alog.2) Ask Ss to finish the exercises(Task1-2)3) Check the answers- 完整學(xué)習(xí)資料分享-WORD格式 - 可編輯 -1) D ivide the whole class into several groups2) Ask Ss to complete it after class3) Ask some groups to present theirhomework Step 5 Self-study Room1) write some passive voice sentences and some active voice

30、ones on blackboard2) Structure analysis主語- 完整學(xué)習(xí)資料分享-WORD格式 - 可編輯 -謂語例句不定式,動(dòng)名詞,從句單數(shù)To stay at office is her choice.Growing flowers needs watering.What he said is true.THE 加形容詞表示一類人,如the old, the rich, the poor等復(fù)數(shù)The young are the future.不定代詞單數(shù)Is here?Someone needs to do something.No one is more qualified to do this job than he is.Either of us spesks english表示時(shí)

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