蘭博基尼汽車展廳裝修施工圖

1、 Automobili Lamborghini CI/CD Implementation The defining values of Lamborghini Brand are:Corporate Identity and Corporate DesignThey are the basis of Corporate Identity Corporate Identity and Corporate DesignCorporate Identity means:-Identity-Recognisability-Prestigeand finds its visual expression

2、in Corporate Design An essential part of brand management is the uniform and unmistakablelook of the showroom and service worldwide.The aim is to obtain an unique Lamborghini ambience with certainelements speaking the same language embracing the customer into the Lamborghini world.Dealer Network Sho

3、wroom implementation: Partitioning and showroom elements Dealer Network Showroom implementation: Vehicle presentation -Bench A narrow platform with an integrated back wall has been developed for this purpose.This CATWALK made of powder coated metal is best suited for staging and presentingthe bolide

4、s.The vehicles must be spaced at a distance of at least one half of the length of a car fromeach other. The BENCH is an essential component of the furnishingsof the salesroom and contributes substantially to theatmosphere of the room.At the same time, it is to be understood as a friendlygesture to c

5、ustomers.Dealer Network Showroom implementation: Reception/ Bar Area -Lounge The BAR/COUNTER is a central destination inevery Lamborghini salesroom.Normally, the entrance is oriented in such away that visitors are guided directly to thisbar. The bar is an important symbol for therelationship between

6、 client andsalesperson, which is clearly distinguished from that of other makes of automobiles.The lounge area is a place where customers can rest and communicate. Showroom implementation: Merchandising Wall and Display The Merchandising Wall has been studied to present the Merchandising Elements in

7、 amore efficient and visible way.It can also host the plasma/car configuratorin combination with the lounge.The new Display is now available in differentsize to give the proper evidence to allDealer Network Showroom Implementation: Car Configurator The L amborghini Car Configurator(L CC is asales to

8、ol used during the sales process.The various system is composed of:-Plasma50”-Computer for the high resolution graphics-Tablet PC to control and display the variouscar configurators.-L aser printerThe car configurator is installed by SIEMENS.PRICE: 23.500 Euro*Standard Package 18.800+ Optionals4.700

9、Dealer Network A certain light atmosphere was created for every area. This results in a type of light choreography, which is composed of warm, inviting and cool, functional light sources, depending on the particular area .The areas are defined as follows:-Catwalk-Bar/Reception-Lounge-General areas S

10、howroom implementation: LightingDealer Network Showroom implementation: external signage For the signage of a dealership, only the variant“name of the brand + name of the city”is admissibleThe wording positioning, type and production is to be agreed upon with LamborghiniDealer Network Showroom imple

11、mentation: external signage Black pylons are used for primary signage.They support Lamborghinis badge as the mostimportant sovereign symbol of the company.The design guidelines of measurement for thepositioning of the badge are to be observedwithout exception. Dealer Network Showroom Implementation:

12、 CI Complaint Examples Dealer Network Showroom Implementation: CI Complaint Examples Dealer Network Showroom Implementation: CI Complaint Examples Dealer Network CI Service Standards 01 FloorAcid-, oil, chemical, shock-and abrasion-resistant, laid out using thevibration method, RAL 7037, dusty gray0

13、2 Wall02alower area chemically resistant coat of paint, 2 meters high from upperedge of garage floor, RAL 7035, light gray or alternatively wall tiles, RAL7035, light gray02byellow accent strip above gray painted surface chemically resistant paint,yellow (Pantone 109 or alternatively tiled RAL 1023

14、traffic yellow02cpaint above accent strip RAL 9010, pure white03 Ceilingcoat of paint RAL 9010, pure white04 Doorsas high as ceiling completely lacquered RAL 7035, light gray stainless05 Hydraulic liftcolumns of hydraulic lift are RAL 9006, white aluminiumDealer Network CI Service Standards: externa

15、l signage Their use depends on the availablespace on the façade, while theprescribed distance betweenlettering and badge must alwaysbe maintained.The precise position of thesignage must be settled with Lamborghini.Dealer Network Service Implementation: CI Complaint Example Dealer sends dwg file

16、sto LamboLambo sendsLayout Proposalto the DealerNO Layout ApprovalQUOTATIONSYESFLOORING Graniti Fiandre Lead Time: 4-6 wk FURNITURESelectaLead Time: 10 wkMERCHANDISINGFURNITUREGanterLead Time: 8 wkLIGHTINGModular LightingLead Time: 6-8 wkSIGNAGEIMMLead Time: 6-8 wkCI/CD Implementation CI Implementation Flow CI/CD ImplementationPrices -Showroom170.000 Euro (interior design elements* 10.400 Euro (flooring25.000 Euro (lighting system13.000 Euro (external