HND 商務(wù)文化策略報(bào)告

1、1.0 Introduction The report is about the change in the external environment in JD Wetherspoon. It analysis the SPELT and SWOT of the J D Wetherspoon. It also analysis the relationship between organisational culture and organisational behavior in the JD Wetherspoon. J D Wetherspoon plc was founded by

2、 Tim Martin who opened the first J D Wtherspoon pub in1979. It now has over 600 pubs, which means that it has expanded on average at the rate of about one new pub each week. 2.0 Section 1 External environment2.1 SPELT The Social-cultural factors are J D Wetherspoon provide childrens cutlery with chi

3、ldrens meals to convenience children. Most pubs now have a dedicated family dining area where children and adults can eat together. The area is restricted and limited to meal times only. Children are not allowed in the bar areas and the company believe it does greatly alter the atmosphere of the pub

4、s. The Technological factors are each has a ventilation system (costing more than £100,000) which aims to ensure that customers do not leave smelling of smoke. J D Wetherspoon also has plasma screens and can show TV programmes.The Economic factors is in 2004, is clear price incentive drinks liq

5、uor larger measures, and reduce its cocktail has to these sales to produce adverse effect pitcher amount of alcohol in. In 2002, the price of the stock raised more than ten times its original value.The Political factors are related to alcohol and anti-social behavior, the government's attention,

6、 especially in the city center. So the JD Wetherspoon reaction, reducing their drinking cocktail pitcher in use, they canceled all price is favourable, drinks liquor greater measures.The Legal factors, the link between the brewing company is the traditional houses and bars that line the system has b

7、een lifted, from the determination of trade monopolies and quantitative restrictions on the merger committee can operate bars and beer. JD Wetherspoon retailers entering the market, represents a company who did not previously exist.2.2 SWOT analysis The SWOT analysis included strengths, weaknesses,

8、opportunities and threats.Strengths: the Wetherspoon JD with a good track record of profit sharing and sufficient capital, the price is cheap. It provides cheap beer, this means that the more competitive Wetherspoon JD, attract more customers.Weakness: lack of music and center position of Wetherspoo

9、n j JD provided that no music quite atmosphere, people prefer to some entertainment pubs. Wetherspoon JD the downtown bar mode now may have been out of date. In towns and cities center more and more bar is one of the great competitions to Wetherspoon JD.Opportunity: JD Wetherspoon opportunity into a

10、 new judge not. The beginning of Wetherspoon JD developed economy hotel accommodation for 'Wetherlodges' and famous. All The hotels are set column facilities. The bars and restaurants Wetherspoon JD other get. The relatively new opportunities of The competition, it is customer demand is chan

11、ging. Therefore, the Wetherspoon JD take steps to meet demand. This would attract more of the existing and potential customers bar.Threat: the supermarket began selling losses leaders price drinks. This makes it hard to in price competition on the bar, and encourage water home. There is a growing pu

12、blic and government of alcohol and the resulting antisocial behavior, especially in the city center, attention. Go to the pub has been discouraged, so it is for their threats.2.3 J D Wetherspoons SWOT analysisThere are some guiding principles Wetherspoon JD the management can use conductive SWOT Str

13、engths and weaknesses order. It is a set of internal environment analysis. Opportunities and threats is external environment analysis.About the strengths and weaknesses In. In reality means when organization's strengths and weaknesses of analysis, it should be based on facts, not imagine.The SWO

14、T analysis is to concrete. Avoid grey zone. If there is a kind of factors can be regarded as power, it can also be regarded as weak thinks, this is not specific.Keep the SWOT analysis of short-term and simple. Avoid complexity and excessive analysis. Avoid complexity and excessive analysis. If you w

15、ant to include many dots, each quadrant SWOT matrix, it is a good idea to them.Mixed with the current state of expectation, it will cause the distortion of the results.3.0 Section2 Organisational culture3.1 The organisation culture in J D Wetherspoon in terms"Granted assumptions" is for hu

16、manity and living environment and deep under the surface, is also unable to observe. In a very basic, almost points of PLC Wetherspoon JD conscious. Basic assumptions are established by Tim Martin who based on 1946 by George Orwell's articles, speak of a hypothetical bar model, called 'the w

17、ater under the moon ". This provides cheap beer, good conversation atmosphere and solid in architecture. The Wetherspoon JD facilities must be made by Tim Martin hypothesis. In the changing consumer's needs and faced with more competition of the pace, basic methods to Wetherspoon JD the und

18、ergone many changes."Common values" is clear or implied basic idea, concepts and principles, of the basis is organizational culture, and guide decision-making and staff, management behavior and members of the organization. It in ideology or ideas and actions reflect as the guiding behavior

19、 and anxiety and the uncertainty of the difficult event handling methods. JD Wetherspoon place to listen, and act, feedback staff in all aspects of the enterprise has important significance.Suggested in weekly meetings and staff for their proposal shall be rewarded. Members are constantly updated an

20、d within the organization, therefore, they get better morale and kindness, in their work become more active. Therefore, the staff know they in the organization value, will eventually pay close attention to provide it.3.2 Type of culture used by J D WetherspoonFour culture types for power, role, task

21、 and personal are outlined by Charles Hendy. He outlined four culture of power culture, role culture, task cultures and personal culture's type. The attorney Wetherspoon belongs to culture of power. In the organization of decision, suggests power culture is concentrated around key individual sma

22、ll bureaucrats and flexible. This person like to control and behind the power culture. Many of the features Wetherspoon JD, proved that it belongs to culture of power. For example, Tim Martin is in Wetherspoon JD the parents. In a joint statement Wetherspon in the past two years in the twentieth cen

23、tury decades of success is largely attributed to founder. Digital is more willing to talk about the power of people who feel their reactions and spread with his or her enthusiasm and passion. Their greatest strength lies in their immediate response ability and intuitionist communication, because in

24、a very short circuit, because of concentration of power to chance or crisis.3.3 The relationship between organisational culture and organisational behaviour in J D wetherspoonCulture is the guide and shaping employees of attitude and behavior, from a certain sense, decision-making and control mechan

25、ism. At the same time, is raising the ability of organization and cohesion. Organizational culture and organizational behavior, and determines the relationship between them is consistent. Culture of Wetherspoon JD is hard work. Because the company says people are the best assets of all time. They en

26、courage employees to participate in the decision, in the multi-channel communication decision-making part. Tim Martin used with staff through informal method stories, let them know his hypothesis. Organizational culture can improve organizational skills, and achieve business plan, and realized the e

27、xcellence of high level.3.4 The different management approachIn role culture, everybody has a distribution and logical derivation role. Rules, system, process and procedure is to ensure personal replaceable and behavior of this organization specification. Compare power culture, a culture can reduce

28、between the employees participation and communication, stifle creativity and innovation. More enterprise structure and management and leadership feedback is slowly up to its highest. The transition to another culture, and is a controversial field, so their role is not suitable for cultural Wetherspo

29、on JD the homework.4.0 Section 3 Business strategy4.1 Four possible strategiesProduct developmentThis is a new product will sell existing customers. This strategy may require new capacity building and request the company developed product revision of existing market.MarketingIt makes products on the

30、 market new production line. This may be the company's products and services, or a new geographic market, new USES, new field, exploration, to attract new customers.DifferentiationThe purpose of differentiation, is a huge market, including the service as the unique create products or in the indu

31、stry.Market penetrationWe market our existing products to our existing customers. This strategy is used to increase by the enterprise from the original product without market strategy drifting original. This is important, because of enterprise retaining existing customers than attract new cheap.4.2

32、The strategy that J D Wetherspoon followed during 1980s and 1990sJD Wetherspoon as in the 1980s and 1990s potter differentiation strategy. Due to the bar of different mode from other bar owners. The biggest difference is that the Wetherspoon JD not play music or TV programs, to encourage dialogue, i

33、n the first quarter of space is not smoking. Other notable feature is that they with low price sells a real high grade beer variety, special attention to public toilets, all service providing food all day, with relatively low price sell etc. This strategy and usually charge high product, often to re

34、flect the higher production costs for consumers more value-added function.4.3 The two different strategies in 21st century and 1980sJD Wetherspoon the descended from 21st century begins differentiation potter general strategic focus. Key strategic differentiation, an important problem of Wetherspoon

35、 JD using this strategy is to ensure that our customers do have different needs and desires, existing rival products do not meet these needs and desires. As for the differentiation of the Wetherspoon JD, creating or differentiation niche market competitive advantage, emphatically. In the 21st centur

36、y change affects JD Wetherspoon of sales and profits slowdown, thus Wetherspoon JD its differentiation of the must modify key strategy.In the 1980s and 1990s, the music Wetherspoon JD broadcast television programmes, or in each established space, it at least a quarter is no smoking, and everyone ven

37、tilation systems, the purpose is to ensure customer not to smoke smelly. This difference makes it different from other bar owners.4.4 The factors that J D Wetherspoon changing its business strategyWhen Wetherspoonhas change its strategy, it should consider some of those factors. The JD Wetherspoon i

38、s to consider the change of market environment. Then, the policy of the government changed. The public and the government's is attention to more and more customers. The third factor is, consumer lifestyle changes. People want to watch TV in the bar, especially in 2002 and 2004. The Wetherspoonha

39、s face more and more competition. These factors lead Wetherspoon JD the must change its strategy. However, there is an important factor of Wetherspoon JD, make its strategy must be changed. JD Wetherspoon has previous management not adapt to market changes. In order to adapt to the constantly changi

40、ng market, only JD Wetherspoon has communication strategy.4.5 The connection between “business strategy” and “strategic choice”Business strategy and direction, the more long-term, through its realization organization resources disposition, the challenge of environmental advantage, the organization&#

41、39;s scope to meet the market demand, and satisfy shareholders' expectations. The strategic market penetration, market development, product development and diversification based on Ansoff matrix. According to potter, universal strategy is cost lead, differentiation and division. Strategic choice

42、s and an organization's future policy, how to gain a competitive advantage is concerned, its action should take the courses, and how to deal with many of the pressure and from the exterior and interior environmental impact.A beginning is cost-first strategy, make efforts to expand, but in the 21

43、st century, their key into the differentiation strategy. Their bar has a special family have dinner area and some bars, they also on preferential prices, alcohol larger non-tariff measures cancelled, but sales have dropped, so their profits have declined.4.6 The key issues that J D Wetherspoon to ma

44、nage its business strategyEnsure that all employees know the company's strategy. After Wetherspoon JD differentiation strategy, the key will change every day in the company staff should be aware of, take in the district conference and shift management conference. Service oriented employees must

45、be regularly determine how the commissions. The new strategic agreement JD Wetherspoonhas should have a clear the direction of its development. This is' clean, beer, services and maintenance ', it now has more than 600 bar.The company shall carry receiving powers, from the employees' sup

46、port. JD Wetherspoon of their staff should persuade the high-performance is its method employee recruitment, training, development and motivate the direct result.5.0 Section4 Change5.1 Reason of the strategy of J D Wetherspoon changed over timeThe forces for change of J D Wetherspoon:Hope to improve

47、 profitability. New openings quantity fell from sales and profits slowdown, 2001 also declined. This means that the strategy before, not suitable for the current environment.Increased competition: Wetherspoon JD the faces from other retail chain bar and supermarket competition. So it's hard for

48、JD Wetherspoon own market share and price competition.Consumer demand changes: Customers like to listen to music, watching TV bar, but they can't Wetherspoon JD of it.The attorney Wetherspoon opposing change of power:Earlier success: JD Wetherspoon start doing well, because it can start over, it

49、's a bar.The manager's attitude: Tim Martin, are willing to maintain with the previous business model and success depends on him. He is a traditional, easily with existing success very satisfied.5.2 The relationship between “J D Wetherspoon” and “stakeholder power”Factors may change included

50、 in corporate social responsibility, stakeholder power and organizational culture. In order to JDW stakeholders power mainly because the power to change. The company from 1980s and 1990s, JD with the law and the differentiation strategy. However, in the 21st century, the strategic focus from strateg

51、ic differences. Since the client's life, been changed, they like loud lively consider customer demand changed, doctor of law, according to the requirements of different customers change to satisfy different customers. Such as play music or TV program. Stakeholders are forced to change.5.3 The ro

52、le of management in dealing with changeFrom the bottom to the top changes, managers in the right direction and choose the correct strategy. According to the Wirdenius harp and "(1973) method, there are five kinds of strategy, planning and implementation of change (instructions, negative), speci

53、fications (heart and analysis and action as the center thought). In this case, the operation center will use. The entire plan is unsure of their temporary clergy. Leaders may take more in the movement of the leading role, changing behavior. 2004 started to develop economy hotel, it is ordained temporary. Nowadays, dinars no longer pay attention to employee participation.5.4 Advice for J D Wetherspoon to overcome resistance to changeWe co