海爾公司英文介紹

1、海爾公司簡(jiǎn)介英文版Haieristheworld'sfourthlargestwhitegoodsmanufacturerandistheofficialhomeappliancessponsoroftheBeijing2008OlympicGames.Asof2007,theHaierGrouphasestablishedatotalof64tradingcompanies(19locatedoverseas),29manufacturingplants(24overseas),8designcenters(5overseas)and16industrialparks(4overse

2、as).ConsistentwithHaier'spositionasaglobalbrand,thecompanyemploysover50,000peoplearoundtheworld.Inaddition,Haierboastsa58,800-strongsalesnetworkwhichlastyearaccountedforaglobalturnoverof118billionRMB(16.2billionUSD).GuidedbythebrandingstrategyofCEOZhangRuimin,Haierhasadvancedthroughthe'brand

3、building,''diversification,'and'internationalization'stages,andsince2005hasembarkedonthefourthstage:"GlobalBranding."Haierhasenjoyedagrowinginternationalreputationoverthepast24years.19ofthecompaniesproducts,includingrefrigerators,airconditioners,washingmachines,televisi

4、ons,waterheaters,personalcomputers,mobilephones,andkitchenapplianceshavebeenratedas"TopBrands"inChina,andChina'sGeneralAdministrationofQualitySupervision,InspectionandQuarantinehasnamedHaierrefrigeratorsandwashingmachinesasamongChina's"TopGlobalBrands."In2006,forthefourth

5、consecutiveyear,HaierwasrankedfirstintermsofoverallleadershipamongmainlandChinesecompaniesintheWallStreetJournalAsia'sannualsurveyofAsia's200MostAdmiredCompanies.InMarch2008,theFinancialTimesonceagainaddedHaiertoitslistofTop10ChineseGlobalBrandNameswithsurveyrespondentsrankingHaiernumberonei

6、ntermsofproductquality,trust,innovation,management,andbranding.InMay2008,Haierranked13thonForbes'ReputationInstituteGlobal200list.AsofJune2008,thecompanyhasbeenawarded8333patents,with1996forHaierdesignteaminventions.In2007aloneHaierobtained875patents;502wereinventionpatents.Haierhasparticipatedi

7、ntheinstitutionandmodificationofnineinternationalstandards,aswellas152nationaland425industrystandards,withthreeinternationalstandardssettolaunchinthenearfuture.OfalltheChinesehouseholdappliancecompanies,Haierbyfarleadsthewayinthecreationofinternational,national,andindustrystandards.Haiermanagementmo

8、delssuchas"OEC,""marketchain,"and"IntegrationofIndividualsandGoals"havebeencasestudiesatHarvardBusinessSchool,theUniversityofSouthernCalifornia;IMDinLausanne,Switzerland;INSEADinFrance,andKobeUniversity.Haier's"marketchain"managementmodelhasbeenincludedint

9、heEuropeanUnion'scasestudylibrary.TCL集團(tuán)有限公司簡(jiǎn)介T(mén)CLGroupCo.,Ltd.wasfoundedin1981,injust20yearstime,TCLfromanamewithoutthepropagationoflocalstate-ownedenterpriseshavedevelopedintoamorethan100billionyuanintotalassets,thebrandvalueof7.5billionandemploysmorethan30,000peopleinlargestate-controlledenterp

10、risegroups.In1999TCLsalesreached15billionyuanandexportsworth240millionU.S.dollars,theannualgrowthratefor10consecutiveyearsremainedat50%.Today,TCLhasbeenacrossthehomeappliances,communications,information,electricianfourindustries,startingfromthetraditionalcommunications,electronicscompanytoa"3C&

11、quot;integratedintothecoreoftheinformationindustryastheleadingmainstreamInternetaccessequipmentsuppliersandserviceproviderstransfer,andbecomethemostcompetitiveoneofthetopthreeelectronics.Inthelong-termpractice,TCLGroup,inordertoadvanceideasandaction,taketheinitiativetorecognizeandcultivatethemarket,

12、creatinga"marketingplans","ServicesMarketing"and"Regionalmarketdevelopmentstrategy"toexpandinmarketssuchasnewideas,coveringtheestablishmentofnationwidemarketingnetwork,formeditsowncorecompetitiveness.TCLadvocatecorporatecultureisalsoproductivebusinessphilosophy,emphasiz

13、edthat"today'scultureistomorrow'seconomy",thesystemrefinedthe"famousChinesebrand,buildingfirst-classenterprise","createvalueforcustomers,creatingopportunitiesforemployees,creatingbenefitsforthecommunity"andthe"dedication,teamwork,innovation,"thecoreofV

14、alues.TCLisChina'soutstandingcorporateculturebasedontraditionalculture,absorbingtheessenceoftheWesternscientificmanagementformedwitheclecticabilityto"Alloyculture"and"immigrantculture."TCL集團(tuán)有限公司簡(jiǎn)介T(mén)CL集團(tuán)有限公司創(chuàng)辦于1981年，在短短的20年時(shí)間里，TCL從一個(gè)名不經(jīng)傳的地方國(guó)有企業(yè)發(fā)展成為一家擁有100多億元總資產(chǎn)，品牌價(jià)值75億元，員工超過(guò)300

15、00人的大型國(guó)有控股企業(yè)集團(tuán)。1999年TCL銷(xiāo)售總額達(dá)150億元，出口創(chuàng)匯2.4億美元，年增長(zhǎng)速度連續(xù)10年保持在50%以上。如今的TCL已橫跨家電、通訊、信息、電工四大產(chǎn)業(yè)領(lǐng)域，開(kāi)始從傳統(tǒng)的通訊、電子企業(yè)向以"3C”整合為核心、信息產(chǎn)業(yè)為主導(dǎo)的互聯(lián)網(wǎng)接入設(shè)備主流供應(yīng)商和服務(wù)商轉(zhuǎn)移，并成為中國(guó)最具競(jìng)爭(zhēng)力的電子三強(qiáng)企業(yè)之一。在長(zhǎng)期實(shí)踐中，TCL集團(tuán)以超前的觀念和行動(dòng)，主動(dòng)認(rèn)識(shí)和培育市場(chǎng)，創(chuàng)造了"有計(jì)劃的市場(chǎng)推廣"、"服務(wù)營(yíng)銷(xiāo)"和"區(qū)域市場(chǎng)發(fā)展策略”等市場(chǎng)拓展新理念，建立了覆蓋全國(guó)的營(yíng)銷(xiāo)網(wǎng)絡(luò)，形成了自己的核心競(jìng)爭(zhēng)力。TCL倡導(dǎo)企業(yè)文化也

16、是生產(chǎn)力的經(jīng)營(yíng)理念，強(qiáng)調(diào)"今日的文化就是明日的經(jīng)濟(jì)二系統(tǒng)提煉了"創(chuàng)中國(guó)名牌，建一流企業(yè)"、”為顧客創(chuàng)造價(jià)值，為員工創(chuàng)造機(jī)會(huì)，為社會(huì)創(chuàng)造效益"和"敬業(yè)、團(tuán)隊(duì)、創(chuàng)新”的核心價(jià)值觀。TCL企業(yè)文化是以中國(guó)優(yōu)秀的傳統(tǒng)文化為基礎(chǔ)，吸收西方科學(xué)管理精髓，形成了具有兼收并蓄能力的"合金文化”和"移民文化"。在企業(yè)經(jīng)營(yíng)中，TCL堅(jiān)持經(jīng)營(yíng)變革與管理創(chuàng)新，大力推進(jìn)企業(yè)產(chǎn)權(quán)制度改革，通過(guò)授權(quán)經(jīng)營(yíng)，落實(shí)了企業(yè)經(jīng)營(yíng)風(fēng)險(xiǎn)責(zé)任機(jī)制和利益激勵(lì)機(jī)制。TCL通過(guò)采取靈活機(jī)動(dòng)的資本運(yùn)營(yíng)機(jī)制，先后兼并了香港陸氏彩電項(xiàng)目、河南美樂(lè)電視機(jī)廠、內(nèi)蒙古彩虹電視機(jī)廠、金科集團(tuán)和翰林匯軟件公司，并與美國(guó)LotusPacific合作，進(jìn)入了信息網(wǎng)絡(luò)終端產(chǎn)品和信息服務(wù)領(lǐng)域。TCL投資創(chuàng)辦了愛(ài)思科微電子集成電路公司，介入了通訊系統(tǒng)設(shè)備制造、移動(dòng)電話(huà)