新世界百貨介紹(英文版)

1、MKT2013/11/19Management Associates of Li & Fung!MKT2013/11/19New World Department StoresLi & Fung PresentationContents1Company Background2NWDS Performance4China Market3Business Model5SWOT Analysis36NWDS StrategyMKT2013/11/19Company BackgroundNWDS is a member of New World Group5Philips Group

2、PortfolioNew World Development Company LimitedStock Code: 17. HKNew World China Land LimitedStock code: 917. HKMainland propertyK11New World Department Store China LimitedStock code: 825. HKMainland dept. storeNWS Holdings LimitedStock code: 659. HKInfrastructure and serviceNWDS has 20 years retail

3、experiences619931994200720092012The Company was establishedThe 1st Wuhan Store openedLaunched our Nationwide Rebranding Marketing CampaignNWDS self-owned brand, LOL was establishedListed on the Main Board of HKEx2013On our 20th anniversary, we operate and manage 42 stores in 20 cities across ChinaNW

4、DS operates 42 dept. stores in China mainland7BeijingShanghaiWuhan20 major cities across China mainland3 core regions, North, Mid-west and Southeast1.6 million sqm total GFAcomparable with 224 soccer field6,4068,9798,6237,78819.50% 4.90% 7.10% 18.20% 255 325 630 764 New WorldParksonGolden EagleIntim

5、eGSP (MN RMB)GSP Growth Rate Profit (MN RMB)New WorldParksonGolden EagleIntime14.4% -38% 1.9% 33.8% 12% -0.7% 5.6%13.7%Profit growth rateSSSGNWDS is one of the largest dept. store operators in the China mainland842 552727Store No.Data of Y2013H1MKT2013/11/19NWDS PerformanceNWDS delivers promising re

6、sults in FY12131014,20716,41404,0008,00012,00016,00020,000FY12*FY13*HKD mnFY12 FY13 YoY = 15.5%74082402004006008001,000FY12*FY13*HKD mn5616160200400600800FY12*FY13*HKD mn3,4904,01201,0002,0003,0004,0005,000FY12*FY13*HKD mn*For the year ended 30 June 2012* For the year ended 30 June 2013FY12 FY13 YoY

7、 = 14.9%FY12 FY13 YoY = 11.3 %FY12 FY13 YoY = 9.8 %GSPRevenueEBIT(core)Net Profit(core)MKT2013/11/19NWDS Business ModelRevenue model1265.8%20.2%1.3%12.7%0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 Commission income fromDirect salesManagement and consultancy feesRental incomeRevenueHKD MNCo

8、mmission income from concessionaire sales means the gross margin extracted from tenants GSP112Direct sales means the sales of the goods we procured2Shanghai Management OfficeNorthStore AStore BMid-westStore CStore DSoutheastStore EStore FCompany structure13MKT2013/11/19China Market52.10%22.30%3.60%2

9、2.00%TMALLJDSuningOthers0500100015002000200820092010201120122013EBN RMB0 5,000 10,000 15,000 20,000 25,000 20082009201020112012BN RMBDomestic retail market presents different pictures in different segments150 5,000 10,000 15,000 20,000 25,000 30,000 20082009201020112012Total domestic retail is stron

10、g Total retail sales (CAGR 16%)Per capita disposable incomeBut online retail grows faster than dept. stores Total online retail sales (CAGR 79%)Top 3 take 80% market shareMKT2013/11/13SWOT AnalysisT TWWO OS S1. Conglomerate group support1. Conglomerate group support2. 2. Stable financial reserve Sta

11、ble financial reserve 3 3. Large . Large b brand rand p portfolio ortfolio 4 4. Huge . Huge t target arget c customer ustomer d database atabase 5 5. Rich indigenous operating experience. Rich indigenous operating experience6. Excellent management team 6. Excellent management team Detailed analysis

12、of NWDS strength, weak, opportunity and Threat1. Rapid economic development1. Rapid economic development2. Positive government policy2. Positive government policy3. Huge market capacity of west China3. Huge market capacity of west China4. Oversupply for commercial real estate4. Oversupply for commer

13、cial real estate1. Ambiguous 1. Ambiguous corporate corporate identityidentity2 2. Unreasonable department layout. Unreasonable department layout3 3. Store aging. Store aging4 4. Homogeneity. Homogeneity1. 1. D Downward ownward industrial industrial trends trends 2. Industrial excessive competition2

14、. Industrial excessive competition3. 3. The impact of The impact of shopping mallshopping mall4. The threat of E-commerce4. The threat of E-commerce5. Increment of labor and cost5. Increment of labor and costMKT2013/11/13NWDS Strategy We focus our business from first and second tier cities to second

15、 and third tier ones. Our self-owned stores will achieve a total GFA of about 2 million sq.m in FY2016.Shanghai上海上海Beijing北京北京Wuhan 武漢武漢Shenyang沈陽(yáng)沈陽(yáng)Chengdu成都成都Expansion Strategies “Radiation city” and “Multiple presences within a single city”Diversification strategies Five business models will constitute our business blueprint Fashion GalleryFashion Gallery Living GalleryLiving GalleryTheme Theme GalleryGallery DepartmentDepartmentStoreStore1 1Shopping Shopping MallMall2 2Self Self OperationOperat