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1、職稱英語考試綜合類 (C 級)真題及答案 6第三篇 Political SpinsLast week , US White House spokesman Tony Snow sent journalists digging for theirdictionaries HecalledrecentcriticismbytheformerPresident BillClinton“ chutzpa大h 膽”放(肆 ) Withjust one sentence, Snow managed to makeheadlines,a joke and a defense of President Geo
2、rge W BushInterestingly, this is howbattles are fought and won in US politics with carefully-worded one liners( 一行字幕新聞 )made for TV which often lack substance and clarity( 清晰度 )“ The amount of information that candidates attempt to communicate to people is actually geeing smaller and smaller,” said
3、Mark Smith,a political science professor at Cedarville University This has been accompanied by a changing media environmen,t Smith said In 1 968 ,the average TV or radio sound bite( 演講中的句子或短語 )was48seconds, according to Smith In 1996, the average sound bite had shrunk縮( 短 )to8 secondsThus,politician
4、s wanting publicity try to make their public communication as quotable as possibleCampaigningpoliticiansalsouse 30-second TVads and clevercampaignslogans(口號 )to boost their messagesRepublican presidential candidate John McCainrides to campaign stops in a bus named the-Ta”lk ESxtprareigshst M”cCain h
5、opes thename will convince voters he plans to tell people the troth-whether it s in fashion or notDemocratic presidential candidate Hillary Clinton ,on the other hand,has chosen the campaign slogan“ Let the conversation begiSnhe hope”s it will help her appear open-minded and friendlyBut one-liners ,
6、 TV ads and campaign slogans all have a single key ingredient :something commonly called political B“rosopkisn J”ackson, a former journalist andthe current director of the non partisan(無黨派的 )website Fact Check org, calls spin ” just a polite word fodreception(欺騙 ). ”“ I do believe that very often po
7、liticians believe their own spin, ” said Jackson“ Strongpartisans suffer froma universal human tendency: They ignore the evidence that would force them into the uncomfortable position of having to change their minds and admit that they were wrong?!?1. Which statement is NOT true of one-liners?A. The
8、y contain a lot of information 。B. They are unclear來源:考試大C. They lack substanceD. They are carefully constructed42. What changed from 1968 to 19967A. Publicity B. Information C. The average sound biteD. Communication 43. The campaign slogan ”Straight-Talk Express ”aims at convincing voters that the presidential candidate isA. friendly 來源:考試大B. honestC. open mindedD. warm-headed44. According to Brooks Jackson,all campaign slogans areA. attractive B. impressiveC. informative D. deceptive來源 : 考試大網(wǎng)45. Which statement best
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