M4U1project公開課

1、Unit 1Enjoy some adsMy God! I have no home now!Enjoy some ads As an ad designer, what should be considered before making an ad?Project Developing an ad campaign1. Whats an ad campaign?An ad campaign is a planned programme ofadvertisements using various kinds of ads to reach a certain audience.2. How

2、 to start a successful ad campaign?Reading for understandingPara.1How to start a successful ad campaign?You must _,figure out exactly_ and _You may need to employ different kinds of media, including_.have a clear aim and an audience in mind what you want to tell the audience what you are trying to g

3、et them to do posters, newspapers, magazines, radio and television. Read the following paragraphsMajor things to be consideredthe target _1_ for itthe _2_ of an ad campaignthe _3_to reach your audience audiencecontentwaysTo know what the audience thinks, you need to do a little research and _5_, whi

4、ch is beneficial for you to_6_ the right message.analysiscreate* To persuade the audience to react in an expected way, the ads must _7_ the audienceattract* Use different methods to get your message _8_ *Choose the best approach, _9_ on your target audiencedependacrossingA sampleHow to build an ad c

5、ampaignGuidelines (P18) Sample: Anti-smoking (P19) To have a clear aimTo determine the target audienceTo decide the content of an ad campaignDifferent ways to reach your audience To aim at _1_ young people from smoking, because smoking costs much money and causes great _2_ to the welfare of people.T

6、o reach high-school _3_.To educate them about the bad physical _4_of smoking.To explain the _5_ of smokingTo show smoking is not cool or attractive Large posters around school Information on the websiteAn article on the school magazine.A logo and slogandiscouragingdamageteenagerseffectsdisadvantages

7、What are the main steps of designing an ad campaign? Have a clear aim Determine your target audience What to tell the audience How to reach the audience Add slogan(標(biāo)語(yǔ)標(biāo)語(yǔ)) and logo(標(biāo)志標(biāo)志) to make your ad campaign more attractiveSummary Cancer Cures Smoking. 看似安靜的一句話，對(duì)那些老煙槍們卻是重重的一巴掌! We Try Harder. (Avi

8、s) 艾維斯(Avis)租車：我們是第二，所以我們更努力。艾維斯租車就這么以一種謙虛、誠(chéng)懇的態(tài)度有力地贏得了消費(fèi)者的信任。The Worlds Local Bank. (HSBC) “您身邊的世界銀行”。人人叫囂高端大氣國(guó)際化的時(shí)代，只有匯豐銀行做到了國(guó)際化和親切感的完美融合，瞬間拉近了和顧客間的距離。short/simple/impressiveSlogan imaginative/ artisticLogo Launch an ad campaign 1) Anti-littering (South groups) 2) Anti-rubbish food (North groups) Two topicsTarget audience: our classmatesWork in groups of six.Memberstask 3Why& the aimWhat to tell the audienceHow to reach the audience 2Try to develop a slogan or logo 1Presentation(展示展示) The presentation (展示展示) will begin like thi